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Oracle AI Agents Help Marketing, Sales, and Service Leaders Enhance Customer Experiences

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ORCL The article highlights Oracle's new AI agents embedded in Fusion Cloud Applications, designed to enhance customer experiences, drive revenue, and improve business performance. This suggests a positive outlook for the company's technological advancements and market position.

New role-based AI agents embedded in Oracle Fusion Cloud Applications transform slow and reactive sales, marketing, and service processes into revenue driving opportunities

MUMBAI, Feb. 10, 2026 /PRNewswire/ -- Oracle AI World Tour -- Oracle today announced new role-based AI agents within Oracle Fusion Cloud Applications to help organizations deliver intelligent customer experiences (CX) at scale. Built using Oracle AI Agent Studio for Fusion Applications, the new AI agents are embedded within marketing, sales, and service processes to help CX leaders drive productivity gains and enhance business performance by analyzing unified data, automating processes, and delivering predictive insights.

"Organizations are transforming slow, reactive sales, marketing, and service processes into proactive and intelligent workflows that deliver exceptional customer experiences at scale and drive revenue growth," said Chris Leone, executive vice president of Applications Development, Oracle. "The new AI agents in Oracle Fusion Applications help organizations grow customer relationships and lifetime value by delivering customer experiences that are driven by unified data from across multiple business processes."

Running on Oracle Cloud Infrastructure, Oracle AI agents are prebuilt and natively integrated within Oracle Fusion Applications at no additional cost. Embedded within the existing workflows of a business, they help users operate faster and make better decisions. The new AI agents within Oracle Fusion Cloud Customer Experience (CX), part of Oracle Fusion Applications, include:

Marketing:

Sales:

Service:

In addition to the new AI agents embedded in Oracle Fusion Applications, customers and partners can also create and manage their own unique AI agents using AI Agent Studio for Fusion Applications, a comprehensive platform for building, testing, and deploying AI agents and agent teams across the enterprise.

About Oracle Fusion Cloud Applications

Oracle Fusion Cloud Applications provide an integrated suite of AI-powered cloud applications that enable organizations to execute faster, make smarter decisions, and lower costs. Oracle Fusion Applications include:

About Oracle

Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.

Trademarks

Oracle, Java, MySQL, and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company—ushering in the new era of cloud computing.

SOURCE Oracle