The 2026 Beauty Salon Market Report: Growth and Strategy Forecast to 2031
Dublin, Aug. 18, 2026 (GLOBE NEWSWIRE) -- The "Beauty Salon - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026-2031)" has been added to ResearchAndMarkets.com's offering.
The global beauty salon market is projected to increase from USD 238.0 billion in 2025 to USD 257.6 billion in 2026 before reaching USD 389.0 billion by 2031. The market is expected to record a compound annual growth rate of 8.6% from 2026 to 2031, supported by digital transformation, rising male grooming participation, premium skincare demand, and the expansion of organized salon networks.
The beauty salon market report analyzes hair services, skincare services, nail services, makeup services, and other salon services. It also evaluates demand among men, women, and children, along with the performance of independent salons and franchise chains across North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. Market forecasts are provided in value terms in U.S. dollars.
Artificial Intelligence Reshapes Salon Operations
Artificial intelligence is becoming central to salon booking, customer engagement, marketing, inventory management, and revenue optimization. In September 2025, Zenoti introduced an AI Workforce comprising specialized agents designed to manage reception, lead scoring, personalized campaigns, and dispute resolution. The platform draws insights from more than 30,000 businesses across 50 countries and processes approximately USD 10 billion annually.
AI-enabled reception systems are helping salons convert missed calls into confirmed appointments without requiring additional physical capacity. Digital booking is also expanding internationally. In France, Planity reported a 22% increase in digital appointment volumes between 2023 and 2025, with 68% of salon appointments booked through digital channels. Regulatory requirements, including obligations associated with the U.S. Modernization of Cosmetics Regulation Act, are further encouraging salon operators to digitize client records and product-use data.
Male Grooming Demand Supports Market Expansion
Growing male participation in skincare, haircare, beard styling, scalp care, and wellness treatments is creating new revenue opportunities throughout the global beauty salon industry. Changing consumer attitudes, influencer-led trends, and stronger awareness of personal care are increasing demand for premium barbering, specialized grooming packages, facials, and scalp treatments.
India is emerging as a significant market for men's grooming, supported by broader product adoption and increased service penetration. Product launches are reinforcing this trend, including the introduction of the KT Men range in 2026 and Gillette's Body + Intimate grooming portfolio. These developments are increasing category visibility and encouraging salons to expand services designed specifically for male customers.
At-Home Beauty Devices Create Competitive Pressure
Advanced home-use beauty devices are reducing reliance on professional salons for selected routine treatments. LED masks, laser hair-removal systems, microcurrent devices, and intelligent hair-styling tools are gaining adoption because of their convenience, personalization, and availability through digital commerce channels.
Premium launches such as CurrentBody's upgraded LED Light Therapy Mask and L'Oreal's light-based hairstyling and LED skincare technologies are strengthening the at-home beauty category. As device performance improves, some consumers are extending the time between professional appointments, placing pressure on salon visit frequency and recurring service revenue.
Additional market factors assessed in the report include:
Skincare Services Lead Market Growth
Skincare services represent the fastest-growing beauty salon market segment and are forecast to expand at a CAGR of 9.46% through 2031. Chemical peels, LED facials, microdermabrasion, and scalp wellness treatments are increasingly moving into mainstream salon portfolios. Operators that position scalp and skincare services as premium experiences can generate additional revenue from existing clients while limiting customer acquisition costs.
Hair services accounted for 32.71% of the market in 2025 and remain the largest service category, supported by recurring demand for haircuts, coloring, and maintenance. Nail services continue to attract broad consumer interest but face competition from professional-grade home gel manicure kits. Makeup services benefit from weddings, destination events, and other premium occasions, while waxing, threading, and lash extensions are supporting the expansion of specialist operators. European Wax Center's network of more than 1,020 locations and its USD 640 million take-private transaction demonstrate continued institutional interest in specialized beauty services.
Regional Beauty Salon Market Outlook
North America held 39.4% of the global beauty salon market in 2025, making it the leading regional market. High per-capita grooming expenditure, extensive franchise infrastructure, and widespread adoption of digital booking and loyalty platforms support regional performance. Major networks such as Great Clips and Regis provide broad consumer reach, while Ulta Beauty's experiential expansion reflects the increasing integration of beauty retail and salon services.
