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impact.com Announces Record Growth and Industry Innovation in 2025, Cementing its Leadership in the Global Partnership Economy

businesswire.com
WMT Mentioned as a global brand relying on impact.com's platform for partnerships, indicating its use of partnership marketing strategies. UBER Listed as a global brand that relies on impact.com's platform for partnerships, suggesting its engagement in partnership marketing. SHOP Included as a global brand utilizing impact.com's platform for partnership management and growth, indicating its strategy in this area. FTNT Listed as a global brand that relies on impact.com's platform for partnerships, suggesting its use of partnership marketing. UDMY Included as a new customer of impact.com, suggesting the company is leveraging partnership marketing strategies.

NEW YORK--( BUSINESS WIRE)-- impact.com, the world’s leading commerce partnership marketing platform, announced today its strong growth and innovation in 2025, propelled by accelerated client adoption across creator, affiliate, and B2B channels, advancements in product innovations, and continued global momentum. The company’s performance in 2025 underscores a defining shift in marketing, from transactional performance to relationship-driven growth.

Building on a year defined by transformation across the marketing landscape, impact.com continued to lead the evolution toward community-driven commerce, empowering brands and creators to build trust, authenticity, and growth through partnerships with commerce content creators. The company is on pace to surpass $270 million in annual recurring revenue as it closes out the fiscal year ending Jan. 31, up approximately 20% year over year, while powering close to $120 billion in partner-referred GMV (gross merchandise value, or sales derived from partner referrals) and over $5 billion in GTV (gross transactional value, or partner payouts) for the year.

Brands spent over $1 trillion US dollars globally on advertising last year - and more than $600 billion of that will funnel into performance marketing channels, mainly paid search, paid social, and programmatic display ads. And as marketing costs surge and consumer trust in traditional channels continues its decline, impact.com solidified its leadership as the platform for partnership-driven performance. In 2025, the company supported nearly 350,000 active partnerships and welcomed more than 3,500 new customers, including New Balance, Hydrojug, Udemy, and Upside.

“People no longer trust ads - they trust communities. And the brands that win today are reimagining performance marketing by showing up where that trust already lives, by partnering with the creators, advocates, and other commerce content publishers shaping what people see, share, and buy,” said David A. Yovanno, CEO of impact.com. “2025 was a breakout year for impact.com - and for the partnership economy as a whole. We’re proud to be the commerce partnership marketing platform that is helping to lead and power that evolution - connecting brands and trusted voices in ways that drive real influence and measurable growth.”

Reflecting this shift, Cyber Week research from impact.com shows that shoppers are more selective and value-driven than ever, concentrating 31% of total Cyber Week spend on Black Friday while using Cyber Monday for final purchases. Creator-driven revenue surged 51% year over year, and technology partners supporting price comparison and validation saw a 79% increase in transaction volume, highlighting the growing importance of trusted voices and data-driven tools in guiding consumer decisions.

The company also invested internally to strengthen its global presence and better serve customers, welcoming Jessica Breslav as its first Chief Customer Officer and promoting Justin Morrison to Chief Revenue Officer, a move that fueled a 20% increase in new logo bookings and a 23% expansion in sales headcount. The company also announced Anthony Clements as the new UK country manager, and expanded its global presence with a new Madrid office including the hiring of Head of Sales, Spain, Phillip Danielopol, and planned upgraded spaces in six major cities, strengthening collaboration across its 1,400+ employees in 20 countries.

The company also deepened its AI investments, launching ask impact, a conversational intelligence chatbot embedded within the platform that delivers high-performance partnership recommendations and rich analytics in real time. Built on impact.com’s vast commerce dataset - spanning billions of e-commerce transactions - the platform’s AI models gain the scale, diversity, and precision needed to reliably surface predictive insights tied to incremental revenue, lifetime value, and ROI.

This same data advantage fuels impact.com’s new partnership and strategic investment in Evertune, a pioneer in Generative Engine Optimization (GEO) and AI marketing that helps brands shape how they appear in AI-powered search. Evertune analyzes millions of AI model responses to understand how LLMs interpret, rank, and recommend brands, then provides actionable guidance to improve visibility and performance through its integration with impact.com. Together, these AI capabilities underscore a simple truth that large, high-quality data sets are the foundation of trustworthy, high-impact LLM outputs - and impact.com’s data scale is a critical competitive edge.

Additional notable 2025 impact.com highlights include:

Additional information on the company’s momentum can be found in this recap video here and on impact.com.

About impact.com

impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products - Performance (affiliate), Creator (influencer), and Advocate (customer referral) - unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands - including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics - rely on impact.com to power more than 350,000 partnerships that deliver measurable business results.