Weibo Announces Third Quarter 2025 Unaudited Financial Results
BEIJING, Nov. 18, 2025 /PRNewswire/ -- Weibo Corporation ("Weibo" or the "Company") (Nasdaq: WB and HKEX: 9898), a leading social media in China, today announced its unaudited financial results for the third quarter ended September 30, 2025.
"We are pleased with our progress made in our intelligent search front," said Gaofei Wang, CEO of Weibo. "On the user product front, we have completed homepage information feeds product revamp, with recommendation feed as the main product interface to enhance users' content consumption scale and efficiency. On the AI technology application front, the user scale and search queries of Weibo intelligent search continued to grow robustly in the third quarter, which fulfilled and drove users' search demand on the platform. On the monetization front, we further solidified our advantage in content marketing and enhanced the conversion of our promoted feed ad. On the advertising technology front, we continuously strengthened the application of AI technology across the entire advertising process to enhance monetization efficiency."
Third Quarter 2025 Highlights
[1] We define constant currency (non-GAAP) by assuming that the average exchange rate in the third quarter of 2025 was the same as it was in the third quarter of 2024, or RMB7.15=US$1.00.
Third Quarter 2025 Financial Results
For the third quarter of 2025, Weibo's total net revenues were US$442.3 million, a decrease of 5% compared to US$464.5 million for the same period last year.
Advertising and marketing revenues for the third quarter of 2025 were US$375.4 million, a decrease of 6% compared to US$398.6 million for the same period last year. The decrease mainly resulted from less advertising revenue contribution from those sectors which largely benefited from the Paris Olympic Games in the same period last year, such as food and beverage; and the decrease was partially offset by the solid ad revenue growth of e-commerce and automobile sectors. Advertising and marketing revenues excluding advertising revenues from Alibaba were US$329.9 million, a decrease of 13% compared to US$377.1 million for the same period last year. Advertising and marketing revenues from Alibaba were US$45.5 million, an increase of 112% compared to US$21.5 million for the same period last year, mainly attributable to incremental ad budget from its local service initiatives as well as its strong marketing demand for e-commerce activities in the third quarter.
VAS revenues for the third quarter of 2025 were US$66.9 million, an increase of 2% compared to US$65.9 million for the same period last year.
Costs and expenses for the third quarter of 2025 totaled US$325.0 million, an increase of 1% compared to US$323.2 million for the same period last year.
Income from operations for the third quarter of 2025 was US$117.3 million, compared to US$141.3 million for the same period last year. Operating margin for the third quarter of 2025 was 27%, compared to 30% for the same period last year. Non-GAAP income from operations for the third quarter of 2025 was US$132.0 million, compared to US$164.5 million for the same period last year. Non-GAAP operating margin for the third quarter of 2025 was 30%, compared to 35% for the same period last year.
Non-operating income for the third quarter of 2025 was US$163.4 million, compared to US$23.6 million for the same period last year. Non-operating income mainly included (i) net interest and other income of US$123.7 million, which reflected an equity method pick up gain of US$117.8 million from a fund investment. The gain resulted from a lag in the reporting of fair value increase of a listed investee held by the fund investment in the second quarter of 2025. The Company expects to record an equity pick up loss from the same fund investment in the fourth quarter of 2025, due to subsequent share price volatility that will be reflected on a lagged basis. Under non-GAAP measures, a total of US$115.2 million net equity pick up gains were excluded; and (ii) gain on fair value change of US$39.5 million from an investment, which was excluded under non-GAAP measures.
Income tax expenses for the third quarter of 2025 were US$57.2 million, compared to US$32.2 million for the same period last year, primarily due to the recognition of US$29.4 million deferred tax liability related to equity pick up gains in the third quarter 2025.
Net income attributable to Weibo's shareholders for the third quarter of 2025 was US$221.1 million, compared to US$130.6 million for the same period last year. Diluted net income per share attributable to Weibo's shareholders for the third quarter of 2025 was US$0.83, compared to US$0.50 for the same period last year. Non-GAAP net income attributable to Weibo's shareholders for the third quarter of 2025 was US$110.7 million, compared to US$139.2 million for the same period last year. Non-GAAP diluted net income per share attributable to Weibo's shareholders for the third quarter of 2025 was US$0.42, compared to US$0.53 for the same period last year.
As of September 30, 2025, Weibo's cash, cash equivalents and short-term investments totaled US$2.04 billion. For the third quarter of 2025, cash provided by operating activities was US$200.0 million, capital expenditures totaled US$5.1 million, and depreciation and amortization expenses amounted to US$15.4 million.
