Toyota Motor North America Reports 2025 U.S. Sales Results
PLANO, Texas, Jan. 5, 2026 /PRNewswire/ -- Toyota Motor North America (TMNA) today reported year-end 2025 U.S. sales of 2,518,071 vehicles, up 8.0 percent on a volume basis and up 8.3 percent on a daily selling rate (DSR) basis compared to 2024. Sales of electrified vehicles for the year totaled 1,183,248, up 17.6 percent on a volume basis and up 17.9 percent on a DSR basis, representing 47.0 percent of total sales volume.
For the fourth quarter, TMNA reported sales of 652,195 vehicles, up 8.1 percent on a volume basis and up 8.1 percent on a DSR basis versus the fourth quarter of 2024. Sales of electrified vehicles for the fourth quarter totaled 290,840, down 1.9 percent on a volume basis and down 1.9 percent on a DSR basis, representing 44.6 percent of total sales volume.
TMNA reported December 2025 sales of 231,513 vehicles, up 10.3 percent on a volume basis and up 6.0 percent on a DSR basis versus December 2024. Sales of electrified vehicles for the month totaled 104,088, up 0.2 percent on a volume basis and down 3.7 percent on a DSR basis, representing 45.0 percent of total sales volume.
Toyota division posted year-end 2025 sales of 2,147,811 vehicles, up 8.1 percent on a volume basis and up 8.4 percent on a DSR basis. For the quarter, Toyota division reported sales of 552,510 vehicles, up 9.3 percent on a volume basis and up 9.3 percent on a DSR basis. Toyota division reported December sales of 193,280 vehicles, up 11.8 percent on a volume basis and up 7.5 percent on a DSR basis.
Lexus division posted year-end 2025 sales of 370,260 vehicles, up 7.1 percent on a volume basis and up 7.5 percent on a DSR basis. For the quarter, Lexus division reported sales of 99,685 vehicles, up 2.3 percent on a volume basis and up 2.3 percent on a DSR basis. Lexus division reported December sales of 38,233 vehicles, up 3.2 percent on a volume basis and down 0.8 percent on a DSR basis.
"We're grateful for the strong response from our Toyota customers in 2025, which reflects our deep commitment to affordability and choice," said Andrew Gilleland, senior vice president, Automotive Operations Group, Toyota Motor North America. "The success of iconic top-sellers like the Camry and Corolla, alongside a broad lineup of vehicles starting under $30,000, shows that customers value having accessible options. This momentum was also fueled by our popular electrified vehicles, the ever-popular RAV4, and the exciting, redesigned Tacoma."
"We also had an exceptional year at Lexus," continued Gilleland. "It was encouraging to see more customers choose our vehicles across the luxury market. We attracted many new buyers drawn to our advanced technology and growing electrified offerings. For both brands, we remain focused on delivering vehicles that fit a wide range of lifestyles in the year ahead."
Highlights (volume basis unless otherwise noted)
TMNA:
Toyota Division:
Lexus Division:
About Toyota
Toyota (NYSE: TM) has been a part of the cultural fabric in North America for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.
Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of nearly 49 million cars and trucks at our 14 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles.
For more information about Toyota, visit www.ToyotaNewsroom.com.
Media contact:
Derrick Brown
[email protected]
TOYOTA U.S. SALES SUMMARY
December 2025
-- CURRENT MONTH --
-- CALENDAR YEAR TO DATE --
2025
2024
DSR %
VOL %
2025
2024
DSR %
VOL %
TOTAL TMNA
231,513
209,953
6.0
10.3
2,518,071
2,332,623
8.3
8.0
TOTAL TOYOTA DIV.
193,280
172,909
7.5
11.8
2,147,811
1,986,954
8.4
8.1
TOTAL LEXUS DIV.