Asia-Pacific is forecast to be the fastest-growing region, recording a CAGR of 10.4% through 2031. India is a major growth contributor due to its young population, expanding female workforce, and strong wedding-related demand. Lakme Salon and TONI&GUY India are helping formalize the market through expansion in major cities and premium locations. Japan is benefiting from premium demand and beauty tourism, while China continues to offer long-term opportunities for established and upscale salon operators.
Europe, South America, the Middle East, and Africa present varied opportunities shaped by consumer spending, local beauty preferences, and organized retail development. Europe combines established salon usage with selective premium growth, while South America benefits from a deeply rooted beauty culture. The Middle East is attracting increased investment in branded salons and premium retail-service concepts. Success across these markets will depend on localized pricing, formats, and service portfolios.
Key Topics Covered
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET LANDSCAPE
4.1 Market Overview
4.2 Market Drivers
4.2.1 Rising Disposable Income and Premium Grooming Spend
4.2.2 Growing Male Grooming Participation
4.2.3 Expansion of Organized Salon Chains and Franchise Models
4.2.4 AI-Enabled Booking, Marketing, and Inventory Optimization
4.2.5 Premiumization Through Wellness, Skin, and Scalp Services
4.2.6 Social Media-Driven Service Discovery and Trend Cycles
4.3 Market Restraints
4.3.1 Rise of Sophisticated At-Home Alternatives
4.3.2 Licensed Stylist Shortages and High Staff Turnover
4.3.3 Hygiene, Safety, and Chemical Compliance Cost Burden
4.3.4 Demand Volatility in Lower-Frequency, Discretionary Services
4.4 Value Chain Analysis
4.5 Regulatory Landscape
4.6 Technological Outlook
4.7 Porter's Five Forces
4.7.1 Threat of New Entrants
4.7.2 Bargaining Power of Buyers
4.7.3 Bargaining Power of Suppliers
4.7.4 Threat of Substitutes
4.7.5 Intensity of Competitive Rivalry
5 MARKET SIZE AND GROWTH FORECASTS (VALUE)
5.1 Service Type
5.1.1 Hair Services
5.1.2 Skin Care Services
5.1.3 Nail Services
5.1.4 Makeup Services
5.1.5 Other Service Types
5.2 End User
5.2.1 Men
5.2.2 Women
5.2.3 Children
5.3 Business Model
5.3.1 Independent Salons
5.3.2 Franchise Chains
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 United Kingdom
5.4.2.2 Germany
5.4.2.3 France
5.4.2.4 Italy
5.4.2.5 Spain
5.4.2.6 Sweden
5.4.2.7 Belgium
5.4.2.8 Poland
5.4.2.9 Netherlands
5.4.2.10 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 Thailand
5.4.3.5 Singapore
5.4.3.6 Indonesia
5.4.3.7 South Korea
5.4.3.8 Australia
5.4.3.9 Rest of Asia-Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Colombia
5.4.4.4 Peru
5.4.4.5 Chile
5.4.4.6 Rest of South America
5.4.5 Middle East and Africa
5.4.5.1 United Arab Emirates
5.4.5.2 South Africa
5.4.5.3 Saudi Arabia
5.4.5.4 Nigeria
5.4.5.5 Egypt
5.4.5.6 Morocco
5.4.5.7 Turkey
5.4.5.8 Rest of Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Ranking Analysis
6.4 Company Profiles
6.4.1 Great Clips, Inc.
6.4.2 Regis Corporation
6.4.3 Ulta Beauty, Inc.
6.4.4 Sport Clips, Inc.
6.4.5 Fantastic Sams Holding Corp.
6.4.6 Drybar Holdings, LLC
6.4.7 The Lash Lounge
6.4.8 Supercuts
6.4.9 Floyd's 99 Barbershop
6.4.10 Toni and Guy
6.4.11 Dessange International
6.4.12 Jean Louis David SAS
6.4.13 Lakme Salon
6.4.14 Jawed Habib Hair and Beauty Ltd.
6.4.15 Enrich Hair and Skin Solutions Pvt. Ltd.
6.4.16 Naturals Salon and Spa Pvt. Ltd.
6.4.17 Tommy Gun's Original Barbershop
6.4.18 Urban Company
6.4.19 Sola Salon Studios
6.4.20 European Wax Center, Inc.
7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK
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