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Klaviyo Delivers Outstanding Third Quarter with 32% Revenue Growth; Raises Full-Year Guidance

businesswire.com

BOSTON--( BUSINESS WIRE)-- Klaviyo (NYSE: KVYO), the B2C CRM, today announced results for its third quarter ended September 30, 2025.

“We had an outstanding third quarter that reflects the strength of our business and accelerating momentum behind our agentic products,” said Andrew Bialecki, Co-founder and CEO of Klaviyo. “We’re in a transformative time for how businesses build relationships with consumers. AI is reshaping the quality, speed, and creativity of customer engagement, and Klaviyo is excited to be building the intelligent system that turns those advances into real value for every brand and every customer.”

Recent Business Highlights:

“The third quarter was another outstanding quarter for Klaviyo, with revenue of $311 million, growing 32% year-over-year,” said Amanda Whalen, CFO of Klaviyo. “We are executing on multiple growth engines, deepening relationships with customers of all sizes, and strengthening our foundation for long-term market leadership.”

Third Quarter 2025 Financial Highlights:

$ in millions (except per share amounts)

Q3 FY25

Revenue

$310.9

YoY Growth

32%

Gross Profit

$234.7

Gross Margin

76%

Non-GAAP Gross Profit

$237.1

Non-GAAP Gross Margin

76%

Operating Loss

$(10.8)

Operating Margin

(3)%

Non-GAAP Operating Income

$45.0

Non-GAAP Operating Margin

14%

Net loss per share, basic and diluted

$—

Non-GAAP net income per share, basic

$0.18

Non-GAAP net income per share, diluted

$0.18

Cash from Operating Activities

$54.8

Free Cash Flow

$47.1

Financial Outlook

$ in millions

FY25-Q4 Guidance

FY25 Guidance

Low

High

Low

High

Revenue

$331

$335

$1,215

$1,219

Year-over-year Growth Rate

23%

24%

30%

Non-GAAP Operating Income

$43.5

$46.5

$161.8

$164.8

Non-GAAP Operating Margin

13%

14%

13%

14%

Fully Diluted Shares Outstanding (Millions)

307

306

Klaviyo has not provided a reconciliation of non-GAAP operating income guidance measures to the most directly comparable GAAP measures because certain items excluded from GAAP cannot be reasonably calculated or predicted at this time. Accordingly, a reconciliation is not available without unreasonable effort. Stock-based compensation-related charges, including employer payroll tax-related items on employee stock transactions, are impacted by the timing of employee stock transactions, the future fair market value of our common stock, and our future hiring and retention needs, all of which are difficult to predict and subject to constant change.

Dilutive Securities

Klaviyo has various dilutive securities. The table below details these securities (shares in millions; rounding differences may occur):

Price as of September 30, 2025

Weighted Average Exercise Price

Shares

Share price

$

27.69

Common stock outstanding as of 9/30/2025

301.9

Warrants outstanding

2.8

RSUs outstanding

16.7

Options outstanding

$

2.29

2.4

ESPP shares outstanding

0.6

Total estimated fully diluted shares

324.4

We have excluded the impact of the Shopify investment option of 15,743,174 shares at $88.93 per share as it was out of the money as of September 30, 2025. The investment option expires on July 28, 2030.

Conference Call Information

In conjunction with this announcement, Klaviyo will host a conference call for investors at 4:30 p.m. ET (1:30 p.m. PT) today to discuss the results for its third quarter ended September 30, 2025 and its outlook for its fourth quarter and fiscal year ending December 31, 2025. The live webcast and a replay of the webcast will be available at the Investor Relations section of Klaviyo’s website: https://investors.klaviyo.com (live and replay).

Select Defined Terms

Customers. We define a customer as a distinct paid subscription to our platform. A single organization could have multiple discrete contracting divisions or subsidiaries or brands each with paid subscriptions to our platform, which would, in general, constitute multiple distinct customers. In some cases at the customer’s request, we allow subscriptions under the same parent organization to be consolidated into a single paid subscription in which case such consolidated paid subscriptions would constitute a single customer. We measure our total number of customers as a point-in-time calculation measured as of the end of a particular period. Customers do not include persons or entities that use our platform on a free trial basis.

