September Marks a Measurable Turning Point for Healthy Habits, According to Research from Restore Hyper Wellness

As back-to-school season resets routines nationwide, leading wellness and longevity franchise encourages consumers to build habits that stick

AUSTIN, Texas, Sept. 1, 2026 /PRNewswire/ -- Every January, gyms fill up and wellness apps see a surge in downloads — then, within weeks, both start to empty out again. Restore Hyper Wellness, the nation's largest provider of science-backed, personalized wellness therapies, says the calendar actually hands people a second, quieter opportunity every year, and most people miss it: September.

It's called the "fresh start effect," a well-documented pattern in behavioral science showing that people are more likely to pursue meaningful goals right after a calendar milestone — a new month, a new season, even a new week — than at a random point in time.

Throughout September, Restore is drawing on that pattern with " Reclaim Your Routine," a nationwide effort encouraging people to use the moment to build wellness habits that last.

How to "Reclaim Your Routine," According to Dr. Rachele Pojednic

"September works the same way New Year's does, psychologically, but almost nobody talks about it that way," said Dr. Rachele Pojednic, Chief Science Officer at Restore Hyper Wellness. "There's less pressure, less noise, and no resolution culture attached to it. That actually makes it easier to build something that lasts, because you're not trying to overhaul your whole life at once — you're just riding a moment when your brain is already primed for change."

To help consumers act on the seasonal motivation, Pojednic offers five ways to build a routine that actually lasts:

Your Wellness Routine Starts Here

For people who want personalized, science-backed therapies to support healthy habits, participating Restore studios nationwide are offering entry points into three core services throughout September:

To learn more about how to "Reclaim Your Routine" and find a Restore studio near you, visit https://www.restore.com/locations.

About Restore Hyper Wellness

Launched in Austin, Texas in 2015, Restore is expanding the limits of personal health and performance to help people do more of what they love through personalized, science-backed therapies. Restore delivers expert guidance and an extensive array of cutting-edge wellness therapies integrated under one roof, including Cryotherapy, Red Light Therapy, Infrared Sauna, Compression, IV Drip Therapy, NAD+, Niagen (NR), Intramuscular (IM) Shots, Mild Hyperbaric Oxygen Therapy, Skin Health facials, peels, and more. With 225 studios nationwide, Restore is the largest direct-to-consumer proactive healthcare provider in the United States.

SOURCE Restore Hyper Wellness