Hyatt Finishes 2025 with Highest Number of U.S. Room Signings in Five Years, Reaches Record Global Pipeline of Approximately 148,000 Rooms
CHICAGO--( BUSINESS WIRE)--Hyatt Hotels Corporation (NYSE: H) today announced a new record pipeline of approximately 148,000 rooms as of year-end 2025, driven by strong and sustained development interest across Hyatt’s five distinct brand portfolios. Hyatt’s evolution to an insights-led and brand-focused organization resonates with owners and developers who continue to choose Hyatt’s premier brands, contributing to a 7% increase in Hyatt’s pipeline compared to 2024.
Underpinning Hyatt’s pipeline momentum is the strength of its global portfolio of brands and the award-winning World of Hyatt loyalty program with over 63 million members. World of Hyatt member engagement remains high, and members staying with Hyatt more than 50 nights per year increased by 13% in 2025 compared to 2024. All Hyatt hotels benefit from the enterprise’s network effect, with members staying 62% more and spending 93% more on average compared to non-members.
“2025 was a milestone year for Hyatt as we thoughtfully expanded our portfolio, using market insights, World of Hyatt member spend, and owner feedback to identify the right growth opportunities for Hyatt,” said Mark Hoplamazian, President & Chief Executive Officer, Hyatt. “Owners continue to grow with Hyatt because they trust Hyatt’s data-driven performance model, value the power of our brands, and benefit from the scale of our global network. Looking ahead, we will continue to elevate our brands, our talent, and our technology to drive guest preference, owner value, and long-term success.”
Global Owner Interest Leads to Strong Signings in the U.S. and Asia Pacific
In 2025, Hyatt saw particularly strong signings activity in the United States and Asia Pacific. In the U.S., Hyatt secured its highest number of signings in five years, increasing signings by 30% compared to 2024, with 50% of these deals representing new markets for Hyatt. Of Hyatt’s pipeline in the U.S., more than 80% represent new builds, reflecting long-term confidence from new and existing developers alike. With the recent introduction of conversion-friendly brands like Hyatt Select and collection-style brands like Unscripted by Hyatt, Hyatt expects to see a greater number of conversions in the years ahead.
Asia Pacific continues to be a growth priority for Hyatt, including Greater China, India, and more. In 2025, Hyatt grew its Essentials portfolio pipeline in Greater China by more than 50% compared to 2024. Hyatt room signings increased by nearly 90% in India and by 46% in Indonesia. In Vietnam, Hyatt added more stay opportunities for guests and members with the addition of six Wink hotels to the Unscripted by Hyatt brand, and a seventh Wink hotel planned to open and join the Unscripted by Hyatt brand in 2027.
Premier Brand Portfolios Driving Owner, Guest, and Customer Preference
Hyatt’s emphasis on its five distinct brand portfolios, paired with new brand leadership, sharpens its ability to deliver relevant, consistent experiences for guests and members while strengthening brand loyalty and owner performance.
The Luxury portfolio continues to see strong, sustained demand for its sought-after luxury brands and noteworthy properties. Consisting of Park Hyatt, Alila, Miraval, Impression by Secrets, and The Unbound Collection by Hyatt brands, Hyatt’s Luxury portfolio pipeline includes more than 10,000 rooms. Newly executed hotel deals and upcoming openings in the Luxury portfolio include:
Hyatt’s Lifestyle portfolio features premium brands including Andaz, Thompson Hotels, The Standard, JdV by Hyatt, Bunkhouse Hotels, and more. The portfolio’s growth momentum was accelerated by the acquisition of Standard International and formation of the Lifestyle Group, and has since seen strong global owner interest, particularly in Europe and Asia Pacific. Exciting upcoming openings for the Lifestyle Group include:
Following the acquisition of Playa Hotels & Resorts and the subsequent sale of its real estate portfolio, Hyatt’s Inclusive Collection established an industry leadership position for long-term growth and demand in the luxury all-inclusive segment. In 2026 and beyond, Hyatt’s Inclusive Collection plans to expand its presence in the Caribbean, Latin America, and Europe:
Hyatt’s Inclusive Collection is also working to grow its all-inclusive offerings in new markets for the portfolio, including in Saudi Arabia, Southeast Asia, and North Africa.
In 2025, Hyatt’s Classics portfolio, including the Grand Hyatt, Hyatt Regency, Destination by Hyatt, and Hyatt Centric brands, saw signings for hotels in 12 new global markets. In Asia Pacific, the Classics portfolio signed nearly 6,000 new rooms, reflecting the sustained growth potential for brands like Grand Hyatt and Hyatt Regency. Globally, upcoming openings and new signings for Classics portfolio brands include:
The Essentials portfolio is seeing exceptional interest from owners and developers as Hyatt focuses on scaling its brands in markets where Hyatt hasn’t had a hotel previously. Hyatt’s newest brands – Unscripted by Hyatt, Hyatt Select, and Hyatt Studios – appeal to owners seeking to unlock new opportunities in new markets. Together, these three brands made up more than 65% of all new U.S. deals in 2025. Globally, the portfolio continues to see strong demand, with recent openings and notable new signings including:
For more information on developing with Hyatt, visit: https://www.hyatt.com/development/.
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of September 30, 2025, the Company's portfolio included more than 1,450 hotels and all-inclusive properties in 82 countries across six continents. The Company's offering includes brands in the Luxury Portfolio, including Park Hyatt®, Alila®, Miraval®, Impression by Secrets, and The Unbound Collection by Hyatt®; the Lifestyle Portfolio, including Andaz®, Thompson Hotels®, The Standard®, Dream® Hotels, The StandardX, Breathless Resorts & Spas®, JdV by Hyatt®, Bunkhouse® Hotels, and Me and All Hotels; the Inclusive Collection, including Zoëtry® Wellness & Spa Resorts, Hyatt Ziva®, Hyatt Zilara®, Secrets® Resorts & Spas, Dreams® Resorts & Spas, Hyatt Vivid® Hotels & Resorts, Sunscape® Resorts & Spas, Alua Hotels & Resorts®, and Bahia Principe Hotels & Resorts; the Classics Portfolio, including Grand Hyatt®, Hyatt Regency®, Destination by Hyatt®, Hyatt Centric®, Hyatt Vacation Club®, and Hyatt®; and the Essentials Portfolio, including Caption by Hyatt®, Unscripted by Hyatt, Hyatt Place®, Hyatt House®, Hyatt Studios®, Hyatt Select, and UrCove. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith, Unlimited Vacation Club®, Amstar® DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.
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