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U.S. Bank expands consumer protection tools with new identity, privacy and credit monitoring service

businesswire.com
USB U.S. Bank launched a new consumer protection service, Protect 360, which expands their existing offerings. While this is presented as an enhancement to their services and a value-add for clients, the article focuses on the service itself rather than its direct financial impact on the company's stock.

U.S. Bank expands consumer protection tools with new identity, privacy and credit monitoring service MINNEAPOLIS--( BUSINESS WIRE)--As consumers face increasing threats to their identity, privacy and financial information, U.S. Bank today launched Protect 360 1, a new service that helps simplify how clients monitor credit activity, identify privacy risks and take action when personal information may be exposed, available in two tiers: Essentials at no additional cost or Premium for a monthly fee.

“Protect 360 is designed to provide a more proactive line of defense, helping clients stay informed, take action sooner and regain control of their digital and financial lives.”

Protect 360 brings together credit monitoring, identity protection, and data privacy features within the existing U.S. Bank experience – providing clients with increased visibility to digital risks and simple next steps when further action is needed. Clients can enroll in Protect 360 Essentials at no additional cost, with an option to upgrade to a fee-based Protect 360 Premium subscription to access enhanced protections and up to $1 million in identity theft coverage.

“Fraud, scams and the exposure of personal information have become an everyday reality for consumers, making basic monitoring tools almost a baseline expectation. But consumers want more than alerts after the fact, they want help understanding where they're vulnerable and what steps they can take to better protect themselves,” said Arijit Roy, head of consumer and business banking products at U.S. Bank. “Protect 360 is designed to provide a more proactive line of defense, helping clients stay informed, take action sooner and regain control of their digital and financial lives.”

With Protect 360, clients can:

Protect 360 is available via the U.S. Bank Mobile App and online banking. Eligible clients can access Protect 360 Essentials at no additional cost and upgrade to Protect 360 Premium for $9.99 per month plus applicable sales tax with a U.S. Bank checking or savings account. The new service replaces the existing U.S. Bank credit monitoring experience, expanding beyond credit insights to include identity, privacy and security protections.

Protect 360 is the latest enhancement aimed at helping clients simplify and protect their financial lives, adding value to core everyday banking products including U.S. Bank Smartly ® Checking, U.S. Bank Smartly ® Savings, and U.S. Bank Smartly™ Visa Signature ® card.

Learn more about Protect 360 at usbank.com/protect360.

About U.S. Bank

Headquartered in Minneapolis, U.S. Bancorp is the parent company of U.S. Bank National Association, the fifth-largest commercial bank in the United States. The company’s three major business lines serve 15 million clients globally, and its team of nearly 70,000 people invest their hearts and minds to power human potential every day. Ranked 110 th on the Fortune 500, U.S. Bancorp is deeply respected for its culture and long-term stewardship and admired for its diversified business mix and product capabilities.

Disclosures:

Credit products offered by U.S. Bank National Association and subject to credit approval. Deposit products are offered by U.S. Bank National Association. Member FDIC.