Form 8-K
8-K — 22nd Century Group, Inc.
Accession: 0001493152-26-040928
Filed: 2026-09-01
Period: 2026-09-01
CIK: 0001347858
SIC: 2111 (CIGARETTES)
Item: Regulation FD Disclosure
Item: Financial Statements and Exhibits
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UNITED
STATES
SECURITIES
AND EXCHANGE COMMISSION
WASHINGTON,
D.C. 20549
FORM
8-K
CURRENT
REPORT
Pursuant
to Section 13 or 15(d) of the
Securities
Exchange Act of 1934
Date
of Report (Date of earliest event reported): September
1, 2026
22nd
Century Group, Inc.
(Exact
Name of Registrant as Specified in Charter)
Nevada
001-36338
98-0468420
(State
or Other Jurisdiction
of
Incorporation)
(Commission
File
Number)
(I.R.S.
Employer
Identification
No.)
321
Farmington Rd,
Mocksville,
North
Carolina
27028
(Address
of Principal Executive Office)
(Zip
Code)
Registrant’s
telephone number, including area code: (336)
940-3769
Check
the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under
any of the following provisions:
☐
Written
communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐
Soliciting
material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
☐
Pre-commencement
communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
☐
Pre-commencement
communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities
Registered pursuant to Section 12(b) of the Act:
Title
of Each Class
Trading
Symbol
Name
of Exchange on Which Registered
Common
Stock, $0.00001 par value per share
XXII
Nasdaq
Capital Market
Indicate
by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405
of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter). Emerging growth company ☐
If
an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying
with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Item
7.01 Regulation FD Disclosure.
On
September 1, 2026, the Company issued a press release providing a mid-year update to shareholders, which press release is attached hereto
as Exhibit 99.1 and is incorporated herein by reference.
The
information in this item (including the exhibit) shall not be deemed “filed” for purposes of Section 18 of the Securities
Exchange Act of 1934 (the “Exchange Act”), or otherwise subject to the liabilities of Section 18, nor shall it be deemed
incorporated by reference in any of the Company’s filings under the Securities Act of 1933, as amended, or the Exchange Act, except
to the extent, if any, expressly set forth by specific reference in such filing.
Item
9.01. Financial Statements and Exhibits.
(d)
Exhibits.
Exhibit No.
Description
99.1
Press Release
104
Cover Page Interactive Data File - The cover page XBRL
tags are embedded within the inline XBRL document
SIGNATURES
Pursuant
to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by
the undersigned hereunto duly authorized.
22ND
CENTURY GROUP, INC.
/s/
Lawrence D. Firestone
Date:
September 1, 2026
Lawrence
D. Firestone
Chief
Executive Officer
EX-99.1
EX-99.1
Filename: ex99-1.htm · Sequence: 2
Exhibit
99.1
22nd
Century CEO & Chairman Larry Firestone: Improved Gross Margin, ~5,000 Retail Outlets and >$50B Market Opportunity Highlight Mid-Year
Stockholder Letter
VLN®
Category Leader Accelerates 2H 2026 Growth Phase as Same-Store Sales Climb
22nd
Century Accelerates 2H 2026 Commercial Execution
MOCKSVILLE,
N.C., September 1, 2026 — 22nd Century Group, Inc. (Nasdaq: XXII), the leader in low-nicotine tobacco, low-nicotine cigarettes
and the only tobacco products company focused on reducing the harms of smoking through nicotine reduction, today issued the following
letter to stockholders from Lawrence Firestone, the Chief Executive Officer of 22nd Century Group, Inc.:
2026
Mid-Year Strategic Update Shareholder Letter
Dear
Shareholders,
At
22nd Century Group, we believe long-term shareholder value is created when a company has a clear mission, a differentiated product and
strategy, and the discipline to execute. Our mission remains unchanged: to help adult smokers combat the harms of tobacco and nicotine.
