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Trends & Strategies Shaping the $4.5 Trillion Video Commerce Market to 2030 Featuring Amazon Live, Flip, GhostRetail, Instagram Shopping, Lyvecom and More

globenewswire.com
AMZN Amazon Live is mentioned as a key player in the growing video commerce market, indicating its involvement and potential benefit from market trends. The article does not provide specific performance data or outlook for Amazon.

Dublin, Jan. 06, 2026 (GLOBE NEWSWIRE) -- The "Video Commerce - Global Strategic Business Report" has been added to ResearchAndMarkets.com's offering.

The global market for Video Commerce was valued at US$890.1 Billion in 2024 and is projected to reach US$4.5 Trillion by 2030, growing at a CAGR of 31.2% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

The growth in the video commerce market is driven by several factors, including the rise of creator-driven economies, the shift to mobile-first digital engagement, and the convergence of content, community, and commerce. Brands are moving from product-centric advertising to experience-rich selling, and video has emerged as the most engaging medium for this transition. As social platforms double down on commerce integrations, businesses are reallocating digital marketing spend toward live and interactive video formats.

Evolving consumer behavior-favoring authenticity, real-time interaction, and social proof-continues to bolster this format. Improvements in AI-based content moderation, video automation, and multilingual real-time translation are helping scale video commerce across global audiences. Strategic partnerships between tech platforms, retailers, and creators are fostering robust ecosystems where shoppable content becomes a standard touchpoint across the customer journey. With platform monetization models maturing and infrastructure becoming more democratized, video commerce is on a trajectory to become a core pillar of global e-commerce, particularly in influencer-led and mobile-dominant markets.

Scope of the Report

The report analyzes the Video Commerce market, presented in terms of market value (USD). The analysis covers the key segments and geographic regions outlined below:

Key Insights:

Report Features:

Some of the 39 companies featured in this Video Commerce market report include:

Key Attributes

MARKET OVERVIEW

MARKET TRENDS & DRIVERS

For more information about this report visit https://www.researchandmarkets.com/r/rbh4km

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ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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