NPI Founder Mitch Gould Honors Veterans Day and the Values of Service and Leadership
Nutritional Products International Founder reflects on America's military veterans and the lessons in discipline, perseverance, and leadership shared in his memoir, The Blonde, the Ferrari, and the Kwan.
BOCA RATON, FL / ACCESS Newswire / November 11, 2026 / As Americans observe Veterans Day, Nutritional Products International (NPI) Founder and CEO Mitch Gould is encouraging Americans to recognize the men and women who have served in the United States Armed Forces and reflect on their lasting contributions to the country.
Observed annually on November 11, Veterans Day honors all who have served in the U.S. military, recognizing their dedication, courage, and commitment to protecting the freedoms Americans enjoy.
"Veterans Day is an opportunity to thank the men and women who answered the call to serve our country," said Mitch Gould, founder and CEO of Nutritional Products International. "Their courage, dedication, and willingness to put service above self deserve our respect and gratitude, not just today, but throughout the year."
Gould, whose career spans more than 35 years in retail distribution, manufacturing, and brand development, said the qualities demonstrated by military veterans reflect values that have also shaped his approach to entrepreneurship and leadership.
"Discipline, perseverance, teamwork, and commitment are qualities that define strong leaders," Gould said. "Our veterans have demonstrated those values through their service, often under circumstances most of us will never experience. Their example offers lessons that extend far beyond the military."
Gould's recently released memoir, The Blonde, the Ferrari, and the Kwan: The Quintessential American Success Story, reflects on the personal relationships, life experiences, and career journey that helped shape his path from a Brooklyn upbringing to building partnerships with major retailers, athletes, entertainers, and consumer brands across the United States.
Among the relationships explored in the book are those with individuals whose backgrounds include military service, intelligence, and security operations. Through these experiences, Gould gained a deeper appreciation for the discipline, preparation, leadership, and commitment required of those who serve in demanding environments. Those lessons continue to influence his perspective on perseverance, personal responsibility, and leadership.
Over the course of his career, Gould has helped launch and expand brands into major retail channels including Amazon, Walmart, Costco, CVS, Walgreens, GNC, 7-Eleven, Home Depot, and Lowe's. Through NPI's proprietary Evolution of Distribution® platform, the company helps domestic and international brands navigate the complexities of entering and scaling within the U.S. retail market.
Gould also emphasized that veterans continue to make meaningful contributions to American society long after their military service ends, bringing their experience, leadership, and dedication to businesses, families, and communities across the country.
"Veterans Day reminds us that service to our country deserves lasting recognition," Gould added. "Whether veterans are building businesses, raising families, mentoring others, or serving their communities, their contributions continue to make America stronger. We owe them our gratitude and respect."
About Nutritional Products International
Nutritional Products International (NPI) is a global brand management and distribution company based in Boca Raton, Florida. Founded by retail industry veteran Mitch Gould, NPI helps domestic and international health, wellness, sports nutrition, and personal care brands enter and expand in the U.S. marketplace. Through its proprietary Evolution of Distribution® platform, NPI provides an integrated approach to retail sales, distribution, logistics, regulatory support, and marketing. Gould brings decades of experience working with major U.S. retailers, including Walmart, Costco, CVS, Walgreens, GNC, and Amazon.
About Mitch Gould
Mitch Gould is a third-generation retail distribution and manufacturing expert with more than 25 years of experience launching and scaling consumer products across sports nutrition, health and wellness, skincare, hardware, and beverages. He has worked with iconic consumer brands such as Igloo, Rubbermaid, Sunbeam, and Miracle-Gro, as well as high-profile celebrity brands including Steven Seagal, Hulk Hogan, Chuck Liddell, 8× Mr. Olympia Ronnie Coleman, and martial arts pioneer Bob Wall.
Over the course of his career, Gould has played a key role in helping shape the growth of the U.S. sports nutrition category-supporting the expansion of performance-focused products across major retail and e-commerce platforms, including Amazon, Walmart, GNC, CVS, and Walgreens. His work has centered on bringing muscle-building, recovery, and performance-oriented products to a broader consumer audience.
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SOURCE: Newsworthy.ai