Europe Buy Now Pay Later Business Databook Report 2026-2031: Klarna Maintains Significant Reach Across the Nordics, Germany and the UK, PayPal's Instalment Product is Present Across Most of Europe

Dublin, Jan. 20, 2026 (GLOBE NEWSWIRE) -- The "Europe Buy Now Pay Later Business and Investment Opportunities Databook - 90+ KPIs on BNPL Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics - Q1 2026 Update" report has been added to ResearchAndMarkets.com's offering.

The BNPL payment market in Europe is expected to grow by 19.5% on annual basis to reach US$217.7 billion in 2026.

The buy now pay later market in the country has experienced robust growth during 2022-2025, achieving a CAGR of 25.5%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 15.4% from 2026-2031. By the end of 2031, the BNPL sector is projected to expand from its 2025 value of USD 182.1 billion to approximately USD 444.7 billion.

Competitive intensity is expected to shift toward regulated credit solutions and bank-led distribution. Retailers may streamline BNPL partners, favouring those that offer integrated settlement, compliance readiness, and omnichannel support. National providers in France, Germany and Italy will remain relevant where local credit and invoice preferences persist. FinTech's may focus on profitability and niche sectors as regulation standardises core BNPL features.

Current State of the Market

Key Players and New Entrants

Regulation Reshapes BNPL Operating Models Across Markets

Banks Accelerate Entry Into BNPL Through Card-Linked and App-Based Instalments

Retailers Prioritise Checkout Integration, Driving BNPL Partnerships and White-Label Models

Profitability Pressures Shift BNPL Toward Risk-Controlled and Subscription-Integrated Models

Recent Launches, Mergers, and Acquisitions

A bundled offering, combining the following 16 reports, covering 900+ tables and 1,300+ figures for the Buy Now Pay Later Market:

Key Attributes:

Companies Featured

For more information about this report visit https://www.researchandmarkets.com/r/s4aq3f

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