PSQ Holdings, Inc. Announces Fourth Quarter and Full Year 2025 Financial Results, Highlighting Operating Improvements and Strengthened Cash Discipline
WEST PALM BEACH, Fla.--( BUSINESS WIRE)--PSQ Holdings, Inc. (NYSE: PSQH) (the “Company”), a payments and financial infrastructure company, today reported financial results for the fourth quarter 2025 and full year 2025.
FOURTH QUARTER 2025 HIGHLIGHTS
FULL-YEAR 2025 HIGHLIGHTS
Dusty Wunderlich, Chairman & CEO of PSQ Holdings, commented, “2025 was a strong year for PSQ Holdings. We delivered 81% revenue growth while reducing operating loss by 23% and net loss by 37%, reflecting stronger execution and increased financial discipline. We also made meaningful strides in reducing our cost structure, improving capital efficiency, and lowering cash usage, while continuing to scale our payments and financial infrastructure platform. As we enter 2026, we do so with growing momentum and a sharply focused plan to build on this progress.
These results reflect continued execution across our platform and the early impact of tighter operating discipline, coupled with the use of AI as a force multiplier. We are leveraging advanced tools to accelerate execution, increase efficiency, and enhance our operational tempo. Our priorities are clear: improve unit economics, execute with discipline, strengthen the balance sheet, and reduce cash burn. We intend to build trust the right way, through consistent performance and a credible path to profitability.”
OPERATIONAL RESTRUCTURING
In conjunction with the strategic shift to fintech, the Company’s Board of Directors and executive team have outlined a plan to improve the Company’s cash position, which involves a variety of cash management initiatives. This plan is supported by strong fintech performance in the second half of 2025, which has continued to build momentum into 2026. The cash management initiatives include the divestiture of its brands, the winding down of the marketplace segment, reductions in corporate operating expenses, and staff reductions of over 40%. In addition, the Company is working to terminate and or reduce contractor and consulting agreements. These executed and planned cost reductions that started in the fourth quarter of 2025 are expected to result in annualized cash savings of approximately $8.0 million.
FINANCIAL REVIEW
Balance Sheet & Liquidity
Discontinued Operations
Note: Beginning with the third quarter 2025 reporting period both the Brands and Marketplace business segments are being shown as discontinued operations in the Company’s financial statements Results from discontinued operations are provided within the financial tables at the end of this release.
NON CORE SEGMENT UPDATE
In August 2025, the Company announced a strategic repositioning to focus its resources and capital on accelerating the growth of its fintech segment. As part of this repositioning, the Company initiated a plan to monetize its Brands segment and to pursue a sale or strategic partnership of the Marketplace segment, including evaluating opportunities to repurpose certain intellectual property to complement its Financial Technology offerings.
Following further evaluation of market conditions and transaction alternatives, the Company determined during the fourth quarter of 2025 that pursuing a sale or partnership of the Marketplace segment would not be the most efficient use of resources. Accordingly, the Company wound down the Marketplace business as of December 31, 2025, and will not continue development of the Marketplace technology platform as part of its long-term strategy. The Company may evaluate opportunities to leverage certain customer relationships in support of its Financial Technology initiatives.
The Company continues to actively pursue the monetization of the Brands segment, and the sale process remains ongoing. Management expects to enter into a definitive agreement during the first half of 2026 and continues to engage with interested parties.
Fourth Quarter and Full-Year 2025 Conference Call and Webcast
Management will host a teleconference and webcast to discuss its fourth quarter 2025 and full year 2025 results today, March 17, 2026 at 9:00 a.m. ET. The conference call can be accessed live through a link on the PSQ Holdings Investor Relations website at investors.publicsquare.com. During the webcast, the company will take both inbound questions received ahead of the call and questions from equity research analysts. Additionally, you can participate in the conference call by dialing (800) 715-9871 domestically or (646) 307-1963 internationally, and referencing conference ID #6209150. Attendees should log in to the webcast or dial in approximately 15 minutes before the start time of the call.
About PSQ Holdings
PSQ Holdings (NYSE: PSQH) is a payments and financial infrastructure company. We build and operate financial infrastructure in highly regulated environments for industries underserved by traditional financial institutions, including businesses, campaigns, and nonprofits that depend on reliable, compliant payment solutions. For more information, visit publicsquare.com.