Conference Call
Weibo's management team will host a conference call from 6:00 AM to 7:00 AM Eastern Time on November 18, 2025 (or 7:00 PM to 8:00 PM Beijing Time on November 18, 2025) to present an overview of the Company's financial performance and business operations.
Participants who wish to dial in to the teleconference must register through the below public participant link. Dial-in and instructions will be provided in the confirmation email upon registering.
Participants Registration Link:
https://register-conf.media-server.com/register/BI6959cc815a174e4b8da9bc9d0e7e4211
Additionally, a live and archived webcast of this conference call will be available at http://ir.weibo.com.
Non-GAAP Financial Measures
This release contains the following non-GAAP financial measures: non-GAAP income from operations, non-GAAP net income attributable to Weibo's shareholders, non-GAAP diluted net income per share attributable to Weibo's shareholders and adjusted EBITDA. These non-GAAP financial measures should be considered in addition to, not as a substitute for, measures of the Company's financial performance prepared in accordance with U.S. GAAP.
The Company's non-GAAP financial measures exclude stock-based compensation, amortization of intangible assets resulting from business acquisitions, net results of impairment and provision on investments, gain/loss on sale of investments and fair value change of investments, non-GAAP to GAAP reconciling items on the share of equity method investments, non-GAAP to GAAP reconciling items for the income/loss attributable to non-controlling interests, income tax expense related to the amortization of intangible assets resulting from business acquisitions and fair value change of investments (other non-GAAP to GAAP reconciling items have no tax effect), and amortization of issuance cost of convertible senior notes, unsecured senior notes and long-term loans. Adjusted EBITDA represents non-GAAP net income attributable to Weibo's shareholders before interest income/expense, net, income tax expenses/benefits, and depreciation expenses.
The Company's management uses these non-GAAP financial measures in their financial and operating decision-making, because management believes these measures reflect the Company's ongoing operating performance in a manner that allows more meaningful period-to-period comparisons. The Company believes that these non-GAAP financial measures provide useful information to investors and others in the following ways: (i) in comparing the Company's current financial results with the Company's past financial results in a consistent manner, and (ii) in understanding and evaluating the Company's current operating performance and future prospects in the same manner as management does. The Company also believes that the non-GAAP financial measures provide useful information to both management and investors by excluding certain expenses, gains/losses and other items (i) that are not expected to result in future cash payments or (ii) that are non-recurring in nature or may not be indicative of the Company's core operating results and business outlook.
Use of non-GAAP financial measures has limitations. The Company's non-GAAP financial measures do not include all income and expense items that affect the Company's operations. They may not be comparable to non-GAAP financial measures used by other companies. Accordingly, care should be exercised in understanding how the Company defines its non-GAAP financial measures. Reconciliations of the Company's non-GAAP financial measures to the nearest comparable GAAP measures are set forth in the section below titled "Unaudited Reconciliation of Non-GAAP to GAAP Results."
About Weibo
Weibo is a leading social media for people to create, share and discover content online. Weibo combines the means of public self-expression in real time with a powerful platform for social interaction, content aggregation and content distribution. Any user can create and post a feed and attach multi-media and long-form content. User relationships on Weibo may be asymmetric; any user can follow any other user and add comments to a feed while reposting. This simple, asymmetric and distributed nature of Weibo allows an original feed to become a live viral conversation stream.
Weibo enables its advertising and marketing customers to promote their brands, products and services to users. Weibo offers a wide range of advertising and marketing solutions to companies of all sizes. Weibo generates a substantial majority of its revenues from the sale of advertising and marketing services, including the sale of social display advertisement and promoted marketing offerings. Weibo displays content in a simple information feed format and offers native advertisement that conform to the information feed on our platform. We are continuously refining our social interest graph recommendation engine, which enables our customers to perform people marketing and target audiences based on user demographics, social relationships, interests and behaviors, to achieve greater relevance, engagement and marketing effectiveness.
