NISHANE OPENS ITS FIRST NEW YORK BOUTIQUE IN THE HEART OF NOLITA
NISHANE NEW YORK
THE HOUSE OF EXTRAITS
239 Elizabeth Street, New York
Opening: 1 October 2026
NEW YORK, Oct. 1, 2026 /PRNewswire/ -- Following the opening of its London boutique on Maddox Street earlier this year, NISHANE opens its first New York boutique at 239 Elizabeth Street, in the heart of Nolita, on 1 October 2026.
The opening gives the High Perfumery House a permanent address in the United States, and a home for a fragrance community that values artistic perfumery, craftsmanship and authentic storytelling.
A Growing American Story
In recent years, NISHANE's presence in the United States has grown from a cult niche following into one of the House's most important strategic markets. This growth has been carried by independent perfumeries, Neiman Marcus, Bloomingdale's and Nordstrom online, and by a growing awareness of the House.
"The New York boutique represents an important next step in this journey. [...] It will serve as a base for NISHANE in the U.S., bringing our fragrances, storytelling, and craftsmanship directly to clients while creating a platform for events, launches, and deeper relationships with the broader U.S. market," say Mert Güzel and Murat Katran, founders and creative directors of NISHANE.
Elizabeth Street
Elizabeth Street moves at its own pace. Along its quiet blocks, independent designers, small ateliers and carefully curated boutiques sit side by side, and those who walk it come for discovery.
The neighborhood shares a conviction NISHANE has held since its founding in 2012: that fragrance is a form of personal expression, and that true luxury lies in individuality.
"Elizabeth Street offers an intimate, neighborhood atmosphere where discovery happens naturally, making it the ideal setting for clients to explore our creations at their own pace and experience the world of NISHANE beyond the fragrance itself," say Mert Güzel and Murat Katran.
The Space
Inside, the boutique translates NISHANE's Istanbul identity into a contemporary setting, drawing on the contrasts of the city: heritage and modernity, East and West, refinement and creative energy.
Reflective stainless-steel surfaces give the space the calm of a gallery, while deep green tiles and warm light bring richness and a quiet echo of Istanbul's architecture. Illuminated displays present each fragrance as an individual work, the name of its city engraved on the bottle, beneath golden caps inspired by the turning of the whirling dervishes.
At the center, a circular digital table holds the heart of the visit. Around it, the House's collection of universes, campaign narratives and artistic inspirations unfold through the fragrances themselves and through ever-changing visual content.
The Experience
The seating that surrounds the table invites a slower ritual of discovery, made for conversation, consultation and time spent with each scent on the skin. Fragrance advisors accompany every visit, from a first introduction to the House to private consultations by appointment.
The complete NISHANE collection is presented in one place, including the Prestige Extraits with concentrations of up to 40 percent, alongside collections reserved for NISHANE boutiques.
Throughout the year, the space will welcome new launches and seasonal campaigns, beginning with a grand opening in the presence of Mert Güzel and Murat Katran on 5 November 2026.
A Home for the Community
The opening is also dedicated to those who followed NISHANE in the United States from the beginning: the perfumeries, collectors and fragrance lovers who shared its creations long before the House had an address here.
"Every NISHANE fragrance begins with a place, a memory or an encounter. New York has given us many of those over the years. Opening on Elizabeth Street gives those stories a home in the city, and the chance to share them in person," say Mert Güzel and Murat Katran.
NISHANE New York
239 Elizabeth Street, New York, NY 10012
Opening: 1 October 2026
Opening hours: Monday – Saturday: 11:00 AM – 7:00 PM, Sunday: 12:00 PM – 6:00 PM
Appointments and enquiries: 201-702-1290
Available in the United States
NISHANE New York, 239 Elizabeth Street. NISHANE is also available at Neiman Marcus, Bloomingdale's, Nordstrom online and selected independent perfumeries, and at www.us.nishane.com.
About NISHANE
NISHANE is an independent High Perfumery House based in Istanbul, celebrated for crafting distinctive and emotionally resonant fragrances. Founded in 2012, it has redefined niche perfumery through bold storytelling, uncompromising concentration and its identity as the House of Extraits. Rooted in a city where East meets West, each creation blends cultural heritage with modern intensity and artistic innovation. Composed as olfactive narratives, its fragrances speak to a sophisticated, globally minded audience seeking depth and individuality. Today, NISHANE is present in more than 120 countries, establishing itself as one of the leading voices in contemporary artistic perfumery.
Press Contact
Inès Guendouz
Global Brand Communications Manager
[email protected]
SOURCE NISHANE