Cautionary Statement Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended, and for purposes of the “safe harbor” provisions under the United States Private Securities Litigation Reform Act of 1995. Any statements other than statements of historical fact contained herein are forward-looking statements. Such forward-looking statements include, but are not limited to, expectations, hopes, beliefs, intentions, plans, prospects, financial results or strategies regarding PublicSquare, anticipated product launches, our products and markets, future financial condition, expected future performance and market opportunities of PublicSquare. Forward-looking statements generally are identified by the words “anticipate,” “could,” “expect,” “future,” “intend,” “may,” “might,” “strategy,” “target,” “opportunity,” “plan,” “project,” “possible,” “potential,” “project,” “predict,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions, and in this press release, include statements about our expected revenue, revenue growth, operating expenses, anticipated growth, ability to achieve profitability, our plans for the Brands and Marketplace segments, and our outlook; however, the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this communication, including, without limitation: (i) unforeseen liabilities, future capital expenditures, revenues, expenses, earnings, synergies, economic performance, indebtedness, financial condition, losses, future prospects, business and management strategies for the management, expansion and growth of our operations, (ii) changes in the competitive industries and markets in which PublicSquare operates, variations in performance across competitors, changes in laws and regulations affecting PublicSquare’s business and changes in the combined capital structure, (iii) the ability to implement business plans, growth, marketplace and other expectations, and identify and realize additional opportunities, (iv) risks related to PublicSquare’s limited operating history, the rollout and/or expansion of its business and the timing of expected business milestones, (v) risks related to PublicSquare’s potential inability to achieve or maintain profitability and generate significant revenue, (vi) the ability to raise capital on reasonable terms as necessary to develop its products in the timeframe contemplated by PublicSquare’s business plan, (vii) the ability to execute PublicSquare’s anticipated business plans and strategy, (viii) the ability of PublicSquare to enforce its current or future intellectual property, including patents and trademarks, along with potential claims of infringement by PublicSquare of the intellectual property rights of others, (ix) actual or potential loss of key influencers, media outlets and promoters of PublicSquare’s business or a loss of reputation of PublicSquare or reduced interest in the mission and values of PublicSquare and the segment of the consumer marketplace it intends to serve, (x) because the payment processing and credit agreements are terminable at will without notice, merchants that have signed agreements to use PublicSquare's payment processing services may terminate those services or otherwise fail to utilize the services at the expected volume, (xi) the risk of economic downturn, increased competition, a changing regulatory landscape and related impacts that could occur in the highly competitive consumer marketplace, both online and through “bricks and mortar” operations, (xii) the risk of PublicSquare being unable to sell its Brands segment, in a timely manner, at desirable prices, or at all, and (xiii) risks associated with the Company’s ability to execute on its plans to reposition into a Fintech-forward business, including the Company’s pursuit of any money transmitter licenses. The foregoing list of factors is not exhaustive. Recipients should carefully consider such factors and the other risks and uncertainties described and to be described in PublicSquare’s public filings with the Securities and Exchange Commission. These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. Forward-looking statements speak only as of the date they are made. Recipients are cautioned not to put undue reliance on forward-looking statements, and PublicSquare does not assume any obligation to, nor does it intend to, update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law. PublicSquare gives no assurance that PublicSquare will achieve its expectations.
