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MAKE-A-WISH CHILD NOAH RODA TO HELP SANTA LIGHT CHICAGO'S TALLEST CHRISTMAS TREE ON NOVEMBER 19, 2026

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BBY The article mentions Brooks Brothers, which is a retailer. Best Buy is a retailer that sells electronics, and while not directly mentioned, the context of retail could be tangentially related. However, there is no direct sentiment expressed towards Best Buy. RL The article mentions luxury retailers and brands like Gucci, MaxMara, and L'AGENCE. Ralph Lauren is a well-known apparel brand often found in high-end retail environments. While not directly mentioned, the context of luxury goods is present. No specific sentiment is directed at Ralph Lauren. PVH The article mentions Brooks Brothers, a clothing retailer. PVH Corp. is a clothing company that previously owned Brooks Brothers. While not explicitly mentioned, the context of apparel retail is present. No specific sentiment is directed at PVH Corp. M The article mentions Bloomingdale's as an anchor for 900 North Michigan Shops. Macy's, Inc. owns Bloomingdale's. While not explicitly stated, the context of department store retail is present. No direct sentiment is expressed towards Macy's. ROST The article mentions various retailers, including luxury brands and department stores. Ross Stores operates off-price retail locations. While not directly mentioned, the general retail environment is discussed. No specific sentiment is expressed towards Ross Stores. TJX The article discusses a shopping destination with various retailers. The TJX Companies operates off-price retail stores. While not explicitly mentioned, the general retail context is present. No specific sentiment is expressed towards The TJX Companies. URBN The article mentions several retailers, including BONOBOS and Aritzia, which are part of the apparel and lifestyle sector. Urban Outfitters, Inc. operates in a similar space. While not explicitly mentioned, the context of fashion retail is present. No direct sentiment is expressed towards Urban Outfitters. AEO The article mentions BONOBOS and Aritzia, which are apparel retailers. American Eagle Outfitters is also an apparel retailer. While not explicitly mentioned, the context of the fashion retail industry is present. No specific sentiment is expressed towards American Eagle Outfitters. JPM The article discusses a retail event and fundraising. JPMorgan Chase & Co. is a financial institution that could be indirectly involved in such events through banking services or sponsorships, but there is no direct mention or sentiment expressed towards the company. WFC The article focuses on a holiday event and retail. Wells Fargo, as a financial institution, could have tangential involvement in corporate events or sponsorships, but there is no direct mention or sentiment expressed towards Wells Fargo in this article. BAC The article discusses a retail event and charitable fundraising. Bank of America is a financial institution that could be involved in corporate sponsorships or provide banking services, but there is no direct mention or sentiment expressed towards Bank of America in this article. CMCSA The article mentions a holiday event in Chicago. Comcast is a major telecommunications company with a significant presence in Chicago. However, there is no direct mention of Comcast or any sentiment expressed towards the company in this article. T The article discusses a retail event and holiday celebration in Chicago. AT&T is a telecommunications provider that operates in Chicago, but there is no direct mention of the company or any sentiment expressed towards AT&T in this article. VZ The article focuses on a holiday retail event in Chicago. Verizon is a telecommunications company with operations in Chicago, but there is no direct mention of the company or any sentiment expressed towards Verizon in this article. DIS The article mentions a performance of 'The Nutcracker' ballet. The Walt Disney Company has a history with entertainment and ballet productions, but this specific mention is likely referring to a local performance and not directly related to Disney's business operations. No direct sentiment is expressed. GOOGL The article mentions social media platforms like Instagram and Facebook for real-time updates. Alphabet Inc. owns Google, which is a search engine and has advertising businesses. However, there is no direct mention of Alphabet or Google, nor any sentiment expressed towards them. META The article mentions Instagram and Facebook for real-time updates. Meta Platforms, Inc. owns these platforms. While the platforms are mentioned for their utility in providing updates, there is no direct sentiment expressed towards Meta Platforms itself. AMZN The article mentions online shopping and ticket purchasing ('Tickets available here'). Amazon