A New Era of XR Begins: XREAL Launches XREAL AURA, Powered by Android XR, This Fall

Reservations for XREAL AURA are available now, enabling customers to secure a spot for the launch later this year

LONG BEACH, Calif., June 16, 2026 /PRNewswire/ -- XREAL, the global leader in lightweight XR glasses, today officially unveiled XREAL AURA, powered by Android XR and built with Snapdragon. This represents the company's next-generation spatial computing glasses built in collaboration with Google and Qualcomm Technologies, Inc. Formerly known as Project Aura, and now confirmed to launch in the Fall, XREAL AURA combines lightweight optical see-through (OST) wired XR glasses, Android XR and deep Gemini integration, and the power of Qualcomm Technologies' latest Snapdragon® Reality Elite Platform. With all these features working in concert, XREAL AURA delivers a new era of immersive and wearable spatial computing experiences.

XREAL also announced multiple reservation paths for XREAL AURA are now open through XREAL.com/aura. XREAL AURA will make its first public appearance this week at Augmented World Expo in Long Beach, California; attendees can visit the Qualcomm booth (#911) for hands-on demos.

"XREAL AURA sets a new benchmark for OST XR glasses, bringing powerful AI-driven experiences to both work and everyday life," said Chi Xu, Co-founder and CEO of XREAL. "The new era of portable spatial computing glasses starts now, as XREAL AURA combines rich and cinematic visuals, powerful platforms, and advanced on-device AI capabilities required to realize immersive next-generation XR. From developers who demand more headroom to consumers who expect seamless, premium experiences, Snapdragon Reality Elite and Android XR enable XREAL AURA to excel and lead in defining today's smart glasses use cases."

At the core of XREAL AURA is Google's Android XR and the newly unveiled Snapdragon Reality Elite, Qualcomm's latest XR platform. Both are engineered to deliver industry-leading performance, multitasking, multimodal AI, and power optimization for next-generation wearable devices.

"XR adoption continues to expand, evidenced by the global developer and consumer excitement for XREAL Aura," said Ziad Asghar, Senior Vice President and General Manager of XR, Wearables and Personal AI at Qualcomm Technologies, Inc. "As advanced and integrated XR devices come to market, like XREAL Aura, demand is increasing for XR technologies that deliver better immersive experiences, higher performance, greater intelligence, and improved power optimization. Snapdragon Reality Elite is designed to meet those demands -- and it reinforces our leadership in VR and MR as we create purpose-built XR chipsets from the ground up."

"Android XR is made for everyday life, and XREAL AURA brings XR experiences to life through the most innovative wired XR glasses yet," said Shahram Izadi, Vice President and General Manager of Android XR, Google. "This is indeed a turning point, and the right teams are united to lead what comes next."

Built for the Next Generation of Android XR Experiences

XREAL AURA delivers premium spatial computing experiences in a lightweight and portable form factor. Key features include:

Through the Android XR Catalyst Developer Program that was announced at the Google I/O Developer Conference, hundreds of XREAL AURA developer kits are being distributed to developers around the world, accelerating development across entertainment, productivity, gaming, sports, healthcare, and enterprise applications.

Leading Global Partners Building for XREAL AURA

Because it's powered by Android XR, millions of Android mobile and tablet apps are available day one on XREAL AURA through the Play Store. There are also over one hundred apps made specifically for XR in development already. Today, XREAL also offered an early peek at the expanding ecosystem of partners developing unbound experiences for Android XR and XREAL AURA.

Sports, Games and Entertainment

Productivity, Learning, Enterprise and Healthcare

Reserve XREAL AURA Now, Secure Your Spot at Launch

Reservations for XREAL AURA are now available for $99 USD at XREAL.com/aura for US, UK and Japan.

For a limited time two-week launch offer, reserve XREAL AURA with a $99 USD Launch Credit and receive $199 USD credit toward your purchase at launch later this year —saving you $100 on the final price. Launch Credit holders will receive priority shipping access when AURA becomes available, along with early customer support and launch updates.

XREAL also announced the XREAL AURA Founder Priority Pass. Starting today, the Founder Priority Pass will be limited to 2,000 reservations globally and is designed for early adopters, developers, creators, and consumers who want XREAL AURA on day one. Those customers who reserve AURA with a $299 USD deposit secure guaranteed launch-day delivery in supported launch regions when XREAL AURA releases later this year plus numbered special edition hardware.

In addition, XREAL announced Best Buy as its first in-store retail partner for the U.S. launch of XREAL AURA.

Coming Later This Year

XREAL is targeting a wave 1 launch of XREAL AURA in the Fall in US, UK, Japan, Canada and South Korea with additional Europe markets* coming soon after.

"With Android XR, Gemini, Snapdragon Reality Elite, and an incredible ecosystem of developers and partners, XREAL AURA marks the beginning of a new era for spatial computing glasses," said Xu. "The road to release starts now!"

*Europe markets: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia (Czech Republic), Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden

Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm and Snapdragon are trademarks or registered trademarks of Qualcomm Incorporated.

SOURCE XREAL