Pixalate Launches OpenEPG™ Index 2.0: Weekly Streaming TV Rankings Covering 675,000+ Shows, Expanding Free Public Rankings to Top 1,000 Show Titles
LONDON, Nov. 05, 2026 (GLOBE NEWSWIRE) -- Pixalate, a global ad fraud and privacy compliance platform, today released OpenEPG™ Index 2.0, introducing weekly programmatic content rankings and expanding its free public database from the top 100 to the top 1,000 streaming TV shows.
Data from the debut weekly benchmark for the week ending November 1, 2026, highlights dual seasonal surges across open programmatic environments:
Weekly data shows how fast these shifts happen. Halloween titles went from 1% to 24% of CTV ads in eight weeks, and election reach peaked the week before Election Day. OpenEPG 2.0 tracks these changes show by show from open programmatic bidstream data, with no publisher integration and no waiting on post-campaign panels.
What’s New in OpenEPG™ Index 2.0
Benchmark Observations: Week Ending November 1, 2026
Programmatic TV Share of Voice by Screen: Week Ending November 1, 2026
Top 10 Weekly Streaming TV Rankings: October 26–November 1, 2026
Large Screen (CTV) — Roku, Amazon Fire TV, Samsung, LG & Apple TV
Ranked by estimated U.S. consumer reach share of voice (SOV).
Small Screen (Mobile) — Android & iOS
Ranked by estimated U.S. consumer reach share of voice (SOV).
Protocol & Measurement Mechanics
The OpenEPG™ system ingests bidstream data across standard programmatic environments without requiring publisher coordination:
System Metrics
Availability
The weekly OpenEPG™ Index top 1,000 rankings are available today at ratings.pixalate.com. Enterprise programmatic datasets, custom market cuts, historical daypart tracking, and Pre-Bid API access are available via Pixalate OpenEPG™ Analytics.
About Pixalate OpenEPG™ Index 2.0
Built on Pixalate’s OpenEPG DB™ 1.0 engine, the upgraded platform maps 675,000+ shows across 16,100+ channels and 7,322 apps on Roku, Amazon Fire TV, Samsung Tizen, LG webOS, Apple TV, Android TV, Android, and iOS.
Linear and streaming TV audience measurement historically relied on direct publisher integration, content logs, or automated content recognition (ACR). In open programmatic Connected TV (CTV) and mobile environments, bid requests arrive without show titles, leaving ad buyers blind to specific program placements. The OpenEPG™ engine resolves show-level metadata directly from standard OpenRTB bidstream Bundle IDs in real time, requiring zero publisher-side SDKs, code, or opt-in.
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012 and recognized by UNICEF as a "key innovator" for children's online privacy, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Media Contact: press@pixalate.com
Disclaimer
OpenEPG™ data reflects Pixalate's opinions based on open-exchange signals and public EPG data; no assurances or guarantees are made as to the accuracy or completeness of any classification, resolution, or rating. Attributions are for identification and measurement purposes only and imply no affiliation, partnership, or endorsement. IVT metrics follow Pixalate's MRC-accredited methodology and do not constitute a legal finding of fraud or violation of law or platform policy. Pixalate’s full disclaimer can be found here.