Consolidated Balance Sheets
December 31,
2025
2024
Assets
Current assets:
Cash and cash equivalents
$
14,644,384
$
35,727,694
Restricted cash
1,119,580
265,253
Accounts receivable, net
1,630,987
262,084
Lease receivable, net
156,516
—
Loans held for investment, net of allowance for credit losses of $778,704 and $689,007 as of December 31, 2025 and 2024, respectively
6,148,072
3,986,997
Lease merchandise, net of accumulated depreciation of $938,959 and zero as of December 31, 2025 and 2024, respectively
960,024
—
Interest receivable
250,450
314,104
Prepaid expenses and other current assets
2,450,321
2,261,435
Current assets held for sale
4,407,921
4,019,595
Total current assets
31,768,255
46,837,162
Loans held for investment, net of allowance for credit losses of $150,702 and $127,038 as of December 31, 2025 and 2024, respectively, non-current
1,189,832
735,118
Lease merchandise, net of accumulated depreciation of $72,335 and zero as of December 31, 2025 and 2024, respectively, non-current
329,463
—
Property and equipment, net
187,262
275,539
Intangible assets, net
14,573,323
14,635,950
Goodwill
10,930,978
10,930,978
Operating lease right-of-use assets
669,356
274,603
Deposits
29,939
18,589
Non-current assets held for sale
—
1,185,902
Total assets
$
59,678,408
$
74,893,841
Liabilities and stockholders’ equity
Current liabilities:
Revolving line of credit
$
6,174,546
$
3,777,279
Accounts payable
5,351,651
2,869,272
Accrued expenses
1,205,386
784,724
Operating lease liabilities, current portion
323,842
122,587
Current liabilities held for sale
2,612,041
1,070,557
Total current liabilities
15,667,466
8,624,419
Convertible promissory notes, related party
20,000,000
20,000,000
Convertible promissory notes
8,449,500
8,449,500
Earn-out liabilities
540,000
620,000
Warrant liabilities
1,230,250
10,186,000
Operating lease liabilities
354,286
163,716
Total liabilities
46,241,502
48,043,635
Commitments and contingencies
Stockholders’ equity
Preferred stock, $0.0001 par value; 50,000,000 authorized shares; no shares issued and outstanding as of December 31, 2025 and 2024, respectively
—
—
Class A Common Stock, $0.0001 par value; 500,000,000 authorized shares; 46,492,639 shares and 39,575,499 shares issued and outstanding as of December 31, 2025 and 2024, respectively
4,650
3,958
Class C Common Stock, $0.0001 par value; 40,000,000 authorized shares; 3,213,678 shares issued and outstanding as of December 31, 2025 and 2024, respectively
321
321
Additional paid in capital
169,944,031
146,746,355
Accumulated deficit
(156,512,096
)
(119,900,428
)
Total stockholders’ equity
13,436,906
26,850,206
Total liabilities and stockholders’ equity
$
59,678,408
$
74,893,841
PSQ HOLDINGS, INC.
Consolidated Statements of Operations
Unaudited three months
ended December 31,
For the years ended
December 31,
2025
2024
2025
2024
Revenues, net
$
7,331,948
$
3,508,612
$
18,219,469
$
10,061,045
Costs and expenses:
Cost of revenue (exclusive of depreciation and amortization expense shown below)
2,474,433
176,437
5,602,641
438,144
General and administrative
8,748,465
8,558,786
28,881,858
38,804,534
Sales and marketing
1,322,704
2,737,256
5,965,941
8,278,034
Research and development
618,972
649,395
3,841,902
1,893,782
Depreciation and amortization
1,914,305
767,014
5,887,897
2,347,107
Total costs and expenses
15,078,879
12,888,888
50,180,239
51,761,601
Operating loss
(7,746,931
)
(9,380,276
)
(31,960,770
)
(41,700,556
)
Other income (expense):
Other income, net
101,265
234,622
987,983
419,050
Change in fair value of earn-out liabilities
145,000
(470,000
)
630,000
40,000
Change in fair value of warrant liabilities
1,116,250
(7,553,500
)
8,955,750
(56,000
)
Interest expense, net
(902,929
)
(868,456
)
(3,509,485
)
(2,302,697
)
Loss before income taxes from continuing operations
(7,287,345
)
(18,037,610
)
(24,896,522
)
(43,600,203
)
Income tax expense
—
—
—
(1,600
)
Loss from continuing operations
(7,287,345
)
(18,037,610
)
(24,896,522
)
(43,601,803
)
Loss from discontinued operations, net of tax
(4,528,110
)
(2,700,053
)
(11,715,146
)
(14,085,486
)
Net loss
$
(11,815,455
)
$
(20,737,663
)
$
(36,611,668
)
$
(57,687,289
)
Continuing operations loss per common share, basic and diluted
$
(0.15
)
$
(0.57
)
$
(0.55
)
$
(1.36
)
Discontinued operations loss per common share, basic and diluted
(0.09
)
(0.09
)
(0.26
)
(0.44
)
Net loss per common share, basic and diluted
$
(0.25
)
$
(0.66
)
$
(0.81
)
$
(1.80
)
Weighted average shares outstanding, basic and diluted
47,860,208
31,391,595
45,538,683
