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StockX's Current Culture Index Highlights 2025's Biggest Winners, Reveals Predictions for 2026

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DETROIT, Jan. 12, 2026 /PRNewswire/ -- Today, StockX released its seventh annual Big Facts: Current Culture Index, an in-depth report spotlighting the brands and products that defined the secondary market over the past year as well as key predictions for 2026. In 2025, nearly 200 brands set new all-time annual sales records on StockX, underscoring the resale market's growing influence across core categories like sneakers, apparel, accessories, collectibles, and trading cards.

"Our data shows that 2025 wasn't defined by a single category or trend — it was shaped by a number of standout releases. Companies that moved quickly, prioritized innovation, and aligned with the right partners reaped the benefits," said Greg Schwartz, StockX CEO. "Nearly 200 brands reached all-time annual sales highs on StockX last year, from legacy leaders to emerging and independent labels. As we look ahead to 2026 and beyond, the brands that will win are those that understand scarcity, storytelling, and community — not just scale."

Highlights from StockX's 2026 Current Culture Index include:

Sneakers: Legacy Brands Remain Top-Sellers, Emerging Names See Growth

Shoes Beyond Sneakers: Comfort and Creativity Win

Strategic Collaborations Remain Vital to Apparel Brands

Pop Mart Overtakes LEGO in Collectibles, Canon Makes Gains in Electronics

Scarcity Continues to Fuel Success in Accessories

In the report, StockX also details several predictions for the year ahead.

Check out StockX's 2026 Current Culture Index at https://stockx.com/about/sx-market-insights/big-facts-current-culture-index-2026/.

About StockX

StockX is proud to be a Detroit-based technology leader focused on the large and growing online market for sneakers, apparel, accessories, electronics, collectibles, trading cards, and more. StockX's powerful platform connects buyers and sellers of high-demand consumer goods from around the world using dynamic pricing mechanics. This approach affords access and market visibility powered by real-time data that empowers buyers and sellers to determine and transact based on market value. The StockX platform features hundreds of brands across verticals including Jordan Brand, adidas, Nike, Supreme, BAPE, Off-White, Louis Vuitton, Gucci; collectibles from brands including LEGO, KAWS, Bearbrick, and Pop Mart; and electronics from industry-leading manufacturers Sony, Microsoft, Meta, and Apple. Launched in 2016, StockX employs 1,000 people across offices and verification centers around the world. Learn more at www.stockx.com.

SOURCE StockX