Man Cave Health Returns With No Cost PSA Screening to Lehigh Valley Auto Show with Partners Pocono Raceway and the Prostate Cancer Foundation
LEHIGH VALLEY, Pa.--( BUSINESS WIRE)--The Lehigh Valley Auto Show showcases innovation, creativity, and automotive excellence, drawing car enthusiasts from across the region. This year, it will also put men’s health in the spotlight with free prostate cancer screening and education from Man Cave Health, in partnership with Pocono Raceway and the Prostate Cancer Foundation.
Prostate cancer is the most common cancer in men, and screening starts with a simple PSA blood test. The coalition’s partnership last year shows why screening matters—among 300 men tested during the Auto Show, 10% had elevated PSAs requiring follow-up care. Diagnosed early, prostate cancer is 99% curable, but most men have no symptoms until their disease has spread, making PSA screening crucial for early detection.
“We’re thrilled to join forces with the Prostate Cancer Foundation and Pocono Raceway to continue expanding awareness and access,” said Chris Masters, Executive Director of Man Cave Health. “Our message is urgent and clear: early detection saves lives.”
Experts recommend starting prostate cancer screening by age 45, and by age 40 if men have a family history or are of African American descent. But a recent survey by the Prostate Cancer Foundation showed that up to half of men are never screened, highlighting the importance of screening events like this one.
Ben May, President of Pocono Raceway, said: “Pocono Raceway is thrilled to again partner with Man Cave Health on both off-site and at-track prostate screening events. Community, Excellence, and Family are words found in our mission, vision, and core values—and to have a purpose-driven partner in Man Cave Health is something we embrace. We encourage all men to take the initiative to get screened. Screening saves lives.”
“We're proud to partner with Man Cave Health and Pocono Raceway to bring life-saving early detection services to an event that men already love,” said Gina Carithers, President and CEO of the Prostate Cancer Foundation. “One in eight men will have prostate cancer in their lifetime, and for men of African American descent, the rate is one in six. By meeting men where they are—whether at a racetrack or an auto show—we’re breaking down barriers to screening and helping men take charge of their health.”
As part of this collaboration, Man Cave Health is excited to work with Aequus Partners, Inc., a healthcare and operational efficiency consulting group with deep experience across laboratory diagnostics, medical device, pharmaceutical, and broader healthcare industries enabling Man Cave Health to execute screenings seamlessly and deliver meaningful impact in healthcare by expanding access to life-saving early detection services.
Get A Free PSA Screening Test During the Auto Show
Lehigh University, Goodman Campus
The Rouch Field House
Friday, March 20: 10:00 am to 5:00 pm
Saturday, March 21: 10:00 am to 5:00 pm
Sunday, March 22: 10:00 am to 5:00 pm
About Man Cave Health: Man Cave Health is a pioneering nonprofit organization dedicated to transforming the way men approach their health. With a focus on prostate cancer awareness, education and early detection, we provide men with the vital resources and support they need to take charge of their well-being. Through groundbreaking awareness campaigns and accessible, life-saving screening services, Man Cave Health is breaking down barriers, shattering stigmas, and rewriting the narrative around men’s health. Our mission is clear: empower men to make proactive healthcare decisions that protect their lives and strengthen their families. Discover how we’re changing the future of men’s health at www.mancavehealth.org.
About Pocono Raceway: Pocono Raceway, also known as ‘The Tricky Triangle,’ is family-owned and situated in the beautiful Pocono Mountains of Pennsylvania. In business for over 60 years, the Raceway hosts multiple, national motorsports events including the NASCAR Cup Series, NASCAR O’Reilly Auto Parts Series, NASCAR Craftsman Truck Series and ARCA Menards Series events. The facility’s calendar also consists of over 300 events including Elements Music & Arts Festival and a wide range of entertainment events, car clubs and racing schools. Pocono Raceway is recognized as the world’s first, privately-owned solar-powered sports facility. Their 25-acre, three-megawatt solar farm provides the energy needs of the Raceway, as well as, adds electricity to the local power grid. Each member of our raceway staff is committed to creating exciting experiences and lifelong memories. For more information, please visit www.poconoraceway.com.
About the Prostate Cancer Foundation
The Prostate Cancer Foundation (PCF) is the world’s leading philanthropic organization dedicated to funding life-saving prostate cancer research. Founded in 1993 by Mike Milken, PCF has raised more than $1 billion to fund cutting-edge research through more than 2,615 research projects at 312 leading cancer centers, with a global footprint spanning 29 countries. Since PCF’s inception, and through its efforts, patients around the world are living longer, suffering fewer complications, and enjoying better quality of life. PCF is committed to the mission of ending death and suffering from this disease. Learn more at pcf.org.
About Aequus Partners Inc.
Aequus Partners Inc. is a healthcare and operational efficiency consulting firm with deep expertise across diagnostic, pharmaceutical, medical device, and health service sectors. The company enables clients to unlock revenue growth and optimize their operations through strategic, data-driven solutions tailored to each organization’s mission and goals. For more information, visit www.aequuspartnersinc.com or contact the team directly via the contact page on the website.