Safe Harbor Statement
This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology, such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "confidence," "estimates" and similar statements. Among other things, Weibo's expected financial performance and strategic and operational plans, as described, without limitation, in quotations from management in this press release, contain forward-looking statements. Weibo may also make written or oral forward-looking statements in the Company's periodic reports to the U.S. Securities and Exchange Commission ("SEC"), in announcements, circulars or other publications made on the website of The Stock Exchange of Hong Kong Limited (the "Hong Kong Stock Exchange"), in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, Weibo's limited operating history in certain new businesses; failure to sustain or grow active user base and the level of user engagement; the uncertain regulatory landscape in China; fluctuations in the Company's quarterly operating results; the Company's reliance on advertising and marketing sales for a majority of its revenues; failure to successfully develop, introduce, drive adoption of or monetize new features and products; failure to compete effectively for advertising and marketing spending; failure to successfully integrate acquired businesses; risks associated with the Company's investments, including equity pick-up and impairment; failure to compete successfully against new entrants and established industry competitors; changes in the macro-economic environment, including the depreciation of the Renminbi; and adverse changes in economic and political policies of the PRC government and its impact on the Chinese economy. Further information regarding these and other risks is included in Weibo's annual reports on Form 20-F and other filings with the SEC and the Hong Kong Stock Exchange. All information provided in this press release is current as of the date hereof, and Weibo assumes no obligation to update such information, except as required under applicable law.
Contact:
Investor Relations
Weibo Corporation
Phone: +86 10 5898-3336
Email: ir@staff.weibo.com
WEIBO CORPORATION
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands of U.S. dollars, except per share data)
Three months ended
Nine months ended
September 30,
September 30,
September 30,
September 30,
2024
2025
2024
2025
Net revenues :
Advertising and marketing
$ 398,615
$ 375,373
$ 1,112,843
$ 1,097,831
Value-added services
65,865
66,932
185,007
186,127
Net revenues
464,480
442,305
1,297,850
1,283,958
Costs and expenses :
Cost of revenues (1)
92,381
106,188
268,992
298,441
Sales and marketing (1)
123,069
131,399
340,928
336,956
Product development (1)
80,411
77,909
232,826
231,998
General and administrative (1)
27,297
9,467
78,660
43,341
Total costs and expenses
323,158
324,963
921,406
910,736
Income from operations
141,322
117,342
376,444
373,222
Non-operating income:
Investment related income, net
16,905
39,733
12,180
44,978
Interest and other income (loss), net
6,699
123,690
(730)
153,381
23,604
163,423
11,450
198,359
Income before income tax expenses
164,926
280,765
387,894
571,581
Less: Income tax expenses
32,197
57,242
90,516
113,238
Net income
132,729
223,523
297,378
458,343
Less: Net income attributable to non-controlling
interests
545
870
1,564
1,633
Accretion to redeemable non-controlling
interests
1,617
1,560
3,878
2,968
Net income attributable to Weibo's shareholders
$ 130,567
$ 221,093
$ 291,936
$ 453,742
Basic net income per share attributable to Weibo's
shareholders
$ 0.55
$ 0.93
$ 1.23
$ 1.90
Diluted net income per share attributable to Weibo's
shareholders
$ 0.50
$ 0.83
$ 1.12
$ 1.71
Shares used in computing basic net income per share attributable
to Weibo's shareholders
237,499
238,938
237,107
238,620
Shares used in computing diluted net income per share attributable
to Weibo's shareholders
265,824
269,382
264,856
268,088
(1) Stock-based compensation in each category:
Cost of revenues
$ 1,539
$ 854
$ 4,839
$ 3,073
Sales and marketing
3,454
1,970
10,488
7,133
Product development
8,593
4,489
27,324
16,669
General and administrative
4,512
3,111
13,666
10,615
WEIBO CORPORATION
UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands of U.S. dollars)
As of
December 31,
September 30,
2024
2025
Assets
Current assets:
Cash and cash equivalents
$ 1,890,632
$ 1,081,382
Short-term investments
459,852
963,067
Accounts receivable, net
339,754
379,434
Prepaid expenses and other current assets
348,774
313,994
Amount due from SINA (1)
452,769
439,993
Current assets subtotal
3,491,781
3,177,870
Property and equipment, net
215,034
280,940
Goodwill and intangible assets, net
272,004
265,360
Long-term investments
1,389,199
1,721,691
Other non-current assets
1,136,481
1,452,922
Total assets
$ 6,504,499
$ 6,898,783
Liabilities, Redeemable Non-controlling Interests and Shareholders' Equity
Liabilities:
Current liabilities:
Accounts payable
$ 158,435
$ 217,660
Accrued expenses and other current liabilities
652,369
578,680
Income tax payable
84,690
71,412
Deferred revenues
72,642
81,900
Current liabilities subtotal
968,136
949,652
Long-term liabilities:
Convertible senior notes
320,803
323,159
Unsecured senior notes
744,662
745,388
Long-term loans
795,311
793,060
Other long-term liabilities
96,701
150,394
Total liabilities
2,925,613
2,961,653
Redeemable non-controlling interests
45,103
28,426
Shareholders' equity :
Weibo shareholders' equity
3,482,771
3,854,720
Non-controlling interests
51,012
53,984
Total shareholders' equity
3,533,783
3,908,704
Total liabilities, redeemable non-controlling interests and
shareholders' equity
$ 6,504,499
$ 6,898,783
(1) Included short-term loans to and interest receivable from SINA of US$417.7 million as of
December 31, 2024 and US$406.6 million as of September 30, 2025.
