Form 8-K

8-K — GameSquare Holdings, Inc.

Accession: 0001493152-26-041884

Filed: 2026-09-09

Period: 2026-09-08

CIK: 0001714562

SIC: 7900 (SERVICES-AMUSEMENT & RECREATION SERVICES)

Item: Entry into a Material Definitive Agreement

Item: Unregistered Sales of Equity Securities

Item: Financial Statements and Exhibits

Documents

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UNITED

STATES

SECURITIES

AND EXCHANGE COMMISSION

WASHINGTON,

D.C. 20549

FORM

8-K

CURRENT

REPORT

Pursuant

to Section 13 OR 15(d)

the Securities Exchange Act of 1934

Date

of Report (Date of earliest event reported): September 8, 2026

GameSquare

Holdings, Inc.

(Exact

name of registrant as specified in its charter)

Delaware

001-39389

99-1946435

(State

or other jurisdiction

incorporation)

(Commission

File

Number)

(IRS

Employer

Identification

No.)

6775

Cowboys Way, Ste. 1335

Frisco,

Texas, USA

75034

(Address

of principal executive offices)

(Zip

Code)

Registrant’s

telephone number, including area code: (216) 464-6400

N/A

(Former

name or former address, if changed since last report)

Check

the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under

any of the following provisions:

☐

Written

communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☒

Soliciting

material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐

Pre-commencement

communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐

Pre-commencement

communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities

registered pursuant to Section 12(b) of the Act:

Title

of each class

Trading

Symbol(s)

Name

of each exchange on which registered

Common

Stock, $0.0001 par value per share

GAME

The

Nasdaq Stock Market LLC

Indicate

by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405

of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging

growth company ☒

an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying

with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item

1.01. Entry into a Material Definitive Agreement.

September 8, 2026, GameSquare Holdings, Inc., a Delaware corporation (the “Company” or “Parent”), GameSquare IP

Holdings, Inc., a Delaware corporation and wholly owned subsidiary of the Company (“Buyer”), FanEngine Holdings Ltd.,

a private limited company organized under the laws of England and Wales (“Seller”), the Seller Securityholders party thereto

(the “Seller Securityholders”), and Jesper Schertiger, solely in his capacity as representative of the Seller Securityholders

(the “Seller Securityholder Representative”), entered into a Contribution Agreement (the “Contribution Agreement”).

Pursuant

to the Contribution Agreement and subject to its terms and conditions, at the closing of the transactions contemplated thereby (the “Closing”),

Seller will contribute, assign, transfer, convey and deliver to Buyer, and Buyer will acquire from Seller, all or substantially all of

Seller’s right, title and interest in and to the assets, properties and rights used or held for use in the business, other than

specified excluded assets (collectively, the “Purchased Assets”). The Purchased Assets include certain assigned contracts,

specified intellectual property assets and licensed intellectual property, certain books and records, rights under warranties and indemnities

relating to the Purchased Assets, specified claims and causes of action, and the goodwill and going-concern value associated with the

Purchased Assets.

Buyer

will assume only the liabilities expressly identified in the Contribution Agreement (the “Assumed Liabilities”), including

(i) trade accounts payable to third parties that remain unpaid and are not delinquent as of the Closing, arose in the ordinary course

of business consistent with past practice, and do not exceed $25,000 in the aggregate as of the Closing, and (ii) specified obligations

under assigned contracts that are required to be performed after the Closing and do not relate to a pre-Closing breach, default or violation

by Seller. Seller will retain all other liabilities, subject to the terms of the Contribution Agreement.

consideration for the Purchased Assets, at the Closing, the Company will issue directly to the Seller Securityholders shares of the Company’s

common stock, equal in the aggregate to thirty percent (30%) of the total issued and outstanding shares of the Company’s common

stock as of the Closing, after giving effect to such issuance (the “Issued Shares”). Buyer will also assume the Assumed Liabilities.

No Issued Shares or other stock consideration will be issued before the Closing, and all stock consideration is subject to receipt

of the Company Stockholder Approval described below and the satisfaction or waiver of the other applicable closing conditions.

The

Seller Securityholders will also be eligible to receive additional contingent stock consideration consisting of shares of the Company’s

common stock equal in the aggregate up to ten percent (10%) of the total issued and outstanding shares of the Company’s common

stock as of the Closing, after giving effect to the applicable issuance (the “Share Earnout Amount”). The Share Earnout Amount

may be earned in two tranches. The first tranche, equal to five percent (5%) of the Company’s outstanding common stock as of the

Closing, may be earned following Closing if the Purchased Assets generate either (i) at least one month of recognized revenue in excess

of $3 million during the six-month period immediately following Closing or (ii) annualized recognized revenue of at least $30 million

calculated based on such six-month period. The second tranche, equal to an additional five percent (5%) of the Company’s outstanding

common stock as of the Closing, may be earned following Closing if the Purchased Assets generate either (i) at least one month of recognized

revenue in excess of $6 million during the period beginning six months after Closing and ending eighteen months after Closing or (ii)

annualized recognized revenue of at least $60 million during such period.

The

Seller Securityholders will also be eligible to receive contingent cash consideration of up to $50 million in the aggregate (the “Cash

Earnout Amount”). For the earnout period ending December 31, 2027, the Seller Securityholders may receive $0.50 for every $1.00

of Earnout Net Income in excess of $8 million, up to a maximum payment of $25 million. For the earnout period ending December 31, 2028,

the Seller Securityholders may receive $0.50 for every $1.00 of Earnout Net Income in excess of $25 million, up to an additional maximum

payment of $25 million.

Following

the Closing, the Seller Securityholders will collectively own shares representing thirty percent (30%) of the Company’s issued

and outstanding common stock, calculated immediately after issuance of the Issued Shares. If all milestones applicable to the Share Earnout

Amount are achieved, the Seller Securityholders could receive additional shares representing up to an aggregate ten percent (10%) of

the Company’s outstanding common stock as of the Closing, calculated pursuant to the Contribution Agreement. Because the potential

issuance of the Issued Shares and Share Earnout Amount exceeds twenty percent (20%) of the Company’s outstanding common stock and

voting power, approval of the Company’s stockholders is required pursuant to Nasdaq Listing Rule 5635(a), and the Closing is conditioned

upon receipt of such approval. The Company will prepare and file with the Securities and Exchange Commission (the “SEC”)

a proxy statement relating to a special meeting of the Company’s stockholders to obtain approval of the issuance of the Issued

Shares and any shares comprising the Share Earnout Amount as required by Nasdaq Listing Rule 5635(a) (the “Company Stockholder

Approval”). The Company has agreed to solicit proxies in favor of the proposal, and the board of directors of the Company has agreed

to recommend that stockholders approve the proposal, subject to the terms and conditions of the Contribution Agreement.

The

Closing is to occur remotely by electronic exchange of documents and signatures on the second business day after satisfaction or waiver

of the applicable conditions to Closing, other than conditions that by their nature are to be satisfied at the Closing, or at another

time, date or place as Seller and Buyer may agree in writing. The Closing is subject to customary closing conditions, including (i) receipt

of the Company Stockholder Approval, (ii) approval of the Issued Shares for listing on Nasdaq, subject to official notice of issuance,

(iii) receipt or making of required governmental approvals, filings and registrations, (iv) the absence of certain legal restraints or

proceedings prohibiting the transaction and (v) continued compliance with the parties’ obligations under the Contribution Agreement.

Effective

as of the Closing, the Company must take the actions necessary to appoint two individuals designated by two Designated Holders

(as defined in the Contribution Agreement) to the Company’s board of directors, subject to applicable qualification, independence

and regulatory requirements. Subject to the ownership threshold and other conditions set forth in the Contribution Agreement,

the Company will include each qualifying designee in the board’s slate of nominees at future annual meetings and use reasonable

best efforts to cause the election of such designee.

The

Contribution Agreement also contains customary representations, warranties, covenants, indemnification provisions and termination rights.

The Contribution Agreement may be terminated before the Closing (i) by mutual written consent of Buyer and Seller, (ii) by Buyer or Seller

following a material breach by the other party that is not waived or cured within 30 days after notice, (iii) by Buyer or Seller

if specified closing conditions become impossible to satisfy, other than as a result of the terminating party’s failure to comply

with its obligations, or (iv) by Buyer or Seller if the Closing has not occurred by December 31, 2026, subject to the terms of the

Contribution Agreement.

The

foregoing summary of the Contribution Agreement and the transactions contemplated thereby does not purport to be complete and is qualified

in its entirety by reference to the full text of the Contribution Agreement, which is filed as Exhibit 10.1 to this Current Report on

Form 8-K and incorporated herein by reference.

The

Contribution Agreement has been included to provide investors with information regarding its terms. It is not intended to provide factual

information about the Company, Buyer, Seller, the Seller Securityholders or their respective affiliates. The representations,

warranties and covenants contained in the Contribution Agreement were made only for purposes of that agreement, were made solely for

the benefit of the parties thereto, and may be subject to qualifications and limitations agreed upon by the parties, including confidential

disclosures made for purposes of allocating contractual risk, and may be subject to standards of materiality that differ from those applicable

to investors. Investors should not rely on the representations, warranties or covenants as characterizations of the actual

state of facts or circumstances.

Item

3.02. Unregistered Sales of Equity Securities.

The

information set forth in Item 1.01 of this Current Report on Form 8-K regarding the Issued Shares and the Share Earnout

Amount is incorporated by reference into this Item 3.02.

the Closing, the Company will issue directly to the Seller Securityholders a number of shares of the Company’s common stock equal,

in the aggregate, to thirty percent (30%) of the total issued and outstanding shares of the Company’s common stock as of the Closing,

after giving effect to such issuance. In addition, upon achievement of the applicable earnout milestones and subject to the terms and

conditions of the Contribution Agreement, the Seller Securityholders may become entitled to receive additional shares of the Company’s

common stock equal, in the aggregate, to up to ten percent (10%) of the total issued and outstanding shares of the Company’s common

stock as of the Closing, after giving effect to the applicable issuance.

The

Company expects that the issuance of the Issued Shares and any Share Earnout Amount will be exempt from registration under Section 4(a)(2)

of the Securities Act of 1933, as amended, and/or Rule 506(b) of Regulation D thereunder. The securities issued pursuant to the Contribution

Agreement will not be registered under the Securities Act and may not be offered or sold absent registration or an applicable exemption

from registration requirements.

Forward-Looking

Statements

This

Current Report on Form 8-K and the press release furnished herewith contain forward-looking statements within the

meaning of applicable securities laws. Forward-looking statements include statements regarding the proposed acquisition of the Purchased

Assets, the anticipated benefits of the transaction, the expected timing and completion of the transaction, satisfaction of closing conditions,

receipt of stockholder, Nasdaq and regulatory approvals, issuance and listing of the Issued Shares, achievement of earnout thresholds

and appointment of director designees. These statements are based on current expectations and assumptions and involve risks and uncertainties

that may cause actual results to differ materially, including the risks that the transaction may not be completed on the anticipated

terms or at all, required approvals may not be obtained, closing conditions may not be satisfied, the anticipated benefits of the transaction

may not be realized, the Purchased Assets may not achieve the earnout milestones, and other risks described in the Company’s filings

with the SEC. The Company undertakes no obligation to update any forward-looking statement except as required by law.

Important

Additional Information and Where to Find It

connection with the proposed issuance of the Issued Shares, the Company intends to file a proxy statement with the SEC. STOCKHOLDERS

ARE URGED TO READ THE PROXY STATEMENT AND ANY AMENDMENTS OR SUPPLEMENTS THERETO CAREFULLY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL

CONTAIN IMPORTANT INFORMATION. Stockholders will be able to obtain free copies of the proxy statement and other documents filed by the

Company with the SEC through the SEC’s website and through the investor relations section of the Company’s website. Information

on the Company’s website is not incorporated by reference into this Current Report on Form 8-K.

Participants

in the Solicitation

The

Company and its directors and executive officers may be deemed to be participants in the solicitation of proxies from the Company’s

stockholders in connection with the proposed issuance of the Issued Shares and any shares comprising the Share Earnout Amount. Information

regarding the Company’s directors and executive officers, including their direct or indirect interests by security holdings or

otherwise, is contained in the Company’s filings with the SEC. Additional information regarding the interests of such participants

in the proposed transaction will be included in the proxy statement when it becomes available.

Item

9.01. Financial Statements and Exhibits.

(d)

Exhibits.

Exhibit

Number

Description

10.1†

Contribution

Agreement, dated as of September 8, 2026, by and among GameSquare Holdings, Inc., GameSquare IP Holdings, Inc., FanEngine

Holdings Ltd., the Seller Securityholders party thereto, and Jesper Schertiger, solely in his capacity as representative of the Seller

Securityholders.

104

Cover

Page Interactive Data File (embedded with the Inline XBRL document).

†

Certain schedules and exhibits have been omitted pursuant to Item 601(a)(5) of Regulation S-K. The Company agrees

to furnish supplementally a copy of any omitted schedule or exhibit to the SEC upon request.

SIGNATURES

Pursuant

to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by

the undersigned hereunto duly authorized.

GAMESQUARE

HOLDINGS, INC.

(Registrant)

Date:

September 9, 2026

By:

/s/

Justin Kenna

Name:

Justin

Kenna

Title:

Chief

Executive Officer, President and Director

EX-10.1

Filename: ex10-1.htm · Sequence: 2

Exhibit

10.1

CONTRIBUTION

AGREEMENT

and among

FANENGINE

HOLDINGS LTD.,

GAMESQUARE

IP HOLDINGS, INC.,

GAMESQUARE

HOLDINGS, INC.,

JESPER

SCHERTIGER,

SOLEY

AS REPRESENTATIVE OF THE SELLER SECURITYHOLDERS

AND

CERTAIN

SELLER SECURITYHOLDERS NAMED HEREIN

dated

as of

SEPTEMBER

8, 2026

TABLE

OF CONTENTS

ARTICLE I DEFINITIONS

ARTICLE II PURCHASE AND SALE

Section 2.01

Purchase

and Sale of Assets

Section 2.01A

After-Acquired

and Future Rights

Section 2.02

Excluded

Assets

Section 2.03

Assumed

Liabilities

Section 2.04

Excluded

Liabilities

Section 2.05

Purchase

Price

Section 2.06

Earnout

Section 2.07

Allocation

of Purchase Price

Section 2.08

Withholding

Tax

Section 2.09

Third

Party Consents

ARTICLE III CLOSING

Section 3.01

Closing

Section 3.02

Closing

Deliverables

Section 3.03

Closing

Deliverables

ARTICLE IV REPRESENTATIONS AND WARRANTIES

OF SELLER AND THE SELLER SECURITYHOLDERS

Section 4.01

Organization

and Qualification of Seller

Section 4.02

Authority

of Seller and the Seller Securityholders

Section 4.03

Conflicts; Consents

Section 4.04

Material

Contracts

Section 4.05

Title

to Purchased Assets

Section 4.06

RESERVED

Section 4.07

Intellectual

Property

Section 4.08

[RESERVED]

Section 4.09

Legal

Proceedings; Governmental Orders

Section 4.10

Compliance

With Laws; Permits

Section 4.11

Party Transactions

Section 4.12

Brokers

Section 4.13

Full

Disclosure

Section 4.14

Prior Operations

ARTICLE V REPRESENTATIONS AND WARRANTIES

OF BUYER AND PARENT

Section 5.01

Organization

of Buyer

Section 5.02

Authority

of Buyer

Section 5.03

Conflicts; Consents

Section 5.04

Brokers

Section 5.05

Legal

Proceedings

Section 5.06

Capitalization

Section 5.07

Valid

Issuance of Shares

Section 5.08

SEC

Filings; Financial Statements

Section 5.09

Undisclosed

Liabilities

Section 5.10

Nasdaq

Listing

Section 5.11

Taxes

Section 5.12

Insurance

Section 5.13

Related-Party

Transactions

Section 5.14

Compliance

with Laws

ARTICLE VI COVENANTS

Section 6.01

Confidentiality

Section 6.02

Public

Announcements

Section 6.03

Bulk

Sales Laws

Section 6.04

Transfer

Taxes

Section 6.05

Tax

Clearance Certificates

Section 6.06

Further

Assurances

Section 6.07

Use

of Name

Section 6.08

Conduct

of Seller Pending Closing

Section 6.09

Proxy

Statement; Parent Stockholders Meeting

Section 6.10

Removal

of Legends

Section 6.11

Trading

Section 6.12

Notification

of Certain Matters

Section 6.13

Post-Closing

Board of Directors

Section 6.14

Piggyback

Registration Rights

Section 6.15

Minimum

Guarantees

ARTICLE VII INDEMNIFICATION

Section 7.01

Survival

Section 7.02

Indemnification

By Seller

Section 7.03

Indemnification

By Buyer

Section 7.04

Certain

Limitations

Section 7.05

Indemnification

Procedures

Section 7.06

Payments

Section 7.07

Tax

Treatment of Indemnification Payments

Section 7.08

Effect

of Investigation

Section 7.09

Exclusive

Remedies

Section 7.10

Set

Off

ARTICLE VIII TERMINATION

Section 8.01

Termination

Section 8.02

Effect

of Termination

ARTICLE IX MISCELLANEOUS

Section 9.01

Expenses

Section 9.02

Notices

Section 9.03

Interpretation

Section 9.04

Headings

Section 9.05

Severability

Section 9.06

Entire

Agreement

Section 9.07

Successors

and Assigns

Section 9.08

Third-Party Beneficiaries

Section 9.09

Amendment

and Modification; Waiver

Section 9.10

Governing

Law; Submission to Jurisdiction; Waiver of Jury Trial

Section 9.11

Specific

Performance

Section 9.12

Counterparts

Section 9.13

Seller

Securityholder Representative

Exhibit A – Form of Bill of

Sale

Exhibit B – Form of Assignment

and Assumption Agreement

Exhibit C – Form of Intellectual

Property Assignments

Exhibit D – Form of Employee Offer

Letter

Schedule 3.02(a)(vi) - Consents

Schedule 3.02(a)(xi) - Key Personnel

Disclosure Schedules

CONTRIBUTION

AGREEMENT

This

Contribution Agreement (this “Agreement”), dated as of September 8, 2026, is entered into by and among FanEngine

Holdings Ltd., a private company established under the laws of England and Wales (“Seller”), each of the beneficial

owners of Seller whose names are set forth on the signature pages attached hereto (collectively, the “Seller Securityholders”),

GameSquare IP Holdings, Inc., a Delaware corporation (“Buyer”), GameSquare Holdings, Inc., a Delaware corporation

(“Parent”) and Jesper Schertiger, (solely in his capacity as representative of the Seller Securityholders pursuant

to Section 9.13 hereof, the “Seller Securityholder Representative”).

RECITALS

WHEREAS,

prior to Closing, all or substantially all of the assets of Anonymous Labs Limited, a private company established under the laws of the

British Virgin Islands (“Anonymous”), and Credenza, Inc., a Delaware corporation, were transferred to Seller (the

“Transferred Assets”);

WHEREAS,

the Seller Securityholders constitute all of the beneficial owners of Seller as of the date hereof; and

WHEREAS,

upon the terms and subject to the conditions set forth herein, Seller desires to contribute, assign, transfer convey and deliver to Buyer,

and Buyer desires to acquire from Seller, all or substantially all of the Transferred Assets (collectively, the “Purchased Assets”),

and Buyer desires to assume the Assumed Liabilities, in exchange for the Purchase Price payable as set forth herein;

NOW,

THEREFORE, in consideration of the mutual covenants and agreements hereinafter set forth and for other good and valuable consideration,

the receipt and sufficiency of which are hereby acknowledged, the parties hereto agree as follows:

Article

DEFINITIONS

The

following terms have the meanings specified or referred to in this ARTICLE I:

“Affiliate”

of a Person means any other Person that directly or indirectly, through one or more intermediaries, controls, is controlled by, or is

under common control with, such Person. The term “control” (including the terms “controlled by” and “under

common control with”) means the possession, directly or indirectly, of the power to direct or cause the direction of the management

and policies of a Person, whether through the ownership of voting securities, by contract or otherwise. For the sake of clarity, both

Anonymous Labs Limited and Credenza, Inc. shall be considered an Affiliate of each of the Seller Securityholders and Seller.

“Agreement”

has the meaning set forth in the preamble.

“AI

Offerings” means all current and former products, processes, and services of the Seller that employ or make use of AI Technologies.

“AI

Technologies” means deep learning, machine learning, and other artificial intelligence technologies, including any and all

(a) proprietary algorithms, Software, or systems that make use of or employ neural networks, statistical learning algorithms (like linear

and logistic regression, support vector machines, random forests, k-means clustering), or reinforcement learning, (b) proprietary embodied

artificial intelligence and related hardware or equipment, (c) underlying training, validation, and test data-sets, whether raw, pre-processed

or enhanced, and associated metadata and informational content derived from such data sets which identify, comment or otherwise derive

information from such data sets, such as tags and labels (collectively, “AI Data Sets”), and (d) models whether trained

or untrained, including weights, parameters and structure or architecture.

“Allocation

Schedule” has the meaning set forth in Section 2.07.

“Ancillary

Documents” means the Bill of Sale, the Assignment and Assumption Agreement, Intellectual Property Assignments, and the other

agreements, instruments and documents required to be delivered at the Closing.

“Assigned

Contracts” has the meaning set forth in Section 2.01(a).

“Assignment

and Assumption Agreement” has the meaning set forth in Section 3.02(a)(iii).

“Assignment

and Assumption of Lease” has the meaning set forth in Section 3.02(a)(vi).

“Assumed

Liabilities” has the meaning set forth in Section 2.03.

