Informa TechTarget to Present Customer Success Stories and AI Buyer Journey Solutions At Forrester’s B2B Summit North America 2026

Informa TechTarget to Present Customer Success Stories and AI Buyer Journey Solutions At Forrester’s B2B Summit North America 2026 NEWTON, Mass.--( BUSINESS WIRE)--Informa TechTarget (Nasdaq: TTGT), an indispensable partner for GTM success in the B2B Technology sector, today announced its plans for this year’s Forrester B2B Summit North America, which will take place April 26-29 at the Phoenix Convention Center in Phoenix, Arizona. As a Platinum sponsor of the summit, Informa TechTarget will have a significant presence throughout the event, showcasing its expertise in driving go-to-market (GTM) success for B2B marketers and solution sellers, as they address common challenges including the need for tighter marketing-sales alignment, expanding campaigns to engage new customer profiles and buying groups, and the increasingly self-directed, AI-guided buyer’s journey.

“B2B Marketing is at an inflection point. As a B2B tech marketer for 20 years, I can confidently say there has never been a more important time for marketers to connect brand, content, intent, and demand across the entire go-to-market lifecycle, from product strategy to marketing to sales,” said Staci M. Gullotta, Chief Marketing Officer of Informa TechTarget, who will speak at the event. “That’s why I’m so excited to represent Informa TechTarget at this year’s GTM-focused Forrester B2B Summit. With our unique combination of market intelligence, proprietary audiences, exclusive intent data, and brand-to-demand marketing solutions, Informa TechTarget is truly made for this moment. We partner with our customers to support them at any point of their GTM journey, leading with data-driven insights to improve strategies, bolster brand trust and authority, drive targeted engagement, and maximize pipeline and revenue.”

Informa TechTarget’s presence at Forrester’s B2B Summit North America 2026 will include informative sessions with actionable takeaways, offsite events and activations with partners, and a booth in the B2B Summit Marketplace.

Informa TechTarget’s B2B Summit Sessions

Networking and Engagement Opportunities

“Forrester’s B2B Summit North America is the premier event for B2B strategy, marketing, and sales leaders, and we’re excited to have a prominent presence at this year’s event,” said Steve Niemiec, Chief Revenue Officer of Informa TechTarget. “This event is a unique opportunity to showcase the incredible work of our customer partners, Iron Mountain and Tanium, and to demonstrate how Informa TechTarget is helping businesses navigate the complexities of AI-driven buyer journeys. We look forward to sharing the stage with these industry leaders and engaging with attendees throughout the summit.”

For more information about Informa TechTarget—including its targeted network of B2B tech and industry media; comprehensive suite of brand, demand and content solutions; and unique proprietary buyer intent data—visit informatechtarget.com.

About Informa TechTarget

Informa TechTarget informs, influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to ROI. With a vast reach of over 220 highly targeted digital properties and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market. Underpinned by those audiences and their intent data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients.

Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations. For more information, visit informatechtarget.com and follow us on LinkedIn.