Target Unwraps Bullseye's Top Toys List, Plus Thousands of Toys Under $20 to Shop All Season Long
Bullseye's Top Toys List features the hottest toys of the season from brands like Disney, FAO Schwarz, LEGO, Mattel and more, starting at $5
The retailer's toy assortment features thousands of toys under $20, many new items from the top brands and hundreds of exclusives
For the first time, Target is hosting in-store toy demos every weekend from Nov. 8-Dec. 21 and has created a new holiday kids' catalog to make toy shopping easy no matter how guests choose to shop
MINNEAPOLIS, Sept. 25, 2025 /PRNewswire/ -- Target Corporation (NYSE: TGT) today unveiled its Bullseye's Top Toys List, featuring more than 40 must-have toys starting at just $5. Carefully chosen to help shoppers discover this season's most buzzworthy toys, the curated list makes it easier than ever to shop for the most-wanted toys of 2025. This year's lineup includes new and exclusive toys from beloved national brands like Disney, FAO Schwarz, LEGO, Mattel, Nintendo and items from Target's toy owned brand Gigglescape and the Bullseye-branded collection.
In addition, the retailer is offering an exciting assortment of toys from owned, national and emerging brands at an incredible value. Shoppers will find thousands of toys under $20 — many of them new and hundreds exclusive to Target.
"Our Bullseye's Top Toys List is a big part of the holiday experience for millions of families, and this year's list has something for everyone," said Cassandra Jones, senior vice president of merchandising for Fun101, Target. "As curators of fun, we've handpicked the hottest new toys from the top brands — including hundreds of exclusives and thousands priced under $20 — to bring the magic of play to life. We're making it easy for every family to find something special to gift at a great price this season."
Below is the full 2025 Bullseye's Top Toys list, which will be clearly marked in store aisles and online, making it easy to find the season's most-wanted gifts.
Game on
Nintendo Switch 2
Donkey Kong Bananza
Build it
LEGO Record Player with Flowers 3-in-1 Building Set – Exclusive
LEGO F1 Grid with VCARB & Sauber Race Cars Building Set – Exclusive
LEGO Minifigure Vending Machine Building Set
LEGO Star Wars Ewok Village – Exclusive
Play-Doh Super Slice Cake Playset
Play-Doh Barbie Designer Fashion Show Doll Playset
Kinetic Sand Café Case
Kinetic Sand Sandyland – Exclusive
Imagine, learn & adventure
LeapFrog LeapMove Learning with Motion Gaming System
Target Check Lane Playset – Exclusive
Target Shopping Cart – Exclusive
Target Toy Shopping Basket – Exclusive
Fisher-Price Laugh & Learn 4-in-1 Snack Cart Walker
NERF Cobalt Fury Toy Blaster – Exclusive
NERF Jade Strike Toy Blaster – Exclusive
Beyblade X Drop Attack Battle Set
Figures of fun
Bluey Interacting Onesies Bluey & Bingo Plush – Exclusive
Ms. Rachel Big Feelings Speak & Sing Doll – Exclusive
Gabby's Dollhouse
PAW Patrol Fire Rescue Rapid Reload Fire Truck
Gigglescape 14" Yeti Plush – Exclusive
Bitzee Hamster Ball
tonies Ms. Rachel Toniebox 2 Starter Set – Exclusive
Mr. Beast Lab Swarms Mystery Pack Mini Figures – Exclusive
Jurassic World Rebirth Island Escape Set – Exclusive
Future foodies
MGA's Miniverse Make It Mini Target Food Favorite Day Series 2 – Exclusive
Gigglescape Mini Cocoa Cup Plush - Exclusive
Gigglescape Mini Peppermint Lollipop Plush – Exclusive
FAO Schwarz finds
FAO Schwarz Kids' Ultimate Makeup Artist Set – Exclusive
FAO Schwarz Throwback Hello Kitty Toy Vending Machine – Exclusive
FAO Schwarz 10" Blob Blob Bluey Plush – Exclusive
Ready, set, roll
Razor A Scooter
Monster Jam Smash & Bash Toy Vehicle Playset
Hot Wheels City Ultimate Dual Dragon Transporter Playset
Hot Wheels Mario Kart Rainbow Road Track Set – Exclusive
Friends & heroes
Barbie x Hearth & Hand with Magnolia Townhouse – Exclusive
Barbie Dream Camper Playset
Transformers CYBERWORLD Chomp & Battle Grimlock Action Figure
Marvel Spider-Man Venom Versus Webslinging Showdown – Exclusive
Primal Hatch Interactive Hatching Dino Action Figure
More ways to discover holiday magic at Target
This year's full assortment spans traditional categories like dolls, action figures, building sets and games to trending picks like collectibles, crafting kits, tech and sensory toys and trading cards.
New and exclusive launches include:
A joyful shopping experience all season long
Target is adding extra sparkle to every shopping trip with experiences that inspire creativity and make gift giving effortless. From interactive toy demonstrations in stores to a reimagined holiday kids catalog filled with inspiration, families will find joyful ways to discover the perfect presents and celebrate the magic of the season.
Guests can also take advantage of Target's flexible fulfillment services for quicker options, including Same Day Delivery, Drive Up and Order Pickup available within hours, plus Next-Day Delivery or 2-Day Shipping for free with orders above $35. And with the Target Circle Card, cardholders save an extra 5% every day 1, helping families stretch their budgets even further during the holiday season and beyond.
Visit the retailer's holiday press hub for more on all the ways Target is delivering holiday magic this season.
About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at Target.com, with the purpose of helping all families discover the joy of everyday life. Since 1946, Target has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the corporate website and press center.
SOURCE Target Corporation