Customers Generating Over $50,000 of ARR. We calculate our number of customers generating over $50,000 of ARR (as defined below) as those customers that have an average ARR of greater than $50,000 over the prior twelve months (or the entire duration of the customer’s paying relationship, if it is less than twelve months) as of the date of determination. We believe the number of customers generating over $50,000 of ARR is a key performance metric to help investors and others understand and evaluate our results of operations in the same manner as our management team, as it is an indicator of our ability to grow the number of customers that are exceeding this ARR threshold, both from our existing customers expanding their usage of our platform and from our sales to larger customers. We believe this is an important indicator of our ability to continue to successfully move up market.

Dollar-Based Net Revenue Retention Rate. We calculate our Dollar-Based Net Revenue Retention Rate (“NRR”) by first identifying the cohort of customers as of twelve months prior to the date of determination. We then calculate the Annualized Recurring Revenue (“ARR”) from this customer cohort as of twelve months prior to the date of determination (the “Prior Period ARR”) and the ARR from this customer cohort as of the date of determination (the “Current Period ARR”). ARR, for any date of determination, is the annualized value of existing paid subscriptions, which we calculate by taking the amount of revenue that we expect to receive in the next monthly period for our existing paid subscriptions, assuming no changes to such subscriptions in the next month, as of that date of determination, and multiplying that amount by twelve. Current Period ARR includes any expansion, price increases, and customer subscriptions that are deactivated and subsequently reactivated during the applicable twelve-month period and reflects contraction or attrition over the last twelve months from this customer cohort, but excludes any ARR from new customers in the current period. We then divide the total Current Period ARR by the total Prior Period ARR to arrive at the point-in-time NRR. We then calculate the weighted average point-in-time NRR as of the last day of each month in the current trailing twelve-month period to arrive at the NRR, with the weightings determined by the total ARR at the end of each period. We believe NRR is a key performance metric to help investors and others understand and evaluate our results of operations in the same manner as our management team, as it represents the expansion in usage of our platform by our existing customers, which is an important measure of the health of our business and future growth prospects. We measure Dollar-Based Net Revenue Retention Rate to measure this growth.

About Klaviyo

Klaviyo (NYSE: KVYO) is the B2C CRM. Powered by its built-in data platform and AI, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Klaviyo (CLAY-vee-oh) helps over 183,000 brands like Mattel, Glossier, Daily Harvest, and Liquid Death deliver 1:1 experiences at scale, improve efficiency, and drive revenue.

Source: Klaviyo, Inc.

Tag: IR

Forward Looking Statements

This press release includes certain “forward-looking statements” within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, as amended. Other than statements of historical facts, all statements contained in this press release, including, but not limited to, statements about Klaviyo’s outlook for the fourth quarter and the full fiscal year ending December 31, 2025, and Klaviyo’s expectations regarding possible or assumed business strategies, potential growth and innovation opportunities, new products, potential market opportunities, use of artificial intelligence and machine learning, and other similar matters, are forward-looking statements. Words such as “aim,” “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “future,” “going to,” “guidance,” “intend,” “keep,” “may,” “opportunity,” “outlook,” “plan,” “potential,” “predict,” “project,” “shall,” “should,” “strategy,” “target,” “will,” “would,” or words of similar meaning or similar references to future periods may identify these forward-looking statements, although not all forward-looking statements contain these identifying words.