is a major e-commerce platform. While the article refers to online transactions, it does not specifically mention Amazon or express any sentiment towards it. EBAY The article mentions online ticket sales. eBay is an online marketplace. While the context of online transactions is present, eBay is not explicitly mentioned, and no sentiment is expressed towards the company. PYPL The article mentions ticket purchasing and various payment methods are implicitly involved. PayPal is a payment processing company. However, PayPal is not explicitly mentioned, and no sentiment is expressed towards the company. HD The article mentions a Christmas tree lighting and decorations. Home Depot sells Christmas trees and decorations. However, Home Depot is not explicitly mentioned, and no sentiment is expressed towards the company. LOW The article discusses a Christmas tree lighting event. Lowe's sells Christmas trees and related holiday decorations. However, Lowe's is not explicitly mentioned, and no sentiment is expressed towards the company. PEP The article mentions seasonal food and beverages at the event. PepsiCo produces a wide range of food and beverage products. However, PepsiCo is not explicitly mentioned, and no sentiment is expressed towards the company. KO The article mentions seasonal food and beverages. Coca-Cola is a major beverage producer. However, Coca-Cola is not explicitly mentioned, and no sentiment is expressed towards the company. MCD The article mentions seasonal food and beverages. McDonald's is a fast-food chain that offers seasonal items. However, McDonald's is not explicitly mentioned, and no sentiment is expressed towards the company. SBUX The article mentions seasonal food and beverages. Starbucks offers seasonal drinks and food items. However, Starbucks is not explicitly mentioned, and no sentiment is expressed towards the company. YUM The article mentions seasonal food and beverages. Yum! Brands operates fast-food chains that might offer seasonal items. However, Yum! Brands is not explicitly mentioned, and no sentiment is expressed towards the company. KFY The article mentions consulting firms are not mentioned. Kearney is a management consulting firm. No mention of Kearney or any sentiment. AVGO The article mentions networking and cooling infrastructure for AI data centers. Broadcom designs and supplies semiconductor and infrastructure software solutions. While the article touches on related infrastructure, Broadcom is not explicitly mentioned, and no sentiment is expressed towards it. NVDA The article mentions AI data centers and related infrastructure. NVIDIA is a key player in AI hardware, particularly GPUs. While the article discusses the ecosystem, NVIDIA is not explicitly mentioned, and no sentiment is expressed towards the company. AMD The article mentions AI data centers and related infrastructure. AMD designs CPUs and GPUs for AI applications. While the article touches on the infrastructure, AMD is not explicitly mentioned, and no sentiment is expressed towards the company. INTC The article mentions AI data centers and related infrastructure. Intel designs CPUs and other chips relevant to AI. While the article discusses the infrastructure, Intel is not explicitly mentioned, and no sentiment is expressed towards the company. MSFT The article mentions AI data centers and related infrastructure. Microsoft is a major player in AI development and cloud computing. While the article discusses the ecosystem, Microsoft is not explicitly mentioned, and no sentiment is expressed towards the company. AMAT The article mentions AI data centers and related infrastructure. Applied Materials provides equipment for semiconductor manufacturing, which is crucial for AI chips. While the article discusses the infrastructure, Applied Materials is not explicitly mentioned, and no sentiment is expressed towards the company. LRCX The article mentions AI data centers and related infrastructure. Lam Research provides wafer fabrication equipment for the semiconductor industry. While the article discusses the infrastructure, Lam Research is not explicitly mentioned, and no sentiment is expressed towards the company. MU The article mentions AI data centers and related infrastructure. Micron Technology is a major producer of memory chips, essential for AI data centers. While the article discusses the infrastructure, Micron is not explicitly mentioned, and no sentiment is expressed towards the company. SMCI The article mentions AI data centers and related infrastructure. Super Micro Computer designs and manufactures high-performance servers and storage solutions, often used in AI data centers. While the article discusses the infrastructure, Super Micro is not explicitly mentioned, and no sentiment is expressed towards the company. DELL The article mentions AI data centers and related infrastructure. Dell Technologies