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Asia-Pacific Buy Now Pay Later Business Report 2025-2029: Grab PayLater, GoPayLater, Shopee PayLater, and PayPay Lead Adoption, While Afterpay, Zip, Amazon, and Flipkart Expand Platform-Based Credit

globenewswire.com
AMZN Amazon is mentioned in the context of expanding platform-based credit and its acquisition of Axio in India, indicating a strategic move into the BNPL space. However, the article's focus is on the Asia-Pacific market.

Dublin, Jan. 29, 2026 (GLOBE NEWSWIRE) -- The "Asia-Pacific Buy Now Pay Later Business and Investment Opportunities Databook - 90+ KPIs on BNPL Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics - Q1 2026 Update" report has been added to ResearchAndMarkets.com's offering.

The BNPL payment market in Asia-Pacific is expected to grow by 17.8% on annual basis to reach US$263.1 billion in 2026. The buy now pay later market in the country has experienced robust growth during 2022-2025, achieving a CAGR of 24.5%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 13.5% from 2026-2031. By the end of 2031, the BNPL sector is projected to expand from its 2025 value of USD 223.4 billion to approximately USD 496.5 billion.

Competitive intensity will shift toward ecosystem-controlled BNPL, where super-apps, wallets and ecommerce platforms use proprietary data to optimise risk and keep users within closed ecosystems. Regulations in Australia, India and Indonesia will favour players with stronger compliance and funding capacity. Consolidation is likely in Australia and Southeast Asia as sub-scale BNPL fintechs face rising regulatory and capital requirements.

Diverse regulatory regimes and strong competition from super-apps, ecommerce platforms, and banks shape BNPL in the Asia-Pacific. Australia remains the region's most developed BNPL market, where regulatory reforms require providers to operate under a credit licensing framework, prompting players to revisit underwriting models. Southeast Asia is dominated by platform BNPL embedded into Grab, GoTo, Shopee and Lazada, while Japan and South Korea see BNPL integrated into wallet ecosystems such as PayPay and Kakao Pay. India is shifting toward regulated digital credit, where e-commerce-linked lenders (Amazon Pay, Flipkart Finance) and NBFC-backed fintechs compete in instalment-based products.

Large regional ecosystems Grab PayLater, GoPayLater, Shopee PayLater, and PayPay serve as the primary BNPL access points in Southeast and Northeast Asia. In Australia, Afterpay and Zip maintain strong merchant networks, while banks are expanding instalment capabilities through card-linked BNPL features. India has seen new moves from Amazon (through its acquisition of Axio) and Flipkart Finance, both of which are preparing to scale credit on their platforms. Cross-border wallets such as Alipay+ and PayPay are also expanding acceptance across Asia, indirectly extending their BNPL-linked services.

Key Trends and Drivers

Super-apps, wallets and large platforms are embedding BNPL into everyday payment journeys

BNPL is broadening into offline, everyday and high-ticket spending

Business models are tightening risk and pivoting toward sustainable economics

A bundled offering, combining the following 16 reports, covering 900+ tables and 1,300+ figures for the Buy Now Pay Later Market:

Report Scope

Asia-Pacific Retail Industry & Ecommerce Market Size and Forecast

Asia-Pacific Buy Now Pay Later Market Size and Industry Attractiveness

Asia-Pacific Buy Now Pay Later Revenue Analysis

Asia-Pacific Buy Now Pay Later Operational KPIs

Asia-Pacific Buy Now Pay Later Spend Analysis by Business Model

Asia-Pacific Buy Now Pay Later Spend Analysis by Purpose

Asia-Pacific Buy Now Pay Later Spend Analysis by Merchant Ecosystem

Asia-Pacific Buy Now Pay Later Spend Analysis by Distribution Model

Asia-Pacific Buy Now Pay Later Spend Analysis by Channel

Asia-Pacific Buy Now Pay Later By End-Use Sector: Market Size and Forecast

Asia-Pacific Buy Now Pay Later By Retail Product Category: Market Size and Forecast

Asia-Pacific Buy Now Pay Later Analysis by Consumer Attitude and Behaviour

Key Attributes:

Companies Featured

For more information about this report visit https://www.researchandmarkets.com/r/g9k4fw

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