“Basket”

has the meaning set forth in Section 7.04(a).

“Bill

of Sale” has the meaning set forth in Section 3.02(a)(ii).

“Books

and Records” has the meaning set forth in Section 2.01(f).

“Business

Day” means any day except Saturday, Sunday or any other day on which commercial banks located in New York, New York are authorized

or required by Law to be closed for business.

“Buyer”

has the meaning set forth in the preamble.

“Buyer

Indemnitees” has the meaning set forth in Section 7.02.

“Cap”

has the meaning set forth in Section 7.04(a).

“Cash

Earnout Amount” has the meaning set forth in Section 2.06(b).

“Closing”

has the meaning set forth in Section 3.01.

“Closing

Date” has the meaning set forth in Section 3.01.

“Code”

means the Internal Revenue Code of 1986, as amended.

“Consent”

means any approval, consent, ratification, waiver or other authorization.

“Contracts”

means all contracts, leases, deeds, mortgages, licenses, instruments, notes, commitments, undertakings, indentures, joint ventures and

all other agreements, commitments and legally binding arrangements, whether written or oral.

“Copyrights”

has the meaning set forth in the definition of Intellectual Property.

“Direct

Claim” has the meaning set forth in Section 7.05(c).

“Disclosure

Schedules” means the Disclosure Schedules delivered by Seller and Buyer concurrently with the execution and delivery of this

Agreement.

“Dollars”

or “$” means the lawful currency of the United States.

“Earnout

Amount” has the meaning set forth in Section 2.06(b).

“Encumbrance”

means any charge, claim, community property interest, pledge, condition, equitable interest, lien (statutory or other), option, security

interest, mortgage, easement, encroachment, right of way, right of first refusal, or restriction of any kind, including any restriction

on use, voting, transfer, receipt of income or exercise of any other attribute of ownership.

“Excluded

Assets” has the meaning set forth in Section 2.02.

“Exchange Act”

has the meaning set forth in Section 5.08(a).

“Excluded

Contracts” has the meaning set forth in Section 2.02(a).

“Excluded

Liabilities” has the meaning set forth in Section 2.04.

“Federal

Securities Laws” has the meaning set forth in Section 6.11.

“GAAP”

means U.S. generally accepted accounting principles in effect from time to time.

“Governmental

Authority” means any U.S. or non-U.S. federal, national, supranational, multinational, state, provincial, local, municipal

or other governmental or quasi-governmental, self-regulatory, administrative, legislative, regulatory or judicial court, body or tribunal,

department, commission, agency, board, bureau, instrumentality or other authority, including any political subdivision thereof, and any

mediator, arbitrator or arbitral body (public or private).

“Governmental

Order” means any order, writ, judgment, injunction, decree, stipulation, determination or award entered by or with any Governmental

Authority.

“Indemnified

Party” has the meaning set forth in Section 7.05.

“Indemnifying

Party” has the meaning set forth in Section 7.05.

“Intellectual

Property” means any and all rights in, arising out of, or associated with any of the following in any jurisdiction throughout

the world: (a) issued patents and patent applications (whether provisional or non-provisional), including divisionals, continuations,

continuations-in-part, substitutions, reissues, reexaminations, extensions, or restorations of any of the foregoing, and other Governmental

Authority-issued indicia of invention ownership (including certificates of invention, petty patents, and patent utility models) (“Patents”);

(b) trademarks, service marks, brands, certification marks, logos, trade dress, trade names, and other similar indicia of source or origin,

together with the goodwill connected with the use of and symbolized by, and all registrations, applications for registration, and renewals

of, any of the foregoing (“Trademarks”); (c) copyrights and works of authorship, whether or not copyrightable, and

all registrations, applications for registration, and renewals of any of the foregoing (“Copyrights”); (d) internet

domain names and social media account or user names (including “handles”), whether or not Trademarks, all associated web

addresses, URLs, websites and web pages, social media sites and pages, and all content and data thereon or relating thereto, whether

or not Copyrights; (e) mask works, and all registrations, applications for registration, and renewals thereof; (f) industrial designs,

and all Patents, registrations, applications for registration, and renewals thereof; (g) trade secrets, know-how, inventions (whether

or not patentable), discoveries, improvements, technology, business and technical information, databases, data compilations and collections,

tools, methods, analytics, processes, techniques, and other confidential and proprietary information and all rights therein (“Trade

Secrets”); (h) AI Technologies, computer programs, platforms, operating systems, applications, firmware and other code, including

all source code, object code, application programming interfaces, data files, databases, protocols, specifications, and other documentation

thereof (“Software”); (i) rights of publicity; and (j) all other intellectual or industrial property and proprietary

rights.

“Intellectual

Property Agreements” means all licenses, sublicenses, consent to use agreements, settlements, coexistence agreements, covenants

not to sue, waivers, releases, permissions and other Contracts, whether written or oral, relating to any Intellectual Property that is

used or held for use by Seller to which Seller is a party, beneficiary or otherwise bound.

“Intellectual

Property Assets” means all Intellectual Property that is owned by Seller, together with all (i) royalties, fees, income, payments,

and other proceeds now or hereafter due or payable to Seller with respect to such Intellectual Property; and (ii) claims and causes of

action with respect to such Intellectual Property, whether accruing before, on, or after the date hereof/accruing on or after the date

hereof, including all rights to and claims for damages, restitution, and injunctive and other legal or equitable relief for past, present,

or future infringement, misappropriation, or other violation thereof.

“Intellectual

Property Assignments” has the meaning set forth in Section 3.02(a)(iv).

“Intellectual

Property Fundamental Representations” means the representations and warranties set forth in Sections 4.05 and 4.07.

“Intellectual

Property Registrations” means all Intellectual Property Assets that are subject to any issuance, registration, or application

by or with any Governmental Authority or authorized private registrar in any jurisdiction, including issued Patents, registered Trademarks,

domain names and Copyrights, and pending applications for any of the foregoing.

“Interim

Period” has the meaning set forth in Section 6.08.

“Issued

Shares” has the meaning set forth in Section 2.05.

“IT

Systems” means all of Seller’s Software, computer hardware, servers, networks, platforms, peripherals, and similar or

related items of automated, computerized, or other information technology (IT) networks and systems (including telecommunications networks

and systems for voice, data, and video) owned, leased, licensed, or used (including through cloud-based or other third-party service

providers).

“Knowledge

of Seller or Seller’s Knowledge” or any other similar knowledge qualification, means the actual or constructive knowledge

of the Seller Securityholders, Sandy Khaund, and any director or officer of Seller or their direct reports, after due inquiry.

“Law”

means any statute, law, ordinance, regulation, rule, code, order, constitution, treaty, common law, judgment, decree, other requirement

or rule of law of any Governmental Authority.

“Liabilities”

means liabilities, obligations or commitments of any nature whatsoever, asserted or unasserted, known or unknown, absolute or contingent,

accrued or unaccrued, matured or unmatured or otherwise.

“Licensed

Intellectual Property” means all Intellectual Property in which Seller holds any rights or interests granted by other Persons,

including any of Seller’s Affiliates.

“Losses”

means losses, damages, Liabilities, deficiencies, Proceedings, judgments, interest, awards, penalties, fines, costs or expenses of whatever

kind, including reasonable attorneys’ fees and the cost of enforcing any right to indemnification hereunder and the cost of pursuing

any insurance providers; provided, however, that “Losses” shall not include punitive damages, except to the extent

actually awarded to a Governmental Authority or other third party.

“Marks”

has the meaning set forth in Section 6.07.

“Material

Adverse Effect” means any change, event, circumstance, development, occurrence, effect or state of facts that, individually

or in the aggregate, has, or would reasonably be expected to have, a material adverse effect on the assets or liabilities of Seller,

taken as a whole; provided, however, that none of the following will constitute a Material Adverse Effect, or will be considered in determining

whether a Material Adverse Effect has occurred: (i) changes that are the result of factors generally affecting the industries or markets

in which Seller operates; (ii) changes in applicable Law; (iii) changes in GAAP or the interpretation thereof; (iv) changes that are

the result of economic factors affecting the national, regional or world economy or financial markets generally; (v) changes in the financial,

banking or securities markets; (vi) any change arising in connection with any natural disasters, hostilities, acts of war, sabotage,

terrorism, military actions or epidemics or pandemics or any escalation or material worsening of any such natural disasters, hostilities,

acts of war, sabotage, terrorism, military actions or epidemics or pandemics existing or underway as of the date hereof; (vii) political

or social conditions, including but not limited to those in any jurisdiction in which Seller conducts its operations; or (viii) engagement

by the U.S. in hostilities or the escalation thereof or the occurrence or the escalation of any military or terrorist attack upon the

U.S. or any U.S. territories, possessions or diplomatic or consular offices or upon any U.S. military installation, equipment or personnel;

(ix) the announcement, pendency or completion of the Transactions contemplated by this Agreement.

“Material

Contracts” has the meaning set forth in Section 4.04(a)(i).

“MG

Recovery Amount” has the meaning set forth in Section 6.15(f).

“Minimum

Guarantee Payments” has the meaning set forth in Section 6.15(a).

“Nasdaq”

means The Nasdaq Stock Market LLC, together with the rules, regulations and listing standards thereof, and any successor national securities

exchange.

“Net

Contract Revenue” has the meaning set forth in Section 6.15(d).

“Open

Source Software” means any Software that is distributed, licensed or otherwise made available under any open source, copyleft,

community source, freeware or public source code license or distribution model, including any license approved by the Open Source Initiative,

the Free Software Foundation, or any substantially similar license, including the GNU General Public License (GPL), GNU Affero General

Public License (AGPL), GNU Lesser General Public License (LGPL), Mozilla Public License, Apache License, MIT License, BSD licenses, Eclipse

Public License, Creative Commons licenses and any similar licenses. For the avoidance of doubt, Open Source Software includes any Software

that requires, as a condition of use, modification or distribution, that other Software or source code be disclosed, distributed in source

code form, licensed for the purpose of making derivative works, or redistributable at no charge.

“Order”

means any order, injunction, judgment, directive, decree, writ, ruling, assessment, adjudication, determination, verdict or award entered

into, issued, made or rendered by any Governmental Authority.

“Parent”

has the meaning set forth in the preamble.

“Parent

Board” has the meaning set forth in Section 6.13.

“Parent

Board Recommendation” has the meaning set forth in Section 6.09(e).

“Parent SEC Documents”

has the meaning set forth in Section 5.08(a).

“Parent

Stockholder Approval” means the affirmative vote of the holders of a majority of the votes cast by the holders of Parent’s

common stock present in person or by proxy at the Parent Stockholders Meeting, voting together as a single class, approving the issuance

of the Issued Shares, as required by Nasdaq Listing Rule 5635(a).

“Parent

Stockholders Meeting” has the meaning set forth in Section 6.09(d).

“Patents”

has the meaning set forth in the definition of Intellectual Property.

“Permits”

means all permits, licenses, franchises, approvals, authorizations, registrations, certificates, variances and similar rights obtained,

or required to be obtained, from Governmental Authorities.

“Permitted

Encumbrances” has the meaning set forth in Section 4.05(a).

“Person”

means an individual, corporation, partnership, joint venture, limited liability company, Governmental Authority, unincorporated organization,

trust, association or other entity.

“Personal

Information” means any information that (i) identifies, relates to, describes, is capable of being associated with, or could

be linked to, directly or indirectly, a particular individual or household, and (ii) that is considered “personally identifiable

information,” “personal information,” “personal data,” or any similar term by one or more applicable Laws.

“Piggyback

Notice” has the meaning set forth in Section 6.14(a).

“Piggyback

Registration” has the meaning set forth in Section 6.14(a).

“Platform

Agreements” has the meaning set forth in Section 4.07(h).

“Post-Closing

Tax Period” means any taxable period beginning after the Closing Date and, with respect to any taxable period beginning before

and ending after the Closing Date, the portion of such taxable period beginning after the Closing Date.

“Pre-Closing

Media House Collection” has the meaning set forth in Section 6.15(c).

“Pre-Closing

Tax Period” means any taxable period ending on or before the Closing Date and, with respect to any taxable period beginning

before and ending after the Closing Date, the portion of such taxable period ending on and including the Closing Date.

“Proceeding”

means any action, suit, arbitration, audit, examination, hearing, claim, demand, charge, complaint, inquiry, mediation, investigation,

litigation or other proceeding (whether civil, criminal, administrative, judicial, investigative, or appellate, whether formal or informal,

whether public or private) commenced, brought, conducted or heard by or before, or otherwise involving, any Governmental Authority.

“Proxy

Statement” has the meaning set forth in Section 6.09(a).

“Purchased

Assets” has the meaning set forth in Section 2.01.

“Purchase

Price” has the meaning set forth in Section 2.05.

“Qualifying

Revenue Contract” has the meaning set forth in Section 6.15(b).

“Registrable

Securities” means the Issued Shares and any shares comprising the Share Earnout Amount, together with any securities issued

or issuable with respect to such shares by way of stock dividend, stock split, recapitalization or similar transaction, in each case

until such shares (i) have been sold under an effective registration statement, (ii) have been sold pursuant to Rule 144, or (iii) become

eligible for sale pursuant to Rule 144 without volume or manner-of-sale restrictions and without current public information requirements.

“Registration

Statement” means any registration statement filed by Parent with the SEC under the Securities Act.

“Representative”

means, with respect to any Person, any and all directors, officers, employees, consultants, financial advisors, counsel, accountants

and other agents of such Person.

“SEC”

means the United States Securities and Exchange Commission and any successor Governmental Authority having substantially similar responsibilities.

“Securities

Act” means the Securities Act of 1933, as amended, and the rules and regulations promulgated thereunder.

“Self-Funded MG Payment”

has the meaning set forth in Section 6.15(e).

“Seller”

has the meaning set forth in the preamble.

“Seller

Designee” has the meaning set forth in Section 6.13(a).

“Seller

Fundamental Representations” has the meaning set forth in Section 7.04(c).

“Seller

Indemnitees” has the meaning set forth in Section 7.03.

“Seller

Securityholders” has the meaning set forth in the preamble.

“Seller

Securityholder Representative” means the Person designated in writing by the Seller Securityholders holding a majority of the

Earnout Amount rights as of the Closing Date, who shall act as the sole representative of all Seller Securityholders under this Agreement

for all purposes expressly set forth herein, including notices, payment instructions, earnout review, objections, dispute resolution,

tax forms, share forfeiture elections, setoff administration, amendments and waivers affecting the rights or obligations of the Seller

Securityholders hereunder, unless and until replaced by written notice to Parent and Buyer signed by Seller Securityholders holding a

majority of the Earnout Amount rights.

“Share

Earnout Amount” has the meaning set forth in Section 2.06(a)

“Software”

has the meaning set forth in the definition of Intellectual Property.

“Specified

Media House Agreements” has the meaning set forth in Section 6.15(a).

“Taxes”

means all federal, state, local, foreign and other income, gross receipts, sales, use, production, ad valorem, transfer, documentary,

franchise, registration, profits, license, lease, service, service use, withholding, payroll, employment, unemployment, estimated, excise,

severance, environmental, stamp, occupation, premium, property (real or personal), real property gains, windfall profits, customs, duties

or other taxes, fees, assessments or charges of any kind whatsoever, together with any interest, additions or penalties with respect

thereto and any interest in respect of such additions or penalties.

“Tax

Return” means any return, declaration, report, claim for refund, information return or statement or other document relating

to Taxes, including any schedule or attachment thereto, and including any amendment thereof.

“Third-Party

AI Product” means any product or service of a third party that employs or makes use of AI Technologies.

“Third-Party

Claim” has the meaning set forth in Section 7.05(a).

“Third-Party

Dataset” has the meaning set forth in Section 4.07(q).

“Trade

Secrets” has the meaning set forth in the definition of Intellectual Property.

“Trademarks”

has the meaning set forth in the definition of Intellectual Property.

“Transaction

Documents” means this Agreement, the Ancillary Documents and any other agreement, document, certificate or instrument entered

into or delivered in connection herewith or related to the Transactions.

“Transactions”

means (i) the contribution, assignment, transfer, conveyance and delivery of the Purchased Assets and the assumption of the Assumed Liabilities

and (ii) the other transactions between Buyer and/or Parent, on the one hand, and Seller and/or the Seller Securityholders, on the other

hand, contemplated by this Agreement and the other Transaction Documents.

“Transfer

Agent” means, with respect to the Issued Shares, Computershare or such other financial institution that provides transfer agent

services that Parent may engage from time to time.

Article

PURCHASE AND SALE

Section

2.01 Purchase and Sale of Assets. Upon the terms and subject to the conditions set forth in this Agreement, at the Closing, Seller

shall contribute, assign, transfer, convey and deliver to Buyer, and Buyer shall acquire from Seller, free and clear of all Encumbrances

other than Permitted Encumbrances, all of Seller’s right, title and interest in, to and under all of the assets, properties and

rights of every kind and nature, whether tangible or intangible, real, personal or mixed, wherever located, used or held for use in the

Business, other than the Excluded Assets (collectively, the “Purchased Assets”),including, without limitation, the

following:

(a)

all Contracts, including all Intellectual Property Agreements and that certain Revenue Share Agreement by and between Seller and Anonymous,

set forth on Section 2.01(a) of the Disclosure Schedules (the “Assigned Contracts”);

(b)

all Intellectual Property Assets and Licensed Intellectual Property set forth on Section 2.01(b) of the Disclosure Schedules;

(c)

all rights to any Proceedings of any nature available to or being pursued by Seller, the Purchased Assets or the Assumed Liabilities,

whether arising by way of counterclaim or otherwise set forth on Section 2.01(c) of the Disclosure Schedules;

(d)

all prepaid expenses, credits, advance payments, claims, security, refunds, rights of recovery, rights of set-off, rights of recoupment,

deposits, charges, sums and fees (including any such item relating to the payment of Taxes);

(e)

all of Seller’s rights under warranties, indemnities and all similar rights against third parties to the extent related to any

Purchased Assets;

(f)

originals, or where not available, copies, of all books and records, including, but not limited to, books of account, ledgers and general,

financial and accounting records, machinery and equipment maintenance files, customer lists, customer purchasing histories, price lists,

distribution lists, supplier lists, production data, customer data, quality control records and procedures, customer complaints and inquiry

files, research and development files, records and data (including all correspondence with any Governmental Authority), sales material

and records (including pricing history, total sales, terms and conditions of sale, sales and pricing policies and practices), strategic

plans, internal financial statements, marketing and promotional surveys, material and research and files relating to the Intellectual

Property Assets and the Intellectual Property Agreements (“Books and Records”); and

(g)

all goodwill and the going concern value of the Seller.

Without

limiting any other Purchased Asset, the Purchased Assets include, to the extent it exists as to each of the Purchased Assets, all source

code, object code, repositories, commit histories, build environments, deployment tools, development environments, test environments,

application programming interfaces, software development kits, configuration files, databases, schemas, data models, training data, artificial

intelligence models, prompts, weights, parameters, documentation, technical specifications, product roadmaps, development records, credentials,

keys, access rights, cloud environments, hosting environments, developer or information technology assets, business processes, trade

secrets, know-how, inventions, improvements, derivative works, and all other technology and intellectual property used, held for use,

necessary for, or reasonably related to the operation, maintenance, development, commercialization, support or exploitation of the Purchased

Assets.

Section

2.01A After-Acquired and Future Rights. Seller hereby irrevocably conveys, transfers, assigns and delivers to Buyer, and shall cause

to be conveyed, transferred, assigned and delivered to Buyer, without additional consideration, any and all Intellectual Property, software,

source code, object code, data, documentation, inventions, developments, improvements, modifications, enhancements, derivative works,

technology, know-how, rights, properties or other assets that (a) existed prior to the Closing and relate to the Purchased Assets, (b)

are discovered, identified or determined after the Closing to have existed as of the Closing and to have been required to be included

in the Purchased Assets, or (c) arise from or are based upon work, services or development efforts undertaken prior to the Closing and

relating to the Purchased Assets. To the extent any such rights, properties or assets do not automatically vest in Buyer by operation

of this Agreement, Seller hereby makes a present assignment of such rights, properties and assets to Buyer, effective immediately upon

creation, acquisition, identification or coming into existence thereof.

Section

2.02 Excluded Assets. Notwithstanding the foregoing, the Purchased Assets shall not include the following assets (collectively, the

“Excluded Assets”):

(a)

Contracts, including Intellectual Property Agreements, that are not Assigned Contracts (the “Excluded Contracts”);

(b)

the corporate seals, organizational documents, minute books, stock books, Tax Returns, books of account or other records having to do

with the corporate organization of Seller;

(c)

the assets, properties and rights specifically set forth on Section 2.02(c) of the Disclosure Schedules; and

(d)

the rights which accrue or will accrue to Seller under this Agreement and the Ancillary Documents.

Section

2.03 Assumed Liabilities. Subject to the terms and conditions set forth herein, Buyer shall assume and agree to pay, perform and

discharge only the following Liabilities of Seller (collectively, the “Assumed Liabilities”), and no other Liabilities:

(a)

all trade accounts payable of Seller to third parties that remain unpaid and are not delinquent as of the Closing Date and that arose

in the ordinary course of business consistent with past practice, up to a maximum amount as of Closing of $25,000;

(b)

all Liabilities in respect of the Assigned Contracts but only to the extent that such Liabilities thereunder are required to be performed

after the Closing Date, were incurred in the ordinary course of business and do not relate to any failure to perform, improper performance,

warranty or other breach, default or violation by Seller on or prior to the Closing; and

(c)

those Liabilities of Seller set forth on Section 2.03(c) of the Disclosure Schedules;

Section

2.04 Excluded Liabilities. Notwithstanding the provisions of Section 2.03 or any other provision in this Agreement to the contrary,

Buyer shall not assume and shall not be responsible to pay, perform or discharge any Liabilities of Seller or any of its Affiliates of

any kind or nature whatsoever other than the Assumed Liabilities (the “Excluded Liabilities”). Seller shall, and shall

cause each of its Affiliates to, pay and satisfy in due course all Excluded Liabilities which they are obligated to pay and satisfy.