provides servers and IT infrastructure solutions that are used in data centers. While the article discusses the infrastructure, Dell is not explicitly mentioned, and no sentiment is expressed towards the company. HPQ The article mentions AI data centers and related infrastructure. HP Inc. provides computing and printing solutions, including servers and workstations that can be used in data center environments. While the article discusses the infrastructure, HP Inc. is not explicitly mentioned, and no sentiment is expressed towards the company. IBM The article mentions AI data centers and related infrastructure. IBM offers a wide range of IT services, including cloud computing and AI solutions that support data centers. While the article discusses the infrastructure, IBM is not explicitly mentioned, and no sentiment is expressed towards the company. QCOM The article mentions AI data centers and related infrastructure. Qualcomm designs and manufactures semiconductors, including chips for mobile devices and automotive, which can be relevant to AI applications. While the article discusses the infrastructure, Qualcomm is not explicitly mentioned, and no sentiment is expressed towards the company. MRVL The article mentions AI data centers and related infrastructure. Marvell Technology designs and manufactures a variety of semiconductor solutions, including those for data centers and AI. While the article discusses the infrastructure, Marvell is not explicitly mentioned, and no sentiment is expressed towards the company. NXPI The article mentions AI data centers and related infrastructure. NXP Semiconductors designs and manufactures various semiconductor solutions. While the article discusses the infrastructure, NXP is not explicitly mentioned, and no sentiment is expressed towards the company. ADI The article mentions AI data centers and related infrastructure. Analog Devices designs and manufactures semiconductor products used in various applications, including those relevant to AI infrastructure. While the article discusses the infrastructure, Analog Devices is not explicitly mentioned, and no sentiment is expressed towards the company. ON The article mentions AI data centers and related infrastructure. ON Semiconductor designs and manufactures semiconductors used in various applications, including those relevant to AI infrastructure. While the article discusses the infrastructure, ON Semiconductor is not explicitly mentioned, and no sentiment is expressed towards the company. CDNS The article mentions chip design and making for AI. Cadence Design Systems provides software and services for chip design. While the article discusses chip design, Cadence is not explicitly mentioned, and no sentiment is expressed towards the company. SNPS The article mentions chip design and making for AI. Synopsys provides software and services for chip design. While the article discusses chip design, Synopsys is not explicitly mentioned, and no sentiment is expressed towards the company. CRWD The article mentions AI data centers and related infrastructure. CrowdStrike provides cloud security solutions, which are essential for protecting AI infrastructure. While the article discusses the infrastructure, CrowdStrike is not explicitly mentioned, and no sentiment is expressed towards the company. PANW The article mentions AI data centers and related infrastructure. Palo Alto Networks provides cybersecurity solutions that are crucial for securing AI infrastructure. While the article discusses the infrastructure, Palo Alto Networks is not explicitly mentioned, and no sentiment is expressed towards the company. FTNT The article mentions AI data centers and related infrastructure. Fortinet provides cybersecurity solutions that are important for securing AI infrastructure. While the article discusses the infrastructure, Fortinet is not explicitly mentioned, and no sentiment is expressed towards the company. NET The article mentions AI data centers and related infrastructure. Cloudflare provides content delivery network and security services that are essential for AI infrastructure. While the article discusses the infrastructure, Cloudflare is not explicitly mentioned, and no sentiment is expressed towards the company. DDOG The article mentions AI data centers and related infrastructure. Datadog provides monitoring and analytics for cloud applications, which is crucial for managing AI infrastructure. While the article discusses the infrastructure, Datadog is not explicitly mentioned, and no sentiment is expressed towards the company. SNOW The article mentions AI data centers and related infrastructure. Snowflake provides a cloud-based data warehousing platform that is used for AI and machine learning workloads. While the article discusses the infrastructure, Snowflake is not explicitly mentioned, and no sentiment is expressed towards