Form 8-K

8-K — SPLASH BEVERAGE GROUP, INC.

Accession: 0001731122-26-000730

Filed: 2026-05-15

Period: 2026-05-09

CIK: 0001553788

SIC: 2080 (BEVERAGES)

Item: Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers: Compensatory Arrangements of Certain Officers

Item: Regulation FD Disclosure

Item: Financial Statements and Exhibits

Documents

8-K — e7631_8-k.htm (Primary)

EX-99.1 — EXHIBIT 99.1 (e7631_ex99-1.htm)

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UNITED

STATES

SECURITIES

AND EXCHANGE COMMISSION

Washington,

D.C. 20549

FORM

8-K

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported): May

9, 2026

SPLASH BEVERAGE GROUP,

INC.

(Exact name of registrant as specified in its charter)

Nevada

001-40471

34-1720075

(State or other jurisdiction

of incorporation)

(Commission

File Number)

(IRS Employer

Identification No.)

1314 East Las Olas Blvd, Suite 221

Fort Lauderdale, Florida 33301

(Address of principal executive offices)

Registrant’s telephone number, including area

code: (954) 745-5815

Check the appropriate box below if the Form 8-K filing

is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b)

of the Act:

Common Stock, $0.001 par value

SBEV

NYSE American LLC

(Title of Each Class)

(Trading Symbol)

(Name of Each Exchange on Which Registered)

Indicate by check mark whether the registrant is an

emerging growth company as defined in Rule 405 of the Securities Act of 1933 (CFR §230.405 of this chapter) or Rule 12b-2 of the

Securities Exchange Act of 1934 (CFR §240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark

if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards

provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 5.02 Departure of Directors or Certain Officers;

Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

(c)

On May 9, 2026, Splash Beverage

Group, Inc. (the “Company”) appointed Brady Cobb as the Company’s Interim Chief Executive Officer, effective immediately.

By virtue of this appointment, Mr. Cobb became the principal executive officer of the Company. Mr. Cobb has been a director of the Company

since February 2, 2026.

Mr. Cobb is a seasoned executive

in both public and private companies, entrepreneur, attorney/lobbyist, and strategist with deep experience in emerging cannabinoid regulated

markets, legal and regulatory matters, brand curation and expansion, and capital markets. He has founded, operated, and/or advised multiple

high-growth platforms across cannabis, wellness, and consumer packaged goods, and brings a unique combination of operational, regulatory,

governmental and transactional expertise to the Company. Mr. Cobb is admitted to practice law in the State of Florida and has experience

as both a lawyer and lobbyist.

There are no arrangements

or understandings between Mr. Cobb and any other person pursuant to which he was selected as an executive officer of the Company. Mr.

Cobb has no family relationships with any director or executive officer of the Company, and there are no transactions in which he has

an interest requiring disclosure under Item 404(a) of Regulation S-K.

(b)

On May 12, 2026, William

Meissner notified the Company of his resignation as President and all other offices of and employment with the Company, which resignation

will become effective on June 1, 2026.

On May 12, 2026, the Company entered into a consulting agreement with Mr.

Meissner pursuant to which, beginning on June 1, 2026, Mr. Meissner will provide consulting services to the Company for an initial term

of six months for a consulting fee of $5,000 per month. The Company also agreed to grant Mr. Meissner a stock option to purchase 250,000

shares of the Company’s common stock under the Company’s 2025 Equity Incentive Plan, which is subject to future vesting requirements.

The first vesting t: (1) 125,000 options vest immediately, and (2) 125,000 options will vest on at the end of the initial term of the

consulting agreement, subject to continued services as of each applicable vesting date. The consulting agreement provides that if Mr.

Meissner is terminated for cause, he will not be entitled to any unearned or unvested compensation.

Item 7.01 Regulation FD

Disclosure

On May 14, 2026, the Company

issued a press release announcing Mr. Cobb’s appointment and Mr. Meissner’s resignation. A copy of the press release is furnished

as Exhibit 99.1 of this Current Report on Form 8-K.

The information in this Item

7.01 (including Exhibit 99.1) shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934

(the “Exchange Act”) or otherwise subject to the liabilities under such section, and shall not be deemed to be incorporated

by reference into any filing of the Company under the Securities Act of 1933 or the Exchange Act.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits.

Exhibit #

Exhibit Description

99.1

Press Release dated May 14, 2026

SIGNATURE

Pursuant to the requirements of the Securities Exchange

Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date: May 14, 2026

SPLASH BEVERAGE GROUP, INC.

