Groowe Groowe BETA / Newsroom
⏱ News is delayed by 15 minutes. Sign in for real-time access. Sign in

MUCINEX® LAUNCHES GO ALL 12 CAMPAIGN TO POWER FANS THROUGH FOOTBALL SUNDAY, ALL SEASON LONG

prnewswire.com
WMT Walmart is mentioned as a retail channel where Mucinex 12HR Cold & Fever Multi-Symptom is available. The mention is purely transactional and does not offer any specific sentiment or analysis regarding Walmart's business performance or prospects. CVS CVS Pharmacy is mentioned as a retail channel where Mucinex 12HR Cold & Fever Multi-Symptom is available. The mention is purely transactional and does not offer any specific sentiment or analysis regarding CVS's business performance or prospects. DD DoorDash is mentioned as a partner for a Football Sunday promotion for Mucinex. This is a marketing collaboration and does not provide insight into DoorDash's financial performance or market position.

MUCINEX® LAUNCHES GO ALL 12 CAMPAIGN TO POWER FANS THROUGH FOOTBALL SUNDAY, ALL SEASON LONG Mucinex® and JoJo Fletcher Team Up to Spotlight Mucinex® 12HR Cold & Fever Multi-Symptom and its 12 Hours of Symptom Relief

NUTLEY, N.J., Oct. 8, 2026 /PRNewswire/ -- When cold and flu symptoms hit, consumers and football fans still have plans, traditions and rituals they don't want interrupted by the need to manage their symptoms. That consumer reality is at the heart of Mucinex® 12HR Cold & Fever Multi-Symptom, a new 12-hour relief option designed to help people spend less time managing their symptoms and more time staying in the moments that matter.

Unlike existing cold and flu medicines that leave consumers managing symptoms every 4-6 hours, Mucinex® 12HR Cold & Fever Multi-Symptom is a first-of-its-kind OTC medication designed to address the #1 unmet need in the cold and flu category—long-lasting symptom relief*—delivering 12 hours of relief in just one dose. With three times longer relief**, fans can stay focused on gameday from kickoff to the final whistle. It's a new 12-hour relief powerhouse designed for fans who refuse to miss a single moment.

"Cold and flu symptoms don't stick to a schedule, yet many medicines only provide four hours of relief — meaning symptoms can return, making it harder to show up for the moments that matter" said Henry Turgoose, Vice President of Marketing for Upper Respiratory at Reckitt. "For years, consumers have wanted longer-lasting symptom relief that helps them stay focused on their day, not their symptoms. With Mucinex® 12HR Cold & Fever Multi-Symptom, they can spend less time feeling their symptoms and more time staying fully engaged, from Football Sunday to everyday life."

To bring the product's all-day relief benefit to life, Mucinex® is launching "Go All 12," a new campaign inspired by one of the ultimate all-day occasions: Football Sunday. As part of the campaign, Mucinex® is teaming up with reality TV star, content creator, and entrepreneur JoJo Fletcher to show fans how they can Go All 12 without letting cold and flu symptoms interrupt their gameday traditions. As a busy working mom, wife of a former NFL player and devoted football fan, JoJo knows firsthand that cold and flu symptoms do not take a timeout on gameday.

"Jordan may not be playing anymore, but football Sundays are still an all-day event in our house," JoJo shared. "Between being a busy working mom, along with balancing Jordan's broadcasting schedule, gameday is one of those traditions we really look forward to as a family and I don't want cold and flu symptoms getting in the way. Mucinex® 12HR Cold & Fever Multi-Symptom gives me long-lasting relief so I can stay in the game all day long."

To bring the campaign into the action, JoJo Fletcher and Mucinex® hosted the Go All 12 Tailgate Experience in Tampa Bay on September 27. The activation brought football fans, media and influencers together for an immersive experience featuring branded giveaways, interactive games and exclusive VIP access.

The notorious Mr. Mucus crashed the tailgate, ready to buddy up with JoJo and Tampa fans, but to his surprise and thanks to new Mucinex® 12HR Cold & Fever Multi-Symptom, Mr. Mucus was sidelined from the fun. JoJo is now amplifying this run-in across her social channels throughout cold and flu season, showing fans how long-lasting symptom relief helps her stay in the game all day long.

In addition to the tailgate, the brand will partner with ESPN and Disney CreativeWorks on custom content featuring ESPN analyst Anthony "Booger" McFarland, integrating Mr. Mucus into football-centric storytelling across paid and owned channels. The campaign will also extend to DoorDash®, positioning Mucinex® 12HR Cold & Fever Multi-Symptom as the All-Day MVP with a special Football Sunday promotion, amplified through JoJo Fletcher, a lifestyle content creator and a social-first delivery featuring Mr. Mucus.

The fully integrated campaign includes:

Mucinex® 12HR Cold & Fever Multi-Symptom launched in 2026 and is a first-of-its-kind OTC medication designed to address the #1 unmet need in the cold and flu category —long-lasting symptom relief*— delivering up to 12 hours of relief in just one dose, addressing consumers' desire for longer-lasting symptom relief without needing to continually manage symptoms throughout the day. For more information on Mucinex® 12HR Cold & Fever Multi-Symptom, visit www.Mucinex.com, Walmart, Walgreens, and CVS Pharmacy.

About Mucinex®

Mucinex® always has your back when cold and flu symptoms hit, offering a wide range of formulations that can help ease discomfort, day and night. Whether you're struggling with a nasty cough, unpleasant fever and sore throat or a nose that just won't stop running, the Mucinex® family of products provide relief you can trust when it's time to kick all your worst symptoms to the curb.

For more than 20 years, Mucinex® has provided consumers with world-class mucus and congestion relief, and it is #1 in more categories than you can imagine:

For more information, visit Mucinex.com

About Reckitt®

Reckitt is a world-class consumer health and hygiene company on a mission to deliver better health in more hands, every day. Founded in 1840 in the United Kingdom, Reckitt is home to some of the world's most trusted and recognised brands across Germ Protection, Household Care, Intimate Wellness and Self Care, including Dettol, Durex, Finish, Gaviscon, Harpic, Lysol, Mucinex, Nurofen, Strepsils, Vanish and Veet.

Operating in more than 80 countries, Reckitt sells approximately 30 million products every day and employs around 36,000 people worldwide. Through trusted brands, science-led innovation and deep consumer understanding, Reckitt helps make health, hygiene and wellbeing more accessible for millions of people while creating sustainable value for consumers, customers, communities and shareholders.

For more information, visit www.reckitt.com/us.

Reckitt is the trading name of the Reckitt group of companies

*Source: Clear C&F U&A 2022

**Compared to 1 dose of 4-hour medicine without re-dosing.

***IQVIA, ProVoice Survey, fielded to 3,930 physicians, September 1-December 31, 2024

****IQVIA, ProVoice Survey, fielded to 570 respiratory specialists, September 1-December 31, 2024

*****IQVIA, ProVoice Survey, fielded to 3,930 respiratory specialists, September 1-December 31, 2024

SOURCE Mucinex