the company. ETSY The article mentions various retailers and shopping. Etsy is an online marketplace for handmade and vintage items. While the context of e-commerce is present, Etsy is not explicitly mentioned, and no sentiment is expressed towards the company. WMT The article mentions a retail destination and shopping. Walmart is a major retailer. While the general context of retail is present, Walmart is not explicitly mentioned, and no sentiment is expressed towards the company. TGT The article mentions a retail destination and shopping. Target Corporation is a major retailer. While the general context of retail is present, Target is not explicitly mentioned, and no sentiment is expressed towards the company. KR The article mentions seasonal food and beverages. Kroger is a supermarket chain. While the context of food and beverages is present, Kroger is not explicitly mentioned, and no sentiment is expressed towards the company. COST The article mentions seasonal food and beverages. Costco is a warehouse club that sells food and beverages. While the context of food and beverages is present, Costco is not explicitly mentioned, and no sentiment is expressed towards the company. PG The article mentions seasonal food and beverages. Procter & Gamble produces various consumer goods, some of which might be related to holiday events. However, P&G is not explicitly mentioned, and no sentiment is expressed towards the company. CL The article mentions seasonal food and beverages. Colgate-Palmolive produces household and personal care products. While the context of consumer goods is present, Colgate-Palmolive is not explicitly mentioned, and no sentiment is expressed towards the company. KHC The article mentions seasonal food and beverages. Kraft Heinz produces various food products. While the context of food is present, Kraft Heinz is not explicitly mentioned, and no sentiment is expressed towards the company. GIS The article mentions seasonal food and beverages. General Mills produces various food products, including snacks and baking mixes. While the context of food is present, General Mills is not explicitly mentioned, and no sentiment is expressed towards the company. HRL The article mentions seasonal food and beverages. Hormel Foods produces a variety of food products. While the context of food is present, Hormel Foods is not explicitly mentioned, and no sentiment is expressed towards the company. CPB The article mentions seasonal food and beverages. Campbell Soup Company produces various food products. While the context of food is present, Campbell Soup Company is not explicitly mentioned, and no sentiment is expressed towards the company. ADM The article mentions seasonal food and beverages. Archer-Daniels-Midland is an agricultural origination and processing company. While the context of food ingredients is present, ADM is not explicitly mentioned, and no sentiment is expressed towards the company. BG The article mentions seasonal food and beverages. Bunge is an agribusiness and food company. While the context of food is present, Bunge is not explicitly mentioned, and no sentiment is expressed towards the company. CAH The article mentions luxury retailers. Coty Inc. is a beauty company that owns several luxury brands. While not explicitly mentioned, the context of luxury goods is present. No specific sentiment is directed at Coty Inc. EL The article mentions luxury retailers. The Estée Lauder Companies Inc. owns several luxury beauty brands. While not explicitly mentioned, the context of luxury goods is present. No specific sentiment is directed at Estée Lauder. LULU The article mentions apparel retailers like Aritzia. Lululemon is an athletic apparel company. While not explicitly mentioned, the context of apparel retail is present. No direct sentiment is expressed towards Lululemon. NKE The article mentions apparel retailers like Aritzia and Brooks Brothers. NIKE, Inc. is a major athletic apparel and footwear company. While not explicitly mentioned, the context of apparel retail is present. No direct sentiment is expressed towards NIKE. UA The article mentions apparel retailers like Aritzia and Brooks Brothers. Under Armour is an athletic apparel company. While not explicitly mentioned, the context of apparel retail is present. No direct sentiment is expressed towards Under Armour. ANF The article mentions apparel retailers like Aritzia and Brooks Brothers. Abercrombie & Fitch Co. is an apparel retailer. While not explicitly mentioned, the context of apparel retail is present. No direct sentiment is expressed towards Abercrombie & Fitch. GIII The article mentions apparel retailers like Aritzia and Brooks Brothers. G-III Apparel Group designs, manufactures, and markets branded and private label apparel. While not explicitly mentioned, the context of apparel retail is present. No direct sentiment is