Without limiting the generality of the foregoing, the Excluded Liabilities shall include, but not be limited to, the following:

(a)

any Liabilities of Seller arising or incurred in connection with the negotiation, preparation, investigation and performance of this

Agreement, the Ancillary Documents and the Transactions contemplated hereby and thereby, including, without limitation, fees and expenses

of counsel, accountants, consultants, advisers and others;

(b)

any Liability for (i) Taxes of Seller (or any stockholder or Affiliate of Seller), the Purchased Assets or the Assumed Liabilities for

any Pre-Closing Tax Period; (ii) Taxes that arise out of the consummation of the Transactions contemplated hereby or that are the responsibility

of Seller pursuant to Section 6.04; or (iii) other Taxes of Seller (or any stockholder or Affiliate of Seller) of any kind or description

(including any Liability for Taxes of Seller (or any stockholder or Affiliate of Seller) that becomes a Liability of Buyer under any

common law doctrine of de facto merger or transferee or successor liability or otherwise by operation of contract or Law);

(c)

any Liabilities relating to or arising out of the Excluded Assets;

(d)

any Seller Liabilities in respect of any pending or threatened Proceeding to the extent such Proceeding relates to such operation on

or prior to the Closing Date;

(e)

any product Liability or similar claim for injury to a Person or property which arises out of or is based upon any express or implied

representation, warranty, agreement or guaranty made by Seller, or by reason of the improper performance or malfunctioning of a product,

improper design or manufacture, failure to adequately package, label or warn of hazards or other related product defects of any products

at any time manufactured or sold or any service performed by Seller;

(f)

any recall, design defect or similar claims of any products manufactured or sold or any service performed by Seller prior to the Closing;

(g)

any Liabilities of Seller arising under or in connection with any Benefit Plan providing benefits to any present or former employee of

Seller;

(h)

any Liabilities of Seller for any present or former employees, officers, directors, retirees, independent contractors or consultants

of Seller, including, without limitation, any Liabilities associated with any claims for wages or other benefits, bonuses, accrued vacation,

workers’ compensation, severance, retention, termination or other payments;

(i)

any Environmental Claims, or Liabilities under Environmental Laws, to the extent arising out of or relating to facts, circumstances or

conditions existing on or prior to the Closing or otherwise to the extent arising out of any actions or omissions of Seller;

(j)

any trade accounts payable of Seller (i) to the extent not accounted for on the Interim Balance Sheet; (ii) which constitute intercompany

payables owing to Affiliates of Seller; (iii) which constitute debt, loans or credit facilities to financial institutions; or (iv) which

did not arise in the ordinary course of business;

(k)

any Liabilities of Seller relating or arising from unfulfilled commitments, quotations, purchase orders, customer orders or work orders

that (i) do not constitute part of the Purchased Assets issued by customers to Seller on or before the Closing; (ii) did not arise in

the ordinary course of business; or (iii) are not validly and effectively assigned to Buyer pursuant to this Agreement;

(l)

any Liabilities to indemnify, reimburse or advance amounts to any present or former officer, director, employee or agent of Seller (including

with respect to any breach of fiduciary obligations by same), except for indemnification of same pursuant to Section 7.03 as Seller Indemnitees;

(m)

any Liabilities under the Excluded Contracts or any other Contracts, including Intellectual Property Agreements, (i) which are not validly

and effectively assigned to Buyer pursuant to this Agreement; (ii) which do not conform to the representations and warranties with respect

thereto contained in this Agreement; or (iii) to the extent such Liabilities arise out of or relate to a breach by Seller of such Contracts

prior to Closing;

(n)

any Liabilities associated with debt, loans or credit facilities of Seller owing to financial institutions; and

(o)

any Liabilities arising out of, in respect of or in connection with the failure by Seller or any of its Affiliates to comply with any

Law or Governmental Order.

Section

2.05 Purchase Price. In consideration for Seller’s contribution, assignment, transfer, conveyance and delivery of the Purchased

Assets to Buyer, Parent shall issue to the Seller Securityholders, and the Seller Securityholders shall accept from Parent, that number

of shares of Parent’s Common Stock set forth opposite their respective names on Schedule A equal in aggregate to thirty

percent (30%) of the total issued and outstanding shares of Common Stock of Parent as of the Closing Date, after giving effect to such

issuance (the “Issued Shares”), plus the Earnout Amount, if applicable, pursuant to Section 2.06 hereof, and Buyer

shall assume the Assumed Liabilities, in each case subject to the terms and conditions of this Agreement (collectively, the “Purchase

Price”). Notwithstanding anything to the contrary in this Agreement or any Ancillary Document, no Issued Shares, Share Earnout

Amount or other stock consideration shall be required to be issued before the Closing, the issuance of all stock consideration is subject

to receipt of Parent Stockholder Approval and satisfaction or waiver of all applicable Closing conditions, and no obligation of Parent

to issue any shares of Common Stock shall arise before the Closing. For the avoidance of doubt, all Issued Shares and Earnout Amounts

payable or issuable hereunder shall be distributed directly to the applicable Seller Securityholders in accordance with Schedule A.

All notices, communications, information, deliverables, directions, consents, objections, elections and other actions relating to the

Issued Shares or any Earnout Amount may be given by Parent or Buyer solely to, and shall be given by Seller and the Seller Securityholders

solely through, the Seller Securityholder Representative, and Parent and Buyer shall be entitled to rely conclusively on any such action

taken by the Seller Securityholder Representative as binding upon all Seller Securityholders. Each Seller Securityholder hereby irrevocably

appoints the Seller Securityholder Representative as such Seller Securityholder’s true and lawful agent and attorney-in-fact for

such purposes.

Section

2.06 Earnout.

(a)

As finally determined pursuant to this Section 2.06(a), the Seller Securityholders shall be eligible to earn and be issued their applicable

pro rata percentage of the amount of shares of Parent’s Common Stock equal to up to Ten Percent (10%) of the total issued and outstanding

shares of Common Stock of Parent as of the Closing Date, after giving effect to such issuance (the “Share Earnout Amount”).

(i)

In the event that the Purchased Assets generate either (A) at least one month of recognized revenue in excess of $3 million during the

six-month period immediately following Closing, or (B) annualized recognized revenue of $30 million or more, calculated based on the

six-month period immediately following Closing, the Seller Securityholders shall be entitled to an additional Five Percent (5%) of the

total issued and outstanding shares of Common Stock of Parent as of the Closing Date, after giving effect to such issuance.

(ii)

In the event that the Purchased Assets generate either (A) at least one month of recognized revenue in excess of $6 million during the

period beginning six months after the Closing Date and ending 18 months after the Closing Date, or (B) annualized recognized revenue

of $60 million or more during the period beginning six months after the Closing Date and ending 18 months after the Closing Date, the

Seller Securityholders shall be entitled to an additional Five Percent (5%) of the total issued and outstanding shares of Common Stock

of Parent as of the Closing Date, after giving effect to such issuance.

(b)

As finally determined pursuant to this Section 2.06(b), the Seller Securityholders shall be eligible to earn up to $50 million (the “Cash

Earnout Amount,” and collectively with the Share Earnout Amount, the “Earnout Amount”). During each Earnout

Period (defined below), the Seller Securityholders shall be entitled to receive the applicable percentage of Earnout Net Income (defined

below) in excess of the applicable threshold, in each case as set forth below:

(i)

For the Earnout Period ending December 31, 2027, the Seller Securityholders shall be entitled to a Cash Earnout Amount equal to $0.50

for every $1.00 of Earnout Net Income in excess of $8 million, up to a maximum Cash Earnout Amount for calendar year 2027 of $25 million.

(ii)

For the Earnout Period ending December 31, 2028, the Seller Securityholders shall be entitled to a Cash Earnout Amount equal to $0.50

for every $1.00 of Earnout Net Income in excess of $25 million, up to a maximum Cash Earnout Amount for calendar year 2028 of $25 million.

(iii)

For purposes of calculating the Earnout Amount, “Earnout Net Income” means for the applicable Earnout Period, the

net income (or loss) attributable to the Purchased Assets, determined in accordance with GAAP, consistently applied using the accounting

principles, policies, categorizations, definitions, judgments, estimates and methodologies applied by Parent in preparing its financial

statements; provided, however, that Earnout Net Income shall be determined after giving effect to all costs, expenses, charges, liabilities,

reserves and accruals properly attributable to the ownership, operation, commercialization, protection, maintenance, development, support,

integration or exploitation of the Purchased Assets, including:

(A)

all direct costs and expenses of the Purchased Assets;

(B)

a reasonable allocation of corporate overhead, general and administrative expenses, shared-services costs, sales, promotion, marketing,

finance, accounting, tax, treasury, information technology, human resources, legal, compliance, insurance, facilities and other support

costs incurred by Buyer, Parent or any of their respective Affiliates for the benefit of, or reasonably attributable to, the Purchased

Assets;

(C)

management fees, service fees, intercompany fees and other charges for goods, services, personnel, facilities, intellectual property,

systems, financing or other support provided by Buyer, Parent or any of their respective Affiliates to or for the benefit of the Purchased

Assets, in each case at rates determined by Buyer or Parent in good faith and applied on a basis consistent with the applicable provider’s

practices for similarly situated businesses or operations;

(D)

all in-house legal costs allocated at the applicable provider’s fully burdened internal cost rate, and all third-party legal fees

and expenses, in each case to the extent incurred in connection with, arising from, relating to, or reasonably supporting the Purchased

Assets, their operation or their exploitation;

(E)

all costs, expenses, fees, charges, losses, liabilities, reserves and accruals incurred by Buyer, Parent, the Purchased Assets or any

of their respective Affiliates directly or indirectly in connection with any tokenization strategy, tokenization activity, utility token,

digital asset, smart contract, token offering, token sale, token issuance, token custody, wallet infrastructure, token marketplace, exchange

listing, brokerage, market making, regulatory or compliance activity, audit, investigation, claim, proceeding, refund, chargeback, revenue-sharing

obligation or other matter relating to the Entertainment IP or the Purchased Assets; and

(F)

any other costs, expenses, charges, liabilities, reserves or accruals that are properly recognized under GAAP and reasonably attributable

to the Purchased Assets or the conduct of the business relating thereto.

Notwithstanding

the foregoing, Earnout Net Income shall not be reduced by any corporate, Parent-level or public-company costs or expenses that are not

directly attributable to the Purchased Assets, including any allocation of corporate overhead, general and administrative expenses, rent,

utilities (including electricity), SEC registration, reporting or filing fees, stock exchange or listing fees, directors’ and officers’

insurance premiums allocable to Parent-level activities, audit fees relating to Parent-level or consolidated financial statements, investor-relations

expenses, or general corporate legal fees. For the avoidance of doubt, this proviso shall not prohibit the inclusion in Earnout Net Income

of (i) direct, out-of-pocket third-party costs and expenses actually incurred in the ownership, operation, commercialization, maintenance,

development, support, integration or exploitation of the Purchased Assets; (ii) compensation and benefits of personnel devoted primarily

to the Purchased Assets; or (iii) charges for actual services separately identified, documented and actually incurred in connection with

the Purchased Assets by Buyer, Parent or any of their respective Affiliates, including direct sales and marketing services, in each case

at a documented, arm’s-length rate or amount. Nothing in this proviso shall limit Buyer’s, Parent’s or their respective

Affiliates’ rights under this Agreement to integrate, operate, restructure, fund, discontinue, license or otherwise conduct the

business relating to the Purchased Assets in their respective good-faith business judgment, nor shall it create any obligation to operate

the Purchased Assets separately or to maximize any Earnout Amount.

For

purposes of the foregoing, allocations may be determined by Buyer or Parent in good faith using a methodology that Buyer or Parent considers

appropriate in light of the nature of the applicable cost and the relevant operations, including allocations based on revenues, headcount,

time devoted, usage, transaction volume, assets employed or another reasonable metric. Buyer and Parent may revise an allocation methodology

from time to time in good faith to reflect changes in their operations, systems, organization, services, business strategy or the Purchased

Assets. For the avoidance of doubt, cash proceeds from the sale, issuance or other disposition of any utility token, digital asset or

other tokenized right shall be included in Earnout Net Income only to the extent, and in the period, recognized as revenue in accordance

with GAAP. Any deferred revenue shall be recognized in Earnout Net Income only as and when recognized as revenue under GAAP. All refunds,

rebates, chargebacks, revenue-sharing payments, token-holder obligations, performance obligations, contractual liabilities, reserves

and related costs shall be reflected in Earnout Net Income in accordance with GAAP. No revenue shall be included to the extent it is

attributable to an asset, right, service or activity other than the Purchased Assets.

(c)

Adjustments for Tax Purposes. Any payments made pursuant to Section 2.06 shall be treated as an adjustment to the Purchase Price

by the parties for Tax purposes, unless otherwise required by Law.

(d)

Earnout Calculation and Review.

(i)

Within forty-five (45) days after the end of each measurement period applicable to any Earnout Amount (each such period, an “Earnout

Period”), Parent shall deliver to the Seller Securityholder Representative a written statement (the “Earnout Statement”)

setting forth in reasonable detail Parent’s calculation of whether the applicable Earnout Amount has been earned, including the

revenue or net income data, methodology, and assumptions used in such calculation. Unless otherwise expressly provided in this Agreement,

each Earnout Statement shall be prepared in accordance with GAAP, consistently applied using the accounting principles, policies, categorizations,

definitions, judgments and methodologies used by Parent in its preparation of its financial statements, consistently applied; provided

that the calculation of Earnout Net Income shall be governed exclusively by the definition of Earnout Net Income. The Earnout Statement

shall include reasonable detail supporting the calculation of Earnout Net Income; provided, that neither Parent nor Buyer shall be required

to disclose privileged materials, internal legal advice, information concerning any business other than the Purchased Assets, or information

that Parent or Buyer determines in good faith is competitively sensitive or subject to a confidentiality obligation.

(ii)

The Seller Securityholder Representative shall have thirty (30) days following receipt of each Earnout Statement (the “Review

Period”) to review and, if applicable, object to such Earnout Statement. During the Review Period, Parent shall provide the

Seller Securityholder Representative and its Representatives with reasonable access, during normal business hours and upon reasonable

prior notice, to the books, records, and supporting financial data of Buyer and Parent relating solely to the Purchased Assets, solely

to the extent reasonably necessary to review the specific line items and calculations set forth in the Earnout Statement; provided, however,

that Parent shall not be required to provide access to (a) privileged materials, (b) consolidated company-level projections, budgets

or board materials unrelated to the Purchased Assets, (c) trade secrets or competitively sensitive information unrelated to the review

of the Earnout Statement, or (d) personnel other than finance personnel reasonably involved in the preparation of the Earnout Statement.

Any such review shall be conducted in a manner that does not unreasonably interfere with the business or operations of Buyer or Parent.

(iii)

If the Seller Securityholder Representative does not deliver written notice of objection to Parent within the Review Period, the Earnout

Statement shall be deemed accepted by the Seller Securityholders and shall be final, conclusive and binding on the parties.

(iv)

If the Seller Securityholder Representative delivers written notice of objection within the Review Period (an “Earnout Objection

Notice”), specifying in reasonable detail the items or amounts in dispute and the basis for such objection, the parties shall

negotiate in good faith for a period of fifteen (15) days following Parent’s receipt of the Earnout Objection Notice to resolve

such dispute. If the parties are unable to resolve the dispute within such fifteen (15)-day period, either party may submit the disputed

items for determination by a nationally recognized independent accounting firm mutually agreed upon by the parties (the “Independent

Accountant”). The Independent Accountant shall act as an expert (and not as an arbitrator) and shall determine only those items

in dispute that are accounting or mathematical in nature and that were included in the Earnout Objection Notice. The Independent Accountant

shall have no authority to resolve any dispute regarding the interpretation of this Agreement, compliance with any covenant, the operation

of the Purchased Assets, or any other legal issue, all of which shall be resolved exclusively by the courts specified in Section 9.10.

The determination of the Independent Accountant shall be final, conclusive and binding on the parties, absent manifest error. The Independent

Accountant shall base its determination solely on the written submissions of the parties and not on any independent review, and shall

be instructed to apply the definitions, terms and accounting principles expressly set forth in this Agreement. The fees and expenses

of the Independent Accountant shall be borne by the Seller Securityholders, on the one hand, and Buyer and Parent, on the other hand,

in inverse proportion to the extent each such party prevails on the disputed items submitted to the Independent Accountant.

(e)

Issuance and Payment Procedures.

(i)

Any Share Earnout Amount determined to be payable pursuant to this Section 2.06 shall be issued to the Seller Securityholders within

ten (10) Business Days following the date on which the applicable Earnout Statement becomes final and binding (whether by deemed acceptance,

agreement of the parties, or determination by the Independent Accountant). Such shares shall be issued in book-entry form, shall be subject

to the same terms, conditions and restrictions as the Issued Shares (including any applicable lock-up, restrictive legends and transfer

restrictions under the Securities Act of 1933, as amended, and applicable state securities laws), and shall be listed on Nasdaq subject

to official notice of issuance.

(ii)

Any Cash Earnout Amount determined to be payable pursuant to this Section 2.06 shall be paid by wire transfer of immediately available

funds to an account designated by the Seller Securityholder Representative on behalf of the applicable Seller Securityholders within

ten (10) Business Days following the date on which the applicable Earnout Statement becomes final and binding.

(f)

Operation of the Purchased Assets During the Earnout Period. During the period commencing on the Closing Date and ending on the

date on which the final Earnout Amount has been determined (the “Earnout Measurement Period”), Buyer, Parent and their

respective Affiliates shall have sole and absolute discretion with respect to the Purchased Assets and all related operations, including

with respect to integration; personnel; expenditures; investments; pricing; branding; marketing; customer allocation; strategy; contracts;

systems; financing; accounting practices; legal-entity structure; and the modification, discontinuation, sale, transfer, licensing or

other exploitation of the Purchased Assets. Neither Buyer, Parent nor any of their respective Affiliates shall have any obligation to

operate the Purchased Assets separately, maximize any Earnout Amount, maintain past practices, or maintain any particular level of investment

or operations. Notwithstanding the foregoing, Buyer and Parent shall not, and shall cause their respective Affiliates not to, act with

the sole and primary purpose of artificially reducing Earnout Net Income through an allocation, charge or transaction that is not recognized

or permitted under the definition of Earnout Net Income. A good-faith exercise of business judgment that reduces Earnout Net Income shall

not, in and of itself, constitute a breach of this Section 2.06(f).

(g)

Satisfaction of Indemnification Obligations by Share Forfeiture. Notwithstanding anything to the contrary in this Agreement, Seller

and/or the Seller Securityholders may, at their election, satisfy any indemnification obligation under ARTICLE VII by forfeiting Issued

Shares or shares comprising any Share Earnout Amount (if then issued) to Parent for cancellation as described further under Section 7.10

hereof. For purposes of calculating the value of any shares so forfeited, each share shall be valued at the same per-share value at which

such share was originally issued to the applicable Seller Securityholder pursuant to this Agreement (determined as of the applicable

issuance date). Parent shall effect any such cancellation promptly upon receipt of Seller’s or the Seller Securityholder Representative’s

written election and the applicable share transfer documentation.

(h)

Assumption of Earnout Obligations on Sale. In the event that, during the Earnout Measurement Period, Parent, Buyer or any of their

respective Affiliates consummates any transaction (whether structured as a merger, consolidation, stock purchase, asset purchase, share

exchange or otherwise) pursuant to which any third party acquires all or substantially all of the Purchased Assets (an “Earnout

Assumption Event”), then as a condition to the consummation of such transaction, Parent and Buyer shall cause the acquirer

or successor entity (the “Successor”) to execute and deliver to the Seller Securityholder Representative, prior to

or concurrently with the closing of such transaction, a written agreement in form and substance reasonably satisfactory to the Seller

Securityholder Representative, pursuant to which the Successor expressly assumes all of the obligations of Parent and Buyer under this

Section 2.06 (including the obligation to issue or pay any Share Earnout Amount and Cash Earnout Amount and to comply with Section 2.06(f)).

Any failure to obtain such assumption agreement shall not relieve Parent or Buyer of their obligations under this Section 2.06.

Section

2.07 Allocation of Purchase Price. Seller and Buyer agree that the Purchase Price and the Assumed Liabilities (plus other relevant

items) shall be allocated among the Purchased Assets for all purposes (including Tax and financial accounting) as shown on the allocation

schedule (the “Allocation Schedule”). A draft of the Allocation Schedule shall be prepared by Buyer and delivered

to Seller within thirty (30) days following the Closing Date. If Seller notifies Buyer in writing that Seller objects to one or more

items reflected in the Allocation Schedule, Seller and Buyer shall negotiate in good faith to resolve such dispute. Buyer and Seller

shall file all Tax Returns (including amended returns and claims for refund) and information reports in a manner consistent with the

Allocation Schedule. Any adjustments to the Purchase Price pursuant to Section 2.06 herein shall be allocated in a manner consistent

with the Allocation Schedule.