38,233
37,044
-0.8
3.2
370,260
345,669
7.5
7.1
COROLLA
23,517
17,720
27.6
32.7
248,088
232,908
6.9
6.5
SUPRA
277
70
280.5
295.7
2,953
2,615
13.3
12.9
GR86 (INCL FR-S)
576
579
-4.3
-0.5
9,940
11,426
-12.7
-13.0
MIRAI
26
35
-28.6
-25.7
210
499
-57.8
-57.9
CROWN
1,219
810
44.7
50.5
12,309
19,648
-37.1
-37.4
PRIUS
4,042
5,211
-25.4
-22.4
56,488
44,711
26.8
26.3
CAMRY
28,512
26,811
2.3
6.3
316,185
309,876
2.4
2.0
TOTAL TOYOTA DIV. CAR
58,169
51,236
9.2
13.5
646,176
621,696
4.3
3.9
IS
1,836
1,458
21.1
25.9
19,714
18,946
4.4
4.1
RC
94
175
-48.4
-46.3
1,349
1,854
-27.0
-27.2
ES
3,646
5,005
-30.0
-27.2
39,926
43,156
-7.2
-7.5
LS
86
158
-47.7
-45.6
1,082
2,163
-49.8
-50.0
LC
98
72
30.9
36.1
1,286
1,464
-11.9
-12.2
TOTAL LEXUS DIV. CAR
5,760
6,868
-19.4
-16.1
63,357
67,587
-6.0
-6.3
TOTAL TMNA CAR
63,929
58,104
5.8
10.0
709,533
689,283
3.3
2.9
BZ
2,054
1,854
6.5
10.8
15,609
18,570
-15.7
-15.9
RAV4
42,028
44,296
-8.8
-5.1
479,288
475,193
1.2
0.9
COROLLA CROSS
8,851
7,448
14.3
18.8
99,798
93,021
7.6
7.3
CROWN SIGNIA
1,726
2,794
-40.6
-38.2
20,550
10,263
100.9
100.2
VENZA
1
1,315
-99.9
-99.9
707
32,086
-97.8
-97.8
HIGHLANDER
4,426
3,252
30.9
36.1
56,208
89,658
-37.1
-37.3
GRAND HIGHLANDER
11,620
8,429
32.6
37.9
136,801
71,721
91.4
90.7
4RUNNER
11,132
60
17,739.6
18,453.3
98,805
92,156
7.2
7.6
SEQUOIA
2,634
2,105
20.3
25.1
26,186
26,097
0.7
0.3
LAND CRUISER
3,174
5,399
-43.5
-41.2
43,946
29,113
51.4
50.9
TOTAL TOYOTA DIV. SUV
87,646
76,953
9.5
13.9
977,901
937,880
4.6
4.3
SIENNA
8,747
7,032
19.6
24.4
101,486
75,037
35.7
35.2
TACOMA
25,075
22,715
6.1
10.4
274,638
192,813
42.9
42.4
TUNDRA
13,643
14,973
-12.4
-8.9
147,610
159,528
-7.2
-7.5
TOTAL TOYOTA DIV. PICKUP
38,718
37,688
-1.2
2.7
422,248
352,341
20.2
19.8
TOTAL TOYOTA DIV. TRUCK
135,111
121,673
6.8
11.0
1,501,635
1,365,258
10.3
10.0
UX
635
948
-35.6
-33.0
8,421
8,877
-4.8
-5.1
NX
7,913
8,120
-6.3
-2.5
76,836
74,488
3.5
3.2
RZ
895
397
116.8
125.4
6,400
9,697
-33.8
-34.0
RX
12,463
13,027
-8.0
-4.3
113,256
118,636
-4.2
-4.5
TX
6,913
3,462
92.0
99.7
57,346
28,640
100.9
100.2
GX
2,692
3,468
-25.4
-22.4
37,180
30,914
20.7
20.3
LX
962
754
22.7
27.6
7,464
6,830
9.6
9.3
TOTAL LEXUS DIV. TRUCK
32,473
30,176
3.5
7.6
306,903
278,082
10.7
10.4
TOTAL TMNA TRUCK
167,584
151,849
6.1
10.4
1,808,538
1,643,340
10.4
10.1
Selling Days
26
25
307
308
DSR = Daily Selling Rate
TOYOTA U.S. ELECTRIFIED VEHICLE SALES SUMMARY
December 2025
-- CURRENT MONTH --
-- CALENDAR YEAR TO DATE --
2025
2024