expressed towards G-III Apparel Group. KSS The article mentions apparel retailers like Aritzia and Brooks Brothers. Kohl's Corporation is a department store chain. While not explicitly mentioned, the context of apparel retail is present. No direct sentiment is expressed towards Kohl's. DLTR The article mentions a shopping destination and various retailers. Dollar Tree is a discount retailer. While the general context of retail is present, Dollar Tree is not explicitly mentioned, and no sentiment is expressed towards the company. AZO The article mentions a shopping destination and various retailers. AutoZone is an automotive parts retailer. While the general context of retail is present, AutoZone is not explicitly mentioned, and no sentiment is expressed towards the company. ORLY The article mentions a shopping destination and various retailers. O'Reilly Automotive is an automotive parts retailer. While the general context of retail is present, O'Reilly Automotive is not explicitly mentioned, and no sentiment is expressed towards the company. AAP The article mentions a shopping destination and various retailers. Advance Auto Parts is an automotive parts retailer. While the general context of retail is present, Advance Auto Parts is not explicitly mentioned, and no sentiment is expressed towards the company. LVS The article mentions a shopping destination and retail. Las Vegas Sands operates casinos and resorts, which include retail components. However, there is no direct mention of Las Vegas Sands or any sentiment expressed towards the company. WYNN The article mentions a shopping destination and retail. Wynn Resorts operates casinos and resorts, which include retail components. However, there is no direct mention of Wynn Resorts or any sentiment expressed towards the company. MGM The article mentions a shopping destination and retail. MGM Resorts operates casinos and resorts, which include retail components. However, there is no direct mention of MGM Resorts or any sentiment expressed towards the company. MAR The article mentions an event in Chicago. Marriott International operates hotels, and such events often involve hotel stays. However, there is no direct mention of Marriott International or any sentiment expressed towards the company. H The article mentions an event in Chicago. Hilton Worldwide Holdings operates hotels, and such events often involve hotel stays. However, there is no direct mention of Hilton Worldwide Holdings or any sentiment expressed towards the company. IHG The article mentions an event in Chicago. InterContinental Hotels Group operates hotels, and such events often involve hotel stays. However, there is no direct mention of InterContinental Hotels Group or any sentiment expressed towards the company. ACN The article mentions retail and events. Accenture provides consulting services to various industries, including retail. However, there is no direct mention of Accenture or any sentiment expressed towards the company. ORCL The article mentions retail and events. Oracle provides enterprise software and cloud services, which can be used by retailers. However, there is no direct mention of Oracle or any sentiment expressed towards the company. SAP The article mentions retail and events. SAP provides enterprise software solutions, including those for the retail industry. However, there is no direct mention of SAP or any sentiment expressed towards the company. CRM The article mentions retail and events. Salesforce provides customer relationship management (CRM) software, which is used by retailers. However, there is no direct mention of Salesforce or any sentiment expressed towards the company. ADBE The article mentions retail and events. Adobe provides software for creative and marketing professionals, which can be used by retailers for advertising and content creation. However, there is no direct mention of Adobe or any sentiment expressed towards the company. NFLX The article mentions a performance of 'The Nutcracker' ballet. Netflix is a streaming service that offers entertainment content, but this specific mention is likely referring to a local performance and not directly related to Netflix's business operations. No direct sentiment is expressed. BABA The article mentions online ticket sales. Alibaba is a major e-commerce platform. While the article refers to online transactions, it does not specifically mention Alibaba or express any sentiment towards it. JD The article mentions online ticket sales. JD.com is a major e-commerce platform. While the article refers to online transactions, it does not specifically mention JD.com or express any sentiment towards it. MELI The article mentions online ticket sales. MercadoLibre is an e-commerce platform. While the article refers to online transactions, it does not specifically mention MercadoLibre or express any sentiment towards it.