Section

2.08 Withholding Tax. Buyer and/or Parent shall be entitled to deduct and withhold from any amounts or consideration otherwise payable,

issuable or deliverable pursuant to this Agreement all Taxes that Buyer and/or Parent may be required to deduct and withhold under any

provision of Tax Law. All such withheld amounts shall be treated as delivered to Seller and/or the applicable Seller Securityholder,

as applicable, hereunder. Buyer and Parent may require from each Seller Securityholder any duly completed IRS Form W-9, applicable IRS

Form W-8, or other tax form reasonably requested in connection with any payment or issuance under this Agreement.

Section

2.09 Third Party Consents. To the extent that Seller’s rights under any Contract or Permit constituting a Purchased Asset,

or any other Purchased Asset, may not be assigned or sublicensed to Buyer without the consent of another Person which has not been obtained,

this Agreement shall not constitute an agreement to assign the same if an attempted assignment would constitute a breach thereof or be

unlawful, and Seller, at its expense, shall use its best efforts to obtain any such required consent(s) as promptly as possible. If any

such consent shall not be obtained or if any attempted assignment or sublicense would be ineffective or would impair Buyer’s rights

under the Purchased Asset in question so that Buyer would not in effect acquire the benefit of all such rights, Seller shall act after

the Closing as Buyer’s agent and shall obtain for Buyer the benefits thereunder and shall cooperate, to the maximum extent permitted

by Law, with Buyer in any other reasonable arrangement designed to provide such benefits to Buyer.

Article

III

CLOSING

Section

3.01 Closing. Subject to the terms and conditions of this Agreement, the consummation of the Transactions contemplated by this Agreement

(the “Closing”) shall take place remotely by electronic exchange of documents and signatures, on the second (2nd)

Business Day after all of the conditions to Closing set forth in Section 3.03 are either satisfied or waived (other than conditions which,

by their nature, are to be satisfied on the Closing Date), or at such other time, date or place as Seller and Buyer may mutually agree

upon in writing. The date on which the Closing is to occur is herein referred to as the “Closing Date”.

Section

3.02 Closing Deliverables.

(a)

At or prior to the Closing, Seller shall deliver to Buyer the following:

(i)

a duly executed counterpart signature pages to this Agreement from each Seller Securityholder and Seller Securityholder Representative;

(ii)

a designation letter, in form and substance reasonably satisfactory to Buyer and Parent, executed by the Seller Securityholders, appointing

the Seller Securityholder Representative and setting forth payment directions, notice details and authority binding on all Seller Securityholders;

(iii)

a duly executed bill of sale substantially in the form of Exhibit A hereto (the “Bill of Sale”) transferring

the Purchased Assets to Buyer;

(iv)

a duly executed assignment and assumption agreement substantially in the form of Exhibit B hereto (the “Assignment and

Assumption Agreement”), effecting the assignment to and assumption by Buyer of the Purchased Assets and the Assumed Liabilities;

(v)

duly executed assignments substantially in form of Exhibit C hereto (the “Intellectual Property Assignments”),

transferring all of Seller’s right, title and interest in and to the Intellectual Property Assets to Buyer;

(vi)

chain-of-title deliverables including copies of all founder invention assignment agreements; copies of all employee invention assignment

agreements; copies of all contractor, consultant, agency, developer and content creator intellectual property assignment agreements;

copies of all moral rights waivers; and an officer certificate certifying that Seller has no Knowledge of any Person who has contributed

to any Intellectual Property Asset and whose rights have not been fully assigned to Seller;

(vii)

evidence of obtaining the Consents and giving the notices set forth on Schedule 3.02(a)(vi) (including all Consents required for

the transfer of the Assigned Contracts), in each case, in form and substance reasonably satisfactory to Buyer;

(viii)

such IRS Forms W-9, W-8BEN-E or other applicable tax forms from Seller and each Seller Securityholder as Buyer or Parent may reasonably

request;

(ix)

a duly executed certificate signed by an executive officer of Seller dated as of the Closing Date, confirming that the conditions set

forth in Section 3.03(b)(ii) and Section 3.03(b)(iii) have been satisfied;

(x)

a duly executed certificate signed by an executive officer of Seller dated as of the Closing Date, confirming that none of the Purchased

Assets constitute a US real property interest within the meaning of section 897(c), nor a partnership interest the disposal of which

is subject to section 1446(f), of the Code;

(xi)

an officer’s certificate of Seller certifying that attached thereto are true and complete copies of (A) the Certificate of Incorporation

of Seller; (B) the Articles of Association of Seller; (C) the Memorandum of Association of Seller; (D) all resolutions adopted by the

sole director of Seller authorizing the execution, delivery and performance of this Agreement and the Ancillary Documents and the consummation

of the Transactions contemplated hereby and thereby; and (E) all resolutions adopted by the Seller Securityholders of Seller authorizing

the execution, delivery and performance of this Agreement and the Ancillary Documents and the consummation of the Transactions contemplated

hereby and thereby;

(xii)

such other customary instruments of transfer, assumption, filings or documents, in form and substance reasonably satisfactory to Buyer,

as may be required to give effect to this Agreement; and

(xiii)

employee offer letters substantially in the form of Exhibit D for each key individual identified on Schedule 3.02(a)(xi), duly

executed by each such individual;

(b)

At or prior to the Closing, Buyer or Parent shall deliver to Seller and/ or the Seller Securityholders the following:

(i)

evidence of the book entry issuance of the Issued Shares each of the Seller Securityholder’s names;

(ii)

the Assignment and Assumption Agreement duly executed by Buyer; and

(iii)

an officer’s certificate of Buyer certifying that attached thereto are true and complete copies of (A) the Certificate of Incorporation

of Buyer; (B) the Bylaws of Buyer; (C) all resolutions adopted by the Board of Directors of Buyer authorizing the execution, delivery

and performance of this Agreement and the Ancillary Documents and the consummation of the Transactions contemplated hereby and thereby;

and (D) evidence reasonably satisfactory to Seller that Parent Stockholder Approval has been obtained;

Section

3.03 Closing Deliverables.

(a)

Conditions to the Obligations of Each Party. The obligations of each party hereto to consummate the Transactions are subject to

the satisfaction, (or, to the extent permitted by applicable Law, written waiver by the party for whose benefit such condition exists)

at or prior to the Closing Date, of each of the following conditions:

(i)

Proceedings. There shall not be any Proceedings pending before any Governmental Authority that seeks to restrain or enjoin the

consummation of the Transactions.

(ii)

Injunctions; Illegality. There shall not be any applicable Law in effect that makes the consummation of the Transactions illegal

or any final and non-appealable Order in effect that restrains or enjoins the consummation of the Transactions.

(iii)

Requisite Stockholder Approval. The Parent Stockholder Approval shall have been obtained in accordance with applicable Law, Nasdaq

Listing Rule 5635(a), and Parent’s organizational documents, at a duly convened meeting of Parent’s stockholders.

(iv)

Nasdaq Listing. The Issued Shares shall have been approved for listing on Nasdaq, subject to official notice of issuance.

(v)

Regulatory Approvals. All consents, approvals, and authorizations of, and filings and registrations with, any Governmental Authority

required to be obtained or made prior to Closing shall have been obtained or made.

(b)

Conditions to the Obligations of Buyer and Parent. The obligations of Buyer and Parent to consummate the Transactions are subject

to the satisfaction or waiver on or prior to the Closing Date of the following further conditions:

(i)

Closing Deliveries. Seller shall have delivered the items required to be delivered pursuant to and in accordance with Section

3.02(a).

(ii)

Performance. Seller shall have materially complied with all covenants required by this Agreement to be complied with by Seller

on or prior to the Closing Date.

(iii)

Representations and Warranties. The representations and warranties of Seller contained in ARTICLE IV (other than Intellectual

Property Fundamental Representations) and in any certificates delivered by or on behalf of Seller pursuant to this Agreement shall be

true and correct in all material respects as of the Closing Date as if made at and as of such time (other than those made as of a specified

date, which shall be true and correct as of such specified date), and the Intellectual Property Fundamental Representations of Seller

shall be true and correct in all respects as of the date hereof and as of the Closing (other than those made as of a specified date,

which shall be true and correct as of such specified date).

(iv)

Due-Diligence Bring Down. Buyer shall have completed a bring-down of its due diligence review of the Purchased Assets, and the

results thereof shall not have revealed any fact, circumstance, or event that constitutes, or would reasonably be expected to result

in, a Material Adverse Effect.

(c)

Conditions to the Obligations of Seller. The obligations of Seller to consummate the Transactions are subject to the satisfaction

or waiver by Seller on or prior to the Closing Date of the following further conditions:

(i)

Closing Deliveries. The Buyer or Parent shall have delivered the items required to be delivered pursuant to and in accordance

with Section 3.02(b).

(ii)

Performance. Buyer and Parent shall have complied with all covenants required by this Agreement to be complied with by Buyer and

Parent on or prior to the Closing Date, except to the extent that such noncompliance would not prevent the Closing from occurring or

materially impair the Closing.

(iii)

Representations and Warranties. The representations and warranties of Buyer contained in ARTICLE V and in any certificates delivered

by or on behalf of Buyer pursuant to this Agreement shall be true and correct in all material respects as of the Closing Date as if made

at and as of such time (other than those made as of a specified date, which shall be true and correct as of such specified date).

Article

REPRESENTATIONS AND WARRANTIES OF SELLER AND THE SELLER SECURITYHOLDERS

Except

as set forth in the correspondingly numbered Section of the Disclosure Schedules, Seller and the Seller Securityholders, severally, and

not jointly, hereby represent and warrant to Buyer and Parent that the statements contained in this Article IV are true, correct and

complete as of the date hereof and as of the Closing Date unless another date is expressly stated below or in the Disclosure Schedules.

Section

4.01 Organization and Qualification of Seller. Seller is a private limited company duly organized, validly existing and in good standing

under the Laws of England and Wales and has full corporate power and authority to own, operate or lease the properties and assets now

owned, operated or leased by it. Section 4.01 of the Disclosure Schedules sets forth each jurisdiction in which Seller is licensed or

qualified to do business, and Seller is duly licensed or qualified to do business and is in good standing in each jurisdiction in which

the ownership of the Purchased Assets as currently conducted makes such licensing or qualification necessary.

Section

4.02 Authority of Seller and the Seller Securityholders. Seller and the Seller Securityholders have full power and authority to enter

into this Agreement and the Ancillary Documents to which Seller and/or the Seller Securityholders is or will be a party, to carry out

their obligations hereunder and thereunder and to consummate the Transactions contemplated hereby and thereby. The execution and delivery

by Seller and the Seller Securityholders of this Agreement and any Ancillary Document to which Seller and/or the Seller Securityholders

is or will be a party, the performance by Seller and the Seller Securityholders of their obligations hereunder and thereunder and the

consummation by Seller and the Seller Securityholders of the Transactions contemplated hereby and thereby have been duly authorized by

all requisite action on the part of Seller and the Seller Securityholders. This Agreement has been duly executed and delivered by Seller

and the Seller Securityholders, and (assuming due authorization, execution and delivery by Buyer) this Agreement constitutes a legal,

valid and binding obligation of Seller and the Seller Securityholders enforceable against Seller and the Seller Securityholders in accordance

with its terms. When each Ancillary Document to which Seller and/or the Seller Securityholders is or will be a party has been duly executed

and delivered by Seller and the Seller Securityholders (assuming due authorization, execution and delivery by each other party thereto),

such Ancillary Document will constitute a legal and binding obligation of Seller and the Seller Securityholders enforceable against it

in accordance with its terms.

Section

4.03 No Conflicts; Consents. The execution, delivery and performance by Seller of this Agreement and the Ancillary Documents to which

each is a party, and the consummation of the Transactions contemplated hereby and thereby, do not and will not: (a) conflict with or

result in a violation or breach of, or default under, any provision of the articles of incorporation, by-laws or other organizational

documents of Seller; (b) conflict with or result in a violation or breach of any provision of any Law or Governmental Order applicable

to Seller or the Purchased Assets; (c) require the consent, notice or other action by any Person under, conflict with, result in a violation

or breach of, constitute a default or an event that, with or without notice or lapse of time or both, would constitute a default under,

result in the acceleration of or create in any party the right to accelerate, terminate, modify or cancel any Contract or Permit to which

Seller is a party or by which Seller is bound or to which any of the Purchased Assets are subject (including any Assigned Contract);

or (d) result in the creation or imposition of any Encumbrance other than Permitted Encumbrances on the Purchased Assets. No consent,

approval, Permit, Governmental Order, declaration or filing with, or notice to, any Governmental Authority is required by or with respect

to Seller in connection with the execution and delivery of this Agreement or any of the Ancillary Documents to which Seller is or will

be a party and the consummation of the Transactions contemplated hereby and thereby, except for such filings as may be required under

the HSR Act.

Section

4.04 Material Contracts.

(a)

Section 4.04(a) of the Disclosure Schedules lists each of the following Contracts (x) by which any of the Purchased Assets are bound

or affected or (y) to which Seller is a party or by which it is bound (such Contracts, together with all Intellectual Property Agreements

set forth in Section 4.07(b) of the Disclosure Schedules, being “Material Contracts”):

(i)

all Contracts involving aggregate consideration in excess of $10,000;

(ii)

all Contracts that require Seller to purchase or sell a stated portion of requirements or that contain “take or pay” provisions;

(iii)

all Contracts that provide for the indemnification of any Person or the assumption of any Tax, environmental or other Liability of any

Person;

(iv)

all Contracts that relate to the acquisition or disposition of any business, a material amount of stock or assets of any other Person

or any real property (whether by merger, sale of stock, sale of assets or otherwise);

(v)

all broker, distributor, dealer, manufacturer’s representative, franchise, agency, sales promotion, market research, marketing

consulting and advertising Contracts;

(vi)

all employment agreements and Contracts with independent contractors or consultants (or similar arrangements) and which are not cancellable

without material penalty or without more than 60 days’ notice;

(vii)

except for Contracts relating to trade payables, all Contracts relating to indebtedness (including, without limitation, guarantees);

(viii)

all Contracts that limit or purport to limit the ability of Seller to compete in any line of business or with any Person or in any geographic

area or during any period of time;

(ix)

all joint venture, partnership or similar Contracts;

all

Contracts for the sale or other disposition of any of the Purchased Assets or for the grant to any Person of any option, right of first

refusal or preferential or similar right to acquire any of the Purchased Assets;

all

powers of attorney with respect to any Purchased Asset;

all

other Contracts that are material to the Purchased Assets and not previously disclosed pursuant to this Section 4.04.

(B)

Each Material Contract is in full force and effect and is a valid and binding agreement enforceable against Seller and, to Seller’s

Knowledge, the other party or parties thereto, in accordance with its terms. None of Seller or, to Seller’s Knowledge, any other

party thereto is in breach of or default under (or is alleged to be in breach of or default under), or has provided or received any notice

of any intention to terminate, any Material Contract. No event or circumstance has occurred that, with notice or lapse of time or both,

would constitute an event of default under any Material Contract or result in a termination thereof or would cause or permit the acceleration

or other changes of any right or obligation or the loss of any benefit thereunder. Complete and correct copies of each Material Contract

(including all modifications, amendments and supplements thereto and waivers thereunder) have been made available to Buyer. There are

no material disputes pending or threatened under any Contract included in the Purchased Assets.

Section

4.05 Title to Purchased Assets. Seller has good and valid title to, or a valid leasehold interest in, all of the Purchased Assets.

No Affiliate, founder, shareholder, officer, employee, contractor, consultant or other Person holds any ownership interest, right of

reversion, security interest, option, purchase right, license right, approval right, consent right or other claim in or to any Purchased

Asset. All such Purchased Assets (including leasehold interests) are free and clear of Encumbrances except for the following (collectively

referred to as “Permitted Encumbrances”):

(a)

those items set forth in Section 4.05 of the Disclosure Schedules;

(b)

liens for Taxes not yet due and payable;

(A)

mechanics’, carriers’, workmen’s, repairmen’s or other like liens arising or incurred in the ordinary course

of business consistent with past practice or amounts that are not delinquent and which are not, individually or in the aggregate, material

to Seller or the Purchased Assets;

(B)

easements, rights of way, zoning ordinances and other similar encumbrances affecting Leased Real Property which are not, individually

or in the aggregate, material to the Seller or the Purchased Assets, which do not prohibit or interfere with the current operation of

any Leased Real Property and which do not render title to any Leased Real Property unmarketable; or

(C)

liens arising under original purchase price conditional sales contracts and equipment leases with third parties entered into in the ordinary

course of business consistent with past practice which are not, individually or in the aggregate, material to the Seller or the Purchased

Assets.

Section

4.06 RESERVED.

Section

4.07 Intellectual Property.

(a)

Section 4.07(a) of the Disclosure Schedules contains a correct, current and complete list of: (i) all Intellectual Property Registrations,

specifying as to each, as applicable: the title, mark, or design; the jurisdiction by or in which it has been issued, registered or filed;

the patent, registration or application serial number; the issue, registration or filing date; and the current status; (ii) all unregistered

Trademarks included in the Intellectual Property Assets; (iii) all proprietary Software included in the Intellectual Property Assets;

and (iv) all other Intellectual Property Assets, whether registered or unregistered, that are used or held for use by Seller.

(b)

Section 4.07(b) of the Disclosure Schedules contains a correct, current and complete list of all Intellectual Property Agreements:

(i) under which Seller is a licensor or otherwise grants to any Person any right or interest relating to any Intellectual Property Asset;

(ii) under which Seller is a licensee or otherwise granted any right or interest relating to the Intellectual Property of any Person;

and (iii) which otherwise relate to the Seller’s ownership or use of any Intellectual Property. Seller has provided Buyer with

true and complete copies (or in the case of any oral agreements, a complete and correct written description) of all such Intellectual

Property Agreements, including all modifications, amendments and supplements thereto and waivers thereunder. Each Intellectual Property

Agreement is valid and binding on Seller in accordance with its terms and is in full force and effect. Neither Seller nor any other party

thereto is, or is alleged to be, in breach of or default under, or has provided or received any notice of breach of, default under, or

intention to terminate (including by non-renewal), any Intellectual Property Agreement. Except as identified in Section 4.07(b) of the

Disclosure Schedules, neither Seller nor the Seller Securityholders are a party to any contract with a vendor, customer, or any other

Person concerning any right or restriction on any of the Intellectual Property Assets.

(c)

Seller is the sole and exclusive legal and beneficial (and with respect to the Intellectual Property Registrations, record) owner of

all right, title and interest in and to the Intellectual Property Assets. Seller has entered into binding, valid and enforceable written

Contracts with each Person who at any time conceived, authored, created, developed or materially contributed to any Intellectual Property

Asset during the course of employment, engagement, or other activity for or with Seller whereby such current or former employee, independent

contractor, founder, officer, director, consultant, agency, development studio, outsourcing provider, content creator, designer, artist,

marketing provider and other Person (i) acknowledges Seller’s exclusive ownership of all Intellectual Property Assets invented,

created or developed by such employee or independent contractor within the scope of his or her employment or engagement with Seller;

(ii) grants to Seller a present, irrevocable assignment of any ownership interest such employee or independent contractor may have in

or to such Intellectual Property, to the extent such Intellectual Property does not constitute a “work made for hire” under

applicable Law; and (iii) irrevocably waives any right or interest, including any moral rights, regarding such Intellectual Property,

to the extent permitted by applicable Law. Seller has provided Buyer with true and complete copies of all such Contracts. All assignments

and other instruments necessary to establish, record, and perfect Seller’s ownership interest in the Intellectual Property Registrations

have been validly executed, delivered, and filed with the relevant Governmental Authorities and authorized registrars. To the extent

any right was not effectively assigned, by the deliverables and covenants herein, Seller and the Seller Securityholders have assigned

and hereby irrevocably assign such right to Buyer at Closing. To the extent any such right is not assignable under applicable Law, by

the deliverables and covenants herein, Seller and the Seller Securityholders have granted and hereby grant Buyer an irrevocable, perpetual,

worldwide, exclusive, fully-paid, royalty-free, transferable and sublicensable license to exercise and exploit such right. To the extent

any moral rights cannot be waived, Seller and the Seller Securityholders have obtained irrevocable consents and covenants not to sue

as to all acts and omissions of Buyer and its successors and assigns as to the relevant Intellectual Property Assets. Seller has fully

satisfied all compensation, consideration, royalty, bonus, commission, profit-sharing, equity, token, revenue-sharing and other payment

obligations owed to any current or former employee, independent contractor, founder, officer, director, consultant, agency, development

studio, outsourcing provider, content creator, designer, artist, marketing provider or other Person relating to the conception, creation,

development, ownership, use, exploitation or assignment of any Intellectual Property Asset. No Person has any claim to additional compensation

or consideration, or any right to rescind, terminate, avoid, challenge or otherwise impair any assignment, license, waiver or transfer

relating to any Intellectual Property Asset. Except as set forth in Section 4.07(c) of the Disclosure Schedules, no Person retains any

ownership interest, license right, royalty right, revenue share, participation right, veto right, approval right, consent right, source-code

access right, reversionary right or other claim in or to any Intellectual Property Asset or Purchased Asset.

(A)

Neither the execution, delivery, or performance of this Agreement, nor the consummation of the Transactions contemplated hereunder, will

result in the loss or impairment of or payment of any additional amounts with respect to, or require the consent of any other Person

in respect of, the Buyer’s right to own or use any Intellectual Property Assets or Licensed Intellectual Property. Immediately

following the Closing, all Intellectual Property Assets will be owned or available for use by Buyer on identical terms as they were owned

or available for use by Seller immediately prior to the Closing.