DSR %
VOL%
2025
2024
DSR %
VOL%
TOYOTA PRIUS HYBRID
2,989
3,716
-22.7
-19.6
40,985
32,039
28.3
27.9
TOYOTA PRIUS PLUG-IN HYBRID
1,053
1,495
-32.3
-29.6
15,503
12,672
22.7
22.3
TOYOTA COROLLA HYBRID
4,520
3,737
16.3
21.0
50,245
50,190
0.4
0.1
TOYOTA CAMRY HYBRID
28,506
26,789
2.3
6.4
316,115
205,156
54.6
54.1
TOYOTA MIRAI
26
35
-28.6
-25.7
210
499
-57.8
-57.9
TOYOTA CROWN
1,219
810
44.7
50.5
12,309
19,648
-37.1
-37.4
TOYOTA SIENNA HYBRID
8,747
7,031
19.6
24.4
101,476
75,008
35.7
35.3
TOYOTA 4RUNNER HYBRID
2,844
0
0.0
0.0
21,456
0
0.0
0.0
TOYOTA HIGHLANDER HYBRID
1,434
2,487
-44.6
-42.3
24,720
24,777
0.1
-0.2
TOYOTA GRAND HIGHLANDER HYBRID
7,031
2,999
125.4
134.4
69,210
26,119
165.8
165.0
TOYOTA SEQUOIA HYBRID
2,634
2,104
20.4
25.2
26,186
26,091
0.7
0.4
TOYOTA LAND CRUISER HYBRID
3,174
5,399
-43.5
-41.2
43,946
29,113
51.4
50.9
TOYOTA BZ BEV
2,054
1,854
6.5
10.8
15,609
18,570
-15.7
-15.9
TOYOTA RAV4 HYBRID
13,765
20,612
-35.8
-33.2
181,433
208,356
-12.6
-12.9
TOYOTA RAV4 PLUG-IN HYBRID
1,271
2,147
-43.1
-40.8
20,272
31,093
-34.6
-34.8
TOYOTA COROLLA CROSS HYBRID
1,553
2,803
-46.7
-44.6
29,422
35,289
-16.4
-16.6
TOYOTA CROWN SIGNIA
1,726
2,794
-40.6
-38.2
20,550
10,263
100.9
100.2
TOYOTA VENZA HYBRID
1
1,315
-99.9
-99.9
707
32,086
-97.8
-97.8
TOYOTA TACOMA HYBRID
2,754
1,720
54.0
60.1
30,493
9,444
223.9
222.9
TOYOTA TUNDRA HYBRID
2,796
1,358
98.0
105.9
30,549
37,010
-17.2
-17.5
LEXUS ES HYBRID
358
1,816
-81.0
-80.3
16,063
18,481
-12.8
-13.1
LEXUS UX HYBRID
635
948
-35.6
-33.0
8,421
8,877
-4.8
-5.1
LEXUS LX HYBRID
413
0
0.0
0.0
2,883
0
0.0
0.0
LEXUS NX HYBRID
3,078
2,832
4.5
8.7
30,203
27,129
11.7
11.3
LEXUS NX PLUG-IN HYBRID
699
832
-19.2
-16.0
7,008
6,301
11.6
11.2
LEXUS RZ BEV
895
397
116.8
125.4
6,400
9,697
-33.8
-34.0
LEXUS RX HYBRID
5,974
4,618
24.4
29.4
43,259
42,876
1.2
0.9
LEXUS RX PLUG-IN HYBRID
526
569
-11.1
-7.6
5,873
4,248
38.7
38.3
LEXUS TX HYBRID
1,328
634
101.4
109.5
10,740
4,812
123.9
123.2
LEXUS TX PLUG-IN HYBRID
84
70
15.4
20.0
953
502
90.5
89.8
LEXUS LS HYBRID
0
9
-100.0
-100.0
38
94
-59.4
-59.6
LEXUS LC HYBRID
1
1
-3.8
0.0
10
18
-44.3
-44.4
TOTAL TMNA Electrified Vehicles
104,088
103,931
-3.7
0.2
1,183,248
1,006,461
17.9
17.6
TOTAL TOYOTA Electrified Vehicles
90,097
91,205
-5.0
-1.2
1,051,397
883,426
19.4
19.0
TOTAL LEXUS Electrified Vehicles
13,991
12,726
5.7
9.9
131,851
123,035
7.5
7.2
TOTAL TMNA SALES RATIO
45.0 %
49.5 %
47.0 %
43.1 %
Selling Days
26
25
307
308
SOURCE Toyota Motor North America