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North America Automotive Glass (2026-2031) - Rising Vehicle Production and ADAS Adoption Drive Market Growth

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GM The article discusses the growth of the North American automotive glass market, driven by factors like rising vehicle production and ADAS adoption. General Motors, as a major automaker, is implicitly a beneficiary of these trends, particularly with the increasing demand for advanced glazing in EVs and vehicles with ADAS features. However, the article does not provide specific sentiment towards GM. F The article highlights growth drivers in the North American automotive glass market, including increased vehicle production and electrification. Ford, as a significant automaker, benefits from these trends, especially with the demand for advanced glazing in EVs and vehicles equipped with ADAS. However, the article does not offer specific sentiment for Ford. STLA The article forecasts growth in the North American automotive glass market due to rising vehicle production and electrification. Stellantis, a major automotive manufacturer, is indirectly positioned to benefit from these market dynamics, particularly with the increasing adoption of advanced glazing technologies in their vehicle lineups. No direct sentiment is expressed for Stellantis. NVDA The article discusses the increasing adoption of Advanced Driver-Assistance Systems (ADAS) and the integration of sensors and cameras in automotive glass. NVIDIA is a key player in AI and autonomous driving technologies, which are foundational to ADAS. While the article doesn't mention NVIDIA directly, the growth in ADAS implies a positive environment for companies like NVIDIA that supply the underlying technology. MSFT The article mentions the integration of digital features and advanced safety systems in automotive glass, driven by ADAS adoption. Microsoft's involvement in AI and cloud computing could be relevant to the development and implementation of these advanced automotive technologies. However, the article does not provide specific sentiment or mention Microsoft directly. GOOGL The article highlights the increasing integration of sensors and digital features within automotive glass, driven by ADAS. Alphabet, through its Waymo subsidiary and AI research, is a significant player in autonomous driving and related technologies. The growth in ADAS mentioned in the article suggests a favorable market for companies developing such systems, though Alphabet is not directly named. PPG PPG Industries is listed as a company in the automotive glass market. The article outlines market growth drivers such as increased vehicle production, electrification, and ADAS adoption, which are beneficial for glass manufacturers. However, the article does not provide specific sentiment or performance details for PPG. CC The article mentions volatility in raw material costs, specifically soda ash, which is a key input for glass manufacturing. The Chemours Company is a producer of titanium technologies, including titanium dioxide, and also has segments related to performance chemicals. While not directly stated, fluctuations in soda ash prices could indirectly impact companies involved in the chemical supply chain for glass. COR Corning Incorporated is listed as a company in the automotive glass market. The article highlights growth drivers like ADAS adoption and the demand for advanced glazing. Corning's expertise in specialty glass and ceramics could be relevant, but the article does not provide specific sentiment or performance details for the company. GNTX Gentex Corporation is listed as a company in the automotive glass market. The article highlights the increasing adoption of ADAS and the integration of sensors and digital features within automotive glass. Gentex is known for its automotive-based dimmable mirrors and related electronics, which align with these trends. However, the article does not provide specific sentiment for Gentex.

North America Automotive Glass (2026-2031) - Rising Vehicle Production and ADAS Adoption Drive Market Growth Dublin, Aug. 20, 2026 (GLOBE NEWSWIRE) -- The "North America Automotive Glass - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026-2031)" has been added to ResearchAndMarkets.com's offering.

North America Automotive Glass Market Forecast to Reach USD 9.32 Billion by 2031

The North America automotive glass market is projected to increase from USD 6.26 billion in 2025 to USD 6.69 billion in 2026 before reaching USD 9.32 billion by 2031. The market is expected to register a compound annual growth rate of 6.85% between 2026 and 2031, supported by expanding light-vehicle production, vehicle electrification, advanced driver-assistance systems, and growing demand for high-performance glazing.

Smart and Switchable Automotive Glass Gains Momentum

Smart and switchable glass is becoming an increasingly important growth area as automakers introduce electrochromic sunroofs, dimmable sidelites, and integrated display technologies across premium and upper-mid-range vehicle trims. These products support cabin differentiation while improving glare control, thermal management, safety, and passenger comfort.

Film-based electrochromic technologies can reduce weight compared with conventional glass-cell constructions, making them particularly relevant to electric vehicle programs focused on maximizing driving range. Smart glazing can also accommodate head-up displays, driver-monitoring sensors, and other digital features. As advanced safety and monitoring systems become more widely adopted, demand for multifunctional automotive glass is expected to strengthen.

ADAS Recalibration Supports Aftermarket Revenue

The growing installation of windshield-mounted cameras and sensors is transforming automotive glass replacement into a more technically complex service. Advanced driver-assistance systems frequently require recalibration following windshield replacement, creating additional revenue opportunities for certified repair and replacement providers.

Insurer requirements and automaker-approved procedures are also increasing the need for trained technicians and specialized calibration equipment. This shift raises the value of each replacement transaction and supports aftermarket growth beyond the natural expansion of the vehicle population. Sensor integration in sidelites and other glazing components is expected to extend these opportunities across a broader range of automotive glass applications.

Laminated Glass Maintains Market Leadership

Laminated glass accounted for 56.78% of North America automotive glass market revenue in 2025. Its leading position reflects its essential use in windshields and increasing adoption in sidelites, where it provides enhanced security, acoustic performance, and passenger comfort. These benefits are especially valuable in electric vehicles, where reduced powertrain noise makes external road and wind noise more noticeable.