32,019,491
Consolidated Statements of Cash Flows
For the years ended
December 31,
2025
2024
Cash flows from Operating Activities
Net loss
$
(36,611,668
)
$
(57,687,289
)
Adjustment to reconcile net loss to cash used in operating activities:
Change in fair value of earn-out liabilities
(630,000
)
(40,000
)
Change in fair value of warrant liabilities
(8,955,750
)
56,000
Share-based compensation
10,774,457
20,723,153
Amortization of step-up in loans held for investment
169,607
732,393
Provision for credit losses on loans held for investment
1,014,811
1,052,651
Origination of loans and leases for resale
(33,625,191
)
(27,023,006
)
Proceeds from sale of loans and leases for resale
38,108,690
31,025,468
Gain on sale of loans and leases
(4,483,499
)
(4,002,463
)
Impairment of lease merchandise
466,038
—
Impairment of software capitalization
3,596,002
—
Depreciation and amortization
6,614,582
3,258,810
Non-cash operating lease expense
257,657
377,176
Changes in operating assets and liabilities:
Accounts receivable
(1,255,540
)
(242,940
)
Lease receivable
(156,516
)
—
Interest receivable
63,654
(314,104
)
Inventory
(1,806
)
(1,224,215
)
Prepaid expenses and other current assets
534,447
1,519,271
Deposits
(8,178
)
13,542
Accounts payable
2,705,852
(1,737,159
)
Accrued expenses
393,087
(62,346
)
Deferred revenue
1,348,451
(171,477
)
Operating lease liabilities
(260,585
)
(382,186
)
Net cash used in operating activities
(19,941,398
)
(34,128,721
)
Cash flows from Investing Activities
Additions to lease merchandise, net of disposals
(3,337,606
)
—
Software development costs
(2,893,739
)
(3,681,123
)
Principal paydowns on loans held for investment
18,838,335
13,456,408
Disbursements for loans held for investment
(22,638,542
)
(12,935,888
)
Purchase of licenses
(455,000
)
—
Acquisition of businesses, net of cash acquired
—
141,215
Net cash used in investing activities
(10,486,552
)
(3,019,388
)
Cash flows from Financing Activities
Proceeds from convertible note payable, related party
—
20,000,000
Net disbursements for taxes paid related to vesting of employee restricted stock units
—
(468,981
)
Proceeds from issuances of common stock and pre-funded warrants, net
6,720,667
—
Proceeds from issuances of common stock, net of issuance costs
1,203,244
39,299,795
Proceeds from revolving line of credit
11,921,744
7,018,052
Repayments on revolving line of credit
(9,524,477
)
(8,557,180
)
Cash paid for stock issuance costs
(365,516
)
—
Net cash provided by financing activities
9,955,662
57,291,686
Net (decrease) increase in cash, cash equivalents and restricted cash
(20,472,288
)
20,143,577
Cash, cash equivalents, and restricted cash, beginning of period
36,589,607
16,446,030
Cash, cash equivalents, and restricted cash, end of the period
$
16,117,319
$
36,589,607
Cash and cash equivalents from continuing operations
14,644,384
35,727,694
Restricted cash from continuing operations
1,119,580
265,253
Cash and cash equivalents from discontinued operations
353,355
596,660
Total cash, cash equivalents, and restricted cash, end of the period
$
16,117,319
$
36,589,607
Supplemental Cash Flow Information
Issuance of common shares in connection with the asset acquisition
$
4,500,000
$
—
Earnout liability generated by asset acquisition
$
550,000
$
—
Operating lease right-of-use asset obtained in exchange for operating lease liability
$
652,410
$
—
Accrued variable compensation settled with RSU grants
$
597,397
$
411,878
Shares issued in connection with Credova Merger
$
—
$
14,137,606
Note Exchange in connection with Credova Merger
$
—
$
8,449,500
Discontinued Operations
The following table summarizes the key components of the operating results of the discontinued operations within the Consolidated Statements of Operations for the three months ended December 31, 2025 and 2024:
For the three months
ended December 31, 2025
For the three months
ended December 31, 2024
Marketplace
Brands
Marketplace
Brands
Revenues, net
$
179,606
$
3,881,086
$
561,491
$
3,138,102
Cost of revenues (exclusive of depreciation and amortization shown below)
64,849
—
238,669
1,885
Cost of goods sold (exclusive of depreciation and amortization shown below)
400
2,733,219
5,576
2,099,025
Operating costs
4,166,298
1,515,979
2,291,550
1,472,536
Depreciation and amortization
—
—
254,211
35,024
Operating loss
(4,051,941
)
(368,112
)
(2,228,515
)
(470,368
)
Other expense, net
—
(108,057
)
(307
)
(863
)
Income tax expense
—
—
—
—
Loss from discontinued operations, net of tax
$
(4,051,941
)
$
(476,169
)