Forward-looking statements reflect management’s beliefs, expectations and assumptions about future events as of the date hereof, which are inherently subject to uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. These risks include, among others, the following: our ability to achieve future growth and sustain our growth rate; our ability to successfully execute our business and growth strategy, such as the success of our investment in our key growth initiatives and our ability to recognize effective areas for growth; our ability to successfully integrate with third-party platforms; our relationships with third parties, such as our marketing agency and technology partners; unfavorable conditions in our industry; our ability to attract new customers, including mid-market and enterprise customers, retain revenue from existing customers and increase sales from both new and existing customers; our ability to leverage artificial intelligence and machine learning in our products; our ability to sustain strong international growth; the success of our marketing and sales strategies; costs and expenses associated with being a public company; the impact of macroeconomic factors, including tariffs; as well as other risks and uncertainties set forth under the caption “Risk Factors” and elsewhere in our Quarterly Report on Form 10-Q for the quarter ended September 30, 2025, as filed with the Securities and Exchange Commission (the “SEC”), and the other filings and reports we make with the SEC from time to time, which may be obtained on our Investor Relations website at https://investors.klaviyo.com and on the SEC website at www.sec.gov. Moreover, we operate in a very competitive and rapidly changing environment, and new risks may emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor(s) may cause actual results or outcomes to differ materially from those contained in any forward-looking statements we may make. In light of the risks, uncertainties, assumptions, and other factors, the future events and trends discussed in this press release may not occur and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. Therefore, you should not rely on any of the forward-looking statements. Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. Other than as required by law, we assume no obligation to update any forward-looking statements contained in this press release in the event of new information, future developments or otherwise.

Statement Regarding Use of Non-GAAP Financial Measures

In addition to financial measures prepared in accordance with generally accepted accounting principles in the United States (GAAP), this press release and the accompanying tables contain non-GAAP financial measures, including non-GAAP gross profit, non-GAAP gross margin, non-GAAP operating income, non-GAAP operating expenses, non-GAAP operating margin, non-GAAP net income, non-GAAP net income per share, basic, non-GAAP net income per share, diluted, free cash flow, and free cash flow margin. The non-GAAP financial information is presented for supplemental informational purposes only and is not intended to be considered in isolation or as a substitute for, or superior to, financial information prepared and presented in accordance with GAAP. Please see the accompanying tables for reconciliations of these non-GAAP financial measures to their nearest GAAP equivalents.

Our non-GAAP gross profit, non-GAAP operating income, non-GAAP operating expenses, and non-GAAP net income exclude certain significant expenses and income that are required by GAAP to be recorded in our consolidated financial statements. These may include, among others, (i) material amortization of prepaid marketing expenses, (ii) stock-based compensation and related employer payroll taxes, and (iii) significant, one-time restructuring expenses. Our non-GAAP gross margin is calculated as non-GAAP gross profit divided by total revenue. Our non-GAAP operating margin is calculated as non-GAAP operating income divided by total revenue. Our non-GAAP net income per share, basic, is calculated as non-GAAP net income divided by weighted average shares outstanding - basic for purposes of calculating non-GAAP net income per share. Our non-GAAP net income per share, diluted, is calculated as non-GAAP net income divided by weighted average shares outstanding - diluted for purposes of calculating non-GAAP net income per share. Free cash flow is defined as cash and cash equivalents provided by or used in operating activities less purchases of property and equipment and capitalization of software development costs. Free cash flow margin is a non-GAAP financial measure that is calculated as free cash flow divided by total revenue.

Stock-based compensation expense includes the net effects of capitalization and amortization of stock-based compensation expense related to capitalized software. Stock-based compensation expense has been, and will continue to be for the foreseeable future, a significant recurring expense in our business and an important part of the compensation provided to our employees. Because of varying available valuation methodologies, subjective assumptions, and the variety of equity instruments that can impact a company’s non-cash expenses, we believe that providing non-GAAP financial measures that exclude stock-based compensation expense allows for meaningful comparisons between our operating results from period to period. When evaluating the performance of its business and making operating plans, Klaviyo does not consider these items (for example, when considering the impact of equity award grants, the company places a greater emphasis on the amount of overall stockholder dilution than the accounting charges associated with such grants). The amount of employer payroll tax-related items on employee stock transactions is dependent on restricted stock unit settlements, option exercises, related stock price, and other factors that are beyond Klaviyo’s control and that do not correlate to the operation of the business. The expense related to amortization of prepaid marketing expense of warrants issued to Shopify is dependent upon estimates and assumptions; therefore, Klaviyo believes non-GAAP measures that adjust for the amortization of prepaid marketing expense provide investors a consistent basis for comparison across accounting periods. Klaviyo believes that the economic impact of the partnership is best measured in the form of stockholder dilution and as such we have provided a reconciliation that shows the full dilutive impact of all outstanding equity instruments. Overall, Klaviyo believes it is useful to exclude these expenses in order to better understand the long-term performance of its core business and to facilitate comparison of its results period-over-period and to those of peer companies. All of these non-GAAP financial measures are important tools for financial and operational decision-making and for evaluating Klaviyo’s own operating results over different periods of time.