Smart and switchable glass is forecast to record an 8.28% compound annual growth rate, making it one of the market's fastest-growing product categories. Meanwhile, coated and solar-control glass is benefiting from electric vehicle demand for reduced cabin heat gain, which can lower air-conditioning loads and help preserve battery range. Manufacturers are also incorporating acoustic, solar-control, and structural interlayers into laminated glass to deliver multiple performance advantages through a single component.

Windshields Lead as Panoramic Roof Demand Accelerates

Windshields represented 48.10% of market revenue in 2025, supported by mandatory vehicle installation, safety requirements, and the growing integration of cameras, sensors, and display systems. Sunroof and rooflite applications are projected to expand at a 7.62% compound annual growth rate through 2031 as panoramic roofs become more common across mainstream vehicle models.

Advanced roof glazing increasingly combines electrochromic dimming, ultraviolet protection, heating elements, and solar-control coatings. Sidelites are also transitioning from tempered to laminated constructions in higher vehicle trims, while backlites continue to incorporate antennas, defogging systems, and other connected features. Larger glass surfaces and multifunctional coatings are raising technical requirements across the North America automotive glass market.

Raw Material Volatility Remains a Key Challenge

Despite favorable demand trends, fluctuations in soda ash, polyvinyl butyral interlayers, energy, and logistics costs continue to pressure automotive glass manufacturers and processors. Concentrated upstream supply can increase pricing risk, particularly when higher costs cannot be passed through to customers immediately. The incremental cost of smart glass and advanced coatings may also limit adoption in price-sensitive vehicle categories.

Overall, continued innovation in lightweight glazing, embedded electronics, acoustic performance, solar management, and ADAS integration is expected to drive sustained growth. Suppliers with expertise across glass chemistry, coatings, interlayers, electronics, and precision manufacturing are well positioned to benefit as automotive glazing becomes a more critical component of vehicle safety, efficiency, connectivity, and design.

Key Topics Covered:

1 Introduction

1.1 Study Assumptions & Market Definition

1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

4.1 Market Overview

4.2 Market Drivers

4.2.1 Rapid adoption of smart/switchable glass in premium trims

4.2.2 Bundled ADAS recalibration services boosting replacement demand

4.2.3 Rising light-vehicle production across North America

4.2.4 Electrification push favouring lightweight laminated glazing

4.2.5 OEM near-shoring of glass supply to cut Asia risk

4.2.6 Stringent FMVSS and Transport Canada glazing safety regulations

4.3 Market Restraints

4.3.1 Volatility in soda ash, PVB, and EVA interlayer prices

4.3.2 High incremental cost of smart and coated glass solutions

4.3.3 Capacity constraints in low-iron float lines (under-radar)

4.3.4 Insurance-driven preference for low-cost aftermarket glass

4.4 Value / Supply-Chain Analysis

4.5 Regulatory Landscape

4.6 Technological Outlook

4.7 Porter's Five Forces Analysis

4.7.1 Threat of New Entrants

4.7.2 Bargaining Power of Buyers/Consumers

4.7.3 Bargaining Power of Suppliers

4.7.4 Threat of Substitute Products

4.7.5 Intensity of Competitive Rivalry

5 Market Size & Growth Forecasts (Value in USD)

5.1 By Type

5.1.1 Laminated Glass

5.1.2 Tempered Glass

5.1.3 Coated and Solar-Control Glass

5.1.4 Smart/Switchable Glass

5.2 By Application

5.2.1 Windshield

5.2.2 Sidelite

5.2.3 Backlite

5.2.4 Sunroof/Rooflite

5.2.5 Rear-view and Exterior Mirrors

5.3 By Sales Channel

5.3.1 OEM

5.3.2 Aftermarket (Replacement and Calibration)

5.4 By Vehicle Type

5.4.1 Passenger Cars

5.4.1.1 Hatchback

5.4.1.2 Sedan

5.4.1.3 Sport Utility Vehicle

5.4.1.4 Multi-purpose Vehicle

5.4.2 Light Commercial Vehicles

5.4.3 Medium and Heavy Commercial Vehicles

5.5 By Country

5.5.1 United States

5.5.2 Canada

5.5.3 Rest of North America

6 Competitive Landscape

6.1 Market Concentration

6.2 Strategic Moves

6.3 Market Share Analysis

6.4 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, SWOT Analysis, and Recent Developments)

6.4.1 AGC Inc.

6.4.2 Saint-Gobain Sekurit

6.4.3 Fuyao Glass Industry Group Co., Ltd.

6.4.4 NSG Group/Pilkington

6.4.5 Gentex Corporation

6.4.6 Vitro S.A.B. de C.V.

6.4.7 Samvardhana Motherson (SMR)

6.4.8 Xinyi Glass Holdings Ltd.

6.4.9 Webasto SE

6.4.10 Magna International Inc.

6.4.11 Guardian Industries

6.4.12 PPG Industries Inc.

6.4.13 Corning Incorporated

7 Market Opportunities & Future Outlook

7.1 White-space & Unmet-need Assessment

For more information about this report visit https://www.researchandmarkets.com/r/yb9fgo

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