Australia B2C Ecommerce Market Forecast report 2025-2029: Woolworths and Coles Anchor Omnichannel Ecosystems, While Amazon and Temu Expand Scale and Local Seller Integration
Dublin, Jan. 29, 2026 (GLOBE NEWSWIRE) -- The "Australia B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update" report has been added to ResearchAndMarkets.com's offering.
The ecommerce market in Australia is expected to grow by 7.2% annually, reaching US$55.28 billion by 2025. The ecommerce market in the country has experienced robust growth during 2020-2024, achieving a CAGR of 8.3%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 6.3% from 2025 to 2029. By the end of 2029, the ecommerce market is projected to expand from its 2024 value of US$51.57 billion to approximately US$70.70 billion.
The report provides a detailed assessment of the ecommerce market across all major segments, including retail shopping, travel, food service, media, healthcare, and technology categories. It analyzes sales channels, engagement models, device and operating system usage, as well as domestic versus cross-border flows and city-tier contributions. The study also covers payment instruments and consumer demographics by age, income, and gender to map evolving purchasing behavior. Together, these datasets offer a comprehensive view of ecommerce market size, customer behavior, and digital channel performance.
Competitive Landscape
Competition is expected to concentrate further around a few large ecosystems. Global marketplaces will retain share gains, supermarket ecosystems will deepen integration across loyalty, marketplace offers, and rapid fulfilment, and specialists will continue measured omnichannel expansion. Smaller generalist platforms will likely exit or be absorbed.
Current State of the Market
Australia's ecommerce market is characterised by a shift toward ecosystem-led competition, where a small number of large retailers and platforms integrate loyalty, fulfilment, media, and marketplaces into unified consumer offerings. Supermarkets such as Woolworths and Coles now anchor the online landscape through broad coverage of everyday needs, deep loyalty programs, and accelerated investment in fulfilment.
Global marketplaces, including Amazon, Temu, and Shein, continue to scale rapidly, reshaping expectations for assortment, delivery times, and prices. Category specialists in home, fashion, beauty, and electronics are stabilising after several years of volatility, operating with more disciplined growth and selective omnichannel expansion.
Key Players and New Entrants
Woolworths and Coles remain the dominant omnichannel ecosystems, extending influence across grocery, liquor, everyday essentials, and curated marketplace assortments. Amazon continues to expand its fulfilment infrastructure and product categories, strengthening its relevance across general merchandise. Temu has accelerated user acquisition and recently opened the platform to Australian sellers, reducing delivery windows and solidifying local presence.
Among specialists, Temple & Webster, THE ICONIC, Adore Beauty, and Kogan remain core players, with each investing in brand differentiation and operational efficiency. New entrants are increasingly platform-led rather than full retailers, with international marketplaces expanding seller programs to embed themselves in the local ecosystem.
Reasons to Buy
Key Attributes:
Report Scope
Australia B2C Ecommerce Market Size and Growth Dynamics
Australia Social Commerce Market Size and Growth Dynamics
Australia Quick Commerce Market Size and Growth Dynamics
Australia B2C Ecommerce Market Segmentation by Ecommerce Vertical
Australia B2C Ecommerce Market Segmentation by Retail Shopping Category
Australia B2C Ecommerce Market Segmentation by Retail Shopping Sales Channel
Australia B2C Ecommerce Market Segmentation by Travel & Hospitality Category
Australia B2C Ecommerce Market Segmentation by Travel and Hospitality Sales Channel
Australia B2C Ecommerce Market Segmentation by Online Food Service Sales Channel
Australia B2C Ecommerce Market Segmentation by Media & Entertainment Sales Channel
Australia B2C Ecommerce Market Segmentation by Engagement Model
Australia B2C Ecommerce Market Segmentation by Location
Australia B2C Ecommerce Market Segmentation by Device
Australia B2C Ecommerce Market Segmentation by Operating System
Australia B2C Ecommerce Market Segmentation by City Tier
Australia B2C Ecommerce Market Segmentation by Payment Instrument
Australia B2C Ecommerce Consumer Demographics & Behaviour
Australia B2C Ecommerce User Statistics & Ratios
Australia B2C Ecommerce Operational Metrics by Ecommerce Segment
Australia B2C Ecommerce Operational Metrics by Retail Shopping Category
Australia B2C Ecommerce Operational Metrics by Sales Channel
Australia B2C Ecommerce Operational Metrics by Location
Australia B2C Ecommerce Operational Metrics by Device
Australia B2C Ecommerce Operational Metrics by Operating System
Australia B2C Ecommerce Operational Metrics by City Tier
Australia B2C Ecommerce Operational Metrics by Payment Instrument
For more information about this report visit https://www.researchandmarkets.com/r/ipoozd
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