(d)

All of the Intellectual Property Assets and Licensed Intellectual Property are valid and enforceable, and all Intellectual Property Registrations

are subsisting and in full force and effect. Seller has taken all necessary steps to maintain, protect, perfect, preserve, and enforce

the Intellectual Property Assets and Licensed Intellectual Property and to preserve the confidentiality of all Trade Secrets included

in the Intellectual Property Assets, including by requiring all Persons having access thereto to execute binding, written non-disclosure

agreements, implementing and enforcing appropriate confidentiality, invention assignment, and intellectual property protection policies

and procedures, providing all notices, legends, markings and designations required or advisable under applicable Law to preserve rights,

maximize available remedies and damages, and provide public notice of ownership, recording all assignments and other chain-of-title documents

where appropriate, and otherwise taking all commercially reasonable actions necessary to preserve the full scope, validity, enforceability,

ownership, priority and protection of the Intellectual Property Assets and Licensed Intellectual Property. All required filings and fees

related to the Intellectual Property Registrations have been timely submitted with and paid to the relevant Governmental Authorities

and authorized registrars. Except as noted in Section 4.07(e) of the Disclosure Schedules, no filings or fees are required to avoid loss

of or prejudice to any of the Intellectual Property Assets in the one-hundred eighty (180) days after Closing.

(e)

Seller’s and its Affiliates’ course of business, including but not limited to the use of the Intellectual Property Assets

and Licensed Intellectual Property in connection therewith, and the products, processes, and services of Seller, have not infringed,

misappropriated, or otherwise violated and will not infringe, misappropriate, or otherwise violate the Intellectual Property or other

rights of any Person. No Person has infringed, misappropriated, or otherwise violated any Intellectual Property Assets or Licensed Intellectual

Property.

(f)

There are no Proceedings (including any opposition, cancellation, revocation, review, or other proceeding), whether settled, pending

or threatened (including in the form of offers to obtain a license, and regardless of how communicated): (i) alleging any infringement,

misappropriation, or other violation of the Intellectual Property of any Person by Seller or its Affiliates; (ii) challenging the validity,

enforceability, registrability, patentability, or ownership of any Intellectual Property Assets or Licensed Intellectual Property; or

(iii) by Seller or any other Person alleging any infringement, misappropriation, or other violation by any Person of any Intellectual

Property Assets. Seller is not aware of any facts or circumstances that could reasonably be expected to give rise to any such Proceeding.

Seller and its Affiliates are not subject to any outstanding or prospective Governmental Order (including any motion or petition therefor)

that does or could reasonably be expected to restrict or impair the use of any Intellectual Property Assets or Licensed Intellectual

Property.

(g)

Section 4.07(h) of the Disclosure Schedules contains a correct, current, and complete list of all social media accounts used by

Seller. Seller and its Affiliates have complied with all terms of use, terms of service, and other Contracts and all associated policies

and guidelines relating to its use of any social media platforms, sites, or services (collectively, “Platform Agreements”).

There are no Proceedings settled, pending, or threatened alleging (i) any breach or other violation of any Platform Agreement by Seller;

or (ii) defamation, any violation of publicity rights of any Person, or any other violation by Seller or its Affiliates in connection

with their use of social media.

(h)

The Purchased Assets constitute all Intellectual Property, technology, software, data, documentation, accounts, platforms, contracts,

licenses, consent rights, personnel-created work product, and other assets necessary to operate the business as currently conducted and

as presently contemplated to be conducted. No Affiliate, founder, officer, employee, contractor, consultant or third party owns, controls,

possesses or has access to any material Intellectual Property, source code, credentials, data, documentation or other asset required

for the operation of the business that is not being transferred to Buyer at Closing.

(i)

Seller has provided Buyer complete copies of all founder, employee, contractor, consultant, agency, development studio, outsourcing,

marketing, design and content-creation agreements under which any Intellectual Property Assets were created or developed. Seller possesses

executed agreements sufficient to establish an unbroken chain of title from every creator of or material contributor to each of the Intellectual

Property Assets to Seller.

(j)

All IT Systems are in good working condition. To the Knowledge of the Seller, the IT Systems do not contain any defect, bug, virus, programming,

documentation error, corruptant, software routine or hardware component designed to permit unauthorized access or to disable or otherwise

harm any computer, systems or software. In the past three years, there has been no malfunction, failure, continued substandard performance,

denial-of-service, or other cyber incident, including any cyberattack, or other impairment of the IT Systems. Seller has taken all commercially

reasonable steps to (i) identify and address internal and external risks to the privacy and security of the IT Systems and any Personal

Information in the Seller’s possession or control; and (ii) safeguard the confidentiality, availability, security, and integrity

of the IT Systems and Personal Information, including implementing and maintaining appropriate backup, disaster recovery, and Software

and hardware support arrangements which have been tested and demonstrated to be effective in all material respects.

(k)

Section 4.07(l) of the Disclosure Schedules accurately identifies (i) all AI Offerings that have been licensed, sold, or offered for

license or sale by the Seller, including those that have been (1) installed on customer networks or systems, or made available for download

by customers, (2) embedded in robotic, automotive, aeronautic or other hardware that is sold to customers, or otherwise provided to customers

in tangible form, or (3) hosted on a software-as-a-service, cloud services, AI-as-a-service, or similar basis for remote access and use

by customers; (ii) all AI Offerings that are under development by or for the Seller and planned to be offered for license or sale by

the Seller within the next year; and (iii) all AI Offerings that are not licensed or sold to third parties but are used internally (1)

in connection with the design, development, manufacture, or delivery of any AI Offering, or (2) to generate sales leads, analyze customer

purchasing data, customer complaints and product returns, schedule equipment maintenance or replacement, analyze supply chain disruptions

and vulnerabilities, monitor Seller compliance obligations, or for other similar technical, administrative, and compliance functions

of the Seller.

(l)

For each AI Offering that has been commercially released by the Seller, there have been no material interruptions in use of such AI Offering

in the past twenty-four (24) months arising from or as a consequence of (i) the failure of the software, including any software embodying

an algorithm, used in the AI Offerings to (1) satisfy its expected requirements or execute its specification correctly (e.g., verification

errors), or (2) fulfill the intended use and goals of customers or other stakeholders (e.g., validation errors); (ii) the use of a “kill

switch” or “circuit breaker” to prevent the AI Offering (or component of a AI Offering) from executing or completing

a particular function; or (iii) the use of any other emergency or failsafe mechanism (including human intervention as a failsafe) to

prevent the AI Offering (or component of a AI Offering) from executing or completing a particular intended function.

(m)

For each AI Offering that has been (i) developed or improved pursuant to any specifications provided by a customer or partner of Seller;

(ii) developed or improved using any data provided by a customer, partner, or other third party; or (iii) customized in any material

respect for any customer or partner of Seller, Seller owns all Intellectual Property in and to any such developments, improvements, or

customizations, and there are no restrictions on the Seller’s exploitation or commercialization of such AI Offerings or on the

Seller’s ability to enforce its Intellectual Property in such AI Offerings arising from or as a consequence of any of the foregoing.

Seller maintains a technical description of any neural networks used in or with any AI Offerings (including a description of the learning

rates selected for each such neural network) that is a sufficiently detailed so that the neural network can be modified, debugged, and

improved from time to time by programmers skilled in the development of AI Technologies.

(n)

The Seller has not used any trade secrets or confidential information as training data or as a prompt to or an input with any AI Technologies.

To the Knowledge of the Seller, there has been (i) no unauthorized access to any AI Offerings, or to the AI Data Sets used to train or

improve AI Technologies used in any AI Offerings; and (ii) no use of AI Data Sets by a third party to engage in activity that violates

any Privacy Requirement.

(o)

For each AI Offering that is used to make (or facilitate the making of) decisions in a hazardous, high-risk, or regulated environment

(e.g., credit worthiness, prison sentencing, legal compliance), Seller (i) retains information in human-readable form that explains or

could be used to explain the decisions made or facilitated by the AI Offering, and maintains such information in a form that can readily

be provided to regulators upon request; and (ii) has complied with all the laws, regulations, and industry standards applicable to the

AI Offerings.

(p)

Section 4.07(q) of the Disclosure Schedules accurately identifies all categories of third-party training data that is material to (i)

the development of an AI Offering, or (ii) the ongoing operation or improvement of a AI Offering (each, a “Third-Party Dataset”).

Seller has complied with all license terms applicable to each Third-Party Dataset disclosed or required to be disclosed in Section 4.07(q)

of the Disclosure Schedules, including but not limited to (i) the end user license agreement or other terms that govern Seller’s

use of any application programming interface used to collect training data, and (ii) the website terms or other terms that govern the

Seller’s collection and use of such data.

(q)

Seller maintains or adheres to commercially reasonably policies and procedures relating to the ethical or responsible use of AI Technologies

at and by the Seller, including policies, protocols and procedures related to (i) developing and implementing AI Technologies in a way

that promotes transparency, accountability and human interpretability; (ii) identifying and mitigating bias in training data or in the

algorithmic model used in AI Offerings, including implicit racial, gender, or ideological bias; and (iii) management oversight and approval

of employees’ use or implementation of AI Technologies. There has been (A) no actual or alleged non-compliance with any such policies,

protocols, and procedures; (B) no actual or alleged failure of a AI Offering to satisfy the requirements or guidelines specified in any

such policies, protocols and procedures or applicable Laws; (C) no written complaint, claim, proceeding, or litigation alleging that

training data used in the development, training, improvement or testing of any AI Offering was falsified, biased, untrustworthy, or manipulated

in an unethical or unscientific way and no report, finding or impact assessment of any internal or external auditor, technology review

committee, independent technology consultant, whistle-blower, transparency or privacy advocate, labor union, journalist, or academic

that makes any such allegation; and (D) no request from regulators or legislators concerning any AI Offerings or related AI Technologies.

(r)

For each Third-Party AI Product, Seller (i) has complied with all license terms applicable to such Third-Party AI Product; (ii) owns

any improvements to the Third-Party AI Product that have developed at the expense of Seller; (iii) owns the model that is created by

use of algorithms applied to the Seller’s owned or licensed training data or has exclusive or non-exclusive licenses to any such

model; and (iv) owns the outputs generated by use of the Third-Party AI Product at the expense of Seller.

(s)

Section 4.07(t) of the Disclosure Schedules sets forth a true, correct and complete list of all Open Source Software incorporated

into, linked with, combined with, distributed with, used in the development of, or otherwise used in any material respect in connection

with the Purchased Assets. Except as set forth in Section 4.07(t) of the Disclosure Schedules: (i) no Open Source Software has been incorporated

into, linked with, combined with or distributed with any Intellectual Property Asset or Software included in the Purchased Assets in

a manner that requires or could require the disclosure, licensing, distribution or making available of any source code for any Intellectual

Property Asset or Software included in the Purchased Assets; (ii) no Open Source Software has been used in a manner that requires or

could require any Intellectual Property Asset or Software included in the Purchased Assets to be licensed, made available, distributed

or provided to any Person at no charge or subject to any restriction inconsistent with Buyer’s ownership and exploitation thereof;

(iii) no Open Source Software has been used in a manner that requires or could require Buyer to grant any license, immunity, covenant

not to sue or other right under or with respect to any Intellectual Property Asset included in the Purchased Assets; (iv) Seller is and

has been in compliance in all material respects with all licenses applicable to any Open Source Software used in connection with the

Purchased Assets; (v) no Software included in the Purchased Assets is subject to any obligation, restriction or condition arising under

any Open Source Software license that would limit, impair or condition Buyer’s ownership, use, modification, commercialization,

transfer, licensing, enforcement or other exploitation of the Purchased Assets; and (vi) no source code escrow agreement exists. Seller

possesses and controls all material source code repositories, commit histories, credentials, access rights, build environments and deployment

environments used in connection with the Purchased Assets. No Person has any right to require release, disclosure or delivery of any

source code.

(t)

Except as disclosed in Section 4.07(u) of the Disclosure Schedules, no Purchased Asset depends upon any third-party software,

dataset, model, platform, application programming interface, software development kit, hosting provider, blockchain protocol, infrastructure

provider, license or service in a manner that materially restricts Buyer’s ownership, use, modification, commercialization, transfer,

licensing or exploitation of the Purchased Assets.

Section

4.08 [RESERVED].

Section

4.09 Legal Proceedings; Governmental Orders.

(a)

There are no Proceedings pending or, to Seller’s Knowledge, threatened against or by Seller (a) relating to or affecting the Purchased

Assets or the Assumed Liabilities; or (b) that challenge or seek to prevent, enjoin or otherwise delay the Transactions contemplated

by this Agreement. No event has occurred or circumstances exist that may give rise to, or serve as a basis for, any such Proceeding.

(b)

There are no outstanding Governmental Orders and no unsatisfied judgments, penalties or awards against, relating to or affecting the

Purchased Assets.

Section

4.10 Compliance With Laws; Permits.

(a)

Seller has complied, and is now complying, with all Laws applicable to the ownership and use of the Purchased Assets.

(b)

All Permits required for Seller to conduct its business as currently conducted or for the ownership and use of the Purchased Assets have

been obtained by Seller and are valid and in full force and effect. All fees and charges with respect to such Permits as of the date

hereof have been paid in full. Section 4.10(b) of the Disclosure Schedules lists all current Permits issued to Seller, including the

names of the Permits and their respective dates of issuance and expiration. Seller has complied and is now complying with the terms of

all Permits listed on Section 4.10(b) of the Disclosure Schedules. No event has occurred that, with or without notice or lapse of time

or both, would reasonably be expected to result in the revocation, suspension, lapse or limitation of any Permit set forth in Section

4.10(b) of the Disclosure Schedules.

Section

4.11 Related Party Transactions. There are no Contracts or other arrangements involving the Seller or the Seller Securityholders,

in which their Affiliates or any of their respective directors, officers, or employees or any immediate family members thereof is a party,

has a financial interest, or otherwise owns or leases any Purchased Asset.

Section

4.12 Brokers. No broker, finder or investment banker is entitled to any brokerage, finder’s or other fee or commission in connection

with the Transactions contemplated by this Agreement or any Ancillary Document based upon arrangements made by or on behalf of Seller

or the Seller Securityholders.

Section

4.13 Full Disclosure. No representation or warranty by Seller or the Seller Securityholders in this Agreement and no statement contained

in the Disclosure Schedules to this Agreement or any certificate or other document furnished or to be furnished to Buyer or Parent pursuant

to this Agreement contains any untrue statement of a material fact, or omits to state a material fact necessary to make the statements

contained therein, in light of the circumstances in which they are made, not misleading.

Section

4.14 No Prior Operations. Seller is a newly formed entity that was organized solely for the purpose of consummating the Transactions

contemplated by this Agreement and the Ancillary Documents. Except as set forth on Schedule 4.14, since its formation, Seller has not

conducted any business or operations other than activities incidental to its organization, maintenance of its existence, acceptance and

ownership of the Purchased Assets, and the negotiation, execution, and performance of this Agreement and the Transactions contemplated

hereby. Except as set forth on Schedule 4.14, Seller has no liabilities, obligations, commitments, employees, contracts, or operations

other than those arising in connection with its formation, existence, ownership of the Purchased Assets, and the Transactions contemplated

by this Agreement.

Article

REPRESENTATIONS AND WARRANTIES OF BUYER AND PARENT

Buyer

and Parent represent and warrant to Seller that the statements contained in this ARTICLE V are true and correct as of the date hereof

and as of the Closing Date.

Section

5.01 Organization of Buyer. Buyer is a corporation duly organized, validly existing and in good standing under the Laws of the state

of Delaware.

Section

5.02 Authority of Buyer. Buyer has full corporate power and authority to enter into this Agreement and the Ancillary Documents to

which Buyer is or will be a party, to carry out its obligations hereunder and thereunder and, subject to the receipt of Parent Stockholder

Approval, to consummate the Transactions contemplated hereby and thereby. The execution and delivery by Buyer of this Agreement and any

Ancillary Document to which Buyer is or will be a party and the performance by Buyer of its obligations hereunder and thereunder have

been duly authorized by all requisite corporate action on the part of Buyer, other than Parent Stockholder Approval to the extent required

for the issuance of the Issued Shares, Share Earnout Amount or any other securities issuable pursuant to this Agreement. This Agreement

has been duly executed and delivered by Buyer, and (assuming due authorization, execution and delivery by Seller) this Agreement constitutes

a legal, valid and binding obligation of Buyer enforceable against Buyer in accordance with its terms.

Section

5.03 No Conflicts; Consents. The execution, delivery and performance by Buyer of this Agreement and the Ancillary Documents to which

it is or will be a party, and, subject to receipt of Parent Stockholder Approval, the consummation of the Transactions contemplated hereby

and thereby, do not and will not: (a) conflict with or result in a violation or breach of, or default under, any provision of the certificate

of incorporation, by-laws or other organizational documents of Buyer; (b) conflict with or result in a violation or breach of any provision

of any Law or Governmental Order applicable to Buyer; or (c) require the consent, notice or other action by any Person under any Contract

to which Buyer is a party. No consent, approval, Permit, Governmental Order, declaration or filing with, or notice to, any Governmental

Authority, Nasdaq or Parent’s stockholders is required by or with respect to Buyer in connection with the execution and delivery

of this Agreement and the Ancillary Documents to which Buyer is or will be a party and the consummation of the Transactions contemplated

hereby and thereby, except for Parent Stockholder Approval, applicable SEC filings and proxy materials, Nasdaq approvals, notices and

filings, and such other consents, approvals, Permits, Governmental Orders, declarations, filings or notices that have not necessarily

been obtained or made as of the date hereof and that, in the aggregate, would not have a Material Adverse Effect on the ability of Buyer

to consummate the Transactions contemplated hereby following satisfaction of the conditions set forth in this Agreement.

Section

5.04 Brokers. No broker, finder or investment banker is entitled to any brokerage, finder’s or other fee or commission in connection

with the Transactions contemplated by this Agreement or any Ancillary Document based upon arrangements made by or on behalf of Buyer.

Section

5.05 Legal Proceedings. There are no Proceedings pending or, to Buyer’s knowledge, threatened against or by Buyer or any Affiliate

of Buyer that challenge or seek to prevent, enjoin or otherwise delay the Transactions contemplated by this Agreement. No event has occurred

or circumstances exist that may give rise or serve as a basis for any such Proceeding.

Section

5.06 Capitalization.

(a)

Section 5.06(a) of the Disclosure Schedules sets forth the authorized capital stock of Parent as of the date hereof, including

the number of authorized shares of each class and series, the number of shares of each class and series that are issued and outstanding,

and the par value of each class and series. All outstanding shares of capital stock of Parent have been duly authorized, validly issued,

fully paid and non-assessable, and have been issued in compliance with all applicable federal and state securities Laws. No shares of

capital stock of Parent are subject to, or were issued in violation of, any preemptive rights, rights of first refusal or similar rights.

(b)

Section 5.06(b) of the Disclosure Schedules sets forth a true, correct and complete list of all outstanding options, warrants,

convertible securities, rights, agreements, arrangements and commitments of any character relating to the capital stock of Parent or

obligating Parent to issue or sell any shares of capital stock of, or any other equity interest in, Parent. Parent does not have outstanding

or authorized any stock appreciation, phantom stock, profit participation or similar rights. Except as set forth in Section 5.06(b)

of the Disclosure Schedules, there are no voting trusts, stockholder agreements, proxies or other agreements or understandings in

effect with respect to the voting or transfer of any of the capital stock of Parent.

Section

5.07 Valid Issuance of Shares. The Issued Shares, and any shares of Parent’s Common Stock comprising the Share Earnout Amount,

when issued in accordance with the provisions of this Agreement, will be duly authorized, validly issued, fully paid and non-assessable,

free and clear of all Encumbrances other than restrictions on transfer under applicable securities Laws, and will not have been issued

in violation of any preemptive rights, rights of first refusal or similar rights.

Section

5.08 SEC Filings; Financial Statements.

(a)

Parent has filed with the SEC on a timely basis all forms, reports, schedules, statements and other documents required to be filed with

the SEC by Parent since January 1, 2024 (all such documents, together with all exhibits and schedules to the foregoing materials and

all information incorporated therein by reference, the “Parent SEC Documents”). As of their respective filing dates (or,

if amended or superseded by a filing prior to the date of this Agreement, then on the date of such filing), the Parent SEC Documents

complied in all material respects with the applicable requirements of the Securities Act of 1933, as amended, the Securities Exchange

Act of 1934, as amended (the “Exchange Act”), and the Sarbanes-Oxley Act of 2002, as the case may be, including, in each

case, the rules and regulations promulgated thereunder, and none of the Parent SEC Documents contained any untrue statement of a material

fact or omitted to state a material fact required to be stated therein or necessary in order to make the statements therein, in light

of the circumstances under which they were made, not misleading.

(b)

The financial statements (including the related notes and schedules thereto) included or incorporated by reference in the Parent SEC

Documents (i) have been prepared in a manner consistent with the books and records of Parent, (ii) have been prepared in accordance with

GAAP (except, in the case of unaudited statements, as permitted by Form 10-Q of the SEC) applied on a consistent basis during the periods

involved (except as may be indicated in the notes thereto), (iii) comply as to form in all material respects with applicable accounting

requirements and the published rules and regulations of the SEC with respect thereto, and (iv) fairly present in all material respects

the consolidated financial position of Parent and its consolidated subsidiaries as of the dates thereof and their respective consolidated

results of operations and cash flows for the periods then ended (subject, in the case of unaudited statements, to normal and recurring

year-end audit adjustments that were not, or are not expected to be, material in amount).

(c)

Parent maintains disclosure controls and procedures required by Rule 13a-15 or Rule 15d-15 under the Exchange Act that are reasonably

designed and reasonably effective to ensure that all information required to be disclosed in Parent’s periodic reports under the

Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms and

is accumulated and communicated to Parent’s management as appropriate to allow timely decisions regarding required disclosure.

