Europe B2C Ecommerce Market Report 2025: A $1.5+ Trn Market by 2029 - Amazon Leads Core Markets, Zalando, Cdiscount, Allegro, and Bol.com Defend Local Scale as Temu, Shein, and TikTok Shop Expand

Dublin, Feb. 04, 2026 (GLOBE NEWSWIRE) -- The "Europe B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update" report has been added to ResearchAndMarkets.com's offering.

The ecommerce market in Europe is expected to grow by 7.9% annually, reaching US$1.18 trillion by 2025. The ecommerce market in the region has experienced robust growth during 2020-2024, achieving a CAGR of 9.6%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 6.9% from 2025 to 2029. By the end of 2029, the ecommerce market is projected to expand from its 2024 value of US$1.09 trillion to approximately US$1.54 trillion.

Competition is set to tighten further over the next two to four years. Cross-border discount platforms will sustain price pressure, while EU regulatory changes on product safety, customs, and packaging will create compliance-driven differentiation. Omnichannel retailers with strong store networks, particularly in groceries, electronics, and home categories, are likely to consolidate share by leveraging domestic fulfilment capacity. Social commerce will expand but remain category-specific. Overall, Europe's ecommerce landscape will move toward more regulated, disciplined competition, favouring players with scale, operational efficiency, and local market presence.

Current State of the Market

Key Players and New Entrants

Key Trends and Drivers

Cross-border discount platforms intensify price competition and trigger regulatory pushback

Social-commerce and creator-led selling move from pilots to scaled channels

Instant payments and local wallets erode card dominance at checkout

Profitability and sustainability pressures reshape logistics, returns, and packaging

Key Attributes:

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