Form 8-K
8-K — QVC Group, Inc.
Accession: 0001104659-26-102177
Filed: 2026-08-27
Period: 2026-08-21
CIK: 0001254699
SIC: 5961 (RETAIL-CATALOG & MAIL-ORDER HOUSES)
Item: Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers: Compensatory Arrangements of Certain Officers
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d)
of the Securities Exchange Act of 1934
Date of Report (date of earliest event
reported): August 21, 2026
QVC Group, Inc.
(Exact name of registrant as specified in
its charter)
Delaware
001-38654
23-2414041
(State or other
jurisdiction of
incorporation or organization)
(Commission
File
Number)
(I.R.S. Employer
Identification No.)
1200
Wilson Drive
West Chester, Pennsylvania 19380
(Address of principal executive offices and zip code)
Registrant's telephone number, including
area code: (484) 701-1000
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under
any of the following provisions (see General Instruction A.2. below):
¨
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
¨ Soliciting material pursuant
to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
¨ Pre-commencement communications
pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
¨ Pre-commencement communications
pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of
the Act:
Title of each class
Trading
Symbol
Name
of each exchange on which registered
Common Stock, par value, $0.01 per share
QVCG
The Nasdaq Stock Market
Indicate
by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933
(§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company ¨
If an emerging
growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with
any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ¨
Item 5.02 Departure of Directors or Certain Officers; Election of
Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
Following its emergence from bankruptcy in early August 2026,
QVC Group, Inc. (the “Company”) determined to undertake an operational realignment as part of its immediate post-financial
restructuring initiatives. On August 21, 2026, it was determined that, as part of this operational realignment, Stacy Bowe, President
of HSN Brand and US Merchandising for the Company, and Alex Wellen, the Company’s QVC Group President and Chief Growth Officer,
will be stepping down from their positions with the Company on September 4, 2026. In her role, Ms. Bowe led Buying, Planning,
Programming and Brand Marketing for QVC US and HSN, where she elevated brand awareness through successful product launches, celebrity
collaborations, and brand activations. She’s also responsible for recalibrating QVC’s buying program, improving inventory
levels, and reinvigorating the freshness and newness of the assortment. In his role, Mr. Wellen led QVC Group’s growth strategy
across U.S. Social Selling, Streaming, Digital, New Business Development, and Platform Distribution. Under his leadership, QVC became
a top seller on TikTok Shop U.S., while significantly expanding on streaming and other digital platforms.
As part of the operational realignment, the president roles for the
Company’s QxH and Growth businesses will be eliminated. Mike Fitzharris, the Company’s President of QVC US Brand and Chief
Operating Officer, will transition to the role of President of QVC International and Chief Operations Officer, following which he will
no longer serve as President of QVC US Brand. Mr. Fitzharris’ assumption of the QVC International position will happen in connection
with the retirement of Aidan O’Meara, who currently holds the role of President of QVC International, in the spring of 2027.
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934,
as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
QVC Group, Inc.
Date: August 27, 2026
By:
/s/ Katherine C. Jewell
Name: Katherine C. Jewell
Title: Vice President and Secretary
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