Parent maintains a system of internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange

Act) sufficient to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements

for external purposes in accordance with GAAP.

Section

5.09 Undisclosed Liabilities. There are no Liabilities of Parent or any of its subsidiaries, individually or in the aggregate, that

are required to be recorded or reflected on a balance sheet prepared in accordance with GAAP, other than: (a) Liabilities reflected or

reserved against in the most recent consolidated balance sheet of Parent included in the Parent SEC Documents or the footnotes thereto;

(b) Liabilities incurred since the date of such balance sheet in the ordinary course of business (none of which is a Liability for tort,

breach of contract or environmental Liability); (c) Liabilities incurred in connection with the Transactions or as permitted or contemplated

expressly by this Agreement; and (d) Liabilities that would not, individually or in the aggregate, reasonably be expected to have a Material

Adverse Effect on Parent.

Section

5.10 Nasdaq Listing. Parent’s Common Stock is registered pursuant to Section 12(b) of the Exchange Act and is listed on Nasdaq.

Parent is in compliance in all material respects with the applicable listing and corporate governance rules and regulations of Nasdaq

and there is no Proceeding pending or, to the knowledge of Parent, threatened against Parent by Nasdaq or the SEC with respect to any

intention by such entity to deregister Parent’s Common Stock or prohibit or terminate the listing of Parent’s Common Stock

on Nasdaq. Neither Parent nor any of its Affiliates has taken any action designed to terminate the registration of Parent’s Common

Stock under the Exchange Act or the listing of Parent’s Common Stock on Nasdaq.

Section

5.11 Taxes.

(a)

All Tax Returns required to be filed by Parent and its subsidiaries have been, or will be, timely filed. Such Tax Returns are, or will

be, true, complete and correct in all material respects. All Taxes due and owing by Parent and its subsidiaries (whether or not shown

on any Tax Return) have been, or will be, timely paid.

(b)

Parent and its subsidiaries have withheld and paid each Tax required to have been withheld and paid in connection with amounts paid or

owing to any employee, independent contractor, creditor, customer, stockholder or other party, and have complied with all information

reporting and backup withholding provisions of applicable Law in all material respects.

(c)

No claim has been made by any taxing authority against Parent or any of its subsidiaries in any jurisdiction where Parent or such subsidiary

does not file Tax Returns that Parent or such subsidiary is, or may be, subject to taxation by that jurisdiction.

Section

5.12 Insurance. Buyer, Parent and each of their respective subsidiaries maintains insurance with respect to its properties and business

against loss or damages of the kinds customarily insured against by companies engaged in the same or similar businesses as Buyer, Parent

and each of their respective subsidiaries, in such amounts that are commercially reasonable and customarily carried under similar circumstances

by such other companies. All premiums for such insurance policies have been paid, and no written notice of cancellation, termination

or non-renewal has been received by Buyer, Parent or any of their respective subsidiaries with respect to any such insurance policy.

Section

5.13 Related-Party Transactions. Except as described in the Parent SEC Documents or as set forth in Section 5.13 of the Disclosure

Schedules, there are no transactions, agreements, arrangements or understandings between Parent or any of its subsidiaries, on the

one hand, and any director, officer, employee, stockholder, warrant holder or Affiliate of Parent or any of its subsidiaries, on the

other hand.

Section

5.14 Compliance with Laws. Buyer, Parent and each of their respective subsidiaries is, and since January 1, 2024 has been, in material

compliance with all Laws applicable to Buyer, Parent and each of their respective subsidiaries. Neither Buyer, Parent nor any of their

respective subsidiaries has received any written notice from any Governmental Authority alleging any violation of applicable Law that

has not been cured or resolved. Buyer, Parent and each of their respective subsidiaries has all Permits necessary to conduct its business

as presently conducted, except where the failure to hold such Permits would not, individually or in the aggregate, reasonably be expected

to have a Material Adverse Effect on Buyer or Parent.

Article

COVENANTS

Section

6.01 Confidentiality. From and after the Closing, Seller shall, and shall cause its Affiliates to, hold, and shall use its reasonable

best efforts to cause its or their respective Representatives to hold, in confidence any and all information, whether written or oral,

concerning the Purchased Assets, except to the extent that Seller can show that such information (a) is generally available to and known

by the public through no fault of Seller, any of its Affiliates or their respective Representatives, or (b) is lawfully acquired by Seller,

any of its Affiliates or their respective Representatives from and after the Closing from sources which are not prohibited from disclosing

such information by a legal, contractual or fiduciary obligation. If Seller or any of its Affiliates or their respective Representatives

are compelled to disclose any information by judicial or administrative process or by other requirements of Law, Seller shall promptly

notify Buyer and Parent in writing and shall disclose only that portion of such information which Seller is advised by its counsel in

writing is legally required to be disclosed, provided that Seller shall use reasonable best efforts to obtain an appropriate protective

order or other reasonable assurance that confidential treatment will be accorded such information. Each Seller Securityholder shall also

hold, and shall use reasonable best efforts to cause its Representatives to hold, in confidence any and all such information on the same

terms set forth in this Section 6.01.

Section

6.02 Public Announcements. Unless otherwise required by applicable Law (based upon the reasonable advice of counsel), no party to

this Agreement shall make any public announcements in respect of this Agreement or the Transactions contemplated hereby or otherwise

communicate with any news media without the prior written consent of the other party (which consent shall not be unreasonably withheld,

conditioned or delayed), and the parties shall cooperate as to the timing and contents of any such announcement.

Section

6.03 Bulk Sales Laws. The parties hereby waive compliance with the provisions of any bulk sales, bulk transfer or similar Laws of

any jurisdiction that may otherwise be applicable with respect to the sale of any or all of the Purchased Assets to Buyer; it being understood

that any Liabilities arising out of the failure of Seller to comply with the requirements and provisions of any bulk sales, bulk transfer

or similar Laws of any jurisdiction which would not otherwise constitute Assumed Liabilities shall be treated as Excluded Liabilities.

Section

6.04 Transfer Taxes. All transfer, documentary, sales, use, stamp, registration, value added and other such Taxes and fees (including

any penalties and interest) incurred in connection with this Agreement and the Ancillary Documents (including any real property transfer

Tax and any other similar Tax) shall be borne and paid by Seller when due. Seller shall, at its own expense, timely file any Tax Return

or other document with respect to such Taxes or fees (and Buyer shall cooperate with respect thereto as necessary).

Section

6.05 Tax Clearance Certificates. If requested by Buyer, Seller shall notify all of the taxing authorities in the jurisdictions that

impose Taxes on Seller or where Seller has a duty to file Tax Returns of the Transactions contemplated by this Agreement in the form

and manner required by such taxing authorities, if the failure to make such notifications or receive any available tax clearance certificate

(a “Tax Clearance Certificate”) could subject the Buyer to any Taxes of Seller. If any taxing authority asserts that

Seller is liable for any Tax, Seller shall promptly pay any and all such amounts and shall provide evidence to the Buyer that such liabilities

have been paid in full or otherwise satisfied.

Section

6.06 Further Assurances. Following the Closing, each of the parties hereto shall, and shall cause their respective Affiliates to,

execute and deliver such additional documents, instruments, conveyances and assurances and take such further actions as may be reasonably

required to carry out the provisions hereof and give effect to the Transactions contemplated by this Agreement and the Ancillary Documents.

Without limiting the foregoing, Seller and the Seller Securityholders shall promptly assign, transfer and deliver to Buyer any Purchased

Asset, Intellectual Property Asset, source code, documentation, credential, account, repository, contract right, invention, improvement

or other asset constituting a Purchased Asset that is discovered, identified, completed or reduced to practice after Closing but should

have been transferred pursuant to this Agreement, and without limiting any other term herein take all steps necessary to effect Buyer’s

possession of rights no narrower than those set forth in Section 4.07.

Section

6.07 Use of Name. Seller hereby acknowledges and agrees that upon the consummation of the Transactions contemplated hereby, Buyer

shall have the sole right to the use of the service marks, trademarks, or trade names used by Seller and any identifying symbols, logos,

emblems, signs or insignia related thereto or containing or comprising the foregoing, including any name or mark confusingly similar

thereto (collectively, the “Marks”). Seller shall not, and shall cause its Affiliates not to, use such name or any

variation or simulation thereof or any of the Marks. Promptly after the Closing Date, Seller shall change its corporate and/or trade

name to remove any reference to the name “FanEngine” and any other Mark. As promptly as practicable after the Closing Date,

Seller shall file in all jurisdictions in which it is qualified to do business any documents necessary to reflect such change of name

or to terminate its qualification therein. In connection with enabling Buyer, at or as soon as practicable after the Closing Date, to

use the Marks, Seller shall execute and deliver to Buyer all consents related to such change of name as may be requested by Buyer, and

will otherwise cooperate with Buyer.

Section

6.08 Conduct of Seller Pending Closing. From the date hereof until the earlier of (i) the date this Agreement is terminated pursuant

to ARTICLE VIII and (ii) the Closing Date (the “Interim Period”), except as expressly contemplated by this Agreement

or consented to in writing by Buyer, Seller shall, and the Seller Securityholders shall cause Seller to: (a) operate only consistent

with past practice; (b) preserve intact the Purchased Assets and the goodwill associated therewith; (c) not sell, transfer, license,

abandon, allow to lapse, dispose of or encumber any material Purchased Asset; (d) not incur or permit to exist any secured indebtedness

or Encumbrance affecting any Purchased Asset; (e) not amend, modify, terminate, waive any material right under or enter into any Material

Contract; (f) use commercially reasonable efforts to preserve customer, vendor, supplier, platform and other business relationships relating

to the Purchased Assets; and (g) provide Buyer and its Representatives reasonable access, during normal business hours and upon reasonable

advance notice, to the Purchased Assets, Books and Records, personnel and information reasonably requested by Buyer in connection with

the Transactions contemplated hereby.

Section

6.09 Proxy Statement; Parent Stockholders Meeting.

(a)

Preparation and Filing. As promptly as reasonably practicable following the date of this Agreement (and in any event within 20

Business Days), Parent shall prepare and file with the SEC a proxy statement to be sent to the stockholders of Parent relating to the

Parent Stockholders Meeting (as it may be amended or supplemented, the “Proxy Statement”), in each case in compliance

with the applicable requirements of the Exchange Act and the rules and regulations of Nasdaq. Parent shall use its reasonable best efforts

to have the Proxy Statement cleared by the SEC as promptly as practicable after such filing. Seller shall furnish all information concerning

Seller and the Purchased Assets, and shall provide such other reasonable assistance, as may be reasonably requested by Parent in connection

with the preparation, filing, and distribution of the Proxy Statement.

(b)

SEC Comments. Parent shall promptly notify Seller upon the receipt of any comments from the SEC or its staff or any request from

the SEC or its staff for amendments or supplements to the Proxy Statement, and shall promptly provide Seller with copies of all correspondence

between Parent and its Representatives, on the one hand, and the SEC, on the other hand. Parent shall use its reasonable best efforts

to respond as promptly as reasonably practicable to any such comments and to cause the definitive Proxy Statement to be filed with the

SEC and mailed to Parent’s stockholders as promptly as reasonably practicable after clearance by the SEC. Parent shall provide

Seller with a reasonable opportunity to review and comment on the Proxy Statement and any amendment or supplement thereto prior to filing

with the SEC or mailing to Parent’s stockholders, and shall consider in good faith any comments reasonably proposed by Seller;

provided, that all such documents, and the ultimate content thereof, and all decisions relating to the Proxy Statement and the Parent

Stockholders Meeting, shall be within Parent’s sole discretion, subject to Parent’s obligations under applicable Law.

(c)

Accuracy of Information. Parent shall ensure that the Proxy Statement, at the time it (or any amendment or supplement thereto)

is filed with the SEC and at the time it is mailed to Parent’s stockholders, does not contain any untrue statement of a material

fact or omit to state any material fact required to be stated therein or necessary in order to make the statements therein, in light

of the circumstances under which they are made, not misleading, except that Parent makes no representation or warranty with respect to

information contained in or omitted from the Proxy Statement in reliance upon and in conformity with information supplied by or on behalf

of Seller specifically for inclusion or incorporation by reference therein. If, at any time prior to the Parent Stockholders Meeting,

any event or circumstance should be discovered by Parent or Seller that should be set forth in an amendment or supplement to the Proxy

Statement, the party discovering such event or circumstance shall promptly notify the other party, and Parent shall promptly file such

amendment or supplement with the SEC and, to the extent required by applicable Law, disseminate the same to Parent’s stockholders.

(d)

Calling and Holding the Meeting. Parent shall, in accordance with applicable Law and its organizational documents, (i) establish

a record date for, duly call, give notice of, convene, and hold a meeting of its stockholders (the “Parent Stockholders Meeting”)

as promptly as reasonably practicable following clearance of the Proxy Statement by the SEC (and in any event within 20 Business Days

thereafter) for the purpose of obtaining the Parent Stockholder Approval, and (ii) solicit proxies from its stockholders in favor of

the issuance of the Issued Shares. Parent shall not adjourn or postpone the Parent Stockholders Meeting without Seller’s prior

written consent, except (A) to the extent required by applicable Law or a request from the SEC, (B) if, as of the time the Parent Stockholders

Meeting is originally scheduled, there are insufficient shares represented to constitute a quorum, or (C) to allow reasonable additional

time to solicit additional proxies necessary to obtain the Parent Stockholder Approval.

(e)

Board Recommendation. The board of directors of Parent shall recommend that Parent’s stockholders vote in favor of the issuance

of the Issued Shares (the “Parent Board Recommendation”), shall include the Parent Board Recommendation in the Proxy

Statement, and shall not, in the absence of facts or circumstances resulting in or likely to result in a Material Adverse Effect, withdraw,

modify, or qualify the Parent Board Recommendation in a manner adverse to Seller.

(f)

Nasdaq Compliance. Parent shall take all actions necessary to comply with Nasdaq Listing Rule 5635(a) and any other applicable

Nasdaq rule in connection with the Transactions contemplated hereby, including the timing, form, and content of stockholder solicitation

materials and the application for listing of the shares of Parent Common Stock comprising the Issued Shares.

Section

6.10 Removal of Legends.

(a)

In connection with any sale, assignment, transfer or other disposition of the Issued Shares by any applicable Seller Securityholder pursuant

to Rule 144 or pursuant to any other exemption under the Securities Act, upon request by the applicable Seller Securityholder or the

Seller Securityholder Representative by notice to Parent, Parent shall, within five (5) Business Days of such request, direct the Transfer

Agent to remove any restrictive legends related to the book entry account holding such shares and make a new, unlegended entry for such

book entry shares sold or disposed of without restrictive legends and cause its counsel, if necessary, to deliver to the Transfer Agent

one or more opinions to the effect that the removal of such legends in such circumstances may be effected under the Securities Act. The

applicable Seller Securityholder or the Seller Securityholder Representative shall provide Parent with customary representations in connection

therewith. Parent shall be responsible for the fees of its Transfer Agent, legal counsel and all other costs associated with such legend

removal. Parent shall promptly take all necessary steps with the Transfer Agent and its legal counsel to remove legends and effect the

transfer process under this Section 6.10 within five (5) Business Days after notice from Seller, including by providing any required

documentation, instructions, or opinions without undue delay. For the avoidance of doubt, each Seller Securityholder shall be entitled

directly to the benefits of this Section 6.10 with respect to the Issued Shares or any Share Earnout Amount issued to such Seller Securityholder,

and Parent may rely on any instruction delivered by the Seller Securityholder Representative on behalf of such Seller Securityholder.

(b)

Upon the earliest of such time as the Issued Shares (i) have been registered under the Securities Act pursuant to an effective registration

statement; (ii) have been sold pursuant to Rule 144, or (iii) are eligible for resale by the then-holder thereof pursuant to SEC Rule

144, without the requirement for the Parent to be in compliance with the current public information requirement under Rule 144, Parent

shall, within two (2) Business Days following any request therefor from Seller, (A) deliver to the Transfer Agent irrevocable instructions

that the Transfer Agent shall make a new, unlegended entry for such book entry shares, and (B) if necessary, cause its counsel to deliver

to the Transfer Agent one or more opinions to the effect that the removal of such legends in such circumstances may be effected under

the Securities Act. Parent shall not unreasonably delay, condition, or withhold the delivery of any such opinion. Seller shall provide

Parent with customary representations in connection therewith. Parent shall be responsible for all fees and expenses of its Transfer

Agent, legal counsel, and any other costs associated with such legend removal.

(c)

Parent shall, and shall cause its legal counsel to, cooperate in good faith with each Seller Securityholder, Seller Securityholder Representative,

and the Transfer Agent in connection with any legend removal request under this Agreement. Such counsel shall deliver any required opinions

promptly and shall not impose conditions or requirements beyond what is strictly necessary to comply with applicable securities laws

and customary legal practice.

Section

6.11 No Trading. Each of Seller, the Seller Securityholders and Parent acknowledges and agrees that it is aware, and that its Affiliates

are aware (and each of their respective Representatives is aware or, upon receipt of any material nonpublic information of Parent, will

be advised) of the restrictions imposed by U.S. federal securities laws and the rules and regulations of the SEC and Nasdaq promulgated

thereunder or otherwise (the “Federal Securities Laws”) and other applicable foreign and domestic Laws on a Person

possessing material nonpublic information about a publicly traded company. Seller hereby agrees that, while it is in possession of such

material nonpublic information, it shall not purchase or sell any securities of Parent, communicate such information to any third party,

take any other action with respect to Parent in violation of such Laws, or cause or encourage any third party to do any of the foregoing.

Each Seller Securityholder hereby also agrees that, while such Seller Securityholder is in possession of such material nonpublic information,

such Seller Securityholder shall not purchase or sell any securities of Parent, communicate such information to any third party, take

any other action with respect to Parent in violation of such Laws, or cause or encourage any third party to do any of the foregoing.

Section

6.12 Notification of Certain Matters. During the Interim Period, each party shall give prompt notice to the other parties if such

party or its Affiliates: (a) fails to comply with or satisfy any covenant, condition or agreement to be complied with or satisfied by

it or its Affiliates hereunder in any material respect; (b) receives any notice or other communication in writing from any third party

(including any Governmental Authority) alleging (i) that the Consent of such third party is or may be required in connection with the

Transactions contemplated by this Agreement or (ii) any non-compliance with any Law by such party or its Affiliates; (c) receives any

notice or other communication from any Governmental Authority in connection with the Transactions contemplated by this Agreement; (d)

discovers any fact or circumstance that, or becomes aware of the occurrence or non-occurrence of any event the occurrence or non-occurrence

of which, would reasonably be expected to cause or result in any of the conditions to the Closing set forth in ARTICLE III not being

satisfied or the satisfaction of those conditions being materially delayed; or (e) becomes aware of the commencement or threat, in writing,

of any Proceeding against such party or any of its Affiliates, or any of their respective properties or assets, or, to the Knowledge

of such party, any officer, director, partner, member or manager, in his, her or its capacity as such, of such party or of its Affiliates

with respect to the consummation of the Transactions contemplated by this Agreement. No such notice shall constitute an acknowledgement

or admission by the party providing the notice regarding whether or not any of the conditions to the Closing have been satisfied or in

determining whether or not any of the representations, warranties or covenants contained in this Agreement have been breached.

Section

6.13 Post-Closing Board of Directors.

(a)

Effective as of the Closing, Parent shall take all necessary action to appoint two (2) individuals to the board of directors of Parent

(the “Parent Board”), each of whom shall be separately nominated in writing by one of the two Seller Securityholders

identified as a “Designating Holder” in a written notice delivered to Parent prior to the Closing (each, a “Seller

Designee”). Parent’s consent

to each Seller Designee shall not be unreasonably withheld, conditioned or delayed; provided, that Parent may reasonably withhold consent

if a Seller Designee fails to satisfy applicable eligibility, independence, qualification, background, disclosure, stock exchange or

SEC requirements applicable to directors of Parent, as reasonably determined by the Parent Board or the applicable committee thereof

after consultation with counsel.

(b)

If a Seller Designee nominated by a Designating Holder is unable or unwilling to serve, or is removed, resigns or otherwise ceases to

serve as a director, that Designating Holder may separately nominate a replacement individual, subject to the same consent standard set

forth in Section 6.13(a). Parent shall take all necessary action to appoint such replacement designee to the Parent Board promptly following

such nomination.

(c)

Parent shall include each Seller Designee then serving on the Parent Board in the slate of nominees recommended by the Parent Board for

election at each annual meeting of Parent’s stockholders for so long as the applicable Designating Holder, holds

at least five percent (5%) of the outstanding shares of Parent’s Common Stock; provided, that Parent shall have no obligation to

include a Seller Designee in such slate if doing so would violate applicable Law, the rules or regulations of Nasdaq, or the fiduciary

duties of the directors of Parent as determined in good faith after consultation with outside counsel.

(d)

Each Seller designee serving on the Parent Board shall be entitled to the same compensation, indemnification, exculpation, directors’

and officers’ insurance coverage, and expense reimbursement as all other non-employee directors of Parent.

(e)

Nothing in this Section 6.13 shall require Parent to take any action that would violate applicable Law, the rules and regulations of

Nasdaq, or the fiduciary duties of the directors of Parent as determined in good faith after consultation with outside counsel; provided,

that Parent shall promptly notify the Seller Securityholder Representative in writing of any such determination and the basis therefor,

and the Seller Securityholder Representative, acting on behalf of the Seller Securityholders, shall be entitled to designate a replacement

individual in accordance with Section 6.13(b).

