South Korea B2C Ecommerce Market Forecast Report 2025-2029: Coupang, Naver, and SSG Lead, While AliExpress, Amazon (Cross-Border), and Omnichannel Retailers Lotte and Shinsegae Increase Pressure

Dublin, Jan. 29, 2026 (GLOBE NEWSWIRE) -- The "South Korea B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update" report has been added to ResearchAndMarkets.com's offering.

The ecommerce market in South Korea is expected to grow by 8.1% annually, reaching US$268.83 billion by 2025. The ecommerce market in the country has experienced robust growth during 2020-2024, achieving a CAGR of 11.6%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 6.8% from 2025 to 2029. By the end of 2029, the ecommerce market is projected to expand from its 2024 value of US$248.71 billion to approximately US$349.81 billion.

Over the next 2-4 years, competition will intensify around fulfillment efficiency, cross-border sourcing, and live-commerce engagement. Consolidation among mid-sized players is likely as logistics and marketing costs rise. Global platforms are expected to gain share in discretionary categories, while local players deepen omnichannel and fintech integration to retain customers.

Current State of the Market

Key Players and New Entrants

Key Trends and Drivers

Retailers Accelerate Ultra-Fast Delivery and Next-Day Logistics Integration

Cross-Border Ecommerce Expands as Consumers Seek Niche and Premium Goods

Live-Commerce and Video-Driven Shopping Gain Mainstream Adoption

Payments Shift Toward Mobile Wallets and Platform-Embedded Financial Services

Report Scope

South Korea B2C Ecommerce Market Size and Growth Dynamics

South Korea Social Commerce Market Size and Growth Dynamics

South Korea Quick Commerce Market Size and Growth Dynamics

South Korea B2C Ecommerce Market Segmentation by Ecommerce Vertical

South Korea B2C Ecommerce Market Segmentation by Retail Shopping Category

South Korea B2C Ecommerce Market Segmentation by Retail Shopping Sales Channel

South Korea B2C Ecommerce Market Segmentation by Travel & Hospitality Category

South Korea B2C Ecommerce Market Segmentation by Travel and Hospitality Sales Channel

South Korea B2C Ecommerce Market Segmentation by Online Food Service Sales Channel

South Korea B2C Ecommerce Market Segmentation by Media & Entertainment Sales Channel

South Korea B2C Ecommerce Market Segmentation by Engagement Model

South Korea B2C Ecommerce Market Segmentation by Location

South Korea B2C Ecommerce Market Segmentation by Device

South Korea B2C Ecommerce Market Segmentation by Operating System

South Korea B2C Ecommerce Market Segmentation by City Tier

South Korea B2C Ecommerce Market Segmentation by Payment Instrument

South Korea B2C Ecommerce Consumer Demographics & Behaviour

South Korea B2C Ecommerce User Statistics & Ratios

For more information about this report visit https://www.researchandmarkets.com/r/nhpuny

About ResearchAndMarkets.com

ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Attachment