By:

/s/ Brady Cobb

Brady Cobb, Chief Executive Officer

EX-99.1 — EXHIBIT 99.1

EX-99.1

Filename: e7631_ex99-1.htm · Sequence: 2

EXHIBIT 99.1

Splash Beverage Group Announces Leadership Transition

and Strategic Evolution Toward High-Growth Wellness & Cannabinoid Markets

Company Advances Transition Toward Wellness-Focused

Consumer Platform as Brady Cobb Appointed Interim CEO

FORT LAUDERDALE, Fla., May 14, 2026 –

Splash Beverage Group (NYSE American: SBEV) (“Splash” or the “Company”), today announced the appointment of Brady

Cobb as Interim Chief Executive Officer, effective immediately. Mr. Cobb, who has served on the Company’s Board of Directors since

February 2026, will also serve as the Company’s principal executive officer.

The Company also announced that William Meissner has

resigned as President and from all other officer positions and employment with the Company, effective June 1, 2026. Splash thanks Mr.

Meissner for his service and contributions, and wishes him continued success in his future endeavors.

Today’s announcement marks a strategic inflection

point for Splash as the Company advances its transition toward becoming a platform focused on regulated wellness, cannabinoids, functional

consumer products, and adjacent high-growth categories. The Company will continue to service its legacy business as well.

“This transition represents an important bridge

period for Splash as the Company works toward completing the previously announced proposed transaction and repositioning itself around

the long-term opportunities developing within the regulated wellness and cannabinoid sectors,” said Cobb. “My role as Interim

CEO, in partnership with our Board of Directors who are all actively engaged in this process, is to help guide the Company through this

strategic transition, stabilize and streamline operations and compliance, and position the business for its next phase.”

Mr. Cobb continued, “We believe Splash is uniquely

positioned to capitalize on the ongoing evolution of the cannabinoid and wellness economy by identifying, partnering with, and supporting

established brands across the hemp-derived CBD and, subject to applicable regulatory and exchange approvals, medical cannabis marketplaces.

As federal policy continues to evolve under President Trump’s rescheduling initiative, we believe U.S. institutional investors and

traditional capital sources are increasingly able to participate meaningfully in the sector for the first time, creating significant opportunities

for scaled public market platforms with regulatory sophistication, operational discipline, and access to growth capital. With the U.S.

cannabis market already estimated to exceed $38 billion annually and projected to continue expanding rapidly, we believe Splash can serve

as a strategic bridge between emerging operators, institutional capital, and the public markets.”

Mr. Cobb brings a multidisciplinary background spanning

public company leadership, law, government affairs, regulatory strategy, capital markets, and consumer brand development. Over the course

of his career, he has founded, operated, and advised multiple high-growth platforms across cannabis, wellness, consumer packaged goods,

and regulated industries. Mr. Cobb is a Florida lawyer with experience in the legal and lobbying fields.

In connection with Mr. Meissner’s transition,

the Company has entered into a consulting agreement pursuant to which he will assist with transition and advisory matters following his

departure.

Additional details regarding the leadership transition

will be included in a Current Report on Form 8-K to be filed by the Company with the U.S. Securities and Exchange Commission.

More Information

Splash Beverage Group

Contact Information

Splash Beverage Group

954-745-5815

Info@SplashBeverageGroup.com

Dennis Burns

567-237-4132

dburns@SplashBeverageGroup.com

Media Contact

Angela Gorman

AMWPR

angela@amwpr.com

917-348-0083

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements

within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding the Company’s business

transition, proposed business combination, and regulatory developments. Forward-looking statements are prefaced by words such as “anticipate,”

“expect,” “plan,” “could,” “may,” “will,” “should,” “would,”

“intend,” “potential,” “believe,” “estimate,” “forecast,” “project,”

and similar words.

Forward-looking statements are based on current expectations

and assumptions regarding the Company’s business and future conditions and are subject to inherent uncertainties, risks, and changes

in circumstances that are difficult to predict. Actual results may differ materially from those contemplated by such forward-looking statements

due to a variety of factors, including, without limitation, the Company’s ability to negotiate and enter into definitive agreements

related to the proposed merger, obtain necessary approvals and consents, satisfy closing conditions, raise sufficient capital, maintain

compliance with NYSE American listing standards, successfully integrate operations, and respond to evolving regulatory conditions within

the cannabinoid and wellness industries.

Additional information concerning these and other

risk factors is contained in the Company’s filings with the U.S. Securities and Exchange Commission, including its Annual Report

on Form 10-K for the year ended December 31, 2025. Any forward-looking statement made by the Company speaks only as of the date on which

it is made. The Company undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information,

future developments, or otherwise, except as required by law.

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