Section

6.14 Piggyback Registration Rights.

(a)

First Filing Piggyback Right. If, at any time on or after the date that is six (6) months following the Closing Date, Parent proposes

to file with the SEC a Registration Statement covering the offer and sale of shares of Parent’s Common Stock (or securities convertible

into or exchangeable for Parent’s Common Stock), whether for its own account or the account of any other stockholder (other than

a Registration Statement (i) on Form S-4 or Form S-8 (or any successor forms), (ii) relating to any employee benefit or equity incentive

plan, dividend reinvestment plan or similar plan, (iii) filed in connection with any business combination, acquisition or exchange offer,

or (iv) filed solely to register securities issuable upon conversion or exercise of outstanding convertible or exercisable securities),

then Parent shall give written notice of such proposed filing (the “Piggyback Notice”) to the Seller Securityholder

Representative not less than fifteen (15) days prior to the anticipated filing date. The Piggyback Notice shall describe the proposed

Registration Statement, the intended method of distribution (including whether the offering is to be underwritten and, if so, the identity

of the managing underwriter), and offer each Seller Securityholder the opportunity to include in such Registration Statement all or any

portion of the Registrable Securities held by such Seller Securityholder (each such registration, a “Piggyback Registration”).

For the avoidance of doubt, Parent shall have no obligation under this Section 6.14 with respect to any Registration Statement filed

prior to the date that is six (6) months following the Closing Date, and this Section 6.14 shall apply to each Registration Statement

filed on or after such date on the terms hereof.

(b)

Request for Inclusion. Each Seller Securityholder desiring to participate shall notify the Seller Securityholder Representative

(with a copy to Parent) within ten (10) days after delivery of the Piggyback Notice of the number of Registrable Securities such Seller

Securityholder wishes to include. Parent shall use its reasonable best efforts to include in such Registration Statement all Registrable

Securities so requested to be included, subject only to Section 6.14(c).

(c)

Underwriter Cutback. Notwithstanding Section 6.14(a) or (b), if the Piggyback Registration involves an underwritten offering and

the managing underwriter thereof advises Parent in writing that, in its good faith opinion, the number of securities proposed to be included

in such offering (including the Registrable Securities requested to be included by the Seller Securityholders) exceeds the number of

securities that can be sold in such offering without materially and adversely affecting the marketability, proposed offering price, timing

or method of distribution of the offering, then the number of securities to be included in such offering shall be reduced to the number

that, in the good faith opinion of the managing underwriter, can be sold without such material and adverse effect, and the securities

so included shall be allocated as follows: (i) if the offering is a primary offering for Parent’s account, first, to the securities

that Parent proposes to sell, second, to the Registrable Securities requested to be included by the Seller Securityholders (allocated

pro rata among the Seller Securityholders based on the number of Registrable Securities each requested to be included), and third, to

any other securities requested to be included by other holders exercising piggyback or similar registration rights (allocated pro rata

among such other holders based on the number of securities each requested to be included); and (ii) if the offering is a secondary offering

for the account of one or more other selling stockholders exercising demand or similar registration rights, first, to the securities

that such demanding holders propose to sell (up to the amount such demanding holders are contractually entitled to include), and second,

subject to any contractual priority in effect as of the Closing Date and disclosed to Seller in writing prior to Closing, among the Registrable

Securities requested to be included by the Seller Securityholders and any other securities requested to be included by other holders

exercising piggyback or similar registration rights, allocated pro rata based on the number of securities each such holder requested

to be included. For the avoidance of doubt, all determinations as to the number and identity of securities that may be sold in the offering

without materially and adversely affecting the marketability, proposed offering price, timing or method of distribution of the offering

shall be made by the managing underwriter in its good faith judgment, and Parent, Seller and the Seller Securityholders shall be bound

by any such determination.

(d)

Expenses. All registration expenses (including SEC and FINRA registration and filing fees, printing expenses, fees and disbursements

of counsel and independent accountants for Parent, and fees and expenses of listing the Registrable Securities on Nasdaq) incurred in

connection with any Piggyback Registration shall be borne by Parent, other than any underwriting discounts, selling commissions and transfer

taxes attributable to the sale of Registrable Securities and the fees and expenses of separate counsel to the Seller Securityholders

(which shall be borne by the Seller Securityholders).

Section

6.15 Minimum Guarantees.

(a)

For purposes of this Section 6.15, “Minimum Guarantee Payments” or “MGs” means the minimum guarantee

payment obligations due forty (40) days after September 3, 2026 under (i) that certain MEDIA HOUSE PARTNERSHIP AGREEMENT, dated September

3, 2026, by and between Seller and 4CAST Investment Group Limited and (ii) that certain MEDIA HOUSE PARTNERSHIP AGREEMENT, dated September

3, 2026, by and between Seller and Two Robbies Media LLC (collectively, the “Specified Media House Agreements”). Except

as expressly provided in this Section 6.15, the Minimum Guarantee Payments are Excluded Liabilities and shall not constitute Assumed

Liabilities.

(b)

Seller shall be responsible for timely payment of each Minimum Guarantee Payment when due. Notwithstanding the foregoing, Parent shall

fund an applicable Minimum Guarantee Payment when due as a recoverable advance (a “Conditional MG Advance”) only if,

before such payment is due, Seller delivers to Parent reasonable evidence that Seller has entered into a binding written revenue contract

under the applicable Specified Media House Agreement providing for gross revenue to Seller in an aggregate amount exceeding that Minimum

Guarantee Payment (a “Qualifying Revenue Contract”). The existence and amount of a Qualifying Revenue Contract shall

be determined by the counterparty’s binding contractual obligation to pay and shall not depend on whether the applicable revenue

is then due or has been received in cash; provided that the revenue under that Qualifying Revenue Contract is properly recognized and

accounted for after the Closing as revenue of Buyer, Parent or their respective Affiliates in accordance with GAAP. Parent may pay the

Conditional MG Advance directly to the relevant counterparty under the applicable Specified Media House Agreement, or to Seller for prompt

payment to that counterparty. A Conditional MG Advance shall not constitute an assumption by Buyer, Parent or any of their respective

Affiliates of the applicable Minimum Guarantee Payment or any other Liability under a Specified Media House Agreement.

(c)

To the extent Seller receives any cash payment before the Closing under any third-party agreement relating to either Media House (each,

a “Pre-Closing Media House Collection”), Seller shall promptly notify Parent in writing and provide reasonable supporting

documentation. Each Pre-Closing Media House Collection, net only of amounts actually paid or payable to third parties under the applicable

agreement, and of documented refunds, rebates, credits, chargebacks and collection costs, shall be applied dollar-for-dollar first to

reduce the unpaid Minimum Guarantee Payments under the applicable Specified Media House Agreement and, if Seller has already paid the

applicable Minimum Guarantee Payment, to reduce the amount eligible for any Conditional MG Advance or reimbursement. To the extent any

Pre-Closing Media House Collection exceeds the applicable unpaid Minimum Guarantee Payments, Seller shall hold such excess for the benefit

of Buyer and shall remit it to Buyer in immediately available funds at the Closing. If the Closing does not occur, Seller shall retain

any Pre-Closing Media House Collection, subject to its obligations under Section 6.15(e).

(d)

Each Conditional MG Advance shall be reimbursed first, dollar-for-dollar, from the first Net Contract Revenue actually received and retained

after the Closing from the applicable Qualifying Revenue Contract. “Net Contract Revenue” means cash revenue actually

received and retained by Buyer, Parent or their respective Affiliates under the applicable Qualifying Revenue Contract, net of all taxes,

refunds, rebates, credits, chargebacks, returns, bad debt, collection costs, third-party revenue shares, commissions, platform fees and

all other costs, expenses and amounts payable or incurred in connection with that Qualifying Revenue Contract or the revenue thereunder.

Parent may retain all such Net Contract Revenue until the Conditional MG Advance is fully reimbursed.

(e)

A “Self-Funded MG Payment” means any Minimum Guarantee Payment paid by Seller for which Parent did not make a Conditional

MG Advance. Following the Closing, Parent shall reimburse Seller for each Self-Funded MG Payment, dollar-for-dollar, solely from the

first cash revenue actually received and retained by Buyer, Parent or their respective Affiliates after the Closing under or in connection

with the applicable Specified Media House Agreement, net of all taxes, refunds, rebates, credits, chargebacks, returns, bad debt, collection

costs, third-party revenue shares, commissions, platform fees and all other costs, expenses and amounts payable or incurred in connection

with such Specified Media House Agreement or the revenue thereunder. Parent may retain such net revenue and apply it to reimburse Seller

until the applicable Self-Funded MG Payment has been fully reimbursed. Parent shall make each such reimbursement, without interest, promptly

upon Parent’s receipt of (i) reasonable documentation evidencing Seller’s payment of the applicable Minimum Guarantee Payment

and (ii) the applicable cash revenue. For the avoidance of doubt, a Self-Funded MG Payment shall not constitute a Conditional MG Advance

or an MG Recovery Amount and shall not be subject to recovery or setoff under Section 6.15(f), and Seller’s reimbursement right

under this Section 6.15(e) shall not be subject to setoff or reduction under Section 6.15(f).

(f) To

the extent a Conditional MG Advance has not been reimbursed from Net Contract Revenue, including because the applicable Qualifying Revenue

Contract is terminated, rescinded, amended, cancelled, breached, uncollectible, subject to a refund, credit, chargeback or other reduction,

or otherwise does not produce sufficient Net Contract Revenue, the unreimbursed amount shall be immediately due and owing by Seller to

Parent (the “MG Recovery Amount”). Parent shall have the right to recover the MG Recovery Amount, first, by setoff

against any Cash Earnout Amount otherwise payable to the Seller Securityholders under Section 2.06 and, thereafter, by any other remedy

available under this Agreement, at law or in equity

(g)

If this Agreement is terminated for any reason or the Closing does not occur, Seller shall remain solely liable for all Minimum Guarantee

Payments and shall repay to Parent, within five (5) Business Days after Parent’s written demand, the full amount of each Conditional

MG Advance. This Section 6.15(g) shall survive termination of this Agreement.

(h)

Following the Closing, Buyer, Parent and their respective Affiliates shall have sole discretion with respect to the operation, performance,

amendment, renewal, termination, enforcement, collection and exploitation of the Specified Media House Agreements, and none of them shall

have any obligation to operate, maintain, enforce, collect under, renew or otherwise exploit either Specified Media House Agreement or

to maximize any Net Contract Revenue.

Article

VII

INDEMNIFICATION

Section

7.01 Survival. Subject to the limitations and other provisions of this Agreement, the representations and warranties contained herein

shall survive the Closing and shall remain in full force and effect until the date that is three (3) years from the Closing Date; provided,

that (i) the Seller Fundamental Representations shall survive the Closing and remain in full force and effect until the date that

is three (3) years from the Closing Date, (ii) the representations and warranties of Buyer and Parent in Section 5.01, Section 5.02,

Section 5.03 and Section 5.04 shall survive for six (6) years, and (iii) the Intellectual Property Fundamental Representations shall

survive indefinitely. All covenants and agreements of the parties contained herein shall survive the Closing indefinitely or for the

period explicitly specified therein. Notwithstanding the foregoing, any claims asserted in good faith with reasonable specificity (to

the extent known at such time) and in writing by notice from the non-breaching party to the breaching party prior to the expiration date

of the applicable survival period shall not thereafter be barred by the expiration of the relevant representation or warranty and such

claims shall survive until finally resolved.

Section

7.02 Indemnification By Seller. Subject to the other terms and conditions of this ARTICLE VII, from and after Closing, Seller shall

be jointly and severally liable with each Seller Securityholder for the indemnification obligations set forth in this Section 7.02; provided,

however, that, as among the Seller Securityholders, the Seller Securityholders shall have several, and not joint, liability, and each

Seller Securityholder shall be liable only for its respective pro rata share (determined by reference to the percentage of the aggregate

consideration payable to such Seller Securityholder pursuant to Schedule A) of such indemnification obligations. Seller and the Seller

Securityholders shall indemnify and defend each of Buyer, Parent, and their Affiliates and their respective Representatives (collectively,

the “Buyer Indemnitees”) against, and shall hold each of them harmless from and against, and shall pay and reimburse

each of them for, any and all Losses incurred or sustained by, or imposed upon, the Buyer Indemnitees based upon, arising out of, with

respect to or by reason of the following:

(a)

any inaccuracy in or breach of any of the representations or warranties of Seller or Seller Securityholders contained in this Agreement,

the Ancillary Documents or in any certificate or instrument delivered by or on behalf of Seller pursuant to this Agreement, as of the

date such representation or warranty was made or as if such representation or warranty was made on and as of the Closing Date (except

for representations and warranties that expressly relate to a specified date, the inaccuracy in or breach of which will be determined

with reference to such specified date);

(b)

any breach or non-fulfillment of any covenant, agreement or obligation to be performed by Seller or Seller Securityholders pursuant to

this Agreement, the Ancillary Documents or any certificate or instrument delivered by or on behalf of Seller or Seller Securityholders

pursuant to this Agreement;

(c)

any Excluded Asset or any Excluded Liability; or

(d)

any Third-Party Claim based upon, resulting from or arising out of the business, operations, properties, assets or obligations of Seller,

Seller Securityholders or any of their respective Affiliates (other than the Purchased Assets or Assumed Liabilities) conducted, existing

or arising on or prior to the Closing Date.

Section

7.03 Indemnification By Buyer. Subject to the other terms and conditions of this ARTICLE VII, from and after Closing, Buyer shall

indemnify and defend each of Seller and its Affiliates and their respective Representatives (collectively, the “Seller Indemnitees”)

against, and shall hold each of them harmless from and against, and shall pay and reimburse each of them for, any and all Losses incurred

or sustained by, or imposed upon, the Seller Indemnitees based upon, arising out of, with respect to or by reason of:

(a)

any inaccuracy in or breach of any of the representations or warranties of Buyer contained in this Agreement or in any certificate or

instrument delivered by or on behalf of Buyer pursuant to this Agreement, as of the date such representation or warranty was made or

as if such representation or warranty was made on and as of the Closing Date (except for representations and warranties that expressly

relate to a specified date, the inaccuracy in or breach of which will be determined with reference to such specified date);

(b)

any breach or non-fulfillment of any covenant, agreement or obligation to be performed by Buyer pursuant to this Agreement; or

(c)

any Assumed Liability.

Section

7.04 Certain Limitations. The indemnification provided for in Section 7.02 and Section 7.03 shall be subject to the following limitations:

(a)

Seller shall not be liable to the Buyer Indemnitees for indemnification under Section 7.02(a) until the aggregate amount of all Losses

in respect of indemnification under Section 7.02(a) exceeds $20,000 (the “Basket”), in which event Seller shall be

required to pay or be liable for all such Losses from the first dollar. The aggregate amount of all Losses for which Seller shall be

liable pursuant to Section 7.02(a) shall not exceed $500,000 (the “Cap”).

(b)

Buyer shall not be liable to the Seller Indemnitees for indemnification under Section 7.03(a) until the aggregate amount of all Losses

in respect of indemnification under Section 7.03(a) exceeds the Basket, in which event Buyer shall be required to pay or be liable for

all such Losses from the first dollar. The aggregate amount of all Losses for which Buyer shall be liable pursuant to Section 7.03(a)

shall not exceed the Cap.

(c)

Notwithstanding the foregoing, the Basket and the Cap shall not apply to Losses based upon, arising out of, with respect to or by reason

of any inaccuracy in or breach of any representation or warranty in Section 4.01 (Organization and Qualification of Seller), Section

4.02 (Authority of Seller and the Seller Securityholders), Section 4.03 (No Conflicts; Consents), the Intellectual Property Fundamental

Representations, Section 4.11 (Related Party Transactions) and Section 4.12 (Brokers) (collectively, the “Seller Fundamental

Representations”); provided, however, that the aggregate liability of Seller and the Seller Securityholders for indemnification

under Section 7.02(a) in respect of any inaccuracy in or breach of any Seller Fundamental Representation shall be limited to claims for

which written notice has been delivered to the Indemnifying Party on or prior to the date that is three (3) years following the Closing

Date, after which time such Seller Fundamental Representations shall expire for purposes of indemnification hereunder.

(d)

For purposes of this ARTICLE VII (including for purposes of determining the existence of any inaccuracy in, or breach of, any representation

or warranty and for calculating the amount of any Loss with respect thereto), any inaccuracy in or breach of any representation or warranty

shall be determined without regard to any materiality or other similar qualification contained in or otherwise applicable to such representation

or warranty.

Section

7.05 Indemnification Procedures. The party making a claim under this ARTICLE VII is referred to as the “Indemnified Party”,

and the party against whom such claims are asserted under this ARTICLE VII is referred to as the “Indemnifying Party”.

(a)

Third-Party Claims. If any Indemnified Party receives notice of the assertion or commencement of any Proceeding made or brought

by any Person who is not a party to this Agreement or an Affiliate of a party to this Agreement or a Representative of the foregoing

(a “Third-Party Claim”) against such Indemnified Party with respect to which the Indemnifying Party is obligated to

provide indemnification under this Agreement, the Indemnified Party shall give the Indemnifying Party reasonably prompt written notice

thereof, but in any event not later than 30 calendar days after receipt of such notice of such Third-Party Claim. The failure to give

such prompt written notice shall not, however, relieve the Indemnifying Party of its indemnification obligations, except and only to

the extent that the Indemnifying Party forfeits rights or defenses by reason of such failure. Such notice by the Indemnified Party shall

describe the Third-Party Claim in reasonable detail, shall include copies of all material written evidence thereof and shall indicate

the estimated amount, if reasonably practicable, of the Loss that has been or may be sustained by the Indemnified Party. The Indemnifying

Party shall have the right to participate in, or by giving written notice to the Indemnified Party, to assume the defense of any Third-Party

Claim at the Indemnifying Party’s expense and by the Indemnifying Party’s own counsel, and the Indemnified Party shall cooperate

in good faith in such defense; provided, that if the Indemnifying Party is Seller, such Indemnifying Party shall not have the

right to defend or direct the defense of any such Third-Party Claim that (x) is asserted directly by or on behalf of a Person that is

a supplier or customer of the Seller, or (y) seeks an injunction or other equitable relief against the Indemnified Party. In the event

that the Indemnifying Party assumes the defense of any Third-Party Claim, subject to Section 7.05(b), it shall have the right to take

such action as it deems necessary to avoid, dispute, defend, appeal or make counterclaims pertaining to any such Third-Party Claim in

the name and on behalf of the Indemnified Party. The Indemnified Party shall have the right to participate in the defense of any Third-Party

Claim with counsel selected by it subject to the Indemnifying Party’s right to control the defense thereof. The fees and disbursements

of such counsel shall be at the expense of the Indemnified Party, provided, that if in the reasonable opinion of counsel to the

Indemnified Party, (A) there are legal defenses available to an Indemnified Party that are different from or additional to those available

to the Indemnifying Party; or (B) there exists a conflict of interest between the Indemnifying Party and the Indemnified Party that cannot

be waived, the Indemnifying Party shall be liable for the reasonable fees and expenses of counsel to the Indemnified Party in each jurisdiction

for which the Indemnified Party determines counsel is required. If the Indemnifying Party elects not to compromise or defend such Third-Party

Claim, fails to promptly notify the Indemnified Party in writing of its election to defend as provided in this Agreement, or fails to

diligently prosecute the defense of such Third-Party Claim, the Indemnified Party may, subject to Section 7.05(b), pay, compromise, defend

such Third-Party Claim and seek indemnification for any and all Losses based upon, arising from or relating to such Third-Party Claim.

Seller and Buyer shall cooperate with each other in all reasonable respects in connection with the defense of any Third-Party Claim,

including making available (subject to the provisions of Section 6.01) records relating to such Third-Party Claim and furnishing, without

expense (other than reimbursement of actual out-of-pocket expenses) to the defending party, management employees of the non-defending

party as may be reasonably necessary for the preparation of the defense of such Third-Party Claim.

(b)

Settlement of Third-Party Claims. Notwithstanding any other provision of this Agreement, the Indemnifying Party shall not enter

into settlement of any Third-Party Claim without the prior written consent of the Indemnified Party, except as provided in this Section

7.05(b). If a firm offer is made to settle a Third-Party Claim without leading to Liability or the creation of a financial or other obligation

on the part of the Indemnified Party and provides, in customary form, for the unconditional release of each Indemnified Party from all

Liabilities and obligations in connection with such Third-Party Claim and the Indemnifying Party desires to accept and agree to such

offer, the Indemnifying Party shall give written notice to that effect to the Indemnified Party. If the Indemnified Party fails to consent

to such firm offer within ten days after its receipt of such notice, the Indemnified Party may continue to contest or defend such Third-Party

Claim and in such event, the maximum liability of the Indemnifying Party as to such Third-Party Claim shall not exceed the amount of

such settlement offer. If the Indemnified Party fails to consent to such firm offer and also fails to assume defense of such Third-Party

Claim, the Indemnifying Party may settle the Third-Party Claim upon the terms set forth in such firm offer to settle such Third-Party

Claim. If the Indemnified Party has assumed the defense pursuant to Section 7.05(a), it shall not agree to any settlement without the

written consent of the Indemnifying Party (which consent shall not be unreasonably withheld, conditioned or delayed).