As the architect of the newest category for smoking harm reduction, the low-nicotine category, our strategy is rooted in our proprietary
low-nicotine tobacco platform that fills a unique place in the market, the industry and society. Our VLN® cigarettes remain the first
and only low-nicotine combustible cigarette authorized by the U.S. Food and Drug Administration specifically to reduce the harms of smoking
by helping smokers smoke less.
Over
the past several months, we have been setting that foundation through disciplined execution, expanding the classes of trade we sell through,
strengthening retail availability and consumer awareness, improving our product portfolio, and continuing to invest in low-nicotine technology.
Today our focus is squarely on execution: expanding commercialization of our Pinnacle and VLN® brands, improving the economics of
the business, and positioning the Company for sustainable, profitable growth.
This
is how we win and how we create long-term shareholder value and, over time, increased market capitalization.
We
Win by Expanding Our Retail Presence — 2,000 Outlets Today, ~5,000 by Year-End
Consumers
are already supporting our brands in approximately 2,000 retail outlets across the US and several of our newest adult consumers have
told us how satisfied they are with switching to VLN® cigarettes. The word has begun to travel through consumers and our marketing
initiatives will continue to drive awareness and trial.
To
build on that demand, we recently launched Pinnacle Pure alongside Pinnacle VLN® in states that have authorized these products, broadening
the value-driven Pinnacle brand. We are now taking both product families into California through an initial retail trial, as well as
into the high-visibility markets of metro New York and northern New Jersey. This will be followed in the fourth quarter of 2026 with
a new digital convenience platform offering direct to consumer home delivery of our products.
Investors
will see additional announcements in the second half of 2026 on wins by expanding our distribution network. As our footprint grows to
approximately 5,000 outlets by year-end, we are strengthening not only the category itself, but also 22nd Century’s leadership
position within it.
We
Win by Driving Commercial Execution That Can Scale
Winning
in this business requires more than innovation. It requires execution in distribution, on the shelf, and through consumer adoption and
repeat purchase. That is why we remain focused on building a stronger branded products business with increasing retail presence, led
by our Pinnacle portfolio, better trade execution, and stronger support for our commercial partners.
We
offer the only low-nicotine cigarette which is in a familiar form to smokers, and with a recognizable brand, national distribution and
disciplined shelf placement, this will enable the opportunity for trial and improve repeat purchase and revenue over time for our VLN®
cigarette products.
We
are now measuring early data on rate of sale. Since the beginning of the year, same-store sales have been growing each month, and we
have seen VLN® cigarette trial turn into carton purchases rather than individual packs. Data from retail point-of-sale is showing
that volume has grown consistently by an average of 10% per month in non-promotion periods, and we estimate now that active VLN®
user trial exceeds 5,000 cases and continues to grow monthly.
Our
goal is to build consumer awareness, smoking consumer adoption and brand loyalty. Then while rate of sale improves, reorder patterns
and revenue will become more consistent, our platform will become increasingly more valuable to customers, retailers, and shareholders
alike.
We
Win by Improving the Economics — Gross Margin
One
of our most important priorities has been improving the economic quality of our revenue. Shifting the mix of our revenue to our branded
portfolio is our primary focus. Then, as we grow our branded products that carry positive gross margins will continue to drive profitability.
This shift is occurring in the third quarter 2026 and will continue as we go forward, but remains dependent on consistent volume for
our factory of our branded products.
We
Win by Building More Than a Single Product
Our
long-term opportunity extends beyond our current family of VLN® products and will leverage our robust IP portfolio. We are building
a broader platform appealing to different consumer brand choices. This will allow us to grow the low-nicotine category by expanding our
VLN® product offerings and form factors, supporting additional partner opportunities, and selectively pursuing ways to leverage our
proprietary low-nicotine technology more broadly.
