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Auge de tiendas falsas antes del Black Friday: análisis de AV-Comparatives

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Auge de tiendas falsas antes del Black Friday: análisis de AV-Comparatives - Auge de tiendas falsas antes del Black Friday: un análisis de AV-Comparatives revela qué productos protegen a los compradores

Siete soluciones de seguridad obtienen la Fake-Shop Detection Certification 2026, en un contexto de creciente proliferación de tiendas online fraudulentas durante la temporada navideña.

INNSBRUCK, Austria, 6 de noviembre de 2026 /PRNewswire/ -- De cara al Black Friday, el 27 de noviembre, y a la temporada de compras navideñas, AV-Comparatives ha publicado su Prueba de detección de tiendas falsas 2026. Siete productos de seguridad para el consumidor obtuvieron la certificación por su capacidad para advertir de forma fiable a los usuarios sobre tiendas en línea fraudulentas. Los resultados completos están disponibles en https://av-comparatives.org/fake-shops-detection-test-2026/.

En resumen:

Según un informe reciente del sector, el número de denuncias sobre tiendas en línea fraudulentas con temática navideña se ha multiplicado por cinco en un plazo de 60 días.

AV-Comparatives evaluó diversos productos de seguridad frente a 500 URL de tiendas fraudulentas activas y 100 sitios web de compras legítimos.

Siete productos obtuvieron la Fake-Shop Detection Certification 2026.

¿Qué magnitud tiene el problema de las tiendas fraudulentas en esta temporada?

En su Informe sobre estafas en compras navideñas 2026, publicado el 20 de octubre, la empresa estadounidense Savi Security señala que los usuarios de su servicio Scamwise denuncian una nueva tienda fraudulenta aproximadamente cada tres minutos, lo que equivale a unas 500 al día. La cantidad de tiendas fraudulentas con temática navideña reportadas se multiplicó por cinco en 60 días. Según el informe, el 85 % de estas tiendas fraudulentas desaparecen en un plazo de dos semanas.

¿Por qué las tiendas fraudulentas de corta duración requieren una protección automatizada?

Las tiendas que desaparecen en cuestión de días son difíciles de bloquear de antemano, y las señales de advertencia habituales como los errores ortográficos o un diseño deficiente resultan cada vez menos fiables. El software de seguridad que analiza los sitios web en el momento en que se visitan puede ayudar a cubrir esta carencia.

"Las tiendas falsas se han vuelto tan convincentes que incluso los compradores en línea experimentados pueden caer en la trampa, especialmente durante el Black Friday, la Black Week y la temporada navideña, cuando todo el mundo busca ofertas. El software de seguridad que te advierte antes de que introduzcas tus datos de pago añade una valiosa capa de protección", afirmó Thomas Uhlemann, experto en ciberseguridad de AV-Comparatives.

¿Cómo realizó las pruebas AV-Comparatives?

Del 1 al 7 de octubre de 2026, AV-Comparatives evaluó diversos productos frente a 500 URL de tiendas falsas, seleccionadas aleatoriamente a partir de un conjunto más amplio de direcciones que permanecían activas en el momento de la prueba. Asimismo, se llevó a cabo una prueba de falsas alarmas utilizando 100 sitios web de compras legítimos y populares. Para obtener la certificación, un producto debía detectar al menos el 80 % de las tiendas falsas sin generar ni una sola falsa alarma.

¿Qué productos obtuvieron la certificación?

Avast Premium Security, Bitdefender Total Security, F-Secure Internet Security, Kaspersky Premium, NordVPN Next-gen antivirus, Norton 360 Deluxe y Norton VPN Ultimate.

¿Qué más pueden hacer los consumidores?

Comprobar si las direcciones web contienen errores ortográficos, desconfiar de los descuentos excesivos y utilizar métodos de pago que ofrezcan protección al comprador.

Los resultados completos, los informes sobre los productos y otros consejos adicionales están disponibles en https://av-comparatives.org/fake-shops-detection-test-2026/.

Acerca de AV-Comparatives

AV-Comparatives es la organización independiente líder en pruebas de ciberseguridad, que evalúa soluciones de seguridad que han evolucionado mucho más allá del software antivirus tradicional. Sus pruebas sistemáticas evalúan la protección moderna de terminales, la detección de amenazas y la seguridad móvil en dispositivos PC, Mac, Android y IoT. Utilizando una de las colecciones de amenazas más relevantes y sofisticadas del mundo, AV-Comparatives crea entornos de prueba del mundo real para una evaluación integral. Los resultados de las pruebas son de libre acceso en todo el mundo y la certificación de AV-Comparatives proporciona un sello de aprobación reconocido mundialmente para un rendimiento demostrado en ciberseguridad.

www.av-comparatives.org