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G2 Introduces Innovations to Help Go-to-Market Teams Activate and Execute on Trusted Buyer Signals

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SNOW Snowflake is mentioned as a platform where G2 data connectors can be integrated, allowing customers to combine G2 insights with their existing data platforms. This integration is presented as a neutral enhancement for data analysis. CRM Salesforce is listed as a company that trusts G2 to influence discovery, build brand credibility, reach in-market buyers, and accelerate revenue growth. The mention is in the context of G2's value proposition. IBM IBM is listed as a company that trusts G2 to influence discovery, build brand credibility, reach in-market buyers, and accelerate revenue growth. The mention is in the context of G2's value proposition. SAP SAP is listed as a company that trusts G2 to influence discovery, build brand credibility, reach in-market buyers, and accelerate revenue growth. The mention is in the context of G2's value proposition. ADBE Adobe is listed as a company that trusts G2 to influence discovery, build brand credibility, reach in-market buyers, and accelerate revenue growth. The mention is in the context of G2's value proposition.

G2 Introduces Innovations to Help Go-to-Market Teams Activate and Execute on Trusted Buyer Signals New MCP integrations, Intent Studio, Review Rally, and install-ready AI workflows enable faster paths from buyer signal to pipeline

CHICAGO, June 17, 2026 /PRNewswire/ -- G2, the world's largest and most trusted data source for B2B software, today announced new product capabilities that bring G2 buyer behavior data directly into the AI agents, CRMs, and enterprise analytics environments that go-to-market teams use every day. The innovations — which include MCP integrations with six category-leading platforms, expanded Buyer Intent signals from Capterra, Software Advice, and GetApp, a new Intent Studio, and AI Blueprints — give teams faster, more direct paths to turn buyer signals into action.

According to a G2 survey of 1,000 B2B software buyers, 51% of respondents now begin their software research with an AI chatbot more often than with Google. For software companies, that shift creates a visibility problem: Buyers are active, but their activity is happening in places that don't surface in a CRM or trigger an alert. The signals exist — buyer intent, customer voice, competitive insights — but most teams have no way to act on them in the moment that matters.

"Buyers are building software shortlists inside AI tools long before most revenue teams know they're in market, and trust has become the currency that determines what gets recommended," said Alexis Zheng, Chief Product and Technology Officer at G2. "G2 has spent years building the most trusted first-party dataset in B2B software, and we're now putting that data directly into the platforms where go-to-market teams work. Through MCP integrations, expanded Buyer Intent data, and AI Blueprints, teams can uncover buyer demand, understand it more completely, and take action faster."

G2 expands MCP integrations across leading AI and GTM platforms

G2's MCP integrations have seen strong early adoption. More than 350 customers and over 100 weekly active users leverage G2 MCPs to query Buyer Intent and customer reviews directly in the tools they use every day. G2 customers can also leverage these MCPs to build agents to further automate their workflows within each platform.

With today's additions, G2 now offers MCP integrations for:

G2 also introduced data connectors for Snowflake, BigQuery, and Databricks, which bring G2 data directly into customers' existing data platforms. G2 customers can combine these insights with other sources, like CRM and product usage data, to build a stronger, more complete view of the competitive landscape and potential pipeline.

G2 Buyer Intent expands to incorporate signals from G2 Digital Markets platforms

Building on expanded Buyer Intent coverage across Capterra, GetApp, and Software Advice — which gives teams up to 2x more buyer signals — G2 is now adding new ways to see and act on that data.

New tools to grow and strengthen customer voice

G2 also introduced three capabilities to help companies build trust signals and maintain a strong review presence in AI search, including:

AI Blueprints: Peer-validated AI workflows to scale faster

As companies move beyond evaluating AI tools to building AI-powered operations, AI Blueprints extends G2's peer validation model to help teams become more effective at implementing the AI tools they evaluate on G2.

G2 AI Blueprints are:

To learn more about these innovations and to see the product demonstrations, watch G2's Quarterly Innovation Drop on demand.

About G2

G2 is the world's largest and most trusted data source on B2B software, helping businesses reach their peak potential by enabling confident buying and go-to-market decisions. Offering trusted data, authentic peer reviews, and real-time market intelligence, the G2 ecosystem — which includes Capterra, Software Advice, and GetApp — serves more than 200 million annual buyers, representing teams at every Fortune 500 company.

As buyers increasingly shift from traditional search to AI search platforms, G2 has become the most-cited B2B software source across those AI-first channels where software discovery happens. Leading software and services companies like Salesforce, IBM, SAP, and Adobe also trust G2 to influence discovery, build brand credibility, reach in-market buyers, and accelerate revenue growth. To learn more, visit www.g2.com and follow us on LinkedIn.

SOURCE G2