We believe that all these non-GAAP financial measures provide useful information about our financial performance, enhance the overall understanding of our past performance and future prospects and allow for greater transparency with respect to decision making by our management, who use these measures as important tools for financial and operational decision-making and for evaluating Klaviyo’s own operating results over different periods of time.

Investors are cautioned that there are material limitations associated with the use of non-GAAP financial measures versus their nearest GAAP equivalents. Other companies may calculate non-GAAP financial measures differently or may use other measures to evaluate their performance, all of which could reduce the usefulness of our non-GAAP financial measures as tools for comparison. Further, stock-based compensation expense has been, and will continue to be for the foreseeable future, a significant recurring expense in Klaviyo’s business and an important part of the compensation provided to attract and retain its employees to create long-term incentive alignment with stockholders.

Klaviyo, Inc.

Condensed Consolidated Balance Sheet (Unaudited)

(In Thousands)

As of

September 30, 2025

December 31, 2024

Assets

Current assets:

Cash and cash equivalents

$

980,267

$

881,473

Restricted cash

375

Accounts receivable, net of allowance for doubtful accounts

61,244

43,095

Deferred contract acquisition costs, current

27,004

20,544

Prepaid expenses and other current assets

41,494

34,262

Total current assets

1,110,009

979,749

Property and equipment, net

$

67,267

$

48,200

Right-of-use assets, net

94,909

42,917

Deferred contract acquisition costs, non-current

39,706

32,527

Restricted cash, non-current

738

739

Prepaid marketing expense

137,973

153,346

Other non-current assets

14,458

15,830

Total assets

$

1,465,060

$

1,273,308

Liabilities and stockholders' equity

Current liabilities:

Accounts payable

$

20,515

$

14,579

Accrued expenses

94,546

99,828

Lease liabilities, current

24,510

20,989

Deferred revenue

87,926

64,497

Total current liabilities

227,497

199,893

Lease liabilities, non-current

88,895

32,449

Other non-current liabilities

6,594

6,979

Total liabilities

322,986

239,321

Stockholders' equity

Preferred stock

Common stock - Series A

137

89

Common stock - Series B

165

184

Additional paid-in capital

2,025,753

1,878,899

Accumulated deficit

(883,981

)

(845,185

)

Total stockholders' equity

1,142,074

1,033,987

Total liabilities and stockholders' equity

$

1,465,060

$

1,273,308

Klaviyo, Inc.

Condensed Consolidated GAAP Statement of Operations (Unaudited)

(In Thousands, Except Share and Per Share Data)

Three Months Ended September 30,

2025

2024

Revenue

$

310,880

$

235,094

Cost of revenue

76,143

54,357

Gross profit

234,737

180,737

Operating expenses:

Selling and marketing

127,651

100,018

Research and development

72,668

55,769

General and administrative

45,254

38,228

Total operating expenses

245,573

194,015

Operating loss

(10,836

)

(13,278

)

Other (expense) income

(89

)

229

Interest income

10,311

10,504

Total other income

10,222

10,733

Loss before income taxes

(614

)

(2,545

)

Income tax benefit

(188

)

(1,200

)

Net loss

$

(426

)

$

(1,345

)

Net loss per share attributable to Series A and Series B common stockholders, basic and diluted

$

$

(0.01

)

Weighted average common shares outstanding, basic and diluted

300,828,017

267,854,769

Klaviyo, Inc.

