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Mexico Gift Card Business and Investment Report 2026: $6.37 Billion Market Intensifies as Mercado Pago, Google Play and B2B Issuers Compete Across Closed-Loop, Digital Top-Ups and Corporate Rewards

globenewswire.com
MERC Mercado Pago is mentioned as a key player intensifying competition in the Mexican gift card market, suggesting potential for growth but also increased competitive pressure. GOOGL Google Play is identified as a competitor in the Mexican gift card market, indicating its involvement in the growing digital top-up and app store segment.

Dublin, Feb. 20, 2026 (GLOBE NEWSWIRE) -- The "Mexico Gift Card Business and Investment Opportunities Databook - 90+ KPIs on Gift Card Market Size, Retail & Corporate Spend, Competitive Landscape, and Consumer Demographics - Q1 2026 Update" report has been added to ResearchAndMarkets.com's offering.

The Gift Card market in Mexico is expected to grow by 9.2% on annual basis to reach US$4.57 billion in 2026. The gift card market in the country has experienced robust growth during 2021-2025, achieving a CAGR of 9.9%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 8.7% from 2026-2030. By the end of 2030, the Gift Card sector is projected to expand from its 2025 value of USD 4.18 billion to approximately USD 6.37 billion.

Over the next 2-4 years, competition is likely to intensify around who controls demand capture (wallets, app stores, and large retailers) and who controls supply aggregation (program managers and distributors). Multi-brand storefronts (e.g., app-based "gift card malls") should raise pressure on single-brand programs to improve digital UX, fraud controls, and customer support.

Current State of the Market

Key Players and New Entrants

Recent Launches, Mergers, and Acquisitions

Shift gift cards from "seasonal gifting" to always-on digital top-ups

Expand gift cards through wallets and mass distribution rails that normalize digital redemption

Reframe gift cards as a structured employee incentive and controlled-spend instrument

Tighten fraud controls as gift-card scams and social engineering rise

Key Attributes:

Report Scope

This report provides in-depth, data-centric analysis of the Gift Card industry in Mexico through 118 tables and 288 charts. Below is a summary of key market segments.

Companies Featured

Mexico Total Gift Spend Overview and Forecast

Mexico Retail Consumer Gift Spend Analysis

Mexico Corporate Consumer Gift Spend Analysis

Mexico Gift Card Market Size and Structure

Mexico Digital Gift Card Market Analysis

Mexico Gift Card Spend by Demographics and Purchase Behaviour

Mexico Retail Consumer Gift Card Analysis

Mexico Corporate Consumer Gift Card Analysis

Mexico Gift Card Spend by Functional Attribute

Mexico Gift Card Spend by Occasion

Mexico Corporate Gift Card Spend by Company Size

Mexico Gift Card Spend by Distribution Channel

Mexico Gift Card Spend by Retail Sector

Mexico Competitive and Format-Level Analysis

For more information about this report visit https://www.researchandmarkets.com/r/sszxxo

About ResearchAndMarkets.com

ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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