Per Scholas Unveils Strategic Brand Evolution Highlighting 30 Years of Accelerating Careers and Transforming Lives

NEW YORK, Oct. 6, 2026 /PRNewswire/ -- Today, Per Scholas, a national talent accelerator providing no-cost training for high-growth careers, unveiled an evolved brand identity designed to better reflect where the organization is today and where it is going next. The evolution comes as technology, AI, and employer needs are rapidly reshaping the workforce, creating new opportunities and challenges for workers and businesses.

For more than 30 years, the organization has remained focused on helping people build skills, accelerate their careers, and access economic opportunity. What has changed is the scale of that work, employers' needs, and how Per Scholas prepares AI-native talent to succeed in a rapidly evolving economy.

"Our mission hasn't changed; the world around us has," said Plinio Ayala, CEO of Per Scholas. "Over the past three decades, Per Scholas has evolved alongside the workforce. This brand evolution gives us an opportunity to more clearly signal who we are today and the role we intend to play in shaping the workforce of the future."

The refreshed brand is anchored by "Skills for Today. Success for Tomorrow." and the new tagline "Accelerating Careers. Transforming Lives." Together, they reflect Per Scholas' commitment to preparing people with the skills they need now while helping them build careers that can evolve with the economy.

This evolution signals Per Scholas' continued growth and ambition as AI transforms the workforce. Per Scholas is increasingly focused on preparing learners to be AI-native professionals and offering pathways to AI-resistant careers, including in the physical infrastructure that enables the digital economy. Per Scholas is expanding its infrastructure training in areas such as Critical Facilities, Advanced Manufacturing, Semiconductor Fabrication, and Low Voltage. These programs build on its longstanding expertise in IT, networking, cloud, and cybersecurity while adding hands-on technical skills aligned with employers in infrastructure.

"This is about much more than revealing a fresh visual identity," said Caitlyn Brazill, President of Per Scholas. "It is an opportunity to communicate greater impact, renewed purpose, and the strategic shifts we are making to learners, employers, and funders. As the economy evolves, we're building the workforce behind the AI economy and preparing people for careers that will keep our digital world running."

"As technology and AI continue to reshape the workforce, Cognizant's partnership with Per Scholas is more important than ever," said John Kim, Chief Legal Officer, Cognizant. "Per Scholas has consistently evolved its training and employer network to meet the changing needs of the AI economy, creating pathways for skilled talent to enter and advance in the technology workforce. We're proud to support Per Scholas as they continue to prepare talent for the future of work."

"Per Scholas has always been an organization willing to evolve alongside the people and industries it serves, and this brand evolution is an exciting reflection of that momentum," said Frank Beadle de Palomo, CEO, Focusing Philanthropy. "We're proud to partner with Per Scholas as it expands its proven workforce model into new, high-demand sectors and continues to open doors to careers that can withstand a rapidly changing economy. This new brand captures the ambition, innovation, and growing impact we see in Per Scholas, and we're excited for what comes next."

Since 1995, Per Scholas has provided no-cost training to more than 35,000 professionals across 25+ campuses. The organization's impact includes:

Per Scholas is building on what has worked while adapting to the realities of a changing economy. By pairing its proven workforce model with AI-enabled training for the infrastructure powering the digital economy, Per Scholas is preparing talent for the jobs shaping today's economy and helping employers build a future-ready workforce.

About Per Scholas

Per Scholas is a proven talent accelerator that delivers results, transforms lives, strengthens businesses, and builds opportunity nationwide.

Since 1995, we've provided no-cost training to 35,000+ professionals in sought-after skills. Our responsive training closes hiring gaps in months, delivering day-one-ready talent. With 25+ campuses and remote programs, we partner with employers, from Fortune 500 companies to startups, to build talent pipelines in fields like Data Centers, AI, Advanced Manufacturing, Critical Facilities, Cybersecurity, and Cloud.

Learn more by visiting PerScholas.org and following us on social media.

Media Contact:

Mackenzie Pedersen

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SOURCE Per Scholas