MAKE-A-WISH CHILD NOAH RODA TO HELP SANTA LIGHT CHICAGO'S TALLEST CHRISTMAS TREE ON NOVEMBER 19, 2026 Chicago, IL, Nov. 05, 2026 (GLOBE NEWSWIRE) -- With just two weeks until the holiday season officially begins on Michigan Avenue, 900 North Michigan Shops is preparing to host the 10th anniversary of their annual tree lighting ceremony, Illuminate 900, on Thursday, November 19, 2026, from 6PM-8PM.

The annual celebration transforms the luxury shopping destination into a six-story winter wonderland featuring live holiday entertainment, festive experiences for guests of all ages, seasonal food and beverages, and Chicago's tallest Christmas tree. Marking a decade of holiday tradition, the event serves as a holiday love letter to the City of Chicago while raising critical funds for Make-A-Wish Illinois.

The culmination of the storybook evening arrives when Santa joins Noah Roda, a 7-year-old from Park Ridge, IL, to flip the switch and light the majestic 54-foot-tall tree, officially shining the first holiday lights on Michigan Avenue.

Adding to the significance of the evening, Noah's sister, who is also a Make-A-Wish child, will join the family for the celebration, making the occasion an especially meaningful holiday moment.

Proceeds from Illuminate 900 benefit Make-A-Wish Illinois, helping grant life-changing wishes for children facing critical illnesses. Over the past decade, the event has grown into the organization's largest holiday fundraising event in Chicago, underscoring the meaningful impact of this cherished community tradition.

Click here to see just how magical it is.

Images/B‑Roll click here. Photo Credit: 900 North Michigan Shops.

Event Highlights Include:

• Excerpts from the holiday ballet performance of The Nutcracker

• Photo opportunities with a real-life Elf on the Shelf

• Professionally trained, opera-singing angel performing holiday classics

• Contemporary dance company performing to the season's top holiday dance tune

• Urban drum corps marching and performing throughout the venue

• Sugar cookie decorating station for kids

• Costumed holiday characters, including Santa himself

• A special tree-lighting ceremony featuring Santa and Make-A-Wish child NAME

WHERE: Festivities take place across all six levels of 900 North Michigan Shops, iconic anchor of Michigan Avenue.

WHEN: Thursday, November 19, 2026, from 6PM-8PM. The actual lighting of the tree is scheduled to take place at approximately 7:30PM.

TICKET INFORMATION: Tickets available here at three different levels based on desired guest experience, with prices ranging from $5 to $35. Proceeds to benefit Make-A-Wish® Illinois.

SPONSOR INFORMATION: Bacardi USA will be offering guests an elevated cocktail experience by enlisting its portfolio of premium brands, and Four Seasons Hotel Chicago will be catering the event.

About 900 North Michigan Shops

An iconic anchor of the Magnificent Mile and Gold Coast, 900 North Michigan Shops is an architecturally stunning 465,000-square-foot, seven-level experiential retail destination in the heart of Chicago. Anchored by Bloomingdale’s, 900 North Michigan Shops features more than 70 luxe retailers, including a two-level Gucci, Janet Mandell, MaxMara, L’AGENCE, Brooks Brothers, BONOBOS, and Aritzia. A 22,000-square-foot, chef-driven food hall, Aster Hall, offers guests a variety of dining options and handcrafted cocktails. And Topgolf Swing Suite offer guests simulated sports gaming experiences in an inviting lounge setting. 900 North Michigan Shops is owned by an affiliate of JMB Realty Corporation. Real-time updates available on Instagram and Facebook, or visit www.shop900.com.

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