We
believe this platform approach is important because it creates multiple paths to value. It allows us to drive toward the long-term strategic
value in the foundation that we have built. Over time, we believe successful execution across these fronts can translate into stronger
business performance, broader investor recognition, and a more appropriate market valuation for the Company.
This
Is How We Create Long-Term Shareholder Value in the >$50 Billion US Market
Our
path forward is grounded in a large, unserved market of smokers seeking a low-nicotine combustible alternative to their current brands,
a market we currently serve alone. Consumers have found our products on the shelf, and adoption is growing each month. With a base of
repeat consumers in place, we will introduce marketing and consumer engagement programs to drive accelerated awareness and adoption while
maintaining pricing discipline.
While
building a new category takes persistence, 22nd Century is the clear leader and has a real opportunity to capture a meaningful portion
of the estimated >$50 billion annual US combustible cigarette market at retail. Every pack we sell to build the low nicotine category
is a share shift. We do not view our initiatives as isolated efforts. Rather, they are connected parts of one overarching value creation
strategy.
On
behalf of the Board of Directors and the entire 22nd Century team, thank you for your continued support and confidence.
Sincerely,
Lawrence
D. Firestone
Chairman
and Chief Executive Officer
22nd
Century Group, Inc.
About
22nd Century Group, Inc.
22nd
Century Group is pioneering the tobacco harm reduction movement by enabling smokers to take control of their nicotine consumption.
Our
Technology is Tobacco
Our
proprietary non-GMO reduced nicotine tobacco plants were developed using our patented technologies that regulate alkaloid biosynthesis
activities resulting in a tobacco plant that contains 95% less nicotine than traditional tobacco plants. Our extensive patent portfolio
has been developed to ensure that our high-quality tobacco can be grown commercially at scale. We continue to develop our intellectual
property to ensure our ongoing leadership in the tobacco harm reduction movement.
Our
Products
We
created our flagship product, the VLN® cigarette using our low nicotine tobacco, to give traditional cigarette smokers an authentic
and familiar alternative in the form of a combustible cigarette that helps them take control of their nicotine consumption. VLN®
cigarettes have 95% less nicotine compared to traditional cigarettes and have been proven to allow consumers to greatly reduce their
nicotine consumption.
FDA
Authorized
Our
VLN® cigarette is the only low nicotine combustible cigarette authorized by the FDA in the United States.
VLN®
is a registered trademark of 22nd Century Limited LLC.
Learn
more at xxiicentury.com, on X (formerly Twitter), on LinkedIn, and on YouTube.
Learn
more about VLN® at tryVLN®.com.
Cautionary
Note Regarding Forward-Looking Statements
Except
for historical information, all of the statements, expectations, and assumptions contained in this press release are forward-looking
statements, including but not limited to our full year business outlook. Forward-looking statements typically contain terms such as “anticipate,”
“believe,” “consider,” “continue,” “could,” “estimate,” “expect,”
“explore,” “foresee,” “goal,” “guidance,” “intend,” “likely,”
“may,” “plan,” “potential,” “predict,” “preliminary,” “probable,”
“project,” “promising,” “seek,” “should,” “will,” “would,” and
similar expressions. Forward-looking statements include, but are not limited to, statements regarding (i) our cost reduction initiatives,
(ii) our expectations regarding regulatory enforcement, including our ability to receive an exemption from new regulations, and (iii)
our financial and operating performance. Actual results might differ materially from those explicit or implicit in forward-looking statements.
Important factors that could cause actual results to differ materially are set forth in “Risk Factors” in the Company’s
Annual Report on Form 10-K filed on March 20, 2026, and Quarterly Reports on Form 10-Q on May 7, 2026 and August 14, 2026. All information
provided in this release is as of the date hereof, and the Company assumes no obligation to and does not intend to update these forward-looking
statements, except as required by law.
Investor
Relations & Media Contact
Daniel
Otto
Chief
Financial Officer & Investor Relations
22nd
Century Group
investorrelations@xxiicentury.com
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