Condensed Consolidated GAAP Statement of Operations (Unaudited)

(In Thousands, Except Share and Per Share Data)

Nine Months Ended September 30,

2025

2024

Revenue

$

883,824

$

667,300

Cost of revenue

215,079

149,567

Gross profit

668,745

517,733

Operating expenses:

Selling and marketing

377,810

286,377

Research and development

214,476

167,601

General and administrative

142,371

113,179

Total operating expenses

734,657

567,157

Operating loss

(65,912

)

(49,424

)

Other (expense) income

(1,651

)

290

Interest income

29,313

30,029

Total other income

27,662

30,319

Loss before income taxes

(38,250

)

(19,105

)

Provision for income taxes

546

64

Net loss

$

(38,796

)

$

(19,169

)

Net loss per share attributable to Series A and Series B common stockholders, basic and diluted

$

(0.14

)

$

(0.07

)

Weighted average common shares outstanding, basic and diluted

286,806,721

264,846,463

Klaviyo, Inc.

Condensed Consolidated Statement of Cash Flows (Unaudited)

(In Thousands)

Three Months Ended September 30,

2025

2024

Operating activities

Net loss

$

(426

)

$

(1,345

)

Adjustments to reconcile net loss to net cash provided by operating activities:

Depreciation and amortization expense

4,380

4,562

Non-cash operating lease costs

5,850

3,274

Amortization of deferred contract acquisition costs

7,696

5,445

Amortization of prepaid marketing expense

13,224

13,224

Loss on disposal of property and equipment

210

Bad debt expense (recovery)

348

(158

)

Stock-based compensation expense

40,437

31,557

Deferred income tax

(1,501

)

(558

)

Other

11

Changes in operating assets and liabilities:

Accounts receivable

(2,749

)

(5,080

)

Deferred contract acquisition costs

(12,537

)

(9,751

)

Prepaid expenses, prepaid taxes, and other assets

2,765

(6,689

)

Accounts payable

(2,453

)

2,181

Accrued expenses

875

(227

)

Deferred revenue

5,208

6,150

Operating lease liabilities

(6,185

)

(3,960

)

Other non-current liabilities

(382

)

148

Net cash provided by operating activities

54,760

38,784

Investing activities

Acquisition of property and equipment

(2,274

)

(1,547

)

Capitalization of software development costs

(5,431

)

(2,991

)

Acquisition of business, net of cash acquired

(2,031

)

Net cash used in investing activities

(9,736

)

(4,538

)

Financing activities

Proceeds from exercise of common stock options

266

1,934

Cash paid for finance leases

(5

)

Proceeds from exercise of warrants

3

3

Employee taxes paid related to net share settlement of stock-based awards

(4,107

)

(5,495

)

Proceeds from employee stock purchase plan

3,565

2,586

Net cash used in financing activities

(273

)

(977

)

Net increase in cash, cash equivalents, and restricted cash

44,751

33,269

Cash, cash equivalents, and restricted cash, beginning of period

936,254

794,629

Cash, cash equivalents, and restricted cash, end of period

$

981,005

$

827,898

Klaviyo, Inc.

Condensed Consolidated Statement of Cash Flows (Unaudited)

(In Thousands)

Nine Months Ended September 30,

2025

2024

Operating activities

Net loss

$

(38,796

)

$

(19,169

)

Adjustments to reconcile net loss to net cash provided by operating activities:

Depreciation and amortization expense

13,092

12,771

Non-cash operating lease costs

18,245

9,562

Amortization of deferred contract acquisition costs

21,526

13,841

Amortization of prepaid marketing expense

39,673

39,673

Gain on derecognition of asset retirement obligation

(588

)

Loss on disposal of property and equipment

629

32

Bad debt expense

1,884

131

Stock-based compensation expense

124,168

100,690

Deferred income tax

(1,501

)

(558

)

Changes in operating assets and liabilities:

Accounts receivable

(20,032

)

(11,519

)

Deferred contract acquisition costs

(35,165

)

(24,499

)

Prepaid expenses, prepaid taxes, and other assets

(1,739

)

(14,021

)

Accounts payable

6,751

(2,069

)

Accrued expenses

(8,673

)

(682

)

Deferred revenue

23,422

12,832

Operating lease liabilities

(17,476

)

(11,805

)

Other non-current liabilities

(573

)

656

Net cash provided by operating activities

124,847

105,866

Investing activities

Acquisition of property and equipment

(7,019

)