$
(2,228,822
)
$
(471,231
)
The following table summarizes the key components of the operating results of the discontinued operations within the Consolidated Statements of Operations for the years ended December 31, 2025 and 2024:
For the year ended
December 31, 2025
For the year ended
December 31, 2024
Marketplace
Brands
Marketplace
Brands
Revenues, net
$
1,119,256
$
14,215,357
$
2,951,292
$
10,187,097
Cost of revenues (exclusive of depreciation and amortization shown below)
351,037
527
1,711,333
6,243
Cost of goods sold (exclusive of depreciation and amortization shown below)
12,351
9,604,751
5,576
6,700,385
Operating costs
8,360,729
7,862,892
12,261,729
5,552,022
Depreciation and amortization
645,059
81,725
770,780
140,923
Operating loss
(8,249,920
)
(3,334,538
)
(11,798,126
)
(2,212,476
)
Other expense, net
(22,631
)
(108,057
)
(67,626
)
(7,677
)
Income tax expense
—
—
—
419
Loss from discontinued operations, net of tax
$
(8,272,551
)
$
(3,442,595
)
$
(11,865,752
)
$
(2,219,734
)
Assets and liabilities of segments classified as held for sale in the Consolidated Balance Sheets as of December 31, 2025 and 2024, consist of the following:
December 31,
2025
December 31,
2024
Assets
Current assets:
Cash and cash equivalents
$
353,355
$
596,660
Accounts receivable, net
72,372
185,735
Inventory
2,665,203
2,624,918
Prepaid expenses and other current assets
215,986
612,282
Intangible assets, net
1,072,762
—
Deposits
28,243
—
Total current assets held for sale
4,407,921
4,019,595
Intangible assets, net
—
1,154,487
Deposits
—
31,415
Total non-current assets held for sale
—
1,185,902
Total assets held for sale
$
4,407,921
$
5,205,497
Liabilities
Current liabilities:
Accounts payable
$
854,889
$
634,281
Accrued expenses
357,183
386,797
Deferred revenue
1,399,969
49,479
Total liabilities held for sale
$
2,612,041
$
1,070,557
The cash flows related to the discontinued operations have not been segregated and are included in the Consolidated Statements of Cash Flows. The following table presents cash flow for the discontinued segments.
For the years ended December 31,
2025
2024
Net cash used in operating activities
$
(5,711,652
)
$
(15,287,304
)
Net cash used in investing activities
$
(356,678
)
$
(2,583,975
)
Non-GAAP Financial Measures
The non-GAAP financial measures below have not been calculated in accordance with GAAP and should be considered in addition to results prepared in accordance with GAAP and should not be considered as a substitute for, or superior to, GAAP results. We caution investors that non-GAAP financial information, by its nature, departs from traditional accounting conventions. Therefore, its use can make it difficult to compare our current results with our results from other reporting periods and with the results of other companies.
Our management uses these non-GAAP financial measures, in conjunction with GAAP financial measures, as an integral part of managing our business and to, among other things: (i) monitor and evaluate the performance of our business operations and financial performance; (ii) facilitate internal comparisons of the historical operating performance of our business operations; (iii) facilitate external comparisons of the results of our overall business to the historical operating performance of other companies that may have different capital structures and debt levels; (iv) review and assess the operating performance of our management team; (v) analyze and evaluate financial and strategic planning decisions regarding future operating investments; and (vi) plan for and prepare future annual operating budgets and determine appropriate levels of operating investments.
For the periods presented, we define non-GAAP operating loss as GAAP operating loss, adjusted to exclude, as applicable, certain expenses as presented in the table below:
For the three months
ended
December 31,
For the years ended
December 31,
2025
2024
2025
2024
Reconciliation:
GAAP operating loss
$
(7,746,931
)
$
(9,380,276
)
$
(31,960,770
)
$
(41,700,556
)
Non-GAAP adjustments:
Corporate costs not allocated to segments
(1,703,593
)
(4,169,268
)
(6,166,822
)
(16,106,785
)
Transaction costs incurred in connection with acquisitions
—
—
—
(2,295,502
)
Share-based compensation (exclusive of what is included in transaction costs above)
(2,798,731
)
(3,868,146
)
(10,774,457
)
(19,835,744
)
Depreciation and amortization
(1,914,305
)
(767,014
)
(5,887,897
)
(2,347,107
)
Non-GAAP operating loss
$
(1,330,302
)
$
(575,848
)
$
(9,131,594
)
$
(1,115,418
)