Groowe Groowe BETA / Newsroom
⏱ News is delayed by 15 minutes. Sign in for real-time access. Sign in

After More Than a Decade of Fan Demand, Taco Bell® Finally Brings Diablo Sauce to Canada

businesswire.com
YUM The article focuses on Taco Bell Canada's limited-time offering of Diablo sauce, a subsidiary of Yum! Brands. While it highlights fan demand and new menu items in Canada, it does not provide specific financial performance indicators or future outlook for the parent company.

After More Than a Decade of Fan Demand, Taco Bell® Finally Brings Diablo Sauce to Canada VAUGHAN, Ontario--( BUSINESS WIRE)--After more than a decade of waiting, Canadian Taco Bell fans are finally getting their wish. Starting this spring, Taco Bell Canada is making its iconic Diablo sauce available at restaurants for the first time, for a limited time at participating locations.

Since Diablo first launched in the U.S in 2015, Canadian fans have repeatedly asked Taco Bell to bring the sauce north – on the brand’s own social channels and across online communities. That anticipation has even spilled into Reddit threads with Canadians asking how to get Diablo and fellow Taco Bell fans offering to mail care packages across the border.

“Canadian fans have been asking us to bring Diablo north for years. We've seen it in our comments, across social and in online threads from Canadians trying to figure out how to get their hands on it,” said Meera Patel, Director of Marketing, Taco Bell Canada. “When the demand is that clear, the answer is simple: listen. Bringing Diablo sauce to Canadian restaurants is the moment fans have been waiting for, and Diablo Buffalo lets us make that moment uniquely ours in Canada.”

To mark the launch, Taco Bell Canada is also introducing the new Diablo Buffalo Crispy Chicken menu, a limited time lineup that brings Diablo-inspired heat to the brand’s crispy chicken offerings - including tacos, burritos, tenders and a Canadian-exclusive Diablo Buffalo Crispy Chicken Crunchwrap.

Diablo and Diablo Buffalo sauce were first unveiled at Canada’s second annual Live Mas Live, Taco Bell's innovation showcase that gives fans an inside look at the bold ideas, menu items and cultural moments shaping what's next for the brand.

Starting March 26, fans can try Diablo Buffalo – a sauce that blends classic buffalo flavour with Taco Bell's signature Diablo heat and ranch for a creamy, spicy kick. The sauce is featured across Taco Bell’s Crispy Chicken lineup, including tacos, burritos, tenders and Crunchwraps, and will also be available to order on the side.

Leading the menu is the Diablo Buffalo Crispy Chicken Crunchwrap, a Canadian-exclusive item featuring all-white meat crispy chicken tenders, Diablo Buffalo sauce, fresh pico de gallo and a three-cheese blend, all wrapped in the iconic hexagonal shape. The item is available on its own or in the new $16 Discovery Luxe Box, as part of Taco Bell’s tiered value platform.

And for the fans who have waited years to get their hands on it, Diablo sauce will also be available on its own at participating Taco Bell Canada restaurants for a limited time this spring.

About Taco Bell Canada

Taco Bell Corp. ("Taco Bell") is a subsidiary of Yum! Brands, Inc. and is the nation's leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature crunchwraps®, nacho fries, bowls, and much more. For locations, information on Taco Bell and to chat with Taco Bell fans, visit our social channels: TikTok @TacoBellCanada and Instagram @tacobellcanada or visit www.tacobell.ca.

*Diablo and Diablo Buffalo are available at participating Taco Bell Canada locations. Prices may vary by region and restaurant. Taxes extra. Prices are higher with delivery.