(3,575

)

Capitalization of software development costs

(15,734

)

(8,023

)

Acquisition of business, net of cash acquired

(2,031

)

Net cash used in investing activities

(24,784

)

(11,598

)

Financing activities

Proceeds from exercise of common stock options

1,732

6,244

Cash paid for finance leases

(16

)

Proceeds from exercise of warrants

10

10

Employee taxes paid related to net share settlement of stock-based awards

(13,055

)

(19,264

)

Proceeds from employee stock purchase plan

9,668

6,999

Net cash used in financing activities

(1,645

)

(6,027

)

Net increase in cash, cash equivalents, and restricted cash

98,418

88,241

Cash, cash equivalents, and restricted cash, beginning of period

882,587

739,657

Cash, cash equivalents, and restricted cash, end of period

$

981,005

$

827,898

Klaviyo, Inc.

Reconciliation of Gross Profit to Non-GAAP Gross Profit (Unaudited)

(In Thousands)

Three Months Ended September 30,

2025

2024

Gross profit

$

234,737

$

180,737

Stock-based compensation

2,161

2,033

Employer payroll tax on employee stock transactions

212

238

Non-GAAP gross profit

$

237,110

$

183,008

Gross margin

75.5

%

76.9

%

Non-GAAP gross margin

76.3

%

77.8

%

Klaviyo, Inc.

Reconciliation of Operating Loss to Non-GAAP Operating Income (Unaudited)

(In Thousands)

Three Months Ended September 30,

2025

2024

Operating loss

$

(10,836

)

$

(13,278

)

Stock-based compensation

40,437

31,557

Employer payroll tax on employee stock transactions

2,154

2,207

Amortization of prepaid marketing

13,224

13,224

Non-GAAP operating income

$

44,979

$

33,710

Operating margin

(3.5

)%

(5.6

)%

Non-GAAP operating margin

14.5

%

14.3

%

Klaviyo, Inc.

Reconciliation of Net Loss to Non-GAAP Net Income (Unaudited)

(In Thousands, Except Share and Per Share Data)

Three Months Ended September 30,

2025

2024

Net loss

$

(426

)

$

(1,345

)

Stock-based compensation

40,437

31,557

Employer payroll tax on employee stock transactions

2,154

2,207

Amortization of prepaid marketing

13,224

13,224

Non-GAAP net income

$

55,389

$

45,643

Non-GAAP net income per share attributable to Series A and Series B common stockholders:

Basic

$

0.18

$

0.17

Diluted

$

0.18

$

0.15

Shares used in non-GAAP per share calculations:

Basic

300,828,017

267,854,769

Diluted

306,848,291

300,378,105

Klaviyo, Inc.

Reconciliation of Operating Expenses to Non-GAAP Expenses (Unaudited)

(In Thousands)

Three Months Ended September 30,

2025

2024

Selling and marketing

$

127,651

$

100,018

Stock-based compensation

(14,096

)

(8,519

)

Employer payroll tax on employee stock transactions

(795

)

(728

)

Amortization of prepaid marketing

(13,224

)

(13,224

)

Non-GAAP Selling and marketing

$

99,536

$

77,547

Research and development

$

72,668

$

55,769

Stock-based compensation

(15,337

)

(11,505

)

Employer payroll tax on employee stock transactions

(592

)

(691

)

Non-GAAP Research and development

$

56,739

$

43,573

General and administrative

$

45,254

$

38,228

Stock-based compensation

(8,843

)

(9,500

)

Employer payroll tax on employee stock transactions

(555

)

(550

)

Non-GAAP General and administrative

$

35,856

$

28,178

Total operating expenses

$

245,573

$

194,015

Stock-based compensation

(38,276

)

(29,524

)

Employer payroll tax on employee stock transactions

(1,942

)

(1,969

)

Amortization of prepaid marketing

(13,224

)

(13,224

)

Non-GAAP Total operating expenses

$

192,131

$

149,298

Klaviyo, Inc.

