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Procter & Gamble Brings Disaster Relief to Florida Residents Affected by Hurricane Isaias

prnewswire.com
PG The article discusses Procter & Gamble's disaster relief efforts in Florida following Hurricane Isaias, focusing on their community support and brand activation through services like Tide Loads of Hope. The sentiment is neutral as it highlights corporate social responsibility rather than financial performance or market position. WMT Walmart is mentioned as a partner in Procter & Gamble's disaster relief efforts in Florida, providing locations for mobile laundry and shower services. The article does not provide specific sentiment towards Walmart's business performance or market standing.

Procter & Gamble Brings Disaster Relief to Florida Residents Affected by Hurricane Isaias Residents Can Access On-Site Showers and Tide Loads of Hope Laundry Services in Pensacola and Pace, Florida

News Summary

CINCINNATI, Oct. 12, 2026 /PRNewswire/ -- Procter & Gamble is activating the P&G Disaster Relief Program in Pensacola and Pace, Florida, to support families and first responders impacted by Hurricane Isaias. In partnership with international humanitarian and disaster relief organization Matthew 25: Ministries and Walmart, P&G is providing free mobile laundry services, hot showers, and essential personal care and cleaning products in affected communities beginning Oct. 12.

Over the weekend, Hurricane Isaias made landfall along Florida's Gulf Coast, bringing damaging winds, heavy rainfall, flooding, storm surge, widespread power outages and fallen trees across the Florida Panhandle. The storm caused significant damage to homes, businesses and critical infrastructure, creating hazardous conditions and disrupting communities throughout the region.

For more than a century, P&G has supported communities during times of disaster by providing everyday essential products and services that help restore comfort, hope, and a sense of normalcy. Together with longstanding partners like Matthew 25: Ministries and Walmart, the P&G Disaster Relief Program helps make the road to recovery a little easier through the same trusted products families rely on every day.

What emergency relief services are being deployed?

To support the community's recovery, P&G is deploying:

Where and when can residents access services?

Relief teams began collecting laundry and providing shower and restroom services on Monday, Oct. 12. Operations will continue daily from 9 a.m. to 5 p.m. CST, or until capacity is reached:

Walmart Supercenter

8970 Pensacola Blvd., Pensacola, FL 32534

Walmart Supercenter

4965 U.S. Highway 90, Pace, FL 32571

"P&G exists to serve consumers through trusted products that meet their everyday needs, and that commitment extends to times of disaster like this," said Claude Zukowski, Senior Director, Community Impact, P&G. "By bringing our mobile laundry and shower services and essential personal care and hygiene products to communities impacted by Hurricane Isaias, we can help restore a sense of comfort and routine for families and first responders as they recover from the storm's damaging winds, flooding, power outages and widespread disruption across the Florida Panhandle."

For real-time operational updates, capacity notifications, and scheduling changes, please visit Matthew 25: Ministries on Instagram @m25m_org and the Matthew 25: Ministries Disaster Page.

Media Contacts

Media are welcome on-site for interviews, photos, and video capture. Please contact:

ABOUT P&G: P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide.

ABOUT THE P&G DISASTER RELIEF PROGRAM: For decades, P&G has played a leading role in supporting communities impacted by natural disasters by mobilizing essential products and services from trusted P&G brands, in close partnership with nonprofit and retail partners. This includes Tide Loads of Hope, P&G's mobile laundry program founded in 2005, which offers free laundry services to families affected by disasters. Tide Loads of Hope has become a core component of P&G's disaster response efforts, with deployments in response to major emergencies across the United States. Please visit P&G's Disaster Relief website to learn more.

SOURCE Procter & Gamble