Groowe Groowe BETA / Newsroom
⏱ News is delayed by 15 minutes. Sign in for real-time access. Sign in

Churchill Downs Unveils New and Expanded Brand Partnerships Further Elevating the Fan Journey at the 152nd 'Run for the Roses®'

prnewswire.com
CHDN The article announces new and expanded brand partnerships for the Kentucky Derby, focusing on enhancing fan experiences. While positive for the event, it doesn't provide specific financial or operational insights to determine a strong bullish or bearish sentiment for Churchill Downs itself.

Churchill Downs Unveils New and Expanded Brand Partnerships Further Elevating the Fan Journey at the 152nd 'Run for the Roses®' Immersive experiences across beauty, food and technology set to debut at this year's Kentucky Derby ®

LOUISVILLE, Ky., April 23, 2026 /PRNewswire/ -- Churchill Downs Racetrack ("Churchill Downs") today announced a dynamic lineup of onsite activations taking place at the 152 nd Kentucky Derby ® from new and returning partners. Spanning a diverse range of fan-focused categories, this year's collaborations underscore Churchill Downs' commitment to delivering experiential partnerships to entertain and engage guests throughout Derby Weekend.

"From the moment Derby Week guests walk through our gates, to the time they leave after the final race, we want to ensure memorable, interactive experiences at every touchpoint," said Casey Ramage, senior marketing and partnerships consultant for Churchill Downs Racetrack. "This year's stable of partners allows us to connect with fans in ways that align with their evolving interests, while staying true to the spirit and living tradition of the Kentucky Derby."

What to Expect at This Year's Kentucky Derby

Churchill Downs welcomes new partnerships across beauty, food and beverage, and technology, each bringing unique additions to how guests see and feel their Derby experience.

Signature Partners

New and Returning Partner Experiences

The 152 nd Kentucky Derby ® presented by Woodford Reserve will take place on Saturday, May 2 on NBC and Peacock.

The 152 nd Longines Kentucky Oaks will take place on Friday, May 1, broadcast in primetime for the first time ever on NBC and Peacock.

Official Kentucky Derby ® merchandise and accessories are available online at www.KentuckyDerbyStore.com and to learn more about this year's race, please visit www.KentuckyDerby.com.

About the Kentucky Derby

The $5 million Kentucky Derby takes place on the first Saturday in May at historic Churchill Downs in Louisville, Ky. Inaugurated in 1875, the legendary 1 1/4-mile race for 3-year-old Thoroughbreds is the longest continually held annual sporting event in North America and the first leg of horse racing's Triple Crown series. Also known as "The Run for the Roses ®" and "The Most Exciting Two Minutes in Sports®," the Kentucky Derby is the most attended horse race in the nation. The 152nd Kentucky Derby will take place on Saturday, May 2, 2026. For more information, please visit www.KentuckyDerby.com

About Churchill Downs Racetrack

Churchill Downs Racetrack ("CDRT"), the world's most legendary racetrack, has been the home of The Kentucky Derby, the longest continually held annual sporting event in the United States, since 1875. Located in Louisville, CDRT features a series of themed race days during Derby Week, including the Kentucky Oaks, and conducts Thoroughbred horse racing during three race meets in the Spring, September, and the Fall. CDRT is located on 175 acres and has a one-mile dirt track, a 7/8-mile turf track, a stabling area, and provides seating for approximately 60,000 guests. The stable area has barns sufficient to accommodate 1,400 horses and a 114-room dormitory for backstretch personnel. CDRT also has a year-round simulcast wagering facility. www.ChurchillDowns.com .

SOURCE Churchill Downs Racetrack