(c)

Direct Claims. Any Proceeding by an Indemnified Party on account of a Loss which does not result from a Third-Party Claim (a “Direct

Claim”) shall be asserted by the Indemnified Party giving the Indemnifying Party reasonably prompt written notice thereof,

but in any event not later than 30 days after the Indemnified Party becomes aware of such Direct Claim. The failure to give such prompt

written notice shall not, however, relieve the Indemnifying Party of its indemnification obligations, except and only to the extent that

the Indemnifying Party forfeits rights or defenses by reason of such failure. Such notice by the Indemnified Party shall describe the

Direct Claim in reasonable detail, shall include copies of all material written evidence thereof and shall indicate the estimated amount,

if reasonably practicable, of the Loss that has been or may be sustained by the Indemnified Party. The Indemnifying Party shall have

30 days after its receipt of such notice to respond in writing to such Direct Claim. The Indemnified Party shall allow the Indemnifying

Party and its professional advisors to investigate the matter or circumstance alleged to give rise to the Direct Claim, and whether and

to what extent any amount is payable in respect of the Direct Claim and the Indemnified Party shall assist the Indemnifying Party’s

investigation by giving such information and assistance (including access to the Indemnified Party’s premises and personnel and

the right to examine and copy any accounts, documents or records) as the Indemnifying Party or any of its professional advisors may reasonably

request. If the Indemnifying Party does not so respond within such 30-day period, the Indemnifying Party shall be deemed to have rejected

such claim, in which case the Indemnified Party shall be free to pursue such remedies as may be available to the Indemnified Party on

the terms and subject to the provisions of this Agreement.

Section

7.06 Payments. Once a Loss is agreed to by the Indemnifying Party or finally adjudicated to be payable pursuant to this ARTICLE VII,

the Indemnifying Party shall satisfy its obligations within ten (10) Business Days of such agreement or final, non-appealable adjudication

by wire transfer of immediately available funds. The parties hereto agree that should an Indemnifying Party not make full payment of

any such obligations within such ten (10) Business Day period, any amount payable shall accrue interest from and including the date of

agreement of the Indemnifying Party or final, non-appealable adjudication to and including the date such payment has been made at a rate

per annum equal to the prime rate of interest as identified in The Wall Street Journal on the date of agreement of the Indemnifying Party

or final, non-appealable adjudication (or the next preceding date of publication if The Wall Street Journal is not published on such

date) plus three percent. Such interest shall be calculated daily on the basis of a 365-day year and the actual number of days elapsed,

without compounding. Notwithstanding the foregoing, Seller or the Seller Securityholder Representative may elect to satisfy all or any

portion of an indemnification obligation under this ARTICLE VII by forfeiting to Parent for cancellation a number of Issued Shares or

shares comprising any Share Earnout Amount (if then issued). Each share so forfeited shall be valued at the same per-share value at which

such share was originally issued to the applicable Seller Securityholder pursuant to this Agreement. If the value of the forfeited shares,

valued at their original issuance price, exceeds the applicable indemnification obligation, Parent shall promptly return to the applicable

Seller Securityholder the excess shares in accordance with the written direction of the Seller Securityholder Representative.

Section

7.07 Tax Treatment of Indemnification Payments. All indemnification payments made under this Agreement shall be treated by the parties

as an adjustment to the Purchase Price for Tax purposes, unless otherwise required by Law.

Section

7.08 Effect of Investigation. The representations, warranties and covenants of the Indemnifying Party, and the Indemnified Party’s

right to indemnification with respect thereto, shall not be affected or deemed waived by reason of any investigation made by or on behalf

of the Indemnified Party (including by any of its Representatives) or by reason of the fact that the Indemnified Party or any of its

Representatives knew or should have known that any such representation or warranty is, was or might be inaccurate or by reason of the

Indemnified Party’s waiver of any condition set forth in this Agreement, as the case may be.

Section

7.09 Exclusive Remedies. Subject to and except for Section 6.01 and Section 9.11, the parties acknowledge and agree that from and

after Closing their sole and exclusive remedy with respect to any and all claims (other than claims arising from fraud or willful misconduct

on the part of a party hereto in connection with the Transactions contemplated by this Agreement) for any breach of any representation,

warranty, covenant, agreement or obligation set forth herein or otherwise relating to the subject matter of this Agreement, shall be

pursuant to the indemnification provisions set forth in this ARTICLE VII. In furtherance of the foregoing, except with respect to Section

6.01 and Section 9.11, each party hereby waives, from and after Closing, to the fullest extent permitted under Law, any and all rights,

claims and causes of action for any breach of any representation, warranty, covenant, agreement or obligation set forth herein or otherwise

relating to the subject matter of this Agreement it may have against the other parties hereto and their Affiliates and each of their

respective Representatives arising under or based upon any Law, except pursuant to the indemnification provisions set forth in this ARTICLE

VII. Nothing in this Section 7.09 shall limit any Person’s right to seek and obtain any equitable relief to which any Person shall

be entitled or to seek any remedy on account of any party’s fraud or willful misconduct.

Section

7.10 Set Off. Buyer and Parent may withhold and set off against any Earnout Amount any amount finally determined (whether by agreement

of the parties, final and non-appealable adjudication or binding determination of the Independent Accountant) to be payable by Seller

or any Seller Securityholder pursuant to this ARTICLE VII. Without limiting the foregoing, Buyer and Parent may also withhold and set

off against any Issued Shares not yet issued, any Share Earnout Amount, any Cash Earnout Amount, or any other amount otherwise payable

or issuable to any Seller Securityholder under this Agreement, any amount finally determined to be payable by Seller or any Seller Securityholder,

as applicable, pursuant to this Agreement. Pending final resolution of any disputed claim, Buyer and Parent may retain the disputed amount;

provided, that promptly following such final resolution, Buyer or Parent shall release to the applicable Seller Securityholder any retained

amount in excess of the Losses finally determined to be recoverable.

Article

VIII

TERMINATION

Section

8.01 Termination. This Agreement may be terminated, and the Transactions may be abandoned, at any time prior to Closing:

(a)

by mutual written consent of the Buyer and Seller;

(b)

by the Buyer upon written notice to Seller if (i) a material breach of any provision of this Agreement has been committed by Seller and

such breach has not been waived by the Buyer or cured by Seller to the Buyer’s reasonable satisfaction within thirty (30) days

after being notified of same, or (ii) satisfaction of any condition in Section 3.03(a) or Section 3.03(b) becomes impossible (other than

through the failure of the Buyer to comply with its obligations under this Agreement);

(c)

by Seller upon written notice to Buyer if (i) a material breach of any provision of this Agreement has been committed by the Buyer and

such breach has not been waived by Seller or cured by the Buyer to Seller’s reasonable satisfaction within thirty (30) days after

being notified of same, or (ii) satisfaction of any condition in Section 3.03(a) or Section 3.03(c) becomes impossible (other than through

the failure of Seller to comply with its or their obligations under this Agreement);

(d)

by Buyer or by Seller, if the Closing has not occurred (other than through the failure of any Party seeking to terminate this Agreement

to comply fully with its obligations under this Agreement) on or before December 31, 2026.

Section

8.02 Effect of Termination. If this Agreement is terminated pursuant to Section 8.01, then all provisions of this Agreement shall

thereupon become void and of no further effect without any liability on the part of any Party hereto to any other Party hereto; provided,

that:

(a)

such termination will not relieve any Party from liability for any fraud or willful breach of this Agreement prior to termination; and

(b)

the provisions of this ARTICLE VIII and ARTICLE IX shall survive the termination of this Agreement.

Article

MISCELLANEOUS

Section

9.01 Expenses. Except as otherwise expressly provided herein, all costs and expenses, including, without limitation, fees and disbursements

of counsel, financial advisors and accountants, incurred in connection with this Agreement and the Transactions contemplated hereby shall

be paid by the party incurring such costs and expenses, whether or not the Closing shall have occurred.

Section

9.02 Notices. All notices, requests, consents, claims, demands, waivers and other communications hereunder shall be in writing and

shall be deemed to have been given (a) when delivered by hand (with written confirmation of receipt); (b) when received by the addressee

if sent by a nationally recognized overnight courier (receipt requested); (c) on the date sent by e-mail of a PDF document (with confirmation

of transmission) if sent during normal business hours of the recipient, and on the next Business Day if sent after normal business hours

of the recipient or (d) on the third day after the date mailed, by certified or registered mail, return receipt requested, postage prepaid.

Such communications must be sent to the respective parties at the following addresses (or at such other address for a party as shall

be specified in a notice given in accordance with this Section 9.02):

to Seller:

[___]

E-mail:

[___]

Attention:

[___]

with

a copy to:

[___]

E-mail:

[___]

Attention:

[___]

to Buyer or Parent:

GameSquare

Holdings, Inc.

6775

Cowboys Way

Frisco,

TX 75034

E-mail:

[___]

Attention:

John Wilk, General Counsel

with

a copy to:

Baker

& Hostetler LLP

1900

Avenue of the Stars, Suite 2700

Los

Angeles, CA 90067

E-mail:

jrlanis@bakerlaw.com

Attention:

JR Lanis

Section

9.03 Interpretation. For purposes of this Agreement, unless otherwise expressly provided, (a) the words “include,” “includes”

and “including” shall be deemed to be followed by the words “without limitation”; (b) the word “or”

is not exclusive; (c) the words “herein,” “hereof,” “hereby,” “hereto” and “hereunder”

refer to this Agreement as a whole; and (d) references herein: (i) to Articles, Sections, Disclosure Schedules and Exhibits mean the

Articles and Sections of, and Disclosure Schedules and Exhibits attached to, this Agreement; (ii) to an agreement, instrument or other

document means such agreement, instrument or other document as amended, supplemented and modified from time to time to the extent permitted

by the provisions thereof and (iii) to a statute means such statute as amended from time to time and includes any successor legislation

thereto and any regulations promulgated thereunder. This Agreement shall be construed without regard to any presumption or rule requiring

construction or interpretation against the party drafting an instrument or causing any instrument to be drafted. The Disclosure Schedules

and Exhibits referred to herein shall be construed with, and as an integral part of, this Agreement to the same extent as if they were

set forth verbatim herein.

Section

9.04 Headings. The headings in this Agreement are for reference only and shall not affect the interpretation of this Agreement.

Section

9.05 Severability. If any term or provision of this Agreement is invalid, illegal or unenforceable in any jurisdiction, such invalidity,

illegality or unenforceability shall not affect any other term or provision of this Agreement or invalidate or render unenforceable such

term or provision in any other jurisdiction. Upon such determination that any term or other provision is invalid, illegal or unenforceable,

the parties hereto shall negotiate in good faith to modify this Agreement so as to effect the original intent of the parties as closely

as possible in a mutually acceptable manner in order that the Transactions contemplated hereby be consummated as originally contemplated

to the greatest extent possible.

Section

9.06 Entire Agreement. This Agreement and the Ancillary Documents constitute the sole and entire agreement of the parties to this

Agreement with respect to the subject matter contained herein and therein, and supersede all prior and contemporaneous understandings

and agreements, both written and oral, with respect to such subject matter. In the event of any inconsistency between the statements

in the body of this Agreement and those in the Ancillary Documents, the Exhibits and Disclosure Schedules (other than an exception expressly

set forth as such in the Disclosure Schedules), the statements in the body of this Agreement will control.

Section

9.07 Successors and Assigns. This Agreement shall be binding upon and shall inure to the benefit of the parties hereto and their

respective successors and permitted assigns. Neither party may assign its rights or obligations hereunder without the prior written consent

of the other party, which consent shall not be unreasonably withheld, conditioned or delayed; provided, however, that prior to

the Closing Date, Buyer and Parent may, without the prior written consent of Seller, assign all or any portion of their rights under

this Agreement to one or more of their direct or indirect wholly-owned subsidiaries. No assignment shall relieve the assigning party

of any of its obligations hereunder. No transfer by any Seller Securityholder of any Issued Shares or any Share Earnout Amount shall

relieve such Seller Securityholder of any obligation under this Agreement unless Buyer and Parent otherwise agree in writing, and any

permitted transferee receiving such shares shall take subject to the applicable terms of this Agreement to the extent expressly applicable

to holders of such shares.

Section

9.08 No Third-Party Beneficiaries. Except as provided in ARTICLE VII, this Agreement is for the sole benefit of the parties hereto

and their respective successors and permitted assigns and nothing herein, express or implied, is intended to or shall confer upon any

other Person any legal or equitable right, benefit or remedy of any nature whatsoever under or by reason of this Agreement.

Section

9.09 Amendment and Modification; Waiver. This Agreement may only be amended, modified or supplemented by an agreement in writing

signed by each party hereto. No waiver by any party of any of the provisions hereof shall be effective unless explicitly set forth in

writing and signed by the party so waiving. No waiver by any party shall operate or be construed as a waiver in respect of any failure,

breach or default not expressly identified by such written waiver, whether of a similar or different character, and whether occurring

before or after that waiver. No failure to exercise, or delay in exercising, any right, remedy, power or privilege arising from this

Agreement shall operate or be construed as a waiver thereof; nor shall any single or partial exercise of any right, remedy, power or

privilege hereunder preclude any other or further exercise thereof or the exercise of any other right, remedy, power or privilege.

Section

9.10 Governing Law; Submission to Jurisdiction; Waiver of Jury Trial.

(a)

This Agreement shall be governed by and construed in accordance with the internal laws of the State of Delaware without giving effect

to any choice or conflict of law provision or rule (whether of the State of Delaware or any other jurisdiction).

(b)

ANY LEGAL SUIT, ACTION OR PROCEEDING ARISING OUT OF OR BASED UPON THIS AGREEMENT, THE ANCILLARY DOCUMENTS OR THE TRANSACTIONS CONTEMPLATED

HEREBY OR THEREBY MAY BE INSTITUTED IN THE FEDERAL COURTS OF THE UNITED STATES OF AMERICA OR THE COURTS OF THE STATE OF DELAWARE IN EACH

CASE LOCATED IN THE CITY OF WILMINGTON AND COUNTY OF NEW CASTLE, AND EACH PARTY IRREVOCABLY SUBMITS TO THE EXCLUSIVE JURISDICTION OF

SUCH COURTS IN ANY SUCH SUIT, ACTION OR PROCEEDING. SERVICE OF PROCESS, SUMMONS, NOTICE OR OTHER DOCUMENT BY MAIL TO SUCH PARTY’S

ADDRESS SET FORTH HEREIN SHALL BE EFFECTIVE SERVICE OF PROCESS FOR ANY SUIT, ACTION OR OTHER PROCEEDING BROUGHT IN ANY SUCH COURT. THE

PARTIES IRREVOCABLY AND UNCONDITIONALLY WAIVE ANY OBJECTION TO THE LAYING OF VENUE OF ANY SUIT, ACTION OR ANY PROCEEDING IN SUCH COURTS

AND IRREVOCABLY WAIVE AND AGREE NOT TO PLEAD OR CLAIM IN ANY SUCH COURT THAT ANY SUCH SUIT, ACTION OR PROCEEDING BROUGHT IN ANY SUCH

COURT HAS BEEN BROUGHT IN AN INCONVENIENT FORUM.

(c)

EACH PARTY ACKNOWLEDGES AND AGREES THAT ANY CONTROVERSY WHICH MAY ARISE UNDER THIS AGREEMENT OR THE ANCILLARY DOCUMENTS IS LIKELY TO

INVOLVE COMPLICATED AND DIFFICULT ISSUES AND, THEREFORE, EACH SUCH PARTY IRREVOCABLY AND UNCONDITIONALLY WAIVES ANY RIGHT IT MAY HAVE

TO A TRIAL BY JURY IN RESPECT OF ANY LEGAL ACTION ARISING OUT OF OR RELATING TO THIS AGREEMENT, THE ANCILLARY DOCUMENTS OR THE TRANSACTIONS

CONTEMPLATED HEREBY OR THEREBY. EACH PARTY TO THIS AGREEMENT CERTIFIES AND ACKNOWLEDGES THAT (A) NO REPRESENTATIVE OF ANY OTHER PARTY

HAS REPRESENTED, EXPRESSLY OR OTHERWISE, THAT SUCH OTHER PARTY WOULD NOT SEEK TO ENFORCE THE FOREGOING WAIVER IN THE EVENT OF A LEGAL

ACTION, (B) SUCH PARTY HAS CONSIDERED THE IMPLICATIONS OF THIS WAIVER, (C) SUCH PARTY MAKES THIS WAIVER VOLUNTARILY, AND (D) SUCH PARTY

HAS BEEN INDUCED TO ENTER INTO THIS AGREEMENT BY, AMONG OTHER THINGS, THE MUTUAL WAIVERS AND CERTIFICATIONS IN THIS SECTION 8.10(c).

Section

9.11 Specific Performance. The parties agree that irreparable damage would occur if any provision of this Agreement were not performed

in accordance with the terms hereof and that the parties shall be entitled to specific performance of the terms hereof, in addition to

any other remedy to which they are entitled at law or in equity.

Section

9.12 Counterparts. This Agreement may be executed in counterparts, each of which shall be deemed an original, but all of which together

shall be deemed to be one and the same agreement. A signed copy of this Agreement delivered by e-mail or other means of electronic transmission

shall be deemed to have the same legal effect as delivery of an original signed copy of this Agreement.

Section

9.13 Seller Securityholder Representative.

(a)

Appointment. By execution of this Agreement, each Seller Securityholder irrevocably appoints the Seller Securityholder Representative

as its exclusive agent, proxy and attorney-in-fact for all matters expressly contemplated by this Agreement requiring action, consent,

direction, notice, objection or election by any Seller Securityholder or by Seller and the Seller Securityholders collectively, including

under Sections 2.05, 2.06, 2.08, 6.10, 7.06 and 7.10.

(b)

Reliance. Buyer and Parent shall be entitled to rely conclusively upon any action taken by the Seller Securityholder Representative

as binding upon all Seller Securityholders, and shall have no Liability to any Seller Securityholder for any action so taken in good

faith reliance thereon.

(c)

Replacement. The Seller Securityholder Representative may be replaced only by written notice to Buyer and Parent signed by Seller

Securityholders holding a majority of the Earnout Amount rights then outstanding.

(d)

Payment Direction. Buyer and Parent shall be entitled to make all payments and deliveries under this Agreement in accordance with

the written instructions of the Seller Securityholder Representative, and no such payment or delivery shall be subject to challenge by

any Seller Securityholder if made in accordance with such instructions.

(e)

Expenses. The Seller Securityholders shall bear, severally in accordance with their respective pro rata shares of the consideration

payable hereunder or as otherwise agreed among themselves, all fees and expenses of the Seller Securityholder Representative.

[SIGNATURE

PAGE FOLLOWS]

WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed as of the date first written above by their duly authorized

officers.

SELLER:

FANENGINE HOLDINGS LTD

By:

/s/

Jesper Schertiger

Name:

Jesper

Schertiger

Title:

Sole

Director

SELLER SECURITYHOLDERS:

ANONYMOUS LABS LIMITED

By:

/s/

Michael Healy

Name:

Michael

Healy

Title:

Sole

Director

CREDENZA, INC.

By:

/s/

Sandy Khaund

Name:

Sandy

Khaund

Title:

CEO

By:

/s/

Jesper Schertiger

Jesper

Schertiger, an individual

By:

/s/

Marco Baccanello

Marco

Baccanello, an individual

By:

/s/

Robin Shelley

Robin

Shelley, an individual

By:

/s/

Ben Hugo

Ben

Hugo, an individual

SELLER SECURITYHOLDER REPRESENTATIVE:

By:

/s/

Jesper Schertiger

Jesper

Schertiger, an individual

PARENT:

GAMESQUARE HOLDINGS, INC.

By:

/s/

Justin Kenna

Name:

Justin

Kenna

Title:

Chief

Executive Officer

BUYER:

GAMESQUARE IP HOLDINGS, INC.

By:

/s/

Justin Kenna

Name:

Justin

Kenna

Title:

Chief

Executive Officer

[Signature

Page to Contribution Agreement]

SCHEDULE

SELLER

SECURITYHOLDERS AND PRO RATA PERCENTAGES OF SELLER

EXHIBIT

FORM

OF BILL OF SALE

EXHIBIT

FORM

OF ASSIGNMENT AND ASSUMPTION AGREEMENT

EXHIBIT

FORM

OF INTELLECTUAL PROPERTY ASSIGNMENTS

EXHIBIT

FORM

OF EMPLOYEE OFFER LETTERS

XML — IDEA: XBRL DOCUMENT

XML

Filename: R1.htm · Sequence: 18

v3.26.1

Cover

Sep. 08, 2026

Cover [Abstract]

Document Type

8-K

Amendment Flag

false

Document Period End Date

Sep. 08, 2026

Entity File Number

001-39389

Entity Registrant Name

GameSquare

Holdings, Inc.

Entity Central Index Key

0001714562

Entity Tax Identification Number

99-1946435

Entity Incorporation, State or Country Code

Entity Address, Address Line One

6775

Cowboys Way

Entity Address, Address Line Two

Ste. 1335

Entity Address, City or Town

Frisco

Entity Address, State or Province

Entity Address, Country

Entity Address, Postal Zip Code

75034

City Area Code

(216)

Local Phone Number

464-6400

Written Communications

false

Soliciting Material

true

Pre-commencement Tender Offer

false

Pre-commencement Issuer Tender Offer

false

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Common

Stock, $0.0001 par value per share

Trading Symbol

GAME

Security Exchange Name

NASDAQ

Entity Emerging Growth Company

true

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false

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The type of document being provided (such as 10-K, 10-Q, 485BPOS, etc). The document type is limited to the same value as the supporting SEC submission type, or the word 'Other'.

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A unique 10-digit SEC-issued value to identify entities that have filed disclosures with the SEC. It is commonly abbreviated as CIK.

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Indicate if registrant meets the emerging growth company criteria.

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Commission file number. The field allows up to 17 characters. The prefix may contain 1-3 digits, the sequence number may contain 1-8 digits, the optional suffix may contain 1-4 characters, and the fields are separated with a hyphen.

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The exact name of the entity filing the report as specified in its charter, which is required by forms filed with the SEC.

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