e.l.f. Cosmetics Drops Second Original Album, “Mirror Mix,” to Champion Next Generation of Breakthrough Artists
OAKLAND, Calif.--( BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), announces today the launch of “Mirror Mix,” its second original music compilation album featuring seven rising artists across pop, R&B, Latin and rock. “Mirror Mix” continues e.l.f.'s commitment to empowering the next generation of artists through e.l.f. Made, its entertainment arm, built to disrupt the norms of the entertainment industry through music, entertainment, sports and gaming.
e.l.f. Cosmetics drops second original album, "Mirror Mix," bringing beauty and music together in true e.l.f. style.
e.l.f. is driven to democratize access to dreams for these talents who are underserved in the music industry:
It is a gap e.l.f. has been working to close. The brand launched its first album in 2024, Get Ready With Music, The Album, generating 500,000+ Spotify streams and 10M YouTube views. e.l.f. also collaborated with Colombian singer and songwriter, Manuel Turizo, on an original song, “ ojos. labios. cara” and created the most viral branded campaign in TikTok history, “#eyeslipsface.”
“At e.l.f., we've always believed in empowering the voices of every eye, lip and face, and that includes every artist with a story and every fan looking to discover something new," said Patrick O'Keefe, Chief Integrated Marketing Officer, e.l.f. Brands. "Beauty and music are both powerful forms of self-expression and everyone deserves the opportunity to be seen, heard and celebrated. ‘Mirror Mix’ is about opening doors for rising artists, giving them a platform to connect with new audiences and turn these moments into lasting careers.”
Introducing the star-power behind “Mirror Mix”, each artist contributed original songs spanning diverse musical genres:
To celebrate the release of "Mirror Mix," e.l.f. has joined forces with Genius, the world’s largest music knowledge and lyrics platform to create its highly popular Open Mic content series for a live audience on Wednesday, September 30, 2026. Open Mic is known for bringing viewers intimate, stripped-back performances from global stars and rising talent.
“Open Mic has always been about helping fans discover artists and connect more deeply with the music they love, whether it’s a rising star or a household name. We’re excited to bring e.l.f.’s ‘Mirror Mix’ to a live stage, giving these seven talented artists an opportunity to reach new fans and grow their community,” said Rob Markman, VP of Music & Content, Genius.
The album will launch across major streaming platforms including Spotify, Apple Music and Amazon Music, with the tracks also available in e.l.f. UP! on Roblox. By meeting its community wherever they are - live events, streaming, gaming and social platforms - e.l.f. is expanding the possibilities for talent to reach new audiences and for fans to discover their next favorite voice.
"Mirror Mix" was executive produced by Michelle Bell, founder of Geo Massive and a brand partnerships and entertainment executive. Bell brought in artists, writers and engineers for three days to create e.l.f.ing magic.
About e.l.f. Brands
e.l.f. Brands, part of e.l.f. Beauty (NYSE: ELF), includes e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, and is fueled by a mission to make the best of beauty accessible and a purpose to make the world a better place for every eye, lip and face. Purpose led and results driven, e.l.f. Beauty is a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. As a bold disruptor with a kind heart, e.l.f. Brands' superpowers are delivering universally appealing, premium-quality products at affordable prices that are vegan, e.l.f. clean and double-certified by Leaping Bunny and PETA as cruelty-free. e.l.f. Brands are proud to have products made in Fair Trade Certified™ facilities. Learn more at www.elfcosmetics.com.
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