Cresta Breaks Down Language Barriers With Real-Time Translation and Multilingual AI

Cresta enables seamless customer service across languages and countries with built-in internationalization support

SUNNYVALE, Calif., Nov. 19, 2025 /PRNewswire/ -- Cresta, the leading customer experience AI platform for human and AI agents, launched Real-Time Translation and multilingual AI capabilities today, allowing businesses to serve any customer, anywhere. These advances empower human agents to speak with and understand customers in four different languages, and enable Cresta's AI Agents to serve customers in more than thirty. The expansion powers global growth with cross-language analytics, unlocking hidden customer insights across languages in one place.

"Cresta is revolutionizing every aspect of agent work with AI, so agents can focus on higher-value customer experiences," said Ping Wu, CEO of Cresta. "This new era of Agent Assist will give agents superpowers they've never had before. We've already improved their hearing with real-time streaming transcription, their typing with auto-summarization and auto-compose, and their knowledge with Knowledge Assist. And now we're removing the language barrier with Real-Time Translation, all in one application."

Historically, when non-English-speaking customers have reached out to English-language contact centers for support, they have needed to wait for an agent who speaks their language to become available, increasing hold times and customer frustration. For customers speaking less common languages, the business might not have anyone capable of serving them at all, breaking down the service cycle completely.

The launch of Cresta's internationalization support and multilingual AI capabilities supercharges the businesses' global expansion and customer service processes, breaking down language barriers, reducing costs, and unlocking new insights.

New capabilities include:

These new capabilities ensure businesses can serve the world without the cost and delays of staffing every language. With multilingual AI, enterprises can grow globally, protect their brands, and deliver standout experiences at lower cost and at enterprise scale. In many regulated industries, native language support isn't just best practice, it's a compliance requirement. Cresta enables businesses to ensure service for customers around the world.

Wu added, "Since the earliest days of business, language barriers have been a critical blocker for expansion and customer support. By removing that barrier, we're unlocking new markets and true global service for businesses everywhere."

See Real-Time Translation in action .

About Cresta

Cresta unlocks the true potential of the contact center, turning every customer conversation into a competitive advantage. Combining the best of AI and human intelligence, Cresta improves the customer experience and powers revenue and efficiency gains across every channel. The platform transforms contact centers with AI agents, AI-augmented human agent assistance, and comprehensive insights, coaching, and quality management. Companies like Alaska Airlines, Cox Communications, and Intuit use Cresta to power world-class customer experiences every day. Learn more at Cresta.com.

SOURCE Cresta