WEIBO CORPORATION
UNAUDITED RECONCILIATION OF NON-GAAP TO GAAP RESULTS
(In thousands of U.S. dollars, except per share data)
Three months ended
Nine months ended
September 30,
September 30,
September 30,
September 30,
2024
2025
2024
2025
Income from operations
$
141,322
$
117,342
$
376,444
$
373,222
Add:
Stock-based compensation
18,098
10,424
56,317
37,490
Amortization of intangible assets resulting from business acquisitions
5,112
4,197
15,182
12,480
Non-GAAP income from operations
$
164,532
$
131,963
$
447,943
$
423,192
Net income attributable to Weibo's shareholders
$
130,567
$
221,093
$
291,936
$
453,742
Add:
Stock-based compensation
18,098
10,424
56,317
37,490
Amortization of intangible assets resulting from business
acquisitions
5,112
4,197
15,182
12,480
Investment related gain/loss, net (1)
(16,905)
(39,733)
(12,180)
(44,978)
Non-GAAP to GAAP reconciling items on the share of equity
method investments
1,975
(115,222)
18,921
(116,825)
Non-GAAP to GAAP reconciling items for the income/loss
attributable to non-controlling interests
(501)
(505)
(1,372)
(1,575)
Tax effects on non-GAAP adjustments (2)
(1,112)
28,501
(3,297)
27,282
Amortization of issuance cost of convertible senior notes, unsecured
senior notes and long-term loans
1,951
1,943
6,542
5,829
Non-GAAP net income attributable to Weibo's shareholders
$
139,185
$
110,698
$
372,049
$
373,445
Non-GAAP diluted net income per share attributable to Weibo's
shareholders
$
0.53
*
$
0.42
*
$
1.42
*
$
1.41
*
Shares used in computing GAAP diluted net income per share attributable
to Weibo's shareholders
265,824
269,382
264,856
268,088
Shares used in computing non-GAAP diluted net income per share
attributable to Weibo's shareholders
265,824
269,382
264,856
268,088
Adjusted EBITDA:
Net income attributable to Weibo's shareholders
$
130,567
$
221,093
$
291,936
$
453,742
Non-GAAP adjustments
8,618
(110,395)
80,113
(80,297)
Non-GAAP net income attributable to Weibo's shareholders
139,185
110,698
372,049
373,445
Interest income, net
(6,348)
(5,132)
(24,909)
(29,216)
Income tax expenses
33,309
28,741
93,813
85,956
Depreciation expenses
8,985
10,979
27,571
30,491
Adjusted EBITDA
$
175,131
$
145,286
$
468,524
$
460,676
Net revenues
$
464,480
$
442,305
$
1,297,850
$
1,283,958
Non-GAAP operating margin
35 %
30 %
35 %
33 %
(1)
To adjust impairment and provision on investments, gain/loss on sale of investments and fair value change of investments.
(2)
To adjust the income tax effects of non-GAAP adjustments, which primarily related to amortization of intangible assets resulting from business acquisitions and fair
value change of investments. Other non-GAAP adjustment items have no tax effect, because (i) they were recorded in entities established in tax free jurisdictions, or
(ii) full valuation allowances were provided for related deferred tax assets as it is more-likely-than-not they will not be realized.
*
Net income attributable to Weibo's shareholders is adjusted for interest expense of convertible senior notes for calculating diluted EPS.
WEIBO CORPORATION
UNAUDITED ADDITIONAL INFORMATION
(In thousands of U.S. dollars)
Three months ended
Nine months ended
September 30,
September 30,
September 30,
September 30,
2024
2025
2024
2025
Net revenues
Advertising and marketing
Non-Ali advertisers
$ 377,112
$ 329,889
$ 1,036,380
$ 973,993
Alibaba
21,503
45,484
76,463
123,838
Subtotal
398,615
375,373
1,112,843
1,097,831
Value-added services
65,865
66,932
185,007
186,127
$ 464,480
$ 442,305
$ 1,297,850
$ 1,283,958
SOURCE Weibo Corporation