Reconciliation of Operating Cash Flow to Free Cash Flow (Unaudited)

(In Thousands)

Three Months Ended September 30,

2025

2024

Cash provided by operating activities

$

54,760

$

38,784

Acquisition of property and equipment

(2,274

)

(1,547

)

Capitalization of software development costs

(5,431

)

(2,991

)

Free cash flow

$

47,055

$

34,246

Operating cash flow margin

17.6

%

16.5

%

Free cash flow margin

15.1

%

14.6

%

Klaviyo, Inc.

Reconciliation of Gross Profit to Non-GAAP Gross Profit (Unaudited)

(In Thousands)

Nine Months Ended September 30,

2025

2024

Gross profit

$

668,745

$

517,733

Stock-based compensation

5,873

7,032

Employer payroll tax on employee stock transactions

881

602

Non-GAAP gross profit

$

675,499

$

525,367

Gross margin

75.7

%

77.6

%

Non-GAAP gross margin

76.4

%

78.7

%

Klaviyo, Inc.

Reconciliation of Operating Loss to Non-GAAP Operating Income (Unaudited)

(In Thousands)

Nine Months Ended September 30,

2025

2024

Operating loss

$

(65,912

)

$

(49,424

)

Stock-based compensation

124,168

100,690

Employer payroll tax on employee stock transactions

20,355

6,437

Amortization of prepaid marketing

39,673

39,673

Non-GAAP operating income

$

118,284

$

97,376

Operating margin

(7.5

)%

(7.4

)%

Non-GAAP operating margin

13.4

%

14.6

%

Klaviyo, Inc.

Reconciliation of Net Loss to Non-GAAP Net Income (Unaudited)

(In Thousands, Except Share and Per Share Data)

Nine Months Ended September 30,

2025

2024

Net loss

$

(38,796

)

$

(19,169

)

Stock-based compensation

124,168

100,690

Employer payroll tax on employee stock transactions

20,355

6,437

Amortization of prepaid marketing

39,673

39,673

Non-GAAP net income

$

145,400

$

127,631

Non-GAAP net income per share attributable to Series A and Series B common stockholders:

Basic

$

0.51

$

0.48

Diluted

$

0.48

$

0.43

Shares used in non-GAAP per share calculations:

Basic

286,806,721

264,846,463

Diluted

305,892,006

297,261,205

Klaviyo, Inc.

Reconciliation of Operating Expenses to Non-GAAP Expenses (Unaudited)

(In Thousands)

Nine Months Ended September 30,

2025

2024

Selling and marketing

$

377,810

$

286,377

Stock-based compensation

(40,522

)

(29,978

)

Employer payroll tax on employee stock transactions

(3,045

)

(1,846

)

Amortization of prepaid marketing

(39,673

)

(39,673

)

Non-GAAP Selling and marketing

$

294,570

$

214,880

Research and development

$

214,476

$

167,601

Stock-based compensation

(50,168

)

(37,679

)

Employer payroll tax on employee stock transactions

(3,817

)

(2,643

)

Non-GAAP Research and development

$

160,491

$

127,279

General and administrative

$

142,371

$

113,179

Stock-based compensation

(27,605

)

(26,001

)

Employer payroll tax on employee stock transactions

(12,612

)

(1,346

)

Non-GAAP General and administrative

$

102,154

$

85,832

Total operating expenses

$

734,657

$

567,157

Stock-based compensation

(118,295

)

(93,658

)

Employer payroll tax on employee stock transactions

(19,474

)

(5,835

)

Amortization of prepaid marketing

(39,673

)

(39,673

)

Non-GAAP Total operating expenses

$

557,215

$

427,991

Klaviyo, Inc.

Reconciliation of Operating Cash Flow to Free Cash Flow (Unaudited)

(In Thousands)

Nine Months Ended September 30,

2025

2024

Cash provided by operating activities

$

124,847

$

105,866

Acquisition of property and equipment

(7,019

)

(3,575

)

Capitalization of software development costs

(15,734

)

(8,023

)

Employer taxes for executive option exercises

10,833

Free cash flow

$

112,927

$

94,268

Operating cash flow margin

14.1

%

15.9

%

Free cash flow margin

12.8

%

14.1

%