Mr. Clean Unretires and Launches New Innovation to Tackle Messes
CINCINNATI--( BUSINESS WIRE)--Today, Mr. Clean steps out of retirement - newly inspired, freshly energized, and ready to reveal the biggest innovation of his legendary career.
“Legacies last forever, and Mr. Clean’s was nowhere near finished. We’re thrilled he’s back, because there’s a whole lot of magic in the new product lineup and there is no one we’d rather partner with than the legend himself," said Dave Landers, Vice President, North America Surface Care, Procter & Gamble.
During his retirement, Mr. Clean did anything but take it easy, and he shared every moment of it on his social feeds. Mr. Clean competed in athletic events, pampered himself in the bathroom, and strolled beaches like a man on a mission. Every one of those hobbies sparked inspiration for something big: tougher Magic Erasers, a better way to clean showers and tubs, and a lineup of scents that smell like he bottled his beach vacations.
“Today, I’m proud to share that I’m back,” said Mr. Clean, the larger‑than‑life cleaning icon. “I tried to stay retired, but the ideas got too big. The magic of cleaning called me back.”
The Mr. Clean innovation includes: the biggest upgrade to Magic Eraser in 20 years, the new Shower & Tub Scrubber, and new scents for the Multi-Purpose Cleaner line-up.
Mr. Clean Shower & Tub Scrubber and Shower & Tub Foaming Magic Eraser
Mr. Clean Magic Eraser Whole Home Extra Durable and Extra Durable XL
Mr. Clean Kitchen Grease Foaming Magic Eraser
Mr. Clean Multi-Purpose Cleaner
Built to Tackle Tough Bathroom Messes – From Every Angle
Over the years, Mr. Clean scientists have continuously refined Magic Erasers to align with real-world cleaning habits and help consumers overcome their toughest cleaning challenges. The new Shower & Tub Scrubber represents the brand’s most advanced bathroom innovation to date.
Its 360-degree pivoting head allows users to effortlessly cut through soap scum and grime – even in hard-to-reach areas – leaving buildup with nowhere to hide.
“We conducted extensive focus groups and surveys to better understand how consumers clean,” said Morgan Eberhard, Mr. Clean Principal Scientist, Procter & Gamble. “Even after production, we continue testing and refining to ensure our innovations truly meet consumers’ needs. This process draws on more than 20 years of consumer research, including insights gathered as recently as last year, which directly informed the final product improvements.”
What are the new Mr. Clean innovations and upgrades?
Mr. Clean is introducing its new Shower & Tub Scrubber and upgraded Magic Erasers designed to make bathroom cleaning more effective and efficient. New and upgraded products include:
Why is the new Shower & Tub Scrubber more effective in removing soap scum and grime?
The new Mr. Clean Shower & Tub Scrubber elevates everyday bathroom cleaning by delivering faster, more effective results with minimal scrubbing. Key features include:
What makes the upgraded Magic Eraser more durable?
While we have always led the way in durability, our upgraded Magic Erasers with reinforced design last 2X longer without falling apart in the first few swipes.
Mr. Clean Magic Eraser Whole Home (available in Extra Durable and Extra Durable XL)
Mr. Clean Kitchen Grease Foaming Magic Eraser
Performance was validated through testing across a wide range of surfaces and mess types, including but not limited to:
Find out the types of messes Mr. Clean Magic Erasers can clean at: https://www.mrclean.com/en-us/messes
Availability
The new Mr. Clean Shower & Tub Scrubber and upgraded Magic Erasers are currently available at major retailers nationwide in stores and online.
The Mr. Clean Shower & Tub Scrubber Starter Kit includes the Shower & Tub Scrubber and two Mr. Clean Shower & Tub Foaming Magic Erasers. Pricing and promotion are at the discretion of the retailer.
To learn more, please visit MrClean.com. Follow @MrClean on TikTok and Instagram for tips and tricks on how to get the most out of your cleaning products, as well as updates on future innovations and offerings.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always ®, Ambi Pur ®, Ariel ®, Bounty ®, Charmin ®, Crest ®, Dawn ®, Downy ®, Fairy ®, Febreze ®, Gain ®, Gillette ®, Head & Shoulders ®, Lenor ®, Olay ®, Oral-B ®, Pampers ®, Pantene ®, SK-II ®, Tide ®, Vicks ®, and Whisper ®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.