AT&T Powers the Future of Fan Connection at NBA All-Star 2026

DALLAS, Feb. 10, 2026 /PRNewswire/ --

AT&T is teaming up with the NBA, top teams, & players, bringing fans closer to the game through innovative technology and unforgettable experiences

At NBA All-Star 2026, AT&T will deliver immersive, technology-forward experiences designed to connect fans to the moment – and each other – in new and meaningful ways. Through large-scale platforms and culturally relevant collaborations, AT&T continues to invest in basketball as a powerful connector which showcasing the innovation that powers modern fandom. AT&T will be elevating its presence at NBA All-Star through a variety of immersive and engaging experiences for fans, including:

AT&T Dunk District:

At the iconic Venice Beach basketball courts where the energy of street basketball meets the heartbeat of Los Angeles culture – AT&T will debut AT&T Dunk District, a dynamic pop-up destination designed to bring fans closer to the game through creativity, connectivity and community.

AT&T Slam Dunk:

Returning as the title partner of All-Star Saturday Night's most anticipated event, AT&T will spotlight the AT&T Slam Dunk while commemorating the 150th anniversary of the first phone call, honoring a legacy of innovation that continues to shape how people connect. This year's AT&T Slam Dunk will feature confirmed participants Jaxson Hayes (Los Angeles Lakers), Carter Bryant (San Antonio Spurs), Keshad Johnson (Miami HEAT), and Jase Richardson (Orlando Magic).

NBA Crossover:

At NBA Crossover, AT&T will host a custom lounge within the concert area, offering fans a place to recharge – both their devices and they – while staying fully connected to the excitement around them.

HBCU Classic:

AT&T will proudly return as the presenting partner of the 5th annual HBCU Classic, featuring Hampton University vs. North Carolina A&T State University. Throughout the weekend, AT&T will engage athletes, students, and fans through networking opportunities, exclusive giveaways and celebratory programming – reinforcing the company's ongoing commitment to expanding access, supporting future leaders, and creating pathways for the next generation.

"Basketball sits at the center of pop culture, technology, and community and our work with the NBA reflects the role connectivity plays in bringing those worlds together," said Kellyn Smith Kenny, chief marketing & growth officer, AT&T. "From iconic venues to neighborhood courts, were creating new ways for fans to engage with the game while building the future of connected sports."

About AT&T

We help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the first phone call 140+ years ago to our 5G wireless and multi-gig internet offerings today, we @ATT innovate to improve lives. For more information about AT&T Inc. (NYSE: T), please visit us at about.att.com. Investors can learn